Summer Training Project Report

AN EFFECTIVE PROMOTIONAL STRATEGY TO PROMOTE

JAYPEE GREENS”SPORTS CITY”

Undertaken At JAYPEE GROUP

Submitted for partial fulfillment of award of

Post Graduate Diploma in Management

By

Saurabh Kumar

Enrollment No. : VISB/PGDM/10-12/00011

Name of Training HeadMr. Vivek Mishra

Senior Manager (Marketing)

VIDYA INTERNATIONAL SCHOOL OF BUSINESS VIDYA KNOWLEDGE PARK BAGHPAT ROAD MEERUT

Page | 1

BONAFIDE CERTIFICATE

TO WHOMSOEVER IT MAY CONCERN

This is to certify that saurabh Kumar s/o Ram Lagan Roy is a bonafide Student of PGDM, Batch

2010-12, bearing Enrollment No.-VISB/PGDM/10-12/00011 conducted by Vidya International

School of Business. The course is approved by All India Council For Technical Education (AICTE)

Ministry of HRD, Government of India.

for VIDYA INTERNATIONAL SCHOOL OF BUSINESS

Head Of Department

Mr.K.Tarashankar

Dated:

TABLE OF CONTENT

Sl. No TITLE PAGE NO.

1 Executive summary 4

2 Acknowledgement 5

3 Introduction of J.P Group 7

4 History of real estate 8

5 Management 16

6 Business interest of J.P Group 17

7 Work culture in J.P Group 33

8 Jaypee Greens 34

9 Jaypee Greens, Greater Noida 35

10 Jaypee Greens, Wish Town 47

11 Jaypee Greens, Sports City 57

12 Vision & Mission 74

13 Reason for attracting towards YEA 75

14 Competitors 81

15 Marketing Tools For Promotion 91

16 Research Methodology 101

17 Data Analysis 105

18 Finding & Suggestion 108

19 Conclusion 110

20 Bibliography 111

Executive summary

Jaypee group is a leading integrated infrastructure conglomerate in India with

exposure to the power generation, cement, construction, expressway & Highway,

Hotel, Education, Hospitality, and Real estate sectors. It was established in 1957 by

honorable shri Jayprakash Gaurji.

As jaypee group entered in real estate sector in 2000.it has already completed such

big projects. And some projects are going in full swing. like- Jaypee

Greens near pari chowk, Greater Noida, and wish town in sector-128 and sports city

in Gautam Budh Nagar.

The marketing plan titled “An effective promotional strategy to promote the

jaypee greens “sports city” helps us to understand the effect of promotional strategy

which is responsible for attracting customer towards sports city. This study helpful

for me & management to improve the present promotional strategy of sports city.

The plan deals with the impact of promotional activity which attracting customer

towards sports city. The plan was carried out as per the steps of marketing plan.

I would like to express my gratitude to all those who gave me the opportunity to

complete this project. I would like to thank my Institute authorities and my

internal guide Mr. K.Tara Shankar first for providing me the opportunity to work

with one of the most prestigious organization. I want to thank the Head Of the

marketing Department Mr. Prem Prakash For giving me permission to commence

this summer training project in the first instance, to do the necessary research

work and to use departmental data and resources.

I would like to thank other executives who gave and confirmed this permission

and encouraged me to go ahead with my training. I am bound to thank other staff

for their stimulating support.

I am deeply indebted to other staff whose constant help, stimulating suggestions

and encouragement helped me in giving the final shape to this project.

I would like to give special thanks to my parents and brothers/ sisters for their

constant support enabled me to complete this project work.

ACKNOWLEDGEMENT

CERTIFICATE FROM INTERNAL GUIDE

Certified that SAURABH KUMAR Enrollment no. VISB/PGDM/ 10-12/ 00011

has carried out the project work presented in this project report entitled

“An effective strategy for promoting the Jaypee Greens sports city” for

the award of POST GRADUATE DIPLOMA IN MANAGEMENT from Vidya

International School Of Business , Meerut under my supervision. The

project report embodies results of original work and studies carried out by

student itself and the contents of the project do not form the basis for the

award of any other degree to the candidate or anybody else.

PROJECT GUIDE

Dr. Gaurav joshi

SIP CORDINATOR

Date

SEAL OF THE INSTITUTE

INTRODUCTION

The Jaypee Group was founded by Mr. Jaiprakash Gaur. Jaypee Group is five decade old

conglomerate based in Noida, India, involved in various industries that include Engineering,

construction , Cement, Power, Hospitality, Real Estate, Expressways, Highways, Education and

Social Commitment. Shri. Jaiprakash Gaur, Founder Chairman of Jaiprakash Associates Limited

after acquiring a Diploma in Civil Engineering in 1950 from the University of Roorkee, had a stint

with Govt. of U.P. and branched off on his own, to start as a civil contractor in 1958, group is

the 3rd largest cement producer in the country. The groups cement facilities are located in the

Satna Cluster (M.P), which has one of the highest cement production growth rates in India.

Jaypee Group is an infrastructure conglomerate with diverse business interests ranging from

Engineering and Construction, Cement, Private Hydropower, Hospitality, Information

Technology, and Real Estate Development to Expressways and Highways.

The founder of Jaypee Group is Jaiprakash Gaur, who started as a civil contractor in 1958. In

1979, Jaiprakash Associates Private Ltd (JAPL) was formed. In 1980, Jaypee Group entered into

Hospitality sector and set up Hotels Siddhartha and Vasant Continental. In 1983, Jaypee Rewa

Cement Plant (JRCL) was established with an initial capacity of 1 million tones. In 1986,

Jaiprakash Industries Limited (JIL) was formed by amalgamating JAPL into JRCL. In 1992,

Jaiprakash Hydro Power Ltd (JHPL) and Jaiprakash Power Venture Ltd. (JPVL) were formed. In

1996, Jaypee Bela Cement Plant (JBCP) was established with an initial capacity of 1.9 million

tones. In 2000, JRCL and JBCP were merged to form Jaypee Cement Ltd. (JCL). In 2003,

Jaiprakash Associates Ltd. (JAL) was formed by merging JIL with JCL. In 2005, shares of JHPL

were listed on BSE/NSE and JHPL became the first Hydropower company to be publicly held and

listed in India

History:-

Real Estate Sector - The India Story

Current Scenario of the Real Estate Market in India

Commercial real estate sector is in boom in India. In the last fifteen years, post liberalization of

the economy, Indian real estate business has taken an upturn and is expected to grow from the

current USD 14 billion to a USD 102 billion in the next 10 years. This growth can be attributed to

favorable demographics, increasing purchasing power, existence of customer friendly banks &

housing finance companies, professionalism in real estate and favorable reforms initiated by

the government to attract global investors

Characteristics of the Real Estate Market in India

Greater availability of information

• Emergence of transparency and liquidity

• Entry of international real estate consultancies

• Governing legal framework relaxed

• Competitive pricing

• Realization of large commercial projects

• IPOs by developers

• Gradual organization of the markets in the Tier I cities

Growing Market Demand Cause- Effect scenario leading to emergence of organized real estate

market in India The property market in India has traditionally been unorganized and

fragmented. However, the recent past has seen a consolidation of positions in the market as

developers are stretching their capacities to the maximum in order to meet the growing market

demand, which in turn has encouraged large projects with sourced financing. The IPOs by large

real estate developers like Sobha Group, Raheja Developers and DLF have led to organization of

the market in the Tier I cities, but the Tier II and Tier III cities still demonstrate the traits of an

unorganized market. Whilst the Indian real estate market still lacks transparency and liquidity

compared to more mature real estate markets, the increasing requirements of multi national

occupiers, as well as the influx of international property consultancies has led to the

introduction of greater availability of market information, both in published and private form

pushing the sector to an organized market form. Driving Forces Stated below are the reasons

that have led to the real estate boom in the country

• Booming economy; accelerated GDP to 8% p.a.

• India’s emergence as an attractive off shoring destination and availability of pool of highly

skilled technicians and engineers ; Development of large captive units of major players include

GE, Prudential, HSBC, Bank of America, Standard Chartered and American Express

• Rise in disposable income and growing middle class, increasing the demand for quality

residential real estate and real estate as an investment option.

• Entry of professional players equipped with expertise in real estate development;

• Relaxation of legal rulings and processes by the governing bodies encouraging investments in real estate

• Improvement in infrastructure facilities Categorization

The demand for new office space in India has grown from an estimated 3.9 million sq. ft in 1998

to over 16 million sq. ft in 2004-05. 70% of the demand for office space in India is driven by over

7,000 Indian IT and ITES firms and 15% by financial service providers and the pharmaceutical

sector. In 2005 alone, IT/ITES sector absorbed a total of approx 30 million sq. ft and is estimated

to generate a demand of 150 million sq. ft. of space across major cities by 2010. This data

clearly demonstrates the growth of the real estate sector in the country. With reference to the

availability of infrastructure facilities, following cities are currently attracting

MNCs/corporate/real estate developers:

Tier I cities, Mumbai (Commercial hub), Delhi (Political hub) and Bangalore (Technological hub):

• Preferred option for many new market entrants

• Command the highest international profiles and significant proportion of FDI

• Offer qualified labor pool and the best infrastructure facilities

• Exhibit development of sub-urban commercial real estate

• Yield of 9.5 – 10%

Tier II cities, notably Hyderabad, Chennai, Chandigarh, Kochi, Mangalore, Mysore, Thiruvananthapuram, Goa, Bhubaneshwar, Ahmadabad and Pune

• Yield of 10.5-11.5%

• Offer competitive business environments, human resources availability, telecommunications connectivity, quality of urban infrastructure,

• Attract high value IT, ITES and biotech corporate houses

Tier III cities, like Cuttack and Jaipur

• Low liquidity and still highly unorganized. Special Economic Zones:

• 28 operational SEZs in the country, including those converted from Export Processing Zones (EPZ) to SEZ • Development of SEZs in various segments such as multi-product, Information Technology, Bio-technology, Gems and Jewellery, Textiles and technology intensive industries

• Attract both developers and corporate houses (refer table for a list of corporate that have shown interest in development of SEZs)

Corporate Location

Reliance Industries Gurgaon, Mumbai/Navi Mumbai

Adani Group Mundra

TCG Refineries Haldia

Suzlon Coimbatore, Udipi, Vadodara

Hindalco Sambalpur

Genpact Bhubaneshwar, Jaipur, Bhopal

Vedanta Orissa

Corporate interested in development of SEZs in India and the location of interest Apart for the

corporate clientele, the SEZs also attract a number of real estate developers, including DLF,

Ansals, Omaxe, Parsvnath, Shipra Estate to name a few. As per utilization, the real estate space

can be classified as follows:

Real Estate Utilization

Commercial

Office

Hospitality

Retail ---

Malls Multiplexes

Residential

Real estate utilization Listed below are the salient features of each category:

Commercial Real Estate

Office Space

• Backed by strong infrastructure

• Promoted by increasing demand from IT industry

• Shift of focus from the traditional CBDs towards secondary centers owing sharply higher land prices in the city centers.

Retail Space

• Growth of 25- 30% expected in the organized retail sector (malls and multiplexes) leading to an increased demand in real estate

• Affected by government policies for foreign retailers

• Pronounced in the Tier I, Tier II and Tier III cities

Hospitality Space

Criteria Statistics

Annual growth rate of the industry 8%

Number of foreign tourists in 2005 , 4000000

Total number of five star rooms (2005) 96000

Total number of five star rooms needed by 2010 , 150000

Growing demand of real estate in the hospitality industry

• Increasing demand of lodging in commercial cities such as Bangalore, Mumbai, and Delhi etc.

from business travelers.

• Established brands in this sector include Asian Hotels, Indian Hotels, ITC, Le Meridien etc are

in expansion mode with many new players such as Accor Group, Marriot, Choice, IHG Group

Residential Real Estate

• Development triggered by:

a. Low per capita housing stock

b. Rising disposable income

c. Easy availability of finance

• Currently growing at 30-35% per annum

• Driven by retail investors who view real estate as an attractive investment option as

compared to mutual funds and stocks

• Geographically widespread with townships being built in both the metros and the tier II and III cities

Real Estate Investment Banking

Real Estate Investment Banking is an approach to real estate financing – providing the client a

host of services including the structuring of real estate projects, legal advice, operative

management of real estate projects and support in marketing properties. The banking focus in

Real Estate Investment Banking is on structured financing products and structuring of entire

portfolios. Extending on similar lines is the importance of syndication that forms the base line

of larger-sized transactions. Real estate investment banking focuses on the following target

market as prospective client base:

Real Estate Consultants

The increase in transparency and liquidity in the real estate market in India is attracting

international real estate consultants to India. These consultants offer end to end solutions for

their clients’ real estate needs. These services include strategic consulting to developers,

investors, advisors and lenders seeking assistance with existing assets, potential acquisitions,

new development projects and properties slated for disposition, feasibility studies, concept

testing, business planning exercises, investment advice, market research and analysis, demand

forecasting, financial modeling and project structuring exercises, portfolio optimization and re-

engineering strategies, expansion and occupancy, location and entry, brokerage services, legal

documentation review, valuations etc.

Real estate consultants also ensure that the financing needs of the client are well taken care of

by liaising with banking/non banking institutions and providing them with investment and

structured finance solutions including securitization and sale & leasebacks, structured finance

facilitating equity/debt into development projects on behalf of private and government sector

clients, structuring development financing, public - private - partnerships, joint ventures,

portfolio transactions and privatization exercises.

