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AN ATTITUDE TO LIFEThe first weekly high-end magazine in Spanish market.
360DEDICATEDTO FEMALE MODELS
º
MAGAZINE YO DONA.COM
EVENTS
MOBILE
SPECIALS
DAILIES
360DEDICATEDTO FEMALE MODELS
º
MAGAZINE YO DONA.COM
EVENTS
MOBILE
SPECIALS
DAILIES
EVENTS
PlataformasPlatforms
Yo dona reader consumes contents in paper in an attentive and watchful way, but she also expands and deepens in these contents through the site (Desktop and Mobile) and enjoys sharing them in social networks.
Yo dona builds loyalty with its readers through different platforms.
5.303.719IMPRESSIONS
Comscore MMX Multiplataforma September 2016. EGM 2º acc 2016. RRSS 24/10/2016
284.000 Readers in paper
EGM 2nd Acc. 2016
1.542.000 Unique users Desktop y Mobile
ComscoreMMX Multiplataforma September 2016
Likes
Followers
Followers
Displays
Presence in google +
534.095
329.000
60.100
2.554.524
1.542.000 Unique users Desktop y Mobile
ComScore Multiplataforma September 2016. RRSS 24/10/2016
Target
284.000 READERS
121.869COPIES
The weekly high-end female magazine for the woman who wants to absorb the last in fashion, culture, events and current affairs.
Yo dona has 10 years of experience and has become a reference in its sector because of its way of dealing with fashion, but also because of its topics about current issues, society and its cover personalities.
The best publishing environment for inspiring and prescribe any kind of premium product and brand.
It is distributed every Saturday with El Mundo and the rest of the week on newsstands.
EGM 2º Acuc. 2016/ OJD 2015 El Mundo l-s
SeccionesSections
FashionThe last trends and the best looks.
Free time and cultureWith a complete calendar with art, reading, cinema, tv, gourmet,…
BeautyThe best advices to take care of yourself.
Social commitmentArticles about important matters for women.
Accessories
The best selection of accessories.
VIPWe put the focus on the best looks of the most famous characters from different areas.
Current news Conversations about the most current topics.
Moreover,Yo dona is the female supplement with more pages about beauty.
EspecialesSpecials
4 - Fitness and diets11 - Watches, Jewelry and Perfumes18 - International awards 25 - Summer Extra
6 - Lovers + Goyas13 - Arco Fair + Cibeles20 - Prêt-à-porter Italy27 - Prêt-à-porter France
May 7 - 11th Anniversary14 - Swimwear21 - Fertility28 - Decoration
September10 - Kids17 - Spanish Fashion24 - Prêt-à-porter Italy
1 - Prêt-à-porter France 8 - Winter Fashion Extra + Accessories15 - Pink Issue 22 - Decoration29 - Beauty Awards
5 - Father’s Day + Easter Trips12 - Father’s Day 19 - Kids
July
5 - Travelling 12 - Jewelry 19 - Female Power26 - Christmas Extra + Gourmet
August13 - Fashion Show20 - Accessories27 - What’s new
April
December 3 - Watches10 - Luxury 17 - Last time presents24 - Holidays Special 31 - Reyes Magos Special
January
16 - Catwalk23 - Accessories 30 - Lingerie
MarchFebruary
June
October
2 - Make up 9 - Teen16 - Summer Fashion + Sun Creams23 - Mother’s Day, Perfumes and
Jewelry
November
DailysDailies
Daily fashion Yo dona, in its commitment to Spanish fashion,
launches Daily Fashion during each edition of
Mercedes Benz Madrid Fashion Week.
Daily Fashion is a magazine to collect the last
catwalks, trends and news of this fashion show
of Madrid. Madrid edition with El Mundo newspaper.
Dedicated to an only advertiser who would give us
the contents: female health, summer, Christmas,…
Exclusive Daily
Nº TEEN Nº ROSA Nº ANIVERSARIO Nº PODER FEMENINO
Números especialesSpecial numbers
Nº TEEN Nº PINK Nº ANNIVERSARY Nº FEMALE POWER
April 9th
Yo dona dedicates a whole issue to the teenage universe.
