Embed Size (px)
Citation preview
AN INTRODUCTION
PRESENTER: Belinha De Abreu, Ph.D.Media Literacy Educator
MEDIA LITERACY
THROUGHOUT THE
CURRICULUM
Why Teach Media Literacy?
Media Literacy is a 21st century
approach to education. It provides a framework to access, analyze,
evaluate and create messages in a variety of forms — from print to video to the Internet. Media literacy builds
an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary
for citizens of a democracy.
What is Media Literacy?
FACTS & FIGURES:Television viewing is the #1 after-school activity for 6-17 year olds. (Kaiser Family Foundation)
-The time spent watching television has increased by 10% from 1997 to 2002 and is expected to increase through 2010. (Rubin, 7-2004)
In the average American home with children, the TV is on nearly 60 hours a week.
(The Family and Community Critical Viewing Project)
The average child sees 20,000 TV commercials every year. (TV-Free America)
FACTS & FIGURES:85% of teens ages 12-17 engage at least occasionally in some form of electronic personal communication, which includes text messaging, sending email or instant messages, or posting comments on social networking sites;
55% of online teens ages 12-17 have created a profile on a social networking site such as Facebook or MySpace;
47% of online teens have uploaded photos where others can see them, though many restrict access to the photos in some way; 14% of online teens have posted videos online.
Pew Internet and American Life Project - 2007
Generations Birth YearsAges in 2008
GI Generation 1901 - 1924 81 -
Silent Generation 1925 - 1945 61 - 80
Baby Boomers 1946 - 1964 42 – 60
Generation X 1965 - 1978* 28 - 42
Millennials 1979*- 1994 14 - 27
Google 1995 - Present
GENERATIONS
A SNAPSHOT
Text messaging…
…Has become the most popular form of communication for young adults. Do we use it in the
classroom?
A SNAPSHOT
Advertisers are beginning to use the social networking/text language to communicate with teens and young adults.
A SNAPSHOT
•What does all of this mean in our classrooms today?
•Are students that muchdifferent from previous ages?
•How are we meeting their needs?
ASSESSMENT
“There is remarkable consensus among educators and business and policy leaders on one key conclusion: we need to bring what we teach and how we teach into the 21st Century.”
TIME Magazine, December 18, 2006
21st Century Students
Graph by: Partnership for 21st Century Skills
21st Century Skills
Based on the Partnership for 21st Century Skills…
Every student in this country must be: A critical thinker
A problem solver An innovator An effective communicator An effective collaborator A self-directed learner Information and media literate Globally aware Civically engaged Financially and economically literate
21st Century Skills
WHAT DO YOU
KNOW ABOUT
THE MEDIA
AND
POP CULTURE?
They know all of these products.
Do you?
ADVETISING
Photograph of Michael Jackson's face taken during a court trial.
TRUTH OR FICTION?
Canadian man raises enormous 89 lb., 69-inch cat.
TRUTH OR FICTION?
Only five companies own all
the major media
conglomerates in the
United States.
TRUTH OR FICTION?
In a 30 minute broadcast in the United States, how much time is
devoted to commercials?
a. 10 min b. 5 min.c. 15 min d. 20
min.
POPULAR CULTURE
The fastest growing soft drink in the hip-hop community is:
a. Pepsia. Pepsi b. Spriteb. Spritec. Fantac. Fanta d. Ginger Aled. Ginger Ale
POPULAR CULTURE
Who was voted the most popular ‘tween’ in 2007?
A. Jamie Lynn SpearsA. Jamie Lynn Spears B. Lindsay LohanB. Lindsay Lohan
C. Miley CyrusC. Miley Cyrus D. Dakota FanningD. Dakota Fanning
POPULAR CULTURE
POLITICAL SATIRE
Traditional Literacies
Reading & Writing
Visual Literacy
Symbols, Signs, etc.
Information Literacy
Computers, Internet--Technology
AND
MEDIA LITERACY
THE LITERACY MOVEMENT
MEDIA LITERACY
-MARY MEGEE-MARY MEGEEDirector of the Media Education Laboratory of Rutgers University-Director of the Media Education Laboratory of Rutgers University-
Newark College of Arts and Sciences,Newark College of Arts and Sciences,
MEDIA LITERACY
26
•All media messages are "constructed."
