An Introduction to Coupons

8/11/2019 An Introduction to Coupons

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AN INTRODUCTION TO


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INTRODUCTION

Coupons are created by encoding a Coupon-12 numberinto a UPC-A barcode

The coupon standard makes it easy for issuers ofcoupons and retailers to work together in automating the

The Coupon-12 must be properly coded in a UPC-A

barcode to be scanned at the point-of-sale


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COUPON-12 CONSTRUCTION

The Coupon-12 consists of:

. . .

Manufacturer ID Family Code

a ue o e

Check Digit


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U.P.C. PREFIX 5

5 12345 87890 4

Must always begin with U.P.C.

Tells the POS system that it isscanning a coupon


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MANUFACTURER ID

5 12345 87890 4

Use only digits 2 through 6 of. . .

Prefix (see next slide) Partially identifies manufacturer

of the couponed items

Must be same as on productsbeing couponed


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MANUFACTURER ID (CONTD)

Only use positions 2 through 6 of the U.P.C. Company Prefix for theManufacturer ID

. . .

five (5) If a company is assigned a U.P.C. Company Prefix that is longer than 6-

digits, drop all digits after position 6


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FAMILY CODE

5 12345 87890 4

be assigned a family code Designates items being couponed

Family codes must becommunicated to retailers


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VALUE CODE

5 12345 87890 4

The two digits following the-

Redemption value of thecoupon


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CHECK DIGIT

5 12345 87890 4

The last digit of the code

digits


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FAMILY CODES


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FAMILY CODES

A family code should be treated like an item reference number. Once it is,

product. There can only be one family code per item reference number. Although you

can have multiple item reference numbers under one family code.


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FAMILY CODES (CONTD)

If a product is sold in a number of flavors, colors, or forms, and these items- ,

be assigned to each item. If the product is sold in more than one size and it is likely that the sizes will

always be couponed together (e.g. 25 cents off 1 giant or 1 regular size), thesame family code number should be assigned to each size.


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FAMILY CODES (CONTD)

There are 1,000 family code numbers (000-999) available for use

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Family codes 990-999 are reserved for future use (with the exception of 992) A family code that ends in "0" should not be assigned to individual products


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992 FAMILY CODE


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992 FAMILY CODE

This code (also called 992-bypass code) was effective January 1, 1999

number of products, which have traditionally required the manual input of acashier


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992 SHOULD BE USED AS THE FAMILY CODE ON

COUPONS ONLY UNDER THESE CIRCUMSTANCES:

Random weight products where the consumer package is encoded with a. . .

When the suppliers product line carries more than one U.P.C. CompanyPrefix for the group of products that are couponed

-

In-ad coupons for promoted products that are paid for by the retailer

Only fixed value codes can be used with the 992 Bypass code


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HOW TO ASSIGN VALUE CODES


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VALUE CODES

Choose from predefined value code table

The Application Standard for UCC Coupon Codes lists the available value

The standard can be found in the Solutions Center (free access for PartnerConnections members)


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NEW VALUE CODES

New value codes were added effective August 1, 2000

--- .

Value code 07 ---Buy 3 or more, get $1.50 off Value code 08 ---Buy 2 or more, get $3.00 off

a ue co e --- u or more, ge . o

Value code 13 ---Buy 4 or more, get $1.00 off


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RETIRED VALUE CODES

Effective August 1, 2000, several value codes were reserved for future use

Value code 17 ---$2.10 off

--- .

Value code 97 ---$4.75 off


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IN-STORE DISTRIBUTED COUPONS


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IN-STORE DISTRIBUTED COUPONS

Coupons that are distributed in the store

Good only at a specific store

Checkout coupons Shelf talker coupons

n-s ore promo ons

EAN-13 barcode

99 replaces U.P.C. Prefix 5


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IN-STORE DISTRIBUTED COUPONS (CONTD)

The remaining information is the same as regular coupon

Retailer POS must be able to handle


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IN-STORE DISTRIBUTED COUPONS (CONTD)

Important Note: These coupons are not found in Sunday supplements(FSIs), manufacturer direct mail, on-pack coupons, instant redeemablecou ons eel-off or in-ad cou ons.


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GS1-128 COUPON EXTENDED CODE


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GS1-128 COUPON EXTENDED CODE

Mandatory on all coupons

Used by clearinghouses

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Five formats to choose from


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FORMAT 1

Application Identifier (8100)

U.P.C Prefix


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FORMAT 2


U.P.C. Prefix

Expiration date


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FORMAT 4


Five digit offer code

U.P.C. Prefix

Expiration date


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FORMAT 5

Also called the Null code


U.P.C. Prefix


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COUPON RE-ENGINEERING


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COUPON RE-ENGINEERING

Joint Industry Coupon Committee (JICC) initiative

Members include P&G, Target, Ahold, General Mills, Kraft, Kelloggs, Pfizer, Nestle, etc.

(GMA & FMI sponsored)

Goal is to replace coupon U.P.C.-A and GS1-128 with GS1 DataBar in 2010 (See next)

Benefits Enhanced validation at checkout

Enhanced coupon value capability

Reduced cashier intervention

Incorporates variable length U.P.C. Company Prefixes ncorpora es exp ra on a e c ec ng capa y

JICC working with FMI, GMA, and GS1 US and other trade association to promote toretailers, suppliers, coupon / promotion professionals, hardware / software suppliers, etc.

JICC Co-chairs from P&G and Giant Foods collaborating on webinars and conferencepresen a ons o promo e n a ve.

Coupon clearinghouses supporting through webinars, newsletters, and meetings

Transition period starts January 1, 2008


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TRANSITION PLAN:

GS1 DATABAR + NEW DATA

CURRENT- -

INTERIMUPC-A & GS1DataBar

Ex andedStarted 1 / 2008

GS1 DataBar Expanded Only

Starts 2011


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REFERENCE MATERIALS

Application Standard for UCC Coupon CodesSource: GS1 US (available in Solutions Center and for purchase in Product Catalog)

Source: GMA

Electronic Coupon Clearing Guidelines (Joint Industry Coupon Committee)Source: GMA


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QUESTIONS? COMMENTS?

For information contact GS1 US Customer Service:

E-mail: [email protected]

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Documents

An Introduction to Coupons