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© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Max Eiselsberger | EMEA Principal Partner Development Manager | Partner SuccessAn Introduction to the Adobe Experience Platform
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Creative Cloudfor Enterprise
Document Cloudfor Enterprise
Adobe for Business…
ExperienceCloud
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Rethinking How We Deliver Experiences
Analytics TargetAudience Manager
AdvertisingCloud
Experience Manager
Campaign
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Rethinking How We Deliver Experiences
Analytics TargetAudience Manager
AdvertisingCloud
Experience Manager
Campaign
Real-time Customer Profile
DATA PIPELINE SEMANTICS & CONTROL MACHINE LEARNING ACTION
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Experience Platform
Real-time Customer Profile
Real-time Customer Profile
Personalisation
Application Delivery
Experiences at Scale
Data Pipeline & Semantics
Data Management
AI & Machine Learning
Intelligent Decisioning
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Behavioural
Transactional
Financial
Operational
3rd Party
Data Sources
Adobe Solutions
ISV Apps
Custom Apps
Other
Data Pipeline & Semantics
Real-Time Customer Profile
AI &Machine Learning
ApplicationDelivery
Data Collection
Experience Data Model
Data Connectors
Data Abstraction
Profile Lookup
Segmentation
Identity Resolution
Governance
Stitching
Query
Data Science
Managed Intelligent Services
Edge Computing
Decisioning
Business Services
Real-Time Access
An open, intelligent, and real-time platform for customer experience
Analytics TargetAudience Manager AdvertisingCloud
Experience Manager Campaign
API &
Dev
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mew
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Stre
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© 2019 Adobe. All Rights Reserved. Adobe Confidential.
DESK TOP
REAL-TIME CUSTOMER PROFILE
EXPERI ENCE EVENTS
ECID UUID CRMID
4647729... 46378701... YAuPQ1K...
SROSE@ GMALL.COM
Sign-up200 Luma Points offer
Add to cartNadia Elements Shell page Women’sLuma home page
Desktop Mobile
CUSTOMERSarah Rose
COMMERCE
Nadia Elements Shell
Daria Bikram Pant
A i r m Water Bottle
MOBILE IN- STORE
Radiant TeeDesiree Fitness Tee
Google Home
In-store visit: Main StreetEmployee scans QR codeRecommended productsUpsell: water bottleCheckout
Install appLuma app home screen Water bottleLogin to appPersonalized home: running Leggings product screen
Add to cartShopping cart screen Reserve in-storeIn-app receiptPersonalised home: leggings Shopping cart screen
In-store customer
Upsell
Purchase
Yoga
SEGMENTATIONWomens
Running
s
Size - smallLuma
account
Email open App user
Loyalty
NAME: Sarah RoseEMAIL: [email protected] GENDER: FemaleAGE: 28ADDRESS: 345 Park Ave LIFE TIME VALUE: £124.97 MORE...
IDENTITIES
DEVICES
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Demo
© 2019 Adobe. All Rights Reserved. Adobe Confidential.© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Display
Search
Social
Mailers / Print
Call Centre
Video
IoT
In Store/Venue
Web
Mobile App
Mobile SMS
Mobile Push
VR / AR
Voice
Desktop
Mobile
Kiosk
Digital Signage
Radio
Console
Devices
X
Channels
Real-time Customer
Profiles
TV
Enhance Delivery & Personalisation of Real-time Experiences at the Edge
Key Differentiators
• Real-time customer profiles can be looked up and activated in milliseconds in any system, via APIs.
• Real-time situational feedback on the edge.
• Orchestration of consistent experiences across channels and devices.
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Unified Segmentation Tool
Identity Service
Real-time Customer Profile
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Unified Segmentation Tool
• Attributes
– Any data item imported from Schema
• Events
– Time series events
– Installs; clicks; purchases; shopping baskets; page views; etc
• Segments
– Details from any other segment
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Adobe I/O
Adobe Launch
Azure Data LakeETL / Batch / API & Connectors
Data Lake
XDMeXtensible Data Model
(Normalisation)
DULEData Usage Labelling Enforcement
(Governance)
Comprehensive Data Collection & Logic
Single API
Ingest Process
Data Pipeline & Data Collection
Real-time Customer Profile
1. Single API Set2. Event Driven3. Serverless Logic
Open Data InitiativeData Connectors
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Key Differentiators
§ Use Adobe Sensei models, build custom models from scratch, or import existing models
§ Gain instant access to all your experience data
§ Build models right where data is collected and activated, shortening data science time to value
§ Perform multi-channel, multi-platform analysis with built in integrations with BI tools such as Tableau or PowerBI
Enrich Data & Derive More Insights with Data Queries & AI/ML Models
Adobe Experience Platform
Business Intelligence tools
Query ServiceMulti-channel, multi-platform analysis
Data ScienceWorkspace
AI / ML powered by Adobe Sensei
Web
Custom Models
Existing Models
Adobe Sensei Models
Filter | Combine
Real-Time Customer
ProfilesData Lake
Mobile
Call Centre
Point Of Sale
CRM
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Supporting Multiple Personas to Accelerate Time-to-Insights
Data�Scientist Citizen�Data�Scientist/Analyst
Marketer
§ Empower Data Scientist to deliver custom insights
§ Support for ecosystem and open source tooling
§ End-to-end lifecycle management
§ Leverage pre-built models and services
§ Self-service data preparation, templates, domain-specific tooling
§ Automated workflows
§ Insights leveraged by Marketer for enhanced measurement, profile enrichment, and automation
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Real-time Customer Profile
Website SocialCustomerAppEmail
Online
ClientelingApp
PointOf Sale
In Store Screens
Call Centre Agent
Bricks & Mortar
Weekly FlyerPrint Mailer Call
Centre
Offline
Experience Orchestration / Adobe I/O
Orchestrating a User Experience
Analytics TargetAudience Manager AdvertisingCloud
Experience Manager Campaign
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Real-time Customer Profile
• Help business meet GDPR and other applicable privacy law obligations
• Powerful, intuitive data usage, labelling and enforcement
• Centrally accessible source for Experience Cloud solutions
• Rich history of behavioural and interaction data to power machine learning & Sensei
• Third-party/CRM extensibility
360 View of the Customer
Focus on consumer privacy & security
• Consolidates disparate segmentation workflows
• Provides a common segment definition language
• Reduces confusion and learning curves for customers
Single, integrated segmentation experience
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Real-time customer profiles add value to Adobe Solutions
AUDIENCE MANAGER ANALYTICSCAMPAIGN TARGET EXPERIENCE MANAGER
Support People-based Activation to activate segments against Facebook and other walled gardens
Share audiences between Experience Platform and AAM (Currently in Beta)
Deeper consumer insights driven by cross-channel data and ML/AI-based enrichment
Consume Experience Platform-created audiences for email campaign execution within Campaign ACS
Trigger Journeys driven by Real-time Customer Profile
Access Real-time Customer Profile data to drive decisions and personalisation from within Target
Enable segment and user level personalisation within Experience Manger Sites and Forms
Leverage Analysis Workspace to visualise and analyse any data within Experience Platform (Currently in Alpha)
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Experience Cloud
www.adobe.com