The recent players in the Indian market are Jones Lang LaSalle, Colliers, CBRichard Ellis, Frank

Knight and Trammell Crow Meghraj. Developers and Construction Companies With the opening

up of the real estate sector in the country, the construction houses are scaling up the

commercial and residential constructions. An increasing number of developers are offering IPOs

for fund raising. AIM too is a sought after solution to meet the fund requirements for these

developers.

Risks involved in the Real Estate Investment Market

Liquidity risk

The real estate investment market is still in its infant stage. The time required for liquidity of

real estate property can vary depending on the quality and location of the property.

Regulatory risks

In terms of property ownership, permission from the Reserve Bank of India is required for

foreign investors. For capital repatriation, investors need to apply for approval from the RBI,

and foreign direct investment is limited to a limited set of opportunities (e.g. townships). The

REMFs work within the SEBI framework. Being a developing and growing sector, the rules,

regulations and legalities demonstrate frequent changes, making it seem as a cumbersome

investment option to the investors. Property market transparency risk The Indian property

market has low transparency when compared to the more mature and developed real estate

markets. Although market transparency has improved, reliable and consistent information on

the Indian property market is still not easily available. There are also more professional due

diligence and valuation institutions needed. This holds true even for the Tier I cities.

Macroeconomic risks

Interest rates, inflation and exchange rate risks are amongst the important macroeconomic

indicators and have shown decreased volatility. The provision of facilities, is in many regions,

still inadequate (education, transport infrastructure). These risk factors are not likely to

disappear in the near future, impeding the development of the real estate sector. Ownership

and Land Title Issues Lack of information and low transparency in the real estate segment in

India, coupled with the age old property related issues discourages the investment of the large

players in the semi urban and rural areas thus slacking an overall growth of the real estate

sector.

Some terminology of Real estate:-

F.A.R

F.S.I

Super area

Carpet area

Built-up area

Duplex

Simplex

Circle rate

Land acquisition and lots of words…..

Management:-

The Board of Directors of the company have envisioned the organization to new heights. The company is well managed under the foray of these individuals :

Shri Manoj Gaur, Executive Chairman & CEO

Shri Sunil Kumar Sharma, Executive Vice Chairman

Shri S K Jain, Vice Chairman

Shri R N Bhardwaj

Shri A K Sahoo (LIC Nominee)

Shri B K Goswami

Shri B K Taparia

Dr. B Samal

Shri Viney Kumar (IDBI Nominee)

Shri S C Bhargava

Shri S C Gupta

Shri V K Chopra

Dr. J N Gupta

Shri M S Srivastava

Shri Sunny Gaur, Managing Director (Cement)

Shri Pankaj Gaur, Jt. Managing Director (Constn.)

Shri R K Singh (Whole-time)

Shri Ranvijay Singh (Whole-time)

Shri S.D. Nailwal (Whole-time)

Shri Rahul Kumar (Whole-time Director & CFO)

Business Interests of Jaypee Group:-

Civil Engineering

Initially, the Jaypee Group started as civil engineering contractors. Jaiprakash Associates Ltd., the

flagship company of the Group, is a leader in Construction of river valley and hydropower

projects on turnkey basis for more than 4 decades. The company is currently executing various

projects in hydropower / irrigation / other infrastructure fields and has had the distinction of

executing simultaneously 13 hydropower projects spread over 6 states and the neighboring

country Bhutan for generating 10,290 MW of power. Jaypee Group undertakes projects involving:-

Large quantities of rock excavation (both surface and underground)

Controlled earth/rock fill

Concrete manufacture and placement (including chilling)

Fabrication and erection of penstock liners

Hydro-mechanical equipment procurement and erection

Steel Structures

Expressway Construction

Real Estate Development

The projects that have been commissioned or in the advance stages of completion have been

undertaken by it either as a successful EPC contractor or as a Non EPC contractor. The group also

has secured three BOT contracts in the private hydropower generation sector after the opening

up of the doors by the Government of India in 1991 for private sector power generation

companies.

It is not an embellishment to state that over the past three decades the company has not only

successfully executed large and prestigious projects, but in this process has acquired a pool of

knowledge, skills and experience in their field of technological excellence.

Projects Under Execution

S.No.

Name of

Project

1 Sardar Sarovar(Narmada) Project ,Gujarat

2 900 MW Baglihar Hydroelectric Project & K

3 1000 MW Karcham Wang too Hydroelectric Project, H.P.

4 Alimineti Madhav Reddy Project (AMRP), Andhra Pradesh

5 Yamuna Expressway Project, Uttar Pradesh

6 Zirakpur-Parwanoo Highway, Punjab, Haryana and Himachal Pradesh

7 Ganga Expressway Project from Greater Noida to Ballia (Eastern U.P.)

HYDROPOWER PROJECTS COMMISSIONED BY THE JAYPEE GROUP

SL.No Name of Project 2002-05

2005-06

2006-07

2007-08

2008-09

Total(M/W)

BUILD-OWN-OPERATE

1 Baspa-II 300 - - - - 300

2 Vishnuprayag - - 400 - - 400

ENGINEERING - PROCUREMENT - CONSTRUCTION (EPC) Contracts

3 Chamera-II 300 - - - - 300

4 Omkareshwar - - - 520 - 520

5 Baglihar - - - - 450 450

CONTRACTS WITH VARIOUS GOVERNMENT AGENCIES

6 Indira Sagar (Dam & Powerhouse)

1000 - - - - 1000

7 Nathpa Jhakri(Powerhouse & Penstocks)

1500 - - - - 1500

8 Dul - Hasti(Dam, Powerhouse & HRT)

- - 390 - - 390

9 Tehri(Rockfill Dam & Spillways)

- - 1000 - - 1000

10 Teesta-V(Dam & Powerhouse)

- - - 510 - 510

11 Sardar Sarovar (Main Dam & Power House)

- 250 1200 - - 1450

12 Tala (Powerhouse & HRT) - - 1020 - - 1020

Total(MW) 3100 250 4010 1030 450 8840

Facts and Figures

The group has executed 13 Hydropower projects spread over 6 states of India and neighboring

country of Bhutan to generate 10,290 MW of power.

Only E & C Company in India with the capacity to

Has won three out of the five EPC contracts awarded in the last 20 years.The group is the largest private sector hydro power producer with an installed capacity of 700 MW.

execute EPC contracts on its own strength from conc

ept to completion.

Sardar Sarovar Dam being executed by the group is the third largest in the world for volume of chilled concrete to be placed -nearly 7 million cum.

Nathpa Jhakri a 1500 MW Power House is the largest underground power house in India.

Tehri Dam is the third tallest rock fill dam in the world, and the largest in Asia invloving placement of over 25 million cum of all types of fill material.

Baglihar Hydroelectric project involved construction of 30km of project road along with three bridges.

Brahmaputra Guide Bund completed in a record time of 7 months.

Baspa-II and Chamera-II projects involved continuous concrete shuttering for tunnel lining which is used for the first time in the country.

Teesta V project has been provided with Jet Grouting curtain is being provided below the coffer dams for the first time in India.

Alimineti Madhva Reddy Irrigation project is the longest underground face to face tunnel in the world.

POWER:

Jaypee Group forayed in power sector after reforms had begun in the country and private

sector was invited to participate in the beginning of the 8th five year plan. It has been a pioneer

in this sector and its performance outshines those of its peers. During the 8th five year plan

(1992 to 1997), the total power added was 16422 MW, out which private sector contribution

was 1430 MW. In the 9th five year plan (1997-2002), a total of 19015 MW power was added to

the grid and 5061 MW (hydro – 86 MW and Thermal – 4975) was added by the private sector.

The 10th five year plan saw an addition of 19011 MW to the country’s national grid. Out of

which the private sector added a total of 1931 MW (hydro – 700 MW and Thermal – 1231 MW).

The entire 700 MW of hydropower added in the 10th plan five year plan was by the Jaypee

Group.

Jaypee Group is the only integrated solution provider for Hydropower projects in the country

with a track record of strong project implementation in different capacities and participation in

projects that have added over 8840 MW of Hydroelectricity to the National grid between 2002

to 2009 - AN UNPARALLEL FEATURE IN INDIAN POWER SECTOR.

Jaypee Group’s operational power plants are 300 MW Baspa-II (Himachal Pradesh) and 400 MW

Vishnuprayag (Uttarakhand) and by 2012, the total hydropower capacity will be 1700 MW with

the commissioning of 1,000 MW Karcham-Wangtoo project while the power generation

(including Thermal) for the Group shall be 2200 MW. The Group is poised to be a 13,470 MW

power producer by 2019.

Group’s 300 MW Baspa–II HEP is accredited for 1 million VER’s per annum and 400 MW

Vishnuprayag HEP , the World’s largest Hydropower project in the private sector is accredited

for 1.32 Mn. annual Verified Emission Reduction (VERs).

Besides this, 300 MW Baspa-II Hydroelectric Power Station was successful in bagging GOLD

SHIELD for meritorious performance in power sector from the Ministry of Power for the year

2007-08, a step forward from the SILVER SHIELD, Baspa-II HEP won for the year 2004-05. While

400 MW Vishnuprayag Hydropower Project of Jaiprakash Power Ventures Ltd (JPVL) was

awarded 1st Prize in the category “Energy & Power’’ by the Essar Steel ‘Infrastructure

Excellence Awards 2010’ in association with E18 and CNBC TV18.

After having established a strong presence in the Hydropower sector the Group has initiated its

entry into Thermal Power Generation, Power Transmission and also forayed into Wind Power.

Hydro power

Seeing the vast potential present in the hydro power generation, the house of Jaypees ventured

into private power generation on Build Own Operate (BOO) basis. JAL has so far the distinction

of participating in 54% of new hydropower projects under India’s Tenth Five Year Plan.

300 MW Baspa II

The 300 MW Baspa Hydro – Electric Project Stage II (BOO) is an environment friendly run – of –

the – river power project devoid of any rehabilitation or resettlement issue. The project site is

located on the river Baspa, a tributary of river Satluj in District Kinnaur of Himachal Pardesh.

400 MW Vishnuprayag:-

The 400 MW Vishnuprayag Hydro-electric Project (BOO) was commissioned in October,2006, a

run-of-the river project located across river Alaknanda in District Chamoli of Uttarakhand. The

Project, utilizing the waters of river Alaknanda, has an underground power station with an

installed capacity of 400MW (4x100MW).

1000 MW Karcham- Wangtoo

The 1000 MW Karcham-Wangtoo Hydro-electric Project is located in Himachal Pradesh and is

built on BOO basis. This is the India’s largest Private Hydropower station . It is envisaged as run-

of-the-river project and is constructed on River Satluj in the District Kinnaur.

Arunachal Pradesh projects (Lower Siang 2700 MW & 500 MW Hirong)

The 2700 MW Lower Siang Hydro-electric Project on river Siang and 500 MW Hirong Hydro-

electric Project on river Siyom in Arunachal Pradesh will be built on BOO basis and are expected

to be commissioned by 2017 and 2018 respectively.

Meghalaya projects (270 MW Umngot & 450 MW Kynshi)

The project are 270 MW Umngot HEP in the East Khasi Hills district and 450 MW Kynshi (Stage –

II) HEP in the West Khasi Hills district of Meghalaya. The projects would be undertaken through

a Joint Venture between JPVL and State govt of Meghalaya on a 74% -26% basis.

Thermal power

2X660 MW Jaypee Nigrie Super Thermal Power Plant

Jaypee Nigrie Super Thermal Power Project comprising 2 x 660 MW Super-critical Unit will be

set up by Jaiprakash Power Ventures Limited, a subsidiary of JAL at a site in Nigrie - Village,

Tehsil - Deosar, District - Singrauli in Madhya Pradesh. The expected date of commissioning for

Unit - I and Unit - II are end April 2013 and end October 2013 respectively.

Amelia (North) and Dongri Tal – II coal block with total coal reserves of 250 MT of coal. These

coal blocks contain sufficient coal reserves to fuel the Nigrie Thermal project over the long term.

JAL is expected to develop and mine this coal in a joint venture with MPSMCL. The joint venture

has been allotted these two coal blocks solely for the purpose of supplying fuel to the

Nigre Thermal Project

The Nigrie Thermal Project is expected to utilize coal from two captive coal blocks, the Recently,

Group has entered into an agreement with L&T-MHI Pvt. Ltd. (JV between L&T Ltd. And

Mitsubishi heavy Industries Limited, Japan) for supply of super-critical, environmental friendly,

more energy efficient Boiler, Turbines and Generator (BTG) packages for their Nigrie project.

Environmental Clearance from MoEF for Nigrie Project [Download]

1500 MW Bina Thermal Power Project

The Group is also setting up a 1500 MW coal fired Thermal Power Plant at Bina in the State of

Madhya Pradesh. The project is expected to be commissioned by 2011 (phase -1).

1980 MW Karchana & 3300 MW Bara Thermal Power Project

JAL has been awarded LOIs for 1980 MW (3 x 660 MW) Karchana Thermal Power Project and 3300 MW

(5 x 660 MW) Bara Thermal Power project in UP. These projects are expected to be commissioned by

2014.

Transmission

Jaypee Power grid Limited (JPL), a joint venture company setup between Jaiprakash Hydro-

Power Limited (JHPL) and Power Grid Corporation of India Limited (PGCIL) is developing a 217

km long power transmission project to evacuate power from the Karcham-Wangtoo project.

The system will consist of a Transmission Line from the powerhouse at Wangtoo to the inter-

connecting point with the northern grid at Abdullapur, Yamunanagar, and Haryana.

The power transmitted is meant for distribution and consumption in the states of Himachal

Pradesh, Haryana, Punjab, Uttar Pradesh and Rajasthan.

CEMENT:

Jaypee group is the 3rd largest cement producer in the country. The groups cement facilities

are located in the Satna Cluster (U.P), which has one of the highest cement production growth

rates in India.

The group produces special blend of Portland Pozzolana Cement under the brand name

‘Jaypee Cement’ (PPC). Its Cement Division currently operates modern, computerized process

control cement plants with an aggregate capacity of 21.30 MnTPA*. The company is in the

midst of capacity expansion of its cement business in Northern, Southern, Central, Eastern and

Western parts of the country and is slated to be 37.55 MnTPA by FY12 (expected) with Captive

Thermal Power Plants totaling 702MW. Keeping pace with the advancements in the IT

industry, all the 140 cement dumps are networked using TDM/TDMA VSATs along with a

dedicated hub to provide 24/7 connectivity between the plants and all the 120 points of

cement distribution in order to ensure “track – the – truck” initiative and provide seamless

integration. This initiative is the first of its kind in the cement industry in India.

In the near future, the group plans to expand its cement capacities via acquisition and

greenfield additions to maximize economies of scale and build on vision to focus on large size

plants from inception. The Group is committed towards the safety and health of employees

and the public. Our motto is ' Work For Safe, Healthy, Clean & Green Environment

Cement Brands:

Jaypee produces a wide variety of cements, which are specifically designed to cater to the

customer’s requirements for different types of cements in each of its markets. All the brands,

which the Company produces, are so evolved in their characteristics and properties that they

will surpass BIS Standards. For each brand, the relevant BIS standards are mentioned in

enclosed table along with a comparison with the BIS requirement.

The state-of-the-art cement plants operated by the Jaypee Group are equipped with the most

modern technology from the globally leading technology providers. Extensive Instrumentation

& fully automatic and computerized process control system, custom designed Quality Control

software like QSO Expert and CADES in the Mines, Cross Belt Expert Analyzer using the Prompt

Gamma Neutron Activation Analysis – for the first time in India, X-Ray Fluorescence and X-Ray

Diffraction analysers and optical microscope, enable production of cement of the highest

quality consistently on a sustained basis. Jaypee Rewa Plant Quality control laboratory is

accredited laboratory from National Accreditation Board for Calibration & Testing

Laboratories, for chemical and mechanical Cement testing. All brands are marketed in

attractive HDPE bags, containing 50 Kgs of quality cement from Jaypee. Bags are identified

with a conspicuous Jaypee Logo, which also over the years has come to be regarded as a

“Hallmark” of quality.

Conclusion:

Jaypee Cement (PPC) helps to produce better concrete & compressive strength keeps on

growing with time. Jaypee Cement (PPC) promotes workability in fresh concrete even with less

water and hence yields high strength concrete of low permeability, less bleeding, better

pump-ability and superior finish. Hardened concrete made with Jaypee Cement (PPC) benefits

from long term gain in compressive strength and related properties like low creep & shrinkage

etc.

Furthermore, the concrete is very durable and effectively resists aggressive attack of sulphate

and chloride ions. It is also resistant to Alkali aggregate reaction. The concrete is not subjected

to attack by acid rain due to presence of green house gases (GHGs) in higher concentrations in

atmosphere.

Awards:

Cement Division of Jaiprakash Associates Limited with its Plants at

Jaypee Rewa Plant (JRP), Jaypee Bela Plant (JBP), JAAGO & JCBU has

been awarded the Integrated Management System comprising of ISO

9001:2000,

ISO-14001:2004 & OHSAS-18001:1999 by the world renowned Bureau Veritas Certification.

ISO-9001:2000 covers Quality Management System. ISO-14001:2004 covers all Environmental

Issues including conservation of Natural Resources and Reduction of Emissions and Wastes.

OHSAS-18001:1999 covers Operational Safety and reduces Risk to People, Plant & Machinery.

Hospitality:-

The Hotel division of Jaiprakash Associates Ltd. owns and operates six Five Star Deluxe hotels

and is a significant player in north of India. All the hotels enjoy the patronage of most illustrious

of the families, businessmen leaders and dignitaries from around the world. This leading chain

of deluxe hotels in India offers luxurious accommodation, exquisite dining facilities, interesting

leisure options and a pleasant environment to provide a comfortable stay for our esteemed

guests.

The first two five star hotels in the capital were set up in the back drop of the Asian Games in

1980 - Hotel Siddhartha and Hotel Vasant Continental. An ode to the cosmopolitan culture of

Delhi – these two five star hotels unfold the finest lifestyle experiences. An exquisite blend of

business and pleasure makes them a perfect place to confer, relax or pamper your senses.

Pioneering the concept of deluxe hotels – Hotel Jaypee Palace Agra, is a hotel and convention

centre. The hotel is a fine blend of the Mughal architectural brilliance and it combines classic

qualities, simultaneously blending luxury and exclusivity with modern style, flair and

sophistication.

Jaypee Residency Manor, Queen of hills, Mussoorie is a tribute to the majesty and splendor of

the Mussoorie hills. Built on an individual hilltop, the Hotel offers an amazing 180 degrees of

the most awe inspiring view of the hills.

Whether staying for business or for pleasure, whether running a conference or a meeting,

arranging receptions or any other special occasion, the Jaypee Hotels has it all to make that

affair a memorable one. Each visit is an experience of a lifetime.

Real estate:-

Jaypee Group is developing real estate in Greater Noida. Its property, Jaypee Greens, is spread

over an area of 450 acres. It comprises golf resorts, villas, townhouses, penthouses,

condominiums, studio apartments, commercial complexes and shopping malls.

Education :

The Jaypee Group of Companies has consistently displayed full awareness of its social

responsibilities through the Jaiprakash Sewa Sansthan (JSS), a ‘not for profit’ Trust. The Group

believes that Education is the cornerstone to economic development and which alone can assist

build India into a developed nation. With the thought of using technology and management

effectively, the visionary founder of the JSS, Shri Jaiprakash Gaur set up 3 technical institutes of

higher education to host the best of faculty, students and educational infrastructure to ensure

creation, generation, dissemination and application of knowledge to mould the world leaders of

tomorrow. The Jaypee Institute of Information Technology Declared deemed to be University

under Section 3 of UGC Act. 1957 vide Notification No. F.9-27/2000-U.3 dated 1st November,

2004 of the Ministry of Human Resource Development, Government of India and further

extended vides their letter of even No. dated 01 Oct 2008. Jaypee Institute of Information

Technology (JIIT) was the first amongst three Institutes raised by the Jaiprakash Sewa Sansthan

(JSS). JIIT dedicated to excellence in education, has been envisioned by its founder Chancellor

Shri Jaiprakash Gaur Ji as a vehicle of enlightenment and empowerment of youth in India. The

Institute has defined new innovative programs of learning to produce human resource capable

of identifying, analyzing and solving problems. The Institute is fully backed and supported by

the Jaypee Group of Companies who recognize the role of IT and emerging technologies in

improving the quality of life of the people in India. It is envisaged that JIIT will play a leading

role in the development of technical manpower and research programs comparable to the best

in India and the world.

 Location

JIIT is situated near the Electronic City Noida in the area meant for educational Institutions as

provided for by the Noida Authority.

 Infrastructure

JIIT has been developed as a modern world class campus, with intellectually vibrant ambience

in a serene and lush green environment. The state-of-the-art campus at a total project cost of

Rs. 162 cores, with a total built up area of over 69623 sq. meters comprising smart buildings

with Internet, with Wi-Fi connectivity, including environmentally conditioned Academic Block,

Annapurna (Mess), well-equipped modern laboratories, Learning Resource Centre, Faculty and

student residences provides a pleasant and intellectually stimulating ambience for students in

an eco-friendly environment.

We are living in an era of information driven enterprise. Focus is consistently placed on

automation techniques that increase the productivity and profitability of the enterprise with

reduced costs across various functional heads. IT is an enabler in this context. The Group’s

InfoTech arm JIL Information Technology Limited (JILIT) specializes in providing services in the

area of:

IT Infrastructure Management

Software Development & Consultancy

Multimedia Services

Content Management, Security & Delivery

Agricultural Content Development

Learning Solution

JILIT manages the entire IT Infrastructure of the various Group companies that include over 10

construction sites in some of the remotest terrains of the country including 200 cement

locations in the interiors of India and 3 University Campuses that house over 7000 computers

and various servers..

JILIT is one of the leading education content providers for schools in India. A pioneering

initiative was taken in the year 2000 when JILIT conceptualized and developed the first of its

kind digital classroom teaching aid that serves to assists in teaching, difficult to visualize topics

and concepts in Science, Mathematics and Social Sciences. Today more than 10000 teachers in

500 schools across 152 cities and a few other countries for example Dubai, Kuwait, Oman,

Bahrain and South Africa trust our educational content for adding value to their classroom

teaching process and intern providing benefit to over 150000 students. Other innovative

solution from JILIT includes Campus Connect (integrated resource planning solution for

academic institutions), Online testing tools and Bizconnect.

Expressway:

India has the world’s second largest road network, aggregating over 3.34 million kilometers. As

Indian Economy grew in the early part of this decade, challenges & opportunities across entire

spectrum emerged and so was the case of large expressways with unique model of ribbon

development along it, which modeled as developed tracks of New India.

The Group has entered into construction of expressways with the Yamuna Expressway

project – a 165 km access controlled 6 lane super expressways along the Yamuna river

connecting Noida and Agra on Build – Own – Transfer basis. The project envisages ribbon

development along the expressway at 5 locations totaling 25 million square meters for

residential/industrial/institutional purposes and shall trigger multidimensional, socio-economic

development in Western U.P. besides strengthening the Group’s presence in real estate

segment in this decade.

The Group successfully bid for and was awarded all packages (pkg. 1 to pkg.4) of prestigious

Ganga Expressway contract by the Government of Uttar Pradesh. This is the largest private

sector infrastructure project in India. The Company had emerged as the lowest bidder, as it bid

for the least land for development, which was the most important criteria for bid evaluation.

The 1047 km long 8 lanes Ganga Expressway would be developed on the left bank of River

Ganga, covering the stretch from Greater Noida to Ballia (Eastern Uttar Pradesh). The project

will be built on Built-Own-Transfer basis. The Group would also get the rights for development

of an estimated 30,000 acres of land along the expressway.

Work culture in jaypee group:-

The Jaypee work culture is both social and interactive, and there’s always an ultimate goal of

high performance. There is a strong emphasis on networking and knowledge sharing with

others to ensure that we work better as an organization, and we provide an ample opportunity

to innovate – ideas at all levels are welcomed and given the chance to show their worth. People

are recognized as key to the company’s future, and so there is a major emphasis put on

professional development, diversity, inclusion and health and safety. Jaypee Group through an

exhaustive Project Work named ‘Project Eagle’ undertook an exercise of understanding and

synchronizing the unique culture of the organization under (‘Indradhanush’) the ‘Jaypee Way

of Life’. Through this exercise evolved a set of seven values as under:

COLLECTIVE WISDOM:- which displays values such as Identifying Situations & People, Utilizing Knowledge, Arriving at a course of action, Result achievement etc.

EXCELLENCE IN PERFORMANCE:-displays Resource Optimization, Cost Effectiveness, Encouraging Innovation, Continuous Learning and Growth etc.

HUMANCE FACE:- exhibits Empathy, Finding Solutions, Compassion and Maintaining Relationship etc.

CONVICTION:- exhibits Passion, Optimism, Belief in Self & Team, Decision

Making

.

COMMITMENT:- displays Loyalty, Sense of Ownership, Pro-activeness, and

Uncompromising on Values etc.

LEADERSHIP WITH EXAMPLE:- displays Setting Right Precedence, High Degree of

Involvement and Clarity of Mind & Moral Courage

Jaypee Greens:-

Jaypee Greens, the real estate division of the Jaypee Group has been creating lifestyle

experiences from building premium golf-centric residences to building mega townships and self

sustained mega cities since its inception in the year 2000. Jaypee Group is a well diversified

infrastructure & industrial conglomerate with an annual turnover of over 15,000 Crore. The

Group has made its presence in various sectors like hydro power, cement, hospitality, real

estate & educational institutions. Jaypee Greens is the real estate arm of the Jaypee Group and

since its inception in the year 2000 has been creating lifestyle experiences from building golf-

centric premium residences to building mega townships to building a self sustained mega city.

Jaypee Greens, Greater Noida is a maiden real estate project of the Jaypee Group and it has

undeniably established its position amongst the finest developers in Asia with having been

awarded the highest possible accolade in the international property arena. It is a premium 452-

acre golf-centric lifestyle real estate development situated in Greater Noida integrating homes

with golf course, landscaped emerald spaces, resort living and commercial developments. The

project is created to offer a lifestyle at par with world-class residential spaces.

Jaypee Greens is a premium 450-acre golf-centric real estate development integrating homes

with golf course, landscaped emerald spaces, resort living and commercial developments. A

complete lifestyle real-estate destination offering individual homes and apartments amidst

18-hole Greg Norman designed golf course, member exclusive clubhouse, conference &

banquet facilities, tempting eateries, spa and health club, a golf academy and host of

entertainment and recreation options.

