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Moving people to a belief, position, or course of action

An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

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Page 1: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

Moving people to a belief, position, or course of action

Page 2: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

1.What is the piece trying to persuade you to do/believe?

2.What appeals did this use (ethos, pathos, logos), and how can you tell? (Provide specific examples!)

3.How persuasive was the piece (1-10) and why.

Page 3: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

Persuasion and argument are often used interchangeably

Persuasion is a broad term, which includes many tactics designed to move people to a position, a belief, or a course of action

Argument is a specific kind of persuasion based on the principles of logic and reasoning

Page 4: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

In everyday life . . . Appealing a grade, asking for a raise, applying for a job,

negotiating the price of a new car, arguing in traffic court

In academic life . . . Defending your ideas, engaging intellectual debate

On the job . . . Getting people to listen to your ideas, winning buy-in, getting your boss

to notice, getting cooperation, moving people to action

In writing . . . Irrefutably making your point, writing to be read

In reading and listening . . . Critically evaluating other’s arguments, protecting yourself from

unethical persuasive tactics, recognizing faulty reasoning when you see it.

Page 5: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

An argument involves the process of establishing a claim and then proving it with the use of logical reasoning, examples, and research.

Page 6: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

An issue open to debateYour position on the issueYour reasons for that position

Evidence to support your reason Experience, expert opinion, research and

statistics

Page 7: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

Understanding your audience is key to effective writing of all kinds, especially persuasive writing

An argument is an implicit dialogue or exchange with your audience, so in writing arguments, assume there is a reader that will not agree with you

Audience awareness is absolutely essential to successful persuasion and argument; therefore . . .

Know your audience What is their position on the issue? How strongly do they feel about it? Are they open-minded enough to consider other views? What will their objections be to your argument? Are they supportive? Wavering? Or Hostile?

Page 8: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

Introduction &Thesis Statement

Background InformationReasons and EvidenceThe Opposing View and the Refutation

ConclusionsFYI – This is the format for your final

argumentation/persuasion paper!

Page 9: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

It will show you are fair-minded and therefore adds to your credibility

When you acknowledge the opposition with balanced language, it shows that you respect the opposing views

No matter how passionate you are about the issue, don’t resort to careless, harsh words; this would show more about you than the issue

Page 10: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

Addressing the opposition demonstrates your credibility as a writer

It shows that you have researched multiple sides of the argument and have come to an informed decision

Remember, keep a balanced tone when attempting to debunk the opposition

Page 11: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

• Conceding to some of your opposition’s concerns can demonstrate respect for their opinions

• Remain tactful yet firm• using rude or deprecating language can

cause your audience to reject your position without carefully considering your claims

Page 12: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

Due Wednesday, December 10th!

Page 13: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

The following assignment is NOT a true situation. You will be advancing to ENG 102 next semester – provided you have a grade of C or higher. Please DO NOT

be frightened, but DO be creative! Besides, you should write about what you know, and, you know yourself, right? Most importantly, have fun with this!!!

Page 14: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

It is the end of your ENG 101 semester, and you have just completed a resplendent first semester in Ms. LaDuca’s ENG 101 class. It turns out there are only 10 spaces open in the ENG 102 class for next semester. YIKES, you hear echo in your head. I MUST remain in this class next semester in order to graduate. (FYI: You are unable to transfer into another class and internet classes are not an option. Besides, you really wouldn’t want to leave would you? Mmmmm, don’t really answer that!) 

Okay, you want to know how you can stay here in your beloved English class?

Page 15: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

ENG 102 is searching for 10 highly enthusiastic students to fill the class for the spring semester. We are looking for energetic students who are eager to learn and ready for an exciting romp through an invigorating writing comprehensive course. What will you receive? An outstanding education and the ability to apply a vast amount of incredible knowledge, plus some really cool vocabulary words to impress our friends with at parties.

So, you must plead your case and demand you are one of the ten people selected. You are going to write a one page (single spaced – see paper requirements) persuasion/argumentation piece where you give me all the scintillating reasons why you should be chosen to occupy a coveted spot and protect your on-time graduation.

Page 16: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

In order to increase the effectiveness of your writing, include several of the powerhouse buzzwords located below. Remember that certain words evoke confidence and authority – while others could merely make you look like a chump. When explaining how you might positively add to ENG 102, demonstrate your brilliance with some of these action verbs….

Page 17: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

Achieved Adapted Advised Analyzed Assisted Built

Completed

Controlled Convinced Coordinated

Counseled Created

Decided Delivered Designed Developed Directed Equipped

Established

Evaluated Expanded Experienced

Generated Learned

Led Maintained

Managed Operated Organized Planned

Processed Persuaded Produced Reduced Repaired Served

Set-up Sold Supervised

Taught Treated Wrote

Page 18: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

1 page – no shorter, no longer Single spaced, include an extra space

ONLY between each body paragraph Include a minimum of 10 vocabulary

words, lessons 1-8 This is your last formal essay for ENG 101 -

think about all those incredible writing strategies that have spent the entire semester learning! How best can you secure a spot in ENG 102?

10 Buzz Words – be sure you identify these!

Have a combination of ethos, pathos, and logos! One of each- highlight and label.

Page 19: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

Purpose: To persuade my reader I deserve a secure a spot in ENG 102.

Audience: Ms LaDuca

Tone:

Point-of-View: 1st person – a brilliant ENG 101 student who wishes to continue academic success in ENG 102 and maintain an on-time graduation!

Thesis:

Page 20: An Introduction to Persuasion and Argument Moving people to a belief, position, or course of action

10 Buzz Words10 Vocab Words1 example of ethos1 example of pathos1 example of logos(do you need more ethos, pathos, logos? Probably! But just identify 1!)