An Agile energy future

Technology& innovation

Energy: Startups

Energy: Renewables

Financial Services & innovation

Enterprise technology

Energy: Big 6

Digital userexperience

Our team

...and another 150 talented, passionate people

octopus.energy/agile-report

Why does this work?

5p plastic bag tax

= 95% reduction in use

octopus.energy/agile

Key features

• Half hourly dynamic time of use tariff

• 4:30pm - prices published for the day ahead

• Price Cap Protect limits spikes to 35p / kWh

• Switch to any of our other tariffs instantly

• Switch to any other supplier with no exit fees

• Limited to 500 customers during trial period

Agile customer cohort

Annual savings vs

Octopus 12M Fixed

Tariff

Annual Savings vs

Big 6 average SVT

Full sample £45 £188

Top 25% most engaged £91 £229

Bottom 25% most engaged £0.80 £170

EV drivers £132 £338

EV drivers demonstrate the greatest sensitivity to price signals.

Change more, save more

Behaviour change of whole cohort

Agile Octopus consumers shifted consumption out of the peak period by 28%

And reduced CO2 emissions (UK Carbon Intensity data)

1.0%

1.5%

3.0%

3.5%

Time (30-minute periods)

Usage

2.0%

2.5%

4.00pm – 7.00pm

= Peak time

EV drivers demonstrate the greatest sensitivity to price signals

Electric Vehicle Agile Octopus customers reduced their peak-period consumption by 47%

1.0%

2.0%

5.0%

6.0%

Time (30-minute periods)

Usage

3.0%

4.0%

4.00pm – 7.00pm

= Peak time

Comparing Agile to all Octopus Customers

Agile Octopus customers have a markedly different consumption profile

compared to all other Octopus customers – Agile works.

1.25%

Time (30-minute periods)

1.50%

1.75%

2.00%

2.25%

2.50%

2.75%

3.00%

3.25%

Usage

Octopus Go

Octopus.energy/go/

• Electric Vehicle Chargers

• Washing machines

• Ground Source Heat Pumps

• Home Battery Storage

• Smart Home Platforms

A Hack Day for the future of energy

Octopus Hackathon; May 2018 100 engineers, 22 companies“Alexa, can you do my washing when it’s cheapest?”

Where to from here?

• More AI to drive