Some projects of greater Noida:-

Sun Court

High End Luxury Apartments-Within the Existing 18 Hole Championship Golf Course

Location – Jaypee Greens, Greater Noida

Completion Date – Mid 2012

Jaypee Greens, a premium, first of its kind 450-acre golf-centric real estate development

integrating homes with golf course. A complete lifestyle real-estate destination offering

individual homes and apartments amidst 18-hole Greg Norman designed championship level

golf course, member exclusive clubhouse, luxurious cottages, conference & banquet facilities,

tempting eateries, spa and health club, a golf academy and host of entertainment and

recreation options. It includes Golf Resort & Spa, an integrated sports complex, 60-acre nature

reserve, lakes, landscaped parks, Independent homes, Luxury Apartments and Penthouses. The

18 hole Greg Norman signature championship golf course is spread over 197 acres, it is the

longest course in India at 7,347 yards with 88 bunkers and 14 water bodies. It has a variety of

theme parks and lakes. The entire Greater Noida development is revolving all around this

Jaypee Green Golf course (at Pari Chowk) quoting its proximity as its main USP.A residence at

Jaypees offers a Exclusive, Unique upper end life style experience, which no other residential

project can offer. At Jaypees, you are part of the 452 acres and all the amenities and facilities it

has to offer like, the Olympics standard Integrated sports complex containing almost all the

sports facilities, 18 hole Golf Course, Gym, Sauna, Pools, World class restaurants etc. Jaypee

Greens, Greater Noida has planned only 1200 units in the entire 452 acres.

Sun Court – total 4 Towers

2 Apartments per Floor

All 3 Bedroom + Servants Room

Sizes- 3780 sq ft and 3860 sq ft

Product Level Specifications:-

Theater and dining arrangements

Secretarial services

24 hr Concierge services*:

Jogging tracks

Convenio

Theater for private screening of movies

Café & Book/ DVD store

Games Room for indoor games

Business center and meeting rooms

Children friendly play areas

Private Dining Space

Entertainment area including

Massage and body treatment rooms

Steam and Sauna rooms

Swimming pool and change rooms

Wellness center with

Landscaped podium with panoramic views of the golf course

Yoga relaxation classes

One-on-one personal training

Fitness and body composition counseling

Cardiovascular and strength training programs

Access to the Resort Spa*:

Olympic sized swimming pools

State-of –the-art gymnasium

Tennis Squash

Basketball

Price list:-

Sun court Tower 2-with view of 17/16/15 & club house

Floor Area (sqft)

Price (in lacs)

Price in lacs

1 FLR 3860 300.00 307.00

2 FLR 3860 300.00 307.00

3 FLR 3860 318.00 325.00

4 FLR 3860 318.00 325.00

5 FLR 3860 325.00 332.00

6 FLR 3860 325.00 332.00

7 FLR 3860 329.00 336.00

8 FLR 3860 329.00 336.00

9 FLR 3860 334.00 341.00

10 FLR 3860 334.00 341.00

11 FLR 3860 334.00 341.00

12 FLR 3860 349.00 356.00

13 FLR 3860 349.00 356.00

14 FLR 3860 349.00 356.00

15 FLR 3860 349.00 356.00

16 FLR 3860 354.00 362.00

17 FLR 3860 354.00 362.00

18 FLR 3860 354.00 362.00

19 FLR 3860 354.00 362.00

20 FLR 3860 374.00 382.00

21 FLR 3860 384.00 392.00

22 FLR 3860 394.00 402.00

23 FLR 3860 404.00 412.00

24 FLR 3860 414.00 422.00

25 FLR 3860 454.00 463.00

Moon court

Overview

Come over and experience how beautiful it can be to live right amidst a sprawling 60 acre

Nature Reserve with a beautiful lake and variety of flora and fauna.

Strategically located on the periphery of the 18+9 hole golf course, the Moon Court

apartments offer uninterrupted views of the 60 acre Nature Reserve with a beautiful

lake spread over approx. 7.6 acres and a wide variety of flora & fauna.

Inspired by modern living, optimum space utilization, hi-efficiency and minimal

maintenance, these are 2BHK+Study and 3BHK+Servent Room, apartments that aim to

provide all the elements of comfortable living.

Created using eco-friendly material, thus the goodness of nature has been well blended

with the most modern architectural facilities that enhances the overall look and feel of

the new age lifestyle.

As a privileged resident of the Moon Court one can enjoy facilities such as neighborhood

social clubs with a host of recreational facilities, Jaypee Integrated Sports Complex,

Jaypee Resort & Spa.

Floor Plans

MOON COURT TOWER (1-3)

TYPICAL FLOOR PLAN 3 BEDROOM + SERVANT ROOM

TYPICAL FLOOR PLAN 2 BEDROOM + STUDY

Price list:-

Type of Apartments : 2BHK + Study BHK 3BHK+ Study

Price** Rs. (lacs) onwards : 6500000 8600000

 

 UNIT TYPE AREA (IN SQ. FT) BSP* (RS) Rs.

2 BHK + Study 1207 Rs. 5400/- 6517800

3 BHK + Servant 1600 Rs. 5400/- 8640000

Other Applicable Charges

S.No. Payment Head Charges/Rate

1 Infrastructural Development Charges Rs. 50.00 psf

2 Social Club Membership Rs. 2.00 Lac

3 Car Parking One car parking space compulsory with

one unit.

Car Parking

1. First car park @ Rs 3.00 Lac. 2. Subsequent parking spaces @ Rs 3.00 Lac.

4 Maintenance Deposit Rs. 75.00 psf

5 Preferential Location Charges 5th floor to 10th floor @ Rs.

50/sqft

SPECIFICATION

Bed Rooms, Study Rooms, Dressing Floors Wooden laminated flooring External Doors and Windows

Anodized aluminium / PVC Doors and Windows

Fixture and Fittings Designer light fittings and decorative fans Walls Walls plastered with POP punning and painted

with plastic paint Internal doors First class Wood frame with skin moulded door

shutter

Ceiling POP false ceiling plaster and painted with plastic paint

 

Toilets

Floors Wooden laminated flooring

External Doors and Windows

Anodized aluminium / PVC Doors and Windows

Walls Designer light fittings and decorative fans

Internal doors Walls plastered with POP punning and painted with plastic paint

Ceiling First class Wood frame with skin moulded door shutter

     Floors Marble / anti skid vitrified tiles     External Doors and Windows

Anodized aluminum / PVC Doors and Windows

    Fixture and Fittings Modular kitchen as per design. Granite counter back 

KITCHEN

    Walls Tiles upto 2' height above the counter level, balance POP Punning and painted with plastic paint.

 

Internal doors Veneered flush doors with Laccquer finish Ceiling POP ceiling Balconies

Floors Ceramic tiles Ceiling Plastic paint

 Lift Lobbies / Corridors 

Floors Stone with special highlights and patterns Walls Plastic paint Apartment main door Seasoned Teak wood frames with Teak wood

panelled shutter finished with melamine polish Ceiling POP ceiling with POP moulding and cornice Air-conditioning Individual split type units as per design Ventilation Exhaust fans provided in kitchen and bathrooms. All

external doors and part of external windows are openable.

Utilities & Facilities Security 24 Hour manned security on entrance gates Water supply Water supply through underground supply lines/

overhead tanks Sewage water Soiled water drainage into main sewer outside

property 

Storm drainage Storm water drainage system integrated with rainwater harvesting

Fire protection Fire detection as per fire safety norms Main Electrical Supply Electrical wiring in concealed conduits with modular

switches and power back up Telephone/ Data Telephone cable pre-wired into all rooms

Cabling for internet access as per design

Services Maintenance for common area on chargeable basis

THE CASTILLE

Location:

Jaypee Greens, Greater Noida.

Positioning:

These low-rise apartments have a total of approx. 50 units. The vision behind these residential

towers is to offer exceptional apartment layouts with un-ending views for the residents. The

residents will savor the feel of openness that these apartment offer. The Club House for these

apartments will be of modern look & feel and will have the following Recreational facilities:

Swimming Pool

Tennis

Table Tennis

Squash

Enclosed Hall for yoga & meditation

Health Club with well equipped Gym, Sauna etc.

Area:

SL.No TYPE AREA APPROX IN SQ.FT Inaugural Price(in Rs. Lacs)

1 3 BHK+SERVANT 2200 180.40/-2 4 BHK+SERVANT 3000 246.00/-

SPECIFICATIONSINTERIORS:Living, Dining, foyer :- High quality Marble and granite floors

Bedrooms, Family Lounge :-Solid wooden Plank flooring

7’ High laminated

wooden wardrobes in bedrooms

Bathrooms, Powder Room:- Imported anti-skid ceramic tile flooring

Appliances in white porcelain, with a double circuit in cisterns, one For recycled water and one

for fresh water

Shower cubicle

Jacuzzi and

convertible steam in master bathroom

Imported fittings of

TOTO, Kohler or equivalent

Imported fixtures

including toilet paper holder,

hooks and towels rods

His-and-

her vanity with heated mirrors for defogging

Kitchen/Utility :-Imported anti-skid ceramic tile

flooring

Entire wall in

decorative ceramic tiles

25 mm Granite

counter top and back splash

Work surfaces of

high quality granite, equipped with sink

Modular kitchen

Hot Plate

Refrigerator

Clothes washer,

dryer

Wall Treatments:-Acrylic emulsion/ Texture paint on walls with POP on full

ceiling.

The exterior walls comply with the current technical building regulations to ensure heat and

sound insulation

Doors and Windows :-External: Provision for installation of remote controlled tracks for blinds in all rooms. Internal: 50 mm teak wood paneled doorsBalconies :-Marble tiles with red Sandstone skirtingWorker Room:- Tile flooringDry distemper on cement plastered walls

Worker Toilet:- Ceramic tile flooring and wall treatmentAir Conditioning :- VRV air-conditioning with heat & cold optionsWater Supply:- Pressurized water supply systemElectrical :- First Quality electrical wiring with modular switches and ELCB controls on all circuitsFire Security :- Integrated apartments SprinklersCommunications :- Wi-Fi enabled apartments Pre-wired for telephone, cable television and music in all rooms Intercom connecting to the concierge desk, security office, health club and parkingSecurity :- Access control cards for each apartment CCTV in entry lobby of tower and in basement lobbies Front doors with spy holes. Burglar AlarmCOMMON ARES:-Lobby :- Combination of exclusive stones in flooring Acrylic emulsion/ Textures paint on walls with POP cornice in ceiling Decorative double doors at ground floor lobby entrance and fire doors in basementOther Facilities:- Stilt Parking Facility Complimentary Golf And Sports Membership:-

Booking Amount*:3 BHK + S @ 7.50 Lacs4 BHK + S @ 10.50 Lacs

India's first 'Wish Town' at Jaypee Greens, Noida has been developed as a diverse, progressive,

vital community spread over 1162 acres that combines sophisticated living with pure natural

surroundings. A picturesque community with numerous golf facilities, mixed with world class

residences, recreational areas, commercial and institution spaces. It offers excellent education

facilities, international standard health care facilities, recreational and entertainment centers,

various art and cultural galleries, museums, spiritual centers, hotels, multiple shopping

complexes, corporate offices, IT parks and public services.

Come...Explore...Discover...

Step out of your home onto 1162 acres of cascading greenery. An 18-hole signature Graham

Cooke golf facility & 9-hole golf facilities along with numerous lakes & water bodies. Enjoy all

the luxuries of life with our modern world-class residences that range from low-rise & mid-rise

apartments to hi-rise skyscrapers. Indulge your senses in the infinite glory of nature with a

number of landscaped parks, thematic gardens, lush green open spaces with variety of flora &

fauna.

Some Residential projects in wish town:-

Kasa Isles

PRODUCT BRIEFLocation:Sector 129, Noida.

Positioning:

The vision behind these residential towers is to offer exceptional apartment layouts with

unending views for residents to savor. The landscaping and ambience of the project is inspired

from the Tuscan/Mediterranean style of architecture. Parks and fountains with a vast range of

recreational facilities along with a central club will ensure a hi-quality lifestyle for its residents.

The large plethora of sporting facilities including multiple Tennis & badminton courts, a unique

5 a side footfall field, jogging tracks along with a swimming pool and water facilities will interest

the health conscious and people in general. Tuscan/Mediterranean style landscaping involves

wonderful herbs and variety of Citrus trees. It would be nice to add a display of intriguing

mosaic stepping stones. ‘Simplicity in style’. Wrought iron accessories, the appearance of

crumbling stone walls, rustic stone farmhouse decor, marble flooring and hard sturdy wood

furniture to be used in the general area landscaping.

Club House:

Replete with a circular driveway and portico the club will exude a private-club atmosphere,

sunbaked terra cotta walls blend beautifully with stacked stone to create a warm welcome for

all residents and guests. Wide, low windows mark the façade of the Clubhouse and beautiful

Hardwood floors and a stone fireplace frame the lobby. Stacked stone archways of the entrance

Corridors lead into the Clubhouse and open onto sitting areas.

