Customer Objectives• Provide differentiated wireless Internet broadband service• Provide secured IP data services and create a niche in SME market

ICT Growth FuelsSmall BusinessThe liberalization of regulations and more open economy policies have helped opened doors to many diverse enterprises and small business startups in the wake of telecommunication advances such as broadband Internet and wireless communications which were nascent just over a decade ago.

The rising affluence and awakening of these new and exciting emerging markets are springing into action. Technological barriers are easily diminished with the promise of business 24/7 across multiple disciplines domestically and internationally.

The Operator is deeply rooted in their foundations of providing secured IP data services for governmental institutions with years of experience. Nonetheless, the next phase of growth comes from solidifying its stronghold, in establishing a strong network for broadband Internet to address the huge appetite for SME market with WiMAX.

Like all technologies, it is not devoid of setbacks. In the niche market of vertical solutions, the Operator focused on delivering high quality and trusted solutions to stimulate broadband take-up. To meet those demands, the Operator needed to provide customer specific solutions that are scalable, and allow flexibility of personalization.

Emerging Broadband Internet GroupAwakening SME with Global Touch

SME Going fromStrength to StrengthToday, broadband represents the majority of Internet services in emerging markets stemming from business organizations. Growing Internet-user base and improving ICT literacy is stimulating usage of online services across public administration (e-government), commerce (e-commerce), health (e-health) and education (e-education). Offered e-services are also increasing, following increased investment by service providers. Mobile operators are pursuing a similar strategy to integrate bundled offers of fixed, mobile and broadband connections, but lacked SME solutions that were capable of providing true enterprise solutions. The Operator understood the market dynamics and capitalized on the strategic opportunities to expand its suite of solutions to focus on upper market segments which is seeing upward movement. Together with high performance devices, the WiMAX technology could bring out the best solution fit.

Solution for SuccessLeadership in innovative technology and device bundling played a pivotal role in accelerating their business model, through high quality performance.

Margins tremendously improved as a result of carefully designed and integrated service model by combining the best product positioning. The UH and DX modems has been a hit, attracting users in need of high-speed broadband Internet access.

The DX modem range that is carrier-grade quality is capable of delivering robust voice, data, and internet experience simultaneously via 1 LAN port and 1 VoIP port. It is capable of achieving greater throughput speeds up to 30Mbps* from the improved signal strength (high gain antenna) and transmission power.

The advanced antenna design with dual transmit 2Tx chains intelligently selects the transmission path for improved uplink performance, thereby minimizing penetration losses.

The success of the operator was attributed to its foresight to establish a niche in upper market business solutions to deliver simultaneous voice and data transmission. Value added service incorporating multi stream data and content differentiates the mediocre to excellence, that echoes its service commitment for hassle-free and easy to install secured VPN service up and running in a matter of hours.

*subject to field conditions

Product Facts• Wideband support for frequency range of 2.3GHz to 2.7GHz• High gain antenna up to 5dBi• Smart Signal Transmission Algorithm• High transmission power up to 28dBm

Key Benefits to Operator • Establishing leadership of market share in high quality data service and value added service for niche SME market• Preferred operator for business broadband solution needs

Key ResultsThe Operator has been able to establish a clear competitive edge and increase their brand value as well as win high value customers by offering differentiated services that resonate the business needs of their customers.