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D. Choi, S. Ghernaouti-Hélie An analytical point of An analytical point of view of view of emerging issues of e- emerging issues of e- commerce commerce for the multilateral for the multilateral trading system trading system Daewon Choi Special Assistant to the Executive Secretary and Secretary of the Commission UNESCAP E-mail: [email protected] Pr. Solange Ghernaouti-Hélie Vice-Dean - Ecole des HEC University of Lausanne E-mail:[email protected]

An analytical point of view of emerging issues of e-commerce for the multilateral trading system

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An analytical point of view of emerging issues of e-commerce for the multilateral trading system. Daewon Choi Special Assistant to the Executive Secretary and Secretary of the Commission UNESCAP E-mail: [email protected] Pr. Solange Ghernaouti-Hélie Vice-Dean - Ecole des HEC - PowerPoint PPT Presentation

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Page 1: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

D. Choi, S. Ghernaouti-Hélie

An analytical point of view ofAn analytical point of view ofemerging issues of e-commerceemerging issues of e-commercefor the multilateral trading systemfor the multilateral trading system

Daewon ChoiSpecial Assistant to the Executive Secretary

and Secretary of the Commission

UNESCAP E-mail: [email protected]

Pr. Solange Ghernaouti-HélieVice-Dean - Ecole des HEC

University of LausanneE-mail:[email protected]

Page 2: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 2

Purpose of the presentation

• Examine the relationship between the digital trading system and the multilateral trading system in the context of the WTO agreements – Explore to what extent the incompatibility and interoperability can be

manifested in the global trading system – It takes up the case of trade in services by examining the relationship

between the GATS / WTO and e-commerce.

• It emphasizes that the key to understanding this relationship is to compare two main variables: the "GATT legal parallel" contained in the GATS as a backward legacy, and the "Cyberspace-related aspects" of e-commerce as a forward linkage

Page 3: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 3

How the Internet-related technology is affecting the existing multilateral trade agreements?• Multilateral Trade Agreements such as:

• General Agreement on Tariffs and Trade (GATT) 1994 • General Agreement on Trade in Services (GATS) • Trade-Related Aspects of Intellectual Property Rights (TRIPS) • quasi-nascent multilateral agreement on investment (MAl)

– The interactions between Multilateral trading System and Digital Trading System will determine the course and direction of the global trading system

– The process leading towards interoperability and convergence

between these two variables will entail the extent of coherence and governance of the global trading system

Page 4: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 4

Main hypothesis

• Global Trading System is increasingly consisting of:

– Multilateral Trading System (MTS)

– Digital Trading System (DTS)

• Two systems have distinct operating architectures:

– Most Favored Nation

– Most favored Network

Page 5: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 5

Explanation 1.

• New Technology Development has engendered new elements of trading system unforeseen at the time of Uruguay Round for WTO agreements

– WTO agreements have taken on conventional classification approach:

- GATT (goods)

- GATS (services)

- TRIPS (Intellectual Property Rights)

Page 6: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 6

Explanation 2.

• Goods are becoming digital:

– CD-ROM via Internet is a mere data

– Customs checkpoint does not correspond to cyber-border

– Thus, taxation is difficult

Page 7: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 7

Explanation 3.

• GATS uses classification of services (modes of supply) reflecting the physical world:

– Cross-border

– Consumption abroad

– Commercial presence

– Movement of natural persons

• In cyberspace, these modes are blurred, thus inappropriate to classify the digital services

Page 8: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 8

Explanation 4.

• TRIPS has been conceived prior to the Internet data protection and management

• In cyberspace, enforcement of intellectual property rights requires network surveillance, in addition to TRIPS enforcement mechanism

Page 9: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 9

Explanation 5.

• Dispute settlement mechanism in MTS is well developed and enforceable

– WTO Dispute Settlement Body

• In DTS, dispute settlement can not be purely based on a court system, and requires an out-of-court mechanism or Alternative Dispute Resolution

– Online Dispute Resolution

Page 10: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 10

Explanation 6.

• WTO premise of Most Favored Nation can not be applied to DTS

• DTS requires Most Favored NETWORK, thus departs from MTS premise

Page 11: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 11

Explanation 7.

• MTS has clear jurisdiction and choice of law

• In cyberspace, jurisdiction and applicable law are not straightforward

Page 12: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 12

Explanation 8.

• MTS (WTO) deals with reducing tariff and non-tariff barriers

• DTS should deal with establishment of data management, digital pricing mechanism, and harmonization of operating system

Page 13: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 13

Explanation 9.

• MTS converts data into price

• DTS converts price into data

Page 14: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 14

Explanation 10.

• In sum, Global Trading System needs to manage convergence of:

– Multilateral Trading System

– Digital Trading System

Page 15: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

D. Choi, S. Ghernaouti-Hélie

The Global Trading System:

Architecture and Coordination

Page 16: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 16

E-coordination at the meta level

• Transaction Process LayersInternational Trade (eg. Multilateral Trading System)

– E-Commerce (eg. Intermediary)– Cyber Business (eg. Digital Trading System)

• Component Layers– Information Exchange– Secure Transactions– Dispute Settlement

Page 17: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 17

Global Trading System (GTS) = f(MTS, DTS)

MTS: Multilateral Trading System (WTO)MTS: Multilateral Trading System (WTO)

DTS: Digital Trading System (Virtual)DTS: Digital Trading System (Virtual)