Special Features:

Mediterranean cuisine restaurant

Card game rooms

A swimming pool with mosaic tiles in the Club house

Grilling patio, with sitting trellises

The tennis courts

Badminton Courts

Warm colours such as reds, yellows, Golds, browns, greens will be used in the designing

of the project

Vertical Landscaping for all the buildings

Rose Garden to be in front of the 4 BHK towers

Environment friendly design

Double basement parking with lift access

Landscaping- Patio theme - Patios can provide areas for relaxation or entertaining in the

Landscape. Many types of materials are available including standard colored and lilac

Colored bluestone, both in geometric patterns or random sizes; paving brick and natural

stone. Walkways provide linkage between spaces in the landscape.

Areas:

S. No. Type Area (in sq ft.)

1 Studio Apartment 500-550

2 2 BHK 850-900

3 3 BHK + 2 Bath 1150-1200

4 3 BHK + W + 2 Bath 1300-1350

5 3 BHK + W + 3 Bath 1500-1600

6 4 BHK+W 1900-2000

7 Penthouse (with powder room) 2700

8 Duplex Units 1300 & 1500 (50%each)

Price List:-BSP-3390/SQFTOther Applicable Charges:

S. No. Payment Head Charges / Rate

1 Internal Development Charges Rs. 75.00 psf

2 External Development Charges Rs. 75.00 psf

3 Electric Sub Station Charges Rs. 40.00. psf

4 Social Club Membership Rs. 1.00 Lac

5. Car Parking One reserved basement car parking space compulsory with any

apartment.

Underground Car Parking

1. Car park @ Rs 2.00 Lacs

2. Subsequent car park @ Rs. 3.00 Lacs

6. Maintenance advance for one year Rs. 1.50 per sq. ft. per month

7. One Time Lease Rent Rs. 50.00 psf

8. Preferential Location Charges Rs. 100 psf (G to 5th Floor) Rs. 60 psf (6th to 10th Floor

The orchards

The orchards :- Jaypee Greens The Orchards, luxurious Golf apartments will redefine your

lifestyle with its meticulously designed exclusive architecture giving the residents endless views

of 18 hole Golf course. As the name suggests, the apartments would be amidst beautiful

Orchards of different varieties giving you a refreshing sight that calms your mind and soothes

your senses. The beautiful landscape will also feature a town centre with different recreational

facilities like multi-cuisine restaurants, party rooms and suites. Along with this, the residents

will have access to various sports facilities like cricket, basketball court, badminton court &

tennis court. The community will also include kids play areas, sand pits, meditation centre and

amphitheatre to give you an exuberant experience within the premises. Spend your time in a

community that touches your soul with world-class architecture and facilities.

PRODUCT BRIEFLocation:Sector 129, Noida.

Positioning:

The vision behind these residential towers is to offer exceptional apartment layouts with

unending views for residents to savor. The landscaping and ambience of the project is inspired

from the Tuscan/Mediterranean style of architecture. Parks and fountains with a vast range of

recreational facilities along with a central club will ensure a hi-quality lifestyle for its residents.

The large plethora of sporting facilities including multiple Tennis & badminton courts, a unique

5 a side footfall field, jogging tracks along with a swimming pool and water facilities will interest

the health conscious and people in general. Tuscan/Mediterranean style landscaping involves

wonderful herbs and variety of Citrus trees. It would be nice to add a display of intriguing

mosaic stepping stones. ‘Simplicity in style’. Wrought iron accessories, the appearance of

crumbling stone walls, rustic stone farmhouse decor, marble flooring and hard sturdy wood

furniture to be used in the general area landscaping.

Club House:

Replete with a circular driveway and portico the club will exude a private-club atmosphere,

sunbaked terra cotta walls blend beautifully with stacked stone to create a warm welcome for

all residents and guests. Wide, low windows mark the façade of the Clubhouse and beautiful

hardwood floors and a stone fireplace frame the lobby. Stacked stone archways of the entrance

corridor lead into the Clubhouse and open onto sitting areas.

Special Features:

Mediterranean cuisine restaurant

Card game rooms

A swimming pool with mosaic tiles in the Club house

Grilling patio, with sitting trellises

The tennis courts

Badminton Courts

Warm colours such as reds, yellows, Golds, browns, greens will be used in the designing

of the project

Vertical Landscaping for all the buildings

Rose Garden to be in front of the 4 BHK towers

Environment friendly design

Double basement parking with lift access

Areas:

S. No. Type Area (in sq ft.)

1 Studio Apartment 500-550

2 2 BHK 850-900

3 3 BHK + 2 Bath 1150-1200

4 3 BHK + W + 2 Bath 1300-1350

5 3 BHK + W + 3 Bath 1500-1600

6 4 BHK+W 1900-2000

7 Penthouse (with powder room) 2700

8 Duplex Units 1300 & 1500 (50%each

SPECIFICATIONS:-

STRUCTURE - R.C.C Framed Structure

LIVING ROOM, DINING ROOM & LOUNGE

Floors- Tiles / laminated floor

External Doors and Windows - Aluminium Powder Coated / UPVC

Walls Internal : Oil Bound Distemper

External : Good Quality external grade paint

Internal doors - Enamel painted Flush doors

BEDROOMS & DRESS

Floors - Tiles / laminated floor

External Doors and Windows- Aluminum Powder Coated / UPVC

Walls - Internal : Oil Bound Distemper

External : Good Quality external grade paint

Internal doors- Enamel painted Flush doors

TOILETS

Floors - Anti Skid Ceramic / Vitrified Tiles

External Doors and Windows - Aluminum Powder Coated / UPVC

Fixture and Fittings - All provided of Standard Company make

Tiles in cladding up to 7' in shower area and 3'-6" in balance areas, Balance walls painted in Oil

bound distemper

Internal doors- Enamel painted Flush doors

KITCHEN

Floors- Anti Skid Ceramic / Vitrified Tiles

External Doors and Windows- Aluminum Powder Coated / UPVC

Fixture and Fittings- Marble Top with sink

Walls

Ceramic Tiles 2'-6" above counter, Balance walls painted in Oil Bound Distemper

BALCONIES/ VERANDAH

Floors - Ceramic / Vitrified Mosaic Tiles

Railings - MS Railing as per Design

LIFT LOBBIES / CORRIDORS

Floors- Ceramic / Mosaic Tiles / Marble / Kota or equivalent

Walls - Oil Bound Distemper

Provision for Split Air Conditioning……

Krescent Homes

PRODUCT BRIEF

Location: Sector 129, Noida

Amenities: Chip & Putt Golf Course

Beautifully designed landscaped areas

Social Clubs, Crèches, children play areas

Conventions & shopping areas

Numerous tennis & basketball Courts

Jogger’s trail

Meditation Hut Elegantly deigned central promenade with an amphitheatre

Area:-

SL.No UNIT TYPE APPROX AREA IN SQ.FT

1 2 BHK 1115

2 2 BHK+W 1230

3 3 BHK 1680

4 3 BHK+W 1980

5 4 BHK+W 2375

Price List:-Krescent HomesBSP @ Rs. 4,200/- psf@ Rs. 4,300/- psf (for G-5th floor)@ Rs. 4,260/- psf (for 6th-10th floor)Inaugural Discount @ Rs. 150/- psf

Other Applicable Charges:

SL. No. Payment Head Charges / Rate 1 Internal Development

Charges Rs. 75.00 psf

2 External Development Charges

Rs. 75.00 psf

3 Electric Sub Station Charges Rs. 40.00. psf 4 Social Club Membership Rs. 1.00 Lac 5. Car Parking One reserved basement car

parking space compulsory with any apartment.

Underground Car Parking 1. Car park @ Rs 2.00 Lacs 2. Subsequent car park @ Rs. 3.00 Lacs 6. One Time Lease Rent Rs. 50.00 psf

**Booking amount:

2 BHK (All types) Rs. 2.50 Lacs

3 BHK + W (1650 sq ft) Rs. 3.50 Lacs

3 BHK + W (1950 sq ft) Rs. 4.00 Lacs

4 BHK + W Rs. 5.00 Lacs

With Jaypee Greens Sports City, the company is working with a vision to create one of the

world's premier sports destinations, in sync with the vision to craft India’s foremost sporting

world with top of the line infrastructure. Conceptualized as an integrated city, where one gets

everything that he dreams of in his neighborhood, it includes world-class sports venues with

latest facilities, a proposed calendar of international sporting events - providing a platform.

Built on 2,500 acres of land within the sports development zone, Jaypee Sports City will feature

a magnificent long motor racing track- first time ever in the country, a of dedicated cricket

stadium with 100,000-seat capacity and other sports facilities.

Come, live the pulsating life at a unique one-of-a-kind city in India, the 2500 acres * Jaypee

Greens Sports City. It comprises, perfectly crafted Country Homes along with

upcoming Residential Lake District (Phase1) which include Villas, Town Homes and mid to high

rise apartments blocks with breath taking views of numerous perennial lakes and canals and

multiple social clubs etc. A massive Motor Racing Track, Cricket and other international sports

stadiums are unique to Jaypee Greens Sports City. The first Commercial District is equipped

with elaborate financial, recreational and civic centers. Replete with all modern facilities, the

city offers regular water supply, 24 hours electric power supply from Jaypee Group’s own

power generation power plants, centrally monitored 3-tier security system, super specialty

medical facilities, educational facilities from kinder crib to primary school to professional

colleges etc

Project Highlights:

Financial Centre

A high density urban core accommodating professional business offices, hotels, convention &

exhibition centers, residential, restaurants and retail spaces, equipped with modern

infrastructure that combines traditional vernacular with contemporary architectural styles.

Pedestrian friendly open spaces links are also provided.

Residential Diversity

It offers a variety of residential housing types comprising low density residential (single family

detached villas), medium density residential (socio-economic lifestyles) and high density

residential(multifamily communities).

Civic Centre

Packed with convenience and contemporary amenities, it is a mixture of commercial / retail /

residential uses. It also features a handful of signature buildings, cultural and civic arts centre

with modern infrastructure and pedestrian friendly open spaces links.

Entertainment Districts

A mixed-use district, with a vibrant, pedestrian, friendly urban environment that takes

advantage of its waterfront location. It also features a wide range of entertainment, hotels,

convention & exhibition centers, restaurants and retail spaces.

Neighborhood

Through the synergy of multiple neighborhoods coming together, the towns are formed with

clear edges which help to define residents’ identity. It takes just a 5 to 10 minutes walk from

the edge to the centre.

Cultural City Centre

A devoted world class centre for Indian art, international art, religion and history.

Entertainment District – Green Belt

An eco-residential area with open space preserving natural environment, eco-retreats and

hosting eco-activities.

Educational Centre

It comprises world class higher educational facilities, universities, medical centers, research and

Development Park that provides a development buffer between industrial and residential uses

Industrial City Growth Area

It includes business parks, research and Development Park and industrial park components

which are devoted to manufacturing of light industrial goods and products.

Sports Centres

It comprises a Golf Course, an Equestrian Centre and other exciting sports clubs.

Utilities

Last but not the least, the utilities section includes power plant / back up facility and sewage

treatment plant.

Introduction of sports city:-

A city spread over 5000 acres of land. in which 2500 acres land for sports city and1235 acres

for highway city and 1235 acres of land for Indus city.

The master planner of sports city is SOM i.e. (skid more owing and meril).it is the biggest

project in NCR. The entire city is established and renowned by jaypee group. This is world

class planned township with all amenities and features. This entire city is divided in various

districts with a mix of residential, commercial, & recreational development. Boulevard

concept has been applied for internally connected to the entire sports city.

Connectivity of the sports city:-

1. Noida to Agra Yamuna expressway approx 165km.

2. Eastern peripheral expressway- Ghaziabad to palwal & merging towards NH2

3. Proposed hi-tech railway station in BORAKI, 14 km distance from sports city.

4. Proposed a metro link parallel to Yamuna expressway up to proposed airport in

JEWAR.

5. Proposed international airport in JEWAR, 27KM distance from sports city.

International cricket stadium:-

It has been designed as per the norms of BCCI &ICC in 30 acres of land. it Is designed

by HOK POPULUS, who has already designed Melbourne cricket ground in Australia.

The sitting capacity of this stadium is 1 lack. But in initial it is 40 thousand.

Formula 1 race circuit:-

It is developed in 875 acres of land, Hermann Tilke is architect of this formula1 race

circuit, who has already deigned 12 race circuits in the world out of 22.this is 1st

racing track in India. Length of the racing track is 5.14km with max speed 320 km/h.

the sitting capacity is 1.25 lack. With 4 kinds of sitting stand.

1. Grand Stand:-This is the point where race would be start.

2. Paddock Stand:-This is for VVIP’S

3. Pavilion or Team Building:-Here player can take rest & for lookers to watching the

race.

4. Temporary Stand:-This would be for common people.

The final date of racing in October.i.e 28th, 29th,and 30th.there is 8 lane

interchange/underpass in front of main entrance of racing circuit.

Boulevard concept:-

It is a thematic pathway.14 different themes had been implemented in this concept. it

is approx 16.7 km long and 80-200m wide. This is the main entrance of for the premises

of the sports city, 14 different themes of boulevard are---

I. The gateway:-- Entrance feature

II. Flower farm:— cultivated natural beauty

III. The beach:--- Family recreational outgoing

IV. The crescent:— community gathering & daily shopping

V. Lake district park:— Beautiful lake

VI. The hub:- Sports city arrival space

VII. central park:- The open space in the heart of city

VIII. Cultural park: - Music and outdoor sculpture

IX. Children’s forest:- Active kids run almost wildly

X. Recreational:- space for recreation

XI. Market:- Space for shopping

XII. Campus:- Hospital and educational

XIII. Civic center:- A stage for celebration

XIV. Southern gateway:- Residential park supporting community

Other important features:- Go-karting:--it is small type of racing circuit for common people

Multi perpous ground

9 hole chip n putt

18 hole golf course

5 star hotel

Convention center

Retail space

Social clubs

24*7 water and power supply

Friendly,safe,pollution free, secure community

Health care and education facility

Zero food miles.