•Media messages are constructed using a creative language with its own rules.
•Different people experience the same media message differently.
•Media are primarily businesses driven by a profit motive.
•Media have embedded values and points of view.
Who created this message and why are they sending it? What techniques are being used to attract my attention? What lifestyles, values and points of view are represented in the message?How might different people understand this message differently from me? What or Who is omitted from this message?
Center for Media Literacy
STUDENT LEARNINGS:
CRITICAL THINKING
ANALYSIS
ORGANIZATION
BRAINSTORMING
COOPERATION
RESEARCH
29
WHO ARE THEY?
11,000 print outlets (1,500 dailies and weeklies)
10,225 radio stations1,600 TV stations1,300 cable systemsTargeted MagazinesThe Internet
BUT, 5 CORPORATIONS OWN ALL THE MEDIA!!
30
What is television news really about?
What are the major differences between TV, Newspapers, and Radio?
Who decides what we see and hear?
31
Are the images we see real?
What stereotypes are created by the pictures we see daily?
32
What is happening in our current election?
How does the media affect our political views?
Has the media changed politics?
33
Smoking
-Who is Phillip Morris?
-Why anti-smoking ads?
Body Image
-Who is affected by Anorexia and
Bulimia?
-What is bigorexia?
34
What affect does it have on children and adults?
Who is targeting our kids?
Can advertising be fun?
Social StudiesLanguage ArtsMathScienceForeign LanguageTechnology
CONNECTIONS TO CONTENT AREAS
SOCIAL STUDIES:-Milestones of History-Pulitzer Prize Photos-Historical Fiction vs. The Documentary
LANGUAGE ARTS-Analysis of Media Messages
Ex. Television Shows, Newspaper Articles, etc.
-Production ElementsEx. Scriptwriting & Storyboarding
LESSON IDEAS
MATH:-Advertising Cost Analysis-Ratings
Television and Film-Media Ownership
SCIENCE-Pharmaceutical Advertisements
The face of the drug industry.-PhTesting
Products: Their claims & Truth.
LESSON IDEAS
FOREIGN LANGUGE:-Global Issues - World Perceptions-Fast Food Around the World
TECHNOLOGY-Television Production Podcasting-Instant Messaging Blogging-Web Design Wikis-Flickr iGoogle-YouTube TeacherTube
LESSON IDEAS
LESSON IDEAS:http://www.media-awareness.ca/english/index.cfm
LESSON IDEAS: http://www.aml.ca/home/
LESSON IDEAS:http://interact.uoregon.edu/medialit/JCP/index.html
Arthur’s Guide to Media Literacywww.pbskids.org/arthur
LESSON IDEAS
LESSON IDEAS:http://www.pbs.org/teachers/vote2008/blueprint/index.html
LESSON IDEAS:http://www.pointsmartclicksafe.org/
LESSON IDEAS:http://pbskids.org/itsmylife/?campaign=noflash_itsmylife
LESSON IDEAS:http://www.ciconline.org/home
LESSON IDEAS:http://www.frankwbaker.com/
LESSON IDEAS:http://www.adflip.com/
LESSON IDEAS:http://www.mediasmart.org.uk/
LESSON IDEAS: http://secondlife.com/
Did You Know?http://www.youtube.com/watch?v=pMcfrLYDm2U
L
iteracy Comes in All Forms in the 21st Century.
Educators Have an Important Role in Helping the Growth of Media Literate Citizens.
Pop. Culture and the Media are a Strong Force Within our Society Which Cultivates Students Likes and Dislikes.
Our Students Need You! – Educators- to Provide Training in Real Thinking Skills.
Our Concepts of Teaching Must Change In Order to Get Below the Surface and Reach Our Students.
WHAT IT ALL MEANS?
A PARTING THOUGHT:
“They may be ‘digital natives,’ but their knowledge is surface level, and they desperately need training in real thinking skills.”
Hargadon, S. April 2008. “Teaching Digital Natives.” Technology & Learning, 28(9), 52.
NCTE: ISBN: 0814130488ISBN-13: 9780814130483
Neal Schuman PublishersISBN: 1-55570-596-0
MORE LESSON IDEAS
Belinha De Abreu, Ph.D.
Media Literacy Educator860-339-5151 – home office
203-668-7392 - cell
CONTACT INFORMATION:
