Representative of Entire Pakistan (Urban & Rural Pakistan)

Sample selection on the basis of Geography, SEC and Household size

Sample allocation as per 8 geographic regions SEC &Household size 5500 householdscovered every month

All FMCGCategories(Branded/Unbranded/Loose)

DESIGN & METHODOLOGY OF CONSUMER PANEL

Understanding spending behavior in Ramazan using our consumer panel. detailed comparison by SEC, Region and channels along with Media habits during the holy month.

SURVEYMETHODOLOGY:Ramazan survey report will be based upon the consumer panel data and an additional survey will be conducted on the same panel households to derive the insights and merge with the consumer panel data.

Fasting Habits Sehar & Iftar Routines overall food preferences during Sehar & Iftar Essential Food & Beverages Items Shopping Habits Basket Value Basket Content Frequency Channel Spending pre and during

Ramazan

Retailer types preferred in Ramazan

Top categories in Ramazan Baskets

Changes in household shopping frequency and basket value of households compared to other months

Category consumption behaviors during Ramazan

Dairy products Oils & Ghee

Cold beverages Hot beverages Media Habits (TV, Radio, Print &

Social Media) Most Viewed / Liked

Advertisements Favorite TV Programs Change in Daily Habits

REPORTING

Overall National

Urban Rural

TopCities

SECChannels/Retailers

RAMAZANIMPACT ONCONSUMERBEHAVIOR

An offshoot of NationalConsumer Panel in Pakistan

RAMAZAN INSIGHT - 2019

SOME EXCERPTS FROM2018 RAMAZAN STUDY

Cooking Oil/Ghee, Milk , Red Syrups, CSD’s, Juices and Tea are seen to be the most consumed

categories during Ramazan nationally.

DAIRY PRODUCT OILS & GHEE

COLD BEVERAGES HOT BEVERAGES

People have claimed to use more of Cooking Oil/Ghee and Milk in Ramazan in comparison to other months due to heavy frying and consumption of milk in various forms.

Water and Lassi are the most consumed cold beverages during Sehri, while Red Syrups and water remain to be Pakistan’s favorite choice during Iftari.

COOKING OIL/ GHEE

76%14%10%

DAIRY PRODUCTS

76%16%08%

More in Ramazant Same in Ramazan Less in Ramazan

More in Ramazan

According to our household data,

CSD’s, Juices and Squash/Red

Syrups are the most consumed cold

beverages in the month of

Ramazan. However, there isn’t any

significant change in the

consumption of tea during

Ramazan.

TEA

Hot Beverages

More in Ramazan Same in Ramazan Less in Ramazan

40%46%15%

COLD BEVERAGES

SQUASH/RED SYRUP

Water Lassi Milk Fruit Juice Others

COLD BEVERAGE DURING SEHRI59%

33%

5% 1% 2%

THE ABOVE ALL WERE THE CLAIMS MADE NATIONALLY BUT HOW MANY OF THESE DO YOU THINK ARE ACTUALLY TRUE? WELL, CONSUMER PANEL DATA HAS ALL THE ANSWERS FOR YOU!

In case of any queries contact | muhammad.adeel@ipsos.com | +92 345-3870414

75%

Same in Ramazan

17%

Less in Ramazan

08%

Report shall be delivered by mid June ‘19 @

PKR 800,00020% Discount on subscription ordered before 15th of April

(Fully payable in advance and exclusive of GST)

ADDITIONAL BEHAVIORAL INSIGHTSCOLLECTION USING CATI APPROACHREPRESENTATIVE SUB SAMPLE OF1000 HOUSEHOLDS