The Entire Sports city has been divided in to various districts with a mix of

residential, commercial, & recreational development as follows:

Regional center- commercial & Residential

Crescent district- commercial & Residential

Cricket district- commercial, Residential & entertainment

Lake district- Residential

Down town – commercial & Residential

Golf district- commercial Residential, Villas & Town homes

Villa district- Residential

Indus west- Commercial, & Residential

Indus center- commercial, Residential, University & Hospital

Indus South- commercial, Residential

VILLA DISTRICT at Jaypee Greens sports city:

The Krowns & Country homes:

A creative community, a designed environment that will provide a new rewarding

balance between privacy yet will be connected to all modern amenities & facilities.

Enjoy the freedom to design your personal living space to personify your lifestyle.

The space can be planned efficiently to reflect intelligent & functional design.

One can enjoy the serenity of the outside environment & refreshing views of landscaped

greens.

Apartments:-

Kassia & The kove:

Luxury apartments with top class specification & ambience at affordable price.

Apartments to have adequate ventilation & sunlight.

Sprawling greens with recreational facilities.

Commercial:

Commercial zone

Hi-tech business zone

Close proximity to Yamuna expressway.

Personal floors:

Low rise, spacious, independent floor options based on tropical feel.

Low density residential with 1BHK to 4 BHK options.

Vertical landscaping for all the buildings.

Green building rating compliant.

Extensive landscape greens & wide open areas. and Moderate price bracket.

Kassia

PRODUCT BRIEF Location: Jaypee Greens Sports City Concept:

The product has a TROPICAL FEEL. The architecture style, landscaping is in sync with the theme.

TROPICAL style outer façade of the towers. Use of tropical flora like Palm trees, mangroves all

over the community. All the apartment towers will be surrounded by palm trees or face a water

body.

Club house:

Tropical architecture.

Swimming pool designed with a tropical feel.

Fully equipped fitness facility including a weight and cardio room and a trainer studio.

Spa rooms.

Massage room.

Aerobics and yoga room.

Media rooms for watching movies etc 40 – 50 seats.

Sports lounge.

Catering kitchen and party room equipped with electric barbecue.

Library.

Kids play area.

Party room.

Area:-

SL.No Type Area

(psf)

No of units

per floor

1 1 BHK 770 4

1BHK+STUDY 955 1

2 2BHK 1100 2

3 2 BHK+W 1340 2

4 3 BHK+W 1690 2

5 4 BHK+W

(G.FLOOR)

2015 1

6 4 BHK+ W

(1ST FLOOR)

2140 1

PRICE LIST :- BSP – Rs 4500/- psf (Inaugural Discount @ Rs. 150/- psf KASSIA

Other applicable charges:-

S. No. Payment Head Charges / Rate

1 Internal Development Rs. 75.00 psf

Charges

2 Electric Sub Station

Charges

Rs. 40.00 psf

3 Social Club Membership Rs. 1.00 Lac

4 Car Parking One reserved basement

car parking space

compulsory with any

apartment.

Underground Car Parking

1. Car park @ Rs 1.50 Lacs

2. Subsequent car park @ Rs. 2.00

Lacs

5

Interest Free Maintenance

Deposit

Rs. 50.00 psf

6 One Time Lease Rent Rs. 50.00 psf

7 Maintenance advance for

one year

Rs. 1.50 per sq. ft. per

month

8 Preferential Location

Charges

For Ground floor units @

Rs. 150/- psf

The Kove

Product brief

Location:- lake district, jaypee greens sports city

Features & Amenities:-

The ‘Kove apartments’ are located close to eastern express highway & framed by ‘formula1’

track on the western face & the beautiful view of BOULEVARD/lake on the eastern face of the

site.

Spread over 12 acres of land area, providing a wide range of living options, and are enhanced

by an enriching ambience interspersed with hubs of social culture events and spaces dedicated

to sports related activities. The apartment clusters are grouped around various landscaped

courtyards with large greens spaces in the middle having chip & putt golf course, swimming

pool with panoramic view of the boulevard.

The traditional Indian neighborhood concept has been continued by providing all residents a

harmoniously planned apartment complex, with the club serving as the social core surrounded

by lush green lawns with a jogger’s trail, spaces for social gatherings, senior citizen park, yoga

fatness court & kid’s ply area with sand pits & also spaces dedicated to the sports related

activities like tennis and badminton courts, cricket pitch, practice basketball court.

A tribute to nature, this project takes the traditional family value system to the present age in

an ambience which provides a welcome-home feel.

Lake/Boulevard

A beautiful lake in the center of the park boulevard and is 5 min walking distance form

the Kove

5 acres in the size with forested grass knolls for shaded picnic & recreational boating.

Surrounded with recreational amenities and can accommodate 5000 people for events.

A dedicated bus lane next to it will provide great connectivity.

Layout features:-

The building are grouped to form blocks that have internal courtyards. Each blocks would have

a unique character distinguished by gardens, recreational facilities etc. parking for each block is

provided in two levels below the interior court gardens.

85% of plot area is left as open green of different recreational activities.

Palm court and seating plaza

Jogging track

Kid’s play area with numerous and pits

Tennis court

Cricket pitch

Badminton courts and practice basketball court

Skating rink

Senior citizen park

Yoga cum fitness center

Dedicated social club with a swimming pool

Convenience shopping

Chip n putt golf course

Sustainable planning:-

Building massing and orientation is such that it protects from solar radiation in the

summers and allow passive gains in the winters. Street orientation and vegetation also

block hot north westerly winds and allows for free movement of the cooler easterly

monsoon winds in the evening.

22-40% reduction in building energy consumption through appropriate building

orientation and adequate exterior shading and improved roof insulation and reduction

in glazing. Solar powered street lighting.

Balanced water cycle recycled/ treated water shall be used for irrigation and plumbing.

Surface storm water management system will comprise of green spaces and vegetative

bloswales, season all ponds and lakes to allow for the treatment of storm water and

maximize groundwater recharge.

Area:-

S.No TYPE APPROX AREA

(IN SQ.FT)

1 2 BHK 870

2 2BHK 1060

3 2 BHK+W 1075

4 2 BHK+ STUDY 1175

5 2 BHK+STD+ST 1200

6 3 BHK 1365

7 3 BHK+W 1580

8 3 BHK+W 1625

9 4 BHK+W 2090

Price list:-

BSP @ Rs. 3600/-psf

@ Rs. 3700/-psf (for G-5th floor)

@ Rs. 3650/-psf (for 6th-10th floor)

Other applicable charges:-

SL.No Payment head Charges/rate

1 Internal development charge Rs. 75/-psf

2 Electric substation charges Rs. 40/-psf

3 Social club membership Rs. 1 lac

4 Car parking One reserved basement car

parking space compulsory

with any apartment

Underground car parking

1.Car park @1.50 lacs

2.subsequent car park 2. Lacs

5 Interest free maintenance deposit Rs. 50/-psf

6 One time lease rent Rs. 50/-psf

7 Maintenance advance for one year Rs. 1.50 per sq.ft per month

Mission and vision :-

Mission:-

Its mission is to be the pioneer in promoting a “life of sport” with our exemplary sports city

vision. More than 1600 acres of real estate and 900 acres of sporting infrastructure stand in

testimony to our limitless zeal to continue on the path of establishing a sporting life style in the

country. With our sound leadership un parallel industry experience and unwavering

commitment to service. We aim to set the pace and enhance the advancement of the nation.

Vision:-

Company is committed to exploring fresh. Innovative ideas befitting the new age Indian, who is

driven to live a fulfilling life. it is our constant Endeavour to promote the spirit of sports as life

style and build world class infrastructure to facilitate this spirit.

Values:-

Happiness is the harmony of body, mind and spirit. Happiness is man’s harmonious relation

with his environment. The happiest is he who finds inner peace and who promotes the

happiness of the others. Hope enables us to endure the hardships of life with courage and

contentment. It emboldens us to encounter difficulties and overcome obstacles. Hope sustains

and stimulates comforts and cheers, encourages and inspires us. Character is the foundation

stone upon which one must build to win respect. Fundamental requirement for success is

humility. The best leaders lead by demonstrating how it is done.

Reasons for attracting people towards YEA & sports city:-

The Yamuna Expressway Industrial Development Authority (YEA) hereby invites applications

from interested eligible parties, with suitable project /projects, for allotment of plots of any size

between 25 Acres to 250 Acres for implementing their project with any of the following key

activities:

a. Industrial

b. Information Technology (IT)/ (ITES)

c. Bio-Tech

d. Institutional

e. Sports

f. Recreational

g. Service Industry

The locations of the site of plots are adjacent to area of Greater Noida Authority and at about 2

minutes distance from Gautam Budha University.

Objectives of YEA

The objectives of the proposed expressway are as follows: _

A. To provide a fast moving corridor to minimize the travel time,

B. To connect the main townships / commercial centers on the eastern side of Yamuna,

C. To ensure development of adjoining area.

D To relieve NH-2 which is already congested and runs through the heart of cities like

Faridabad, Ballabgarh and Palwal?

E .The Yamuna Expressway along with the existing NH-2 and NH-91 and interconnectivity

between all three of them will form a good network of roads which in turn, open up a vast

area of all-round development in the following areas :

(a) Upcoming huge urban conglomerates in NOIDA and Greater Noida with their own potential

will have easy accessibility towards Aligarh, Mathura and Agra.

(b) The proposed Export Promotion Zones including Taj Economic Zone along the Yamuna

Expressway coupled with the proposed Taj International Airport and Aviation Hub will promote

economic development of the area and the State of UP as a whole.

(c) Safe, shorter travel time and the accessibility in the region will accelerate land development

along the Yamuna Expressway in a planned manner for commercial, industrial, institutional

amusement and residential purposes.

The proposed Yamuna Expressway, would actually be an extension of 6 lane Expressway from

Noida to Greater Noida thus opening up the vast virgin area on the eastern bank of river

Yamuna for the industrial and urban Development and provide convergence to the tourism,

entertainment, leisure and knowledge based industry in region.

Yamuna Expressway Project is being implemented through Jaypee Infratech Ltd. as

Concessionaire of the Project. The Concession Agreement between Jaiprakash Industries Ltd.

(Now Jaypee Infratech Ltd., the SPV Company set-up as per Concession Agreement) and

Yamuna Expressway Industrial Development Authority was signed on 07th February, 2003.

The total length of the Yamuna Expressway from Zero Point Greater Noida upto Agra will be

165.537 kms. as per the Alignment approved in the 14th Board Meeting held on 09-03-2007.

As per the provision of Concession Agreement, Concessionaire have rights for collecting tolls

during the concession period of 36 years and also rights for land development of about 25

million square meters of land along the proposed Expressway. Land including 100 meters for

the Expressway at five or more locations of which one location shall be in Noida/Greater Noida

with an area of 5 million Square meters along the Expressway for commercial, amusement,

industrial, institutional and residential development would be offered on acquisition cost on

lease for the period of 90 years.

As per the Concession Agreement, land for development as well as expressway shall be

transferred to Concessionaire on acquisition cost plus lease rent of Rs.100/- per hectare per

year. The cost of construction of Expressway will be bear by the Concessionaire.

The Expressway to be developed in Three Phases:-

1. Phase I: Expressway Stretch between Greater Noida & Taj International Airport.

2. Phase-II: Expressway Stretch between Taj International Airport and an intermediate

destination between Taj International Airport & Agra

3. Phase III: Expressway Stretch between intermediate destination & Agra.

Vision Of Greater Noida

Greater Noida, just 35 minutes from Delhi by the state-of-the-art Taj Expressway has emerged

as a modern model of farsighted town planning which boasts of smart differentials such as:

India’s first city with a master traffic plan.

Privatized Power – For uninterrupted power supply.

Smooth and Wide Roads – For uncongested roads.

Pollution-free environment.

Unfailing optical fiber-based telephone network.

Abundant clean sweet water.

Underground drainage system.

Greater Noida has been designed to create an incomparable environment for residential,

industrial, institutional, commercial, hospitality leisure and entertainment interests to flourish

like a never before experience. Moreover Greater Noida has a concentrated Knowledge Park

facility which is dedicated for IT and ITeS development.

It is a state of the art township with excellent infrastructure and integrated facilities that all big

corporate in the IT/ITES/BPO/KPO look for.

Greater Noida Tech Zone - world class Infrastructure

The Gautam Budh University (510 acres) and Night Safari will stand tall as Landmarks.

Next to NIIT, WIPRO and INFOSYS campuses of 250 acres in total.

Proposed FORMULA 1 track will be an international attraction 1.5 Kms away.

Night Safari by Centosa Singapore Company on its way.

Pragati Maidan extends itself to Greater Noida in form of EXPO Mart.

Taj International Airport will connect the city to the GLOBE.

200 Acre Fun Park being developed by the promoters of ESSEL WORLD (proposed).

Scientifically-planned sector layouts with community and recreational centers, parks

playgrounds at the sector level.

Microsoft & IBM as future tenants in IT part of Kessel I Valley Complex.

World class Mall with Satyam for Multiplex and 80 other top brands coming in as

tenants.