Nº TEEN Nº PINK Nº ANNIVERSARY Nº FEMALE POWER
A really special issue, dedicated to the fight against breast cancer.October 15th
Nº TEEN Nº PINK Nº ANNIVERSARY Nº FEMALE POWER
Yo dona celebrates its eleventh anniversary with a really special issue.May 7th
Nº TEEN Nº PINK Nº ANNIVERSARY Nº FEMALE POWER
Yo dona defends female power with a special issue in which all the sections of the magazine will be marked by female entrepreneurial spirit.November 19th
Números especialesAdvertising possibilities
A whole issue from two points
of view: all sections about men
and women..
DOUBLE Nº
BAGGING
MEMOSTICK
DOUBLE Nº
BAGGING
MEMOSTICK
The magazine is delivered
inside a bag customized
with a different product.
DOUBLE Nº
BAGGING
MEMOSTICK
Memostick on the cover.
AccionesespecialesSpecial Actions
I tryOn and off action. Several readers are selected after a call
through the website. They try a specific product
and tell about their experience and, later,
a report about the event is published.
Elizabeth Arden.
Elizabeth Arden
I tryOn and off action. Several readers are selected after a call
through the website. They try a specific product
and tell about their experience and, later,
a report about the event is published.
Special K.
Special K
1.542.000 UNIQUE USERS
Comscore Multiplataforma September 2016
With an exclusive audience profile, it is the ideal site for a sophisticated, caring and informed woman.
The ideal web for elite brands directed to an upper class target with a high purchasing power.
A reader who wants to widen and enhance information with details as much as enjoy the best photographs of the most remarkable events.
10.000.000PAGE VIEWS
8.000.000
SeccionesSections
Page views Page views Page viewsUnique users Unique users Unique usersPage views Unique users
Beauty Life style FitnessFashion
Omniture September 2016
647.951 1.666.484 640.457411.799 1.131.297 446.980 5.141.564 806.765
Page views
Page views
Page views
Page viewsUnique users
Unique users
Unique users Unique users
Couples Blogs Mothers Contests
Omniture September 2016
81.537 203.102 225.558 12.71470.367 125.223 173.165 2.452
Patrocinio de Álbumes SamsungPatrocinio de Álbumes Samsung
Advertising possibilities
Photo album sponsoring Samsung
Ad-hoc actions Vuitton
Sponsored specials Vuitton
Advertorial Ssang Yong
Advertorial circular slide tray, spot in news and contests.
Responsive Diseño más limpio y actual acorde con las nuevas tendencias.
Producto multipantalla para una mayor cobertura.
Mejora de la experiencia del usuario y por tanto
de los resultados de los formatos publicitarios.
Responsive A wider and newer design, in accordance with new trends.
A multiscreen product for a larger coverage.
It makes better the user experience and also
the results of the advertising formats.
Social media
Data RRSS 03/10/2016
RRSS Data 24/10/2016
534.095 Likes on Facebook
60.100 Followers on Instagram
2.554.524 Replays on YouTube
And presence in
google+
329.000 Followers on Twitter
22.912 registrados en la BBDD de yodona.com
Manda un mensaje publicitario adecuado y muestra contenidos diferenciados.
Los clientes pueden comprar registrados para realizar e-mailing
y poder impactar al público más afín para cada campaña.
E-Mailing yNewsletterE-Mailing and Newsletter
1.024registrations in yodona.com Data Base
This helps to send adequate advertising content and to show stand out content.
Clients can buy registrations to carry out e-mailing actions and make
an impact to the suitable public for each campaign.
Data October 2016
Leaderboard and Strip 728 x 90
MPU 300 x 300
Newsletter
18.442
Advertising options:
Data October 2016
Branded contentBranded content
Branded contentRelevant, entertaining and interesting content that does not look
like advertising, generated to create audience and connect with it.
The content communicates the values of the brand in an implied way.
Eventos Events
Running nightA night for sports, fun and challenges in an ideal scene,
the La Zarzuela’s racetrack. It has two routes of 5 and 10
kilometers, in a unique circuit that blends with nature.
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
International AwardsA first-rate social event because of the quality of the awarded, the level of the guests
and its media coverage. Due to its international nature, these awards -that take place in
June- give recognition to women that represent humanitarian values and professional
excellence anywhere in the world. The magazine gives you the possibility of sponsoring
the most important Yo dona event at an international level.
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
MBMFW opening party Yo dona celebrates each year the Mercedes Benz Madrid Fashion Week opening party.
This is the most relevant event of Madrid fashion week, with the presence of the
greatest personalities in the Spanish fashion world: designers, celebrities, top models…
It will take place in September and in February.
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
Pink issueThe pink issue is presented in October
in a charity dinner against breast cancer,
with the presence of relevant people from
the spheres of culture, art and politics.
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
Beauty AwardsAn event featured by the best beauty products and treat-
ments of the year. It takes place in October and it is
a great opportunity for positioning your brand.
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
Female powerYo Dona defends female power in an event celebrated
in November in Madrid Stock Exchange building, with
the attendance of a great number of politics, journalists,
judges, newscasters, scientists and models.
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
AfterworkYo dona suggests an impressive event,
where the advertiser is the protagonist.
We will pamper you and focus in your
enjoyment of the moment. The trendiest
Afterworks in the trendiest places.
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
Fitness eventYo dona has in its program an event related to
Fitness, the perfect occasion to be partners.
INTERNATIONAL AWARDSRUNNING NIGHT PINK ISSUE BEAUTY AWARDSMBMFW OPENING PARTY FEMALE POWER AFTERWORK FITNESS
Orbyt60.196 Suscriptores de Orbyt
17.935 Orbyt subscribers
Data ORBYT september 2016 (El Mundo S)
M E M O S T I C K : C o n s u l t a r t a r i f a s R e c a r g o d e m e d i a m i t a d 1 0 % O R B Y T: A n i m a r e n p a p e l ( v í d e o / l i n k / b a n n e r ) 1 0 % d e i n c r e m e n t o s o b r e p a p e l
EUROS
G E N E R A L - c o l o r
Página
Doble página
1/2 página horizontal
1/2 página vertical
Faldón
Pie de página
E S P E S P A C I O S P R E F E R E N T E S
Contraportada
Interior de contraportada
1ª doble
2ª doble
1ª página impar
2ª página impar
3ª página impar
1ª página par
2ª página par
Página primera mitad
Pág. frente apertura de moda
F O R M A T O S E S P E C I A L E S
Página de publirreportaje
Doble página de publirreportaje
Doble media página horizontal
Página + media página vertical de staff
Ventana centrada
32.000
61.100
20.100
20.100
12.900
7.000
51.500
39.000
74.200
70.900
43.900
42.200
40.700
42.200
38.900
34.500
34.500
36.100
69.000
45.000
62.200
25.400
211
422
211
100
211
-
211
211
422
422
211
211
211
211
211
211
211
211
422
422
316
-
273