Meta-Level Interface

MTSMTS

DTSDTS

Page 18: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 18

The Internet Today

FTP Server

Web ServerDocuments

Database

Database

Application

Application

Web ServerDocuments

Web ServerDocuments

Page 19: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 19

Step 1: Metadata

FTP Server

Web ServerDocuments

Database

Database

Application

Application

Web ServerDocuments

Web ServerDocuments

Page 20: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 20

Step 2: DTS Components

FTP Server

Database

Database

Application

Application

Web ServerDocuments

Web ServerDocuments

Web ServerDocuments

Page 21: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 21

Step 3: DTS Development

Repository

Registry

Repository

Registry

FTP Server

Web ServerDocuments

Database

Database

Application

Application

Web ServerDocuments

Web ServerDocuments

Page 22: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 22

Step 4: Digital Trading Agents

FTP Server

Web ServerDocuments

Database

Database

Application

Application

Web ServerDocuments

Web ServerDocuments

Registry

Registry

Registry

Registry

Agent

Agent

Agent

Page 23: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 23

Step 5: Digital Trading System

FTP Server

Web ServerDocuments

Database

Database

Application

Application

Web ServerDocuments

Web ServerDocuments

Registry

Registry

Registry

Registry

Agent

Digital Dispute Settlement

Agent

E-Trust Intermediaries

E-Payment Process Services

Page 24: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 24

Public DomainBusiness Citizens

ERP/ Transaction

ERP/ Transaction

JobShop

System

JobShop

System

VANVAN HTTPHTTPPublic ServicesProcess

Applications

Public ServicesProcess

ApplicationsUN/EDIFACT

UN/EDIFACTBrowser

Browser

Dispute Settlement Mechanism

E-Public Goods and E-Government

Public ServicesCollaboration Hub

Public ServicesCollaboration Hub

XMLXMLXMLXML

XML Message Service

XML Message Service

AdapterAdapter

XML Message Service

XML Message Service

AdapterAdapter

ProcessIntegration

ProcessIntegration

FinancialServices

InformationServicesXMLXML XMLXML

Page 25: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 25

Dispute Resolution

Secure Transaction

Data Exchange

MTS ETS DTS

International Trade

E-Commerce Cyber Business

Components of Global Trading System

Page 26: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 26

Dispute Resolution

Secure Transaction

Data Exchange

Global Trading System

International Trade

E-Commerce Cyber Business

Doc.EDI

Sig. VAN

CDR. WTO

EDI.Web

E-sig.PKI

ADR

(ICC, OECD)

XML, XSL

CA. DRM

DDR

Page 27: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 27

Financial Services

Dispute Resolution

Secure Transaction

Data Exchange

WTO E-Commerce Programme

International Trade

E-Commerce Cyber Business

ITA

Basci Telcom Services

Competition Policy

E-Commerce

Trade Facilitation

Page 28: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 28

Proposed Dir VAT 7/2000

Dispute Resolution

Secure Transaction

Data Exchange

EU E-Commerce Framework

International Trade

E-Commerce Cyber Business

Database Protection Dir 96/9

Personal Data Protec Dir 95/46

E-Monex Dir

E-Sig Dir 99/93

ADR. Art 17, E-C Dir 2000/31

Page 29: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 29

Patent Coop Treaty

Dispute Resolution

Secure Transaction

Data Exchange

WIPO Digital Agenda

International Trade

E-Commerce Cyber Business

Madrid Marks

Hague Ind. Design

WCopyR.Treaty

WPerfor.Phono Tr

gTLDs

Artit.Media Centre

E-Rights

Global Licensing of Digital Assests(study)

Page 30: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 30

Dispute Resolution

Secure Transaction

Data Exchange

BIS Payment and Settlement Systems

International Trade

E-Commerce Cyber Business

Basel Accord

Pay & Settlement

Intl Accounting Stdd

Risk Manag .for E-Banking & E-Money

Real Time Gross Settl Systems

Page 31: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 31

Prospects of E-Coordination

• Status Quo: – No change to WTO Agreements– Likely but Not desirable

• Revision: – Partial review of WTO Agreements– Likely but Difficult

• New Cyber Legal Framework– WTO + ?– Unlikely but Desirable

Page 32: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 32

Proposition

• Needs for Functional Equivalence– Technical neutrality – Legal neutrality

• Policy Instruments• National Coordination• International Cooperation• Digital Collaboration

Page 33: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 33

Study summary 1.

• The first part focus on the setting of an analytical framework for an interplay of multilateral trading system and digital trading system

• The second part deals with the implications of this interaction in the context of WTO, more specifically the GATS

Page 34: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 34

Study summary 2.

• Possible scenarios of a legal framework on e-commerce, are proposed, which might fall into one of the following outcomes with an eventual overlapping:

– (i) qualified extension of the existing multilateral trading system to digital trading system

– (ii) substantial revision of the multilateral trading system to accommodate digital trading system

– (iii) the establishment of a new agreement on Trade-Related Aspects of Electronic Commerce

Page 35: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 35

Study conclusion 1.

• The technological advance will pose significant challenges to legal and regulatory framework of the WTO agreements

• Its progress will largely depend on the relationship between technical neutrality and legal neutrality

• The extent of legal neutrality could be measured by the degree of:– Legal disparity– Rigidity– Regulatory overshooting

at the national, regional and global levels

Page 36: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

Prof. S. Ghernaouti-Hélie 36

Study conclusion 2.

• The relationship between development of the digital economy legal rigidity and regulatory overshooting, the parity between technical neutrality and legal neutrality, and the interoperability between digital trading system and multilateral trading system will be critical factors for understanding future framework of a global trading system

Page 37: An analytical point of view of emerging issues of e-commerce for the multilateral trading system

D. Choi, S. Ghernaouti-Hélie

Thank you for your attention