Greater Noida’s Superiority Over Gurgaon

GREATER NOIDA GURGAON

Trade Tax exemption of U.P. Government is

admissible

Trade Tax exemption of Haryana Government

is not admissible

The land rates are lower The land rates are high.

Better accessibility to Delhi and the area will

have three different access. Taj International

Airport will connect the city to the GLOBE.

Only one highway, NH-8 is providing access to

the area

Minimum road width is 80'-0" Minimum road width is 45'-0"

Privatized Power distribution and 24 hours

power availability.3740 MW Power

generation plant coming within 10 km radius

Condition of power supply dependent upon

Haryana State Electricity Board

Water is sweet, portable and water table is

high. At the moment the company can have a

boring on fixed prices and have 24x7 supply

Ground water is not available. At present

intermittent flow of supply from 65 km long

drain which is called the western Yamuna

Canal

No polluting industry is permitted Polluting industry is permitte

The Place To Be.................

National Capital Region (NCR) ranked third in terms of the number of software

companies, after Bangalore and Mumbai.

35 minutes from New Delhi (24 Km, 8 lane expressway linking GN to Delhi, now

operational).

55 minutes from Indira Gandhi International Airport.

Proposed Taj International Airport and Aviation hub near G. Noida.

160 k.m. long Taj Expressway connecting G. Noida to Agra- 1:20 hrs.

850 Km high speed corridor connecting Delhi to Varanasi in less than 10 hours.

Major competitors in Real estate sector in Delhi-NCR region:-

Competitors:-

Assotech Realty has carved a niche for itself in real estate development. The company has a

long list of prestigious clients who have shown trust and confidence in its projects over the

years. The company has already completed over 1.6 million sq. ft. of projects and over 2.6

million sq. ft. of projects worth USD 200 million are under various stages of completion. The

current revenue of the group is USD 50 million and the sales of the company are expected to

cross USD 100 million by 2008.

Assotech Realty vision is to build the future by bringing global living standards to India. The

company believes that one should not be welcomed just by the four walls, but with wide-open

spaces and wide expanse of greenery. Built on the foundation of strong technical expertise and

sound financial backbone, Assotech Realty is creating options that will give its customers the

freedom to live life to the fullest in times to come.

Project name Location Type Status

Springfield G.Noida Apartment ongoing

Eleganate G.Noida Apartment Completed

Established in 1972, Unitech is today a leading real estate developer in India. Known for the

quality of its products, it is the first developer to have been certified ISO 9001:2000 in North

India and offers the most diversified product mix comprising residential, commercial/IT parks,

retail, hotels, amusement parks and SEZs. The well-recognized brand was yet again conferred

with the title of "Super brand" by Super brands India in 2009. The Company is also the recipient

of the CW Architect and Builders Award, 2008 for being one of India's Top Ten Builders. Unitech

has long partnered with internationally acclaimed architects and design consultants including

SOM (USA), BDP (UK), Maun sell AECOM (HK), MEA Systra (France), Callison Inc. (USA), FORREC

(Canada), SWA and HOK (USA) for various projects. It has an enviable clientele for commercial

projects including Fidelity, McKinsey, Bank of America, Ford Motors, Nike, EDS, Hewitt, Amdocs,

Ernst & Young, Reebok, Keane, Seagrams, Perfetti, Exxon Mobil and AT Kearney. Unitech Scrip is

one of the most liquid stocks in the Indian stock markets and was the first real estate company

to be part of the National Stock Exchange's NIFTY 50 Index. The company has over 600,000

shareholders. Unitech and Norway based Telenor Group - the 6th largest mobile

communication provider in the world, came together to build Uninor - a telecommunication

services company providing GSM services across India.

Recently the Company has ventured into the infrastructure business by launching Unitech Infra,

thus leveraging its decades of experience and expertise in real estate.

Projects of Unitech in Delhi-NCR region:-

Project name Location Type Status

South park Gurgaon Apartments Ongoing

Uni home G.Noida Township Ongoing

Uni towers Gurgaon commercial Ongoing

Info space Noida (sec-62,135) commercial Ongoing

Info space G.Noida commercial Ongoing

Supertech presents space in all premium residential, commercial, and farmland projects.

Peoples imagination becomes our motive. Supertech creates environment-friendly buildings

that are strong enough to stand against the natural calamity. Supertech Builder has constructed

corporate buildings at prime commercial area with all most up-to-date equipments. Supertech

builders serve as a hock eye to increase your business profit with prime locations to meet all

the needs. Supertech projects are the best homes on the market today, and at the best price,

with too many advantages to list. Invest today on your future for you and your beloved ones.

Some Residential & commercial projects in Delhi-NCR region:-

Projects name Location Type Status

Golf country Yamuna expressway villas Ongoing

Ecovillage G.Noida Apartments Ongoing

Eco suite 137, Noida Apartments Ongoing

Up country Yamuna expressway Apartments Ongoing

Holiday village Yamuna expressway Villas Ongoing

Commercial projects:-

Eco bazaar1 G.Noida commercial Ongoing

Eco bazaar2 G.Noida commercial Ongoing

E square 96, Noida commercial Ongoing

Eco city 137, Noida commercial Ongoing

With a motive of Go Green n Safe, 3C builders bring the superior property in residential,

commercial and farmland. In this super-fast and expensive world, 3c builders give a promising

home where you can enjoy all the modern features within your financial plan. Our

extraordinary residential projects, Lotus Boulevard Espacia Sector 110, Noida, are supportive of

Superior indoor air quality, Air conditioning machines with the least power consumption and

redundancy, Superior voltage regulation by efficient transformer, noise and vibration control

measures, 100% Power Backup, Ground water recharge by harnessing the rainfall and much

more.

Some Projects of 3c company:-

Projects name Location Type

Status

Lotus city Yamuna exp Villas Ongoing

Lotus zing 168, Noida Apartments Ongoing

Lotus Boulevard 100, Noida Apartments Ongoing

Lotus 300 107,Noida Apartments Ongoing

Logix Group has been the front runner in setting up and promoting IT/ITES industry and has

established more than 25 such facilities. Having a long list of satisfied clients Logix Group has

completed over 4 million sq ft of IT facilities and has established a perfect address for software

development centers, back offices, operations and call centers. Logix Group today has a

motivated team of experienced professionals to produce truly International class facilities.

Some of the IT Parks of Logix Group are Logix Park , Logix Techno Park , Logix InfoTech Park ,

Logix Cyber Park . Logix Technova & Logix Galaxia (IT SEZ) are under development. Logix Group

believes in the helpful philosophy of letting the client concentrate on their core business

activity while all other requirements are taken care of by the group.

Logix Group was founded in Noida, India in 1997 and has been the front runner in setting up

and promoting IT/ITES industry and has established more than 25 such facilities and completed

more than 4 million sq ft of IT facilities.

Projects of Logix group:-

Logix park:- Logix Cyber Park, a joint venture with Citigroup Property Investors wi ll be

the Largest Green Building IT Park in India . Located in Sector 62 Noida, it will have

1200000 sq ft of covered area. Spread over 11 acres, this ambitious project of the Logix

Group will have state of the art facilities like 250-seater Auditorium, Conference Room,

Crèche, Multi-cuisine Food Courts, Club House with Squash Courts, Medical Centre,

Travel Desk, Software Incubation Centre etc.

Logix InfoTech park:- Logix Techno park is a landmark development located in sector

127 Noida. The Designing of the complex is a perfect balance between Form & Function.

Sprawling over a 20,000 Sq.mtr plot area, this campus comprises of 4 Towers. This

project provides one stop solutions to IT Savvy professionals. Clients can access

conference rooms having 20/50 seating capacity and training room with 50 seating

capacity expandable to 100. Spacious, professional and comfortably appointed

environment with facilities like Tele Conferencing, Video Conferencing, Large Screen,

Overhead Projector with Surround Sound System

Logix techno park:- Being developed on Expressway in Sector – 132, this will be the hub

of software units & software business. With a stretched plot size of 20242 sq mtr, this

project will carve a niche for itself as a much preferred venue for Office spaces.

Logix Galaxia:- The campus is designed to accommodate more than 20,000 software

professionals with facilities like Residential & Service Apartments, Auditorium &

Conference Facilities, gymnasium, Spa, Yoga center etc

Logix Technova:- Being developed on Expressway in Sector – 132, this will be the hub of

software units & software business. With a stretched plot size of 20242 sq mtr, this

project will carve a niche for itself as a much preferred venue for Office spaces

Ansal API was established as a result of dream to radically improve the life style standard of citizens by

building world class real estate solution. The ascent of Ansal API is one of the good real estate acme is a

direct product of Mr. Sushil ansal’s foresight and his dynamic leadership style. Some new real estate

project of Ansal group---

Project name Location Type status

Sushant lok Jodhpur Township ongoing

Sushant taj city Agra Township ongoing

Valley view estate Gurgaon Apartments ongoing

Orchard country Chandigarh Apartments ongoing

Sushant city kurukshetra villas ongoing

Latest project in Delhi-NCR(Noida, Greater Noida) region:-

Area:- Noida

SL.N

PROJECTS BUILDERS-NAME

OFFERING RATE INPSF

LOCATION FEATURES

1 AZURE HEIGHTS

SUPERTECH LTD.

2/3/ BHK APARTMENTS

5225/-PSF SEC-34, NOIDA

CCTV SURVILANCE, BOOM BARRIER FOR ENTRY & EXIT

2 CAPE TOWN SUPERTECH LTD.

2/3/4 BHK APARTMENTS

DPP-3230/- FLEXI-

SEC-74, NOIDA

MEDITATION &YOGA CENTER

3450/- CLP-

3670/-3 R.G

RESIDENCYR.G

GROUP1/2/3BHK

APARTMENTSCLP-

3750/- DPP-

3525/-

SEC-120, NOIDA

3 TIER SECUROTY WITH CCTV MONITORING, SKATING RINK,AMPHITEATRE ,ETC…

4 CROSSROADS

VICTORY GROUP

3/4/BHK APAPRTMENT

S

AS PER BSP+PLC

SEC-143B, EXPRESSWAY

, NOIDA

VISITORS LONGUE, ULTRAMODERN KITCHEN WITH CHIMENY & HUB, WARDROBS IN ALL ROOMS

5 PARAS SEASONS

PARAS BUILDTECH

LTD.

1/2/3/4/BHK 2850/-PSF SEC-168, NOIDA

EXPRESSWAY

WI-FI CONNECTIVITY, SATTELITE T.V, CARPETED FLOORS, MICROWAVE

6 3C LOTOUS ZING

3C BUILDERS

1/2/3/BHK APARTMENTS

3200/- PSF

SEC-168, NOIDA

EXPRESSWAY

FDI FUNDED PROJECT

7 LOGIX BLOSSOM

GREEN

LOGIX GROUP

2/3/4/BHK APARTMENTS

2790/-PSF SEC-143, EXPRESSWAY

, NOIDA8 MEGAPOLIS

FAIRWAYANSAL API STUDIO/2/3/4

BHK APAPRTMENT

S

Rs.12.02 LACS

ONWARDS

G.NOIDA GATED COMPLEX, FIRE FIGHTING SYSTEM

9 ECOVILLAGE-3

SUPERTECH LTD

2/3/ BHK APARTMENTS

DPP-1826, FLEXI-1950, CLP-

2075/-

SEC-16 B, GREATER

NOIDA

AYURVEDIC MASSAGE, INTERCOM FASCILITY

10 UP COUNTRY

SUPERTECH LTD

1/2/BHK 2300/-PSF SEC-17 A, YAMUNA

EXPRESSWAY, G.NOIDA

11 WAVE CITY WAVE INFRA TECH

PLOTS/ VILLAS 16000/-SQ.YD

YAMUNA EXPRESSWAY

, G. NOIDA

SPRITUAL CENTER

OTHER NCR- PROJECTS:-

12 VVIP ADRESSESS

VVIP 2/3/4/BHK APARTMENTS

DPP-1775/-

PSF FLEXI-1875/-

PSF CLP-

1975/-PSF

RAJNAGAR EXT.

GAZHIABAD

MUSICAL FOUNTAIN, CENSOR GATES FOR VEHICLE,

13 THE FERNHILL

ANSAL API 2/3/4/BHK APARTMENTS

2BHK-2895/-

PSF, 3BHK-2645 /-

PSF 4 BHK-

2645/-PSF

SEC-91 , GURGAON

GRAND PLAZA, RECEPTION IN EACH TOWER, MAHESH BHUPATI TENIS ACADEMY

14 WAVE CITY WAVE INFRA TECH

PLOTS/ VILLAS NH-24, GHAZIABAD

Marketing tools for promotion

Marketing plan:-

Marketing goal:-1. Branding of the product.

2. Satisfying customer housing needs as well as commercial needs

3. To Attract customer towards sports city.

4. To promote sports city at world level.

Marketing objective for the project sports city:-

a) Overall objective:- the overall objective for the sports city is to develop a marketing

strategy due to which customer could attract towards sports city and our product

could promote.

b) Primary objective:- to identify the customer needs that is housing needs as well as

commercial needs. And to sell our different projects to the customer. let us take the

example of some projects which has already launched and have sold out within 5

months. ex-the krowns, kassia, country homes, these projects are already launched

and sold out. There are some upcoming project like-golf districts; Anant2 etc Anant 2

is only for j.p employees.

c) Sub-objective for primary objective:-

Housing needs

Security needs

Healthcare needs

Education needs

Social needs

Game needs

Entertainment needs

Target market segments:-For selling our product we have segment to the market on the basis of “price,”. That

is primary only.

a. Price: - we have segmented the market on the basis of price, because in

sport city there is either residential property or commercial property or plots.