273
137
273
97
-
273
273
273
273
273
273
273
273
273
273
273
273
273
137
273
-
184
398
184
88
178
58
184
184
398
398
184
184
184
184
184
184
184
184
398
398
-
82,5
239
239
122
239
87
270
239
239
239
239
239
239
239
239
239
239
239
239
239
122
-
108
MEDIDAS SANGRE (mm)MEDIDAS CAJA (mm)
ANCHO ALTOANCHO ALTO
Prensa / Yo Dona
TarifasRates
EUROS
G E N E R A L - c o l o r
Page
Double page
½ page horizontal
½ page vertical
1/3 page vertical
Strip
Footer
P R E M I U M S P A C E S
Back cover
Inside back cover
1st double page
2nd double page
1st right hand page
2nd right hand page
3rd right hand page
1st left hand page
2nd left hand page
Page in first half
Page facing fashion opening page
S P E C I A L F O R M A T S
Advertorial page
Double advertorial page
Double half page horizontal
Page + half staff page vertical
Central window
32.000
61.100
20.100
20.100
12.900
12.900
7.000
51.500
39.000
74.200
70.900
43.900
42.200
40.700
42.200
38.900
34.500
34.500
36.100
69.000
45.000
62.200
25.400
211
422
211
100
92
211
-
211
211
422
422
211
211
211
211
211
211
211
211
422
422
316
-
273
273
137
273
273
97
-
273
273
273
273
273
273
273
273
273
273
273
273
273
137
273
-
184
398
184
88
-
178
58
184
184
398
398
184
184
184
184
184
184
184
184
398
398
-
82,5
239
239
122
239
-
87
270
239
239
239
239
239
239
239
239
239
239
239
239
239
122
-
108
BLEED MEASURES (mm)BOX MEASURES (mm)
WIDTH HEIGHTWIDTH HEIGHT
Press / Yo Dona
M E M O S T I C K : C o n s u l t r a t e s . ½ h a l f s u r c h a r g e 1 0 %O R B Y T: E n l i v e n i n p a p e r ( v i d e o / l i n k / b a n n e r ) 1 0 % s u r c h a r g e o n p a p e r
0,16
0,18
0,19
0,22
0,22
0,24
0,14
0,21
EUROS
N A T I O N A L I N S E R T ( p r i c e p e r u n i t )
Stapled more than 100,001
Stapled less than 100,000
Loose insert more than 100,001
Loose insert less than 100,000
Blistered more than 100,001
Blistered less than 100,000
S A C H E T T E S ( p r i c e p e r u n i t )
Automático
Manual
M E M O S T I C K : C o n s u l t r a t e s . ½ h a l f s u r c h a r g e 1 0 %O R B Y T: E n l i v e n i n p a p e r ( v i d e o / l i n k / b a n n e r ) 1 0 % s u r c h a r g e o n p a p e r
Press / Yo Dona
F O R M A T O S C O N V E N C I O N A L E S
Megabanner 980x90 / 990x90
Cinta 980x30
Cinta desplegable 980x400
Robapáginas 300 x 300
Robapáginas 300 x 600
Botón 300 x 100
Cortinilla + Megabanner
Cortinilla + Robapáginas
Sky lateral
Layer + Megabanner
Layer + Robapáginas
Careta + Megabanner (980 x 90 - 1000 x 1000)
Pre-Roll 20”
Spot in news
Billboard 980 x 250
F O R M A T O S E S P E C I A L E S ( A U D I O , V I D E O . . . )
Newsletter
Optin
60,00 €
105,00 €
125,00 €
70,00 €
80,00 €
55,00 €
90,00 €
95,00 €
35,00 €
130,00 €
130,00 €
125,00 €
-
-
125,00 €
-
-
60,00 €
105,00 €
125,00 €
70,00 €
80,00 €
55,00 €
90,00 €
95,00 €
35,00 €
130,00 €
130,00 €
125,00 €
-
-
125,00 €
-
-
55,00 €
100,00 €
120,00 €
65,00 €
70,00 €
50,00 €
85,00 €
90,00 €
30,00 €
125,00 €
125,00 €
120,00 €
150,00 €
110,00 €
120,00 €
210,00 €
300,00 €
PORTADA
EUROS / CPM
ROTACIÓN GENERAL
EUROS / CPM
SECCIONES
EUROS / CPM
* P e r s o n a l i z a c i ó n P r e m i u m : Ta k e o v e r e n H o m e y S e c c i ó n a f í n c o n r o b a p á g i n a s f i j o .