It starts from its minimum amount 35 lacks up to 90-95 lacks. So a common

people which have no such income they can not purchase at this price, they

can not afford.

b. Why selected:- because the only one reason that is purchasing capacity of

the people, in India the purchasing capacity is increasing, and one more

reason is globalization. Due to which peoples from other country can also

purchase at this price.

Up to 35 lacks:-this is for middle class & service class, for living purpose and

for business class, it is for investing purpose or for rent purpose.

Up to 40-45 lacks:- this is for upper middle class and they will use it for living

purpose.

Above 50-lacks:- this is for business class people, for living purpose.

c. Desired exchange:- if the person who wants to buy a flat which price is

40-45 lacks ,but due to no having money or having no purchasing power of

that amount, he purchases flat of Rs.35 lacks. And after spending some time

if he is capable to buy at that amount, he can purchase the product of Rs.45-

50 lacks. Because every man wants to switch form lower level to upper level.

They all want to make a position in the society.

Marketing strategies:-

3. Main strategies:-

a. Market penetration:- for market penetration we can follow niche marketing

strategy. Because there are a lot of competitors in the market. And they all are

selling residential, commercial and plots to the customer. But we are giving them

international cricket stadium,formula1 race circuit ,18 hole golf course, education &

healthcare facility with in a city/township with residential apartments, commercial

places, and plots. So we are offering to the customer a different and new life

standard from others. And this can be a good strategy for the marketing/promoting

to sports city. Market penetration occurs when product and market already exist.

And here we are talking about real estate sector in which product and market both

are available.

b. Product development:- it literally means existing market and new product, jaypee

group is already in real estate since 2000, and it is also providing housing needs to

the customer in present market, but if we talk about sports city. It is a new product

it self in the field of real estate. Because jaypee group believes in making mega

township projects & pioneer in golf centric projects.

Target market :-

As we have mentioned above that for selling our product we have categorized the

market into three different groups on the basis of high income level.

Group A (having income above 50 lacks )

Group B (between 40 to 50 lacks}

Group C (below 40 lacks)

Promotional tools :- For the promoting of the sports city we are following different types of techniques, which

are being used in today’s promotional activities.

1. Sales promotion: - Promotion is an incentive tool used to sales. The focus of advertising to

create reason for purchase the focus of promotion is to create benefits and useful to buy.

Sales force incentive could be convention, trade shows, competition among sales people.

Sales promotion activity can have many objectives, for example, to grab attention of new

customer, reward the existing customer. Sales promotional activity for the product is

selected looking at the overall marketing objective of the company.

1. Outdoor promotion:- in outdoor promotion we can put up attractive and beautiful

hoardings at that place where there are big footfalls. For ex- New Delhi railway station,

GIP mall Noida, terminal 3 ,metro , beside expressway, at toll bridge. etc.

2. Web banner strategy :- we can give our advertisement on internet to promote and

marketing for sports city. in which at the top of site advertisement can shown.

www.magicbrick.com

3. Organize an event at site:- we can organize an event at working site for promoting

sports city. We can organize carnival, cultural fest. We can also organize a tournament in

sports city. We can call celebrity to perform in sports city. Due to which in huge amount

people can come, and after looking the ambience & environment they can influence to

purchase the sports city product.

Carnival image.

D . Open days & property exhibition: - for promoting the product we can keep a property exhibition of the product with all details of the product, features, and amenities.

Advertising :-

There are different types of media strategy through which we can advertise the product.

a. Electronic media:- in this present era electronic media play an important role for

advertisement. Because today TV and radio channel are the needs of the people,

these are the requirement of people. we can give also our advertisement via these

media. Advertisement can be in 3 dimensional. In which people can feel like that

they are wondering in that place. We can choose our brand promoter for promoting

the sports city. On radio channel there may be a jingles for promotion. Inspirational

statements can be given by famous sporty person for attracting people in sport city.

There would be a prime time for advertising of sports city on tv. prime time would

be 7pm to 10 pm. Because due to busy schedule of people they don’t watch TV in

day.

b. Print media: - print media is also a kind of advertisement of the product. In print

media we can our advertisement in different news paper like- the times of india,

economic times, Hindustan times, delhi times, business standard, and also local

news paper in NCR region. We can give our advertisement in magazines such as-

india today, real estate magazines like- luxury, dream, Harmon homes, the art of

retail, etc we can give our add in outlook magazine.

print advertising

2. By reference :- this is a method of promoting the product.this thing is basically done by the

existing customer, which has already experience of thar particular product of that

organization. We can convience to our old customer by offering new schemes or gifts. For

ex- tv sets, music player, tour pacakage for spouce etc.

3. Customer relation ship marketing:- we can give our advertisement through internet as well

as in media. In which a toll free number would be given for enquiry and after talking from

crosspondant our customer executive will response them. Company representatives will

try to influence them for purchasing the product. They will ask their choices, preferences.

We will take feedback fro our callers and if possible we can modify in our marketing

strategy and on the demand of customer we can modify our products.

4. Through PSU’s units & private sector units : - public sector units such as—IOCL, BPCL,

ONGC, HPCL, BHEL, SAIL, GAIL, L&T, RELIANCE INFRA. We can promote our product via

these major companies through tying up. We can offer some special scheme for PSU’s

employees. If company gives us surety that many numbers of flats can sell out from that

company, we can provide them some discounted rate from our basic price.

5. Public relation marketing:-

Through PR marketing we create awareness or our products benefit. we don’t make or

release fake or illegal data. We make a healthy relation from our customers or from the

peoples. We share with them about our products features, facilities, why it is benefit for

them.

6. In property expo:- we can exhibit our product in property exhibition . we can show and

convenience to people for increasing the footfall at our working site.

7. Proactive marketing strategy:- In order to survive the competition a company should be

proactive. We can adopt proactive marketing strategy to promote our products.

We can e-mail to the customers and customers will be more experiencing more

frequently email from numerous source.

We can use to sending interactive message through mobile.

Book marketing:-book marketing is a systematized process. It is very strategic. In

book marketing everything related to the product is mentioned in large, simple,

unambiguous, clearly.so a common people can understand it very easily.

8. Promoting through Associations and clubs:-

Export-import business association.

Bar association

Doctors association

Social clubs

Advertising area in news paper:-

b. 400 cm2 = 1/4th page =25cm * 16cm

c. 800 cm2 = ½ page = 25cm * 32 cm

d. 1200 cm2 =3/4th page = 50cm *16 cm

e. 1600 cm2 = 1 page = 50cm * 32 cm

f. 3200 cm2 = double spread

Some Hoardings and banner design for advertising:-

1.

2.

. .

RESEARCH METHODOLOGY

Data Collection Techniques:

This project consists of two parts.

The first part is a study of the real estate industry, Jaypee Greens using secondary data sources.

This secondary information has been sourced from the internet and from business related

magazines and newspapers.

The second part of the study has been done using a Descriptive research process and a

structured questionnaire was developed for this purpose. For the collection of primary data

this was the only method used. The reason we used this method is because a need was felt for

the free influx of information about the products. Also this method allowed the use of skills

gained in class.

Sample Design:

The population considered for the purpose of the survey was existing and newly

customers residing in Noida and Greater Noida region.

Sampling Technique Used:

Since the information required was not of a very technical nature and also looking at the scope

of the project and the extent of the target segment, the sampling technique employed was

Convenience Sampling. We administered the questionnaires.

Sample Size:

We have restricted the sample size to 100 respondents. This was done keeping in mind the time

constraints and the fact that we felt that this number would be enough to serve the

information needs required to show the trends.

ANEXURE 1- QUESTIONNAIRE (Respondent)

Hello. I am the student from VIDYA INTERNATIONAL SCHOOL OF BUSINES, MEERUT. I am currently conducting a study on “AN EFFECTIVE PROMOTIONAL STRATEGY TO PROMOTE THE

JAYPEE GREENS SPORTS CITY”. I would like to assure you that there are no rights or wrong answers and I am only interested in your opinion. I assure you that your opinion will not be disclosed.

Strongly agree = SA

Agree= A Neutral = N Disagree= DA Strongly Disagree= SDA

Q1) Please specify your gender –

a) Male b) female

Q2) Please tick the occupation category you belong-

a) Businessperson b) Student c) Govt. or Pvt. Employee

d) Other (please specify)

Q3) Kindly tick the age group you belong –

a) 20-30 yrs b) 30-45 yrs c) 45-60 yrs d) above 60 yrs

Q4) Please tick the monthly income category-

a) 0-15000Rs. b) 15000-30000 Rs. c) 30000-45000 Rs d) above45000

Q5) Please tick the most preferred medium for purchase real estate products –

a) Through channel partner b) from direct company

c) Other (Please specify)

Q6) which type of products is more attract to the people:-

Product Type 20-25 (yrs) 25-40(yrs) Above 40 yrs

6) Residential apartments

7) commercial places

8) Plots/ villas

Q7) The most preferred factor while purchasing products------

Statements

S A A N DA SDA

9) location

10) connectivity

11) features

12)Brand name

Q8) which strategy is more favorable for you, adopted by company..

A. Product development

B. service development

C. Attractive offers

D. All

Q9) which amongst the following considered a most important pricing structure to attract more

customer.

1. Brand Name

2. Discounts

3. Location

4. All

Q10) How effective is special privileges to retain regular customer?

A. Effective

B. To some extent

C. Not effective

D. Can’t say

Data Analysis

1. Which is most preferred medium for purchasing real estate products?

2. Which type of products more attract to customer?

3. Most preferred factor while purchasing products……

4. Which amongst the following considered as most important pricing structure to attract more customer.?

5. How effective is special privileges to retain regular customer?

6. Which strategy is more favorable for you, adopted by company?

FINDINGS

1. It was found from the study that company believes in quality service rather than

quantity of service.

2. The officials employed are very much enthusiastic about their job.

3. The officials try to make best relation with the customers.

4. The registers and files are maintained on a daily basis.

5. The registers are maintained in a well organized manner.

6. The marketing strategy of the company is very attractive.

7. The company always tries to attract customers with innovative ideas.

8. Previously in 5-6 months customer purchasing ratio is on the declining trend.

9. Company focuses only for high income groups.

10. It believes only in making pioneer and mega projects.

SUGGESTIONS

Best play in a buoyant environment Favorable macro, buoyant Market related revenues and a

benign environment for asset quality. JAYPEE GREENS as a player focused on maintaining

and /or improving Market share in key business segments, particularly REAL ESTATE in our

view, benefit immensely form a positive operating Environment.

Market growth share believed to contribute 35% - 45% to JAYPEE GREENS operating real

estate business and have boosted. Buoyant environment to sustain the contribution from

market -related share is expected and hence the operating profitability. Pricing power in

consumer financing segment profitability against potential shocks.

Hidden charges, delivery delays, broken promises, vanishing builders...Such frustrating, black

episodes while making what is, arguably, the purchase of a lifetime for most people would have

been history had an obvious piece of legislation come through. Instead, a real estate law has

been in the making for about a decade as an idea and for the last three years as a draft.

The Model Real Estate (Regulation of Development) Act is, strangely enough, being made for a

sector that touches the life of every Indian. Despite being a subject of scorn and a source of

torment, real estate has so far been governed by a patchwork of regulations that promote

arbitrariness in doing business and leave plenty of wriggle room for offenders. It's why Deepak

Parekh, chairman of HDFC, India's largest housing finance company, asserts it is "absolutely

essential" to have a real estate regulator. "The absence of a regulator is the root cause of

corruption, anxiety and malpractice," . It will be the regulator's job to ensure builders follow

rules, deliver the quality and take them to task if they fail to deliver." It's why there is so much

riding on this law. It could make builders accountable to buyers. It could pressure the

government to become accountable to builders. The operative word here is 'could'.

Conclusion

JAYPEE GREENS has been able to fulfill the promise and provide to value-added service to its

customers during the last few years. For JAYPEE GREENS, customers need and their satisfaction

is an integral part of their business. However, their overall progress could have been smoother

but for certain internal and extraneous factors and also a pressure on spreads due to a

competitive market. today housing need has become a primary necessary for the people and

is fundamentally changing the real estate industry worldwide. To day, the click of the mouse

offers customers housing needs services at a much lower cost and also empowers them with

unprecedented freedom in choosing vendors for their residential, commercial, plots, etc

needs. . jaypee greens have top grade and constantly think of new innovative customized

product and services to remain competitive.. JAYPEE GREENS have come to realize that survival

in the new e-economy depends on delivering some or all of their projects while continuing to

support their traditional infrastructure. These words are applicable for those builders which are

new or have to deliver their projects to the customer and have to make an image amongst the

people, but jaypee is popular, faithful brand name in the market itself. So they have not to

realize for survival in the real estate. The rise of real estate is redefining business relationships

and the most successful builders will be those that can truly strengthen their relationship with

their customers. Without any doubt, the national scope of housing needs provides new growth

perspectives and real estate business is a catalyst for new business processes.

Bibliography

www.jal.ltd

www.google.com

www.jaypeegreens.com

www.realestate.com

www.99acres.com

www.makan.com

www.indiahousing.com

www.megabricks.com

.