Internet / yodona.com
TarifasRates
C O N V E N T I O N A L F O R M A T S
Leaderboard 980x90 / 990x90
Strip 980x30
Pull-down strip 980x400
MPU 300 x 300
MPU 300 x 600
Button 300 x 100
Interstitial + Leaderboard
Interstitial + MPU
Lateral sky
Layer + Leaderboard
Layer + MPU
Panel + Leaderboard (980x90 - 1000x1000)
Pre roll 20’’
Spot in news
Billboard 980x250
S P E C I A L F O R M A T S ( A U D I O , V I D E O … )
Newsletter
Optin
60,00 €
105,00 €
125,00 €
70,00 €
80,00 €
55,00 €
90,00 €
95,00 €
35,00 €
130,00 €
130,00 €
125,00 €
-
-
125,00 €
-
-
60,00 €
105,00 €
125,00 €
70,00 €
80,00 €
55,00 €
90,00 €
95,00 €
35,00 €
130,00 €
130,00 €
125,00 €
-
-
125,00 €
-
-
55,00 €
100,00 €
120,00 €
65,00 €
70,00 €
50,00 €
85,00 €
90,00 €
30,00 €
125,00 €
125,00 €
120,00 €
150,00 €
110,00 €
120,00 €
210,00 €
300,00 €
COVER
EUROS / CPM
GENERAL ROTATION
EUROS / CPM
SECTIONS
EUROS / CPM
Internet / yodona.com
* P r e m i u m c u s t o m i z a t i o n : Ta k e o v e r i n H o m e a n d s i m i l a r S e c t i o n w i t h a f i x e d M P U
12,00 €
5,00 €
5,00 €
INCREASE IN EUROS
Internet / yodona.com
EUROS EXTRA SECTION EXTRA DAY
13.000,00 €
63.000,00 €
13.000,00 €
9.000,00 €
12.000,00 €
6.000,00 €
9.000,00 € -
--
-
10.000,00 €
---
S U R C H A R G E S
Videos/Expandable/Rich Media
Ip
Frequency
C O V E R A G E F O R M A T S
Premium take over personalization/ day*
Premium take over personalization/ week*
Main photo/ day
Highlight + Advertorial/ week
Contest/ week
M A T E R I A L S D E V E L O P M E N T
Microsite
Banners
Advertorial
S P E C I A L C O N T E N T S
Special and exclusive editorial sponsorship
EUROS
21.000,00 €
1.200,00 €
6.000,00 €
40.000,00 €
COST / WEEK
* P r e m i u m c u s t o m i z a t i o n : Ta k e o v e r i n H o m e a n d s i m i l a r S e c t i o n w i t h a f i x e d M P U
DepartamentocomercialCommercial department
DIRECTOR GENERAL DE PUBLICIDADJesús Zaballa
DIRECTORA DE MARKETING PUBLICITARIOMar González - [email protected]
DIRECTORA DE ADMINISTRACIÓN DE VENTASMa Carmen Martín San Juan - [email protected]
DIRECTOR DE PROYECTOS TRANSVERSALES/INTERNACIONALJosé Luis Sánchez Crespo - 91 443 55 68 - [email protected]
DIRECTORA DE PUBLICIDAD ÁREA DELEGACIONES,SALUD E INTERNACIONALMar de Vicente - 91 443 56 29 - [email protected]
DIRECTOR DE INTERNACIONALJuan Jordán - 91 443 55 23 - [email protected]
DIRECTOR DE PUBLICIDAD ÁREA SUPLEMENTOSIñigo de Nogales-Delicado Rosal - 91 443 54 06 / 696 685 [email protected]
DIRECTORA DE PUBLICIDADNatalia García Jimeno - 91 443 55 82 / 609 136 454 - [email protected]
JEFES DE PUBLICIDADMaría Gómez-Reino - 91 443 56 15 / 606 438 451 - [email protected]ía José Gordon Vergara - 91 443 55 74 / 659 948 258 - [email protected] Valenciaga Oyarzabal - 91 443 51 74 / 606 301 798 - [email protected] Valcárcel - 91 443 69 47 / 609 31 06 76 - [email protected]
MARKETING PUBLICITARIOPaloma Hernández - 91 443 54 61 - [email protected]
COORDINACIÓNCristina Lucas (YO DONA) - 91 443 54 47 - [email protected] Iribas (yodona.com) - 91 443 52 70 - [email protected]
DELEGACIONES COMERCIALES: Andalucía y Extremadura 954 99 07 21 / Baleares 97 176 76 30 / Cataluña 93 496 24 07 / Levante 96 337 93 27 / Zona Norte 94 473 91 57
PublicidadUnidad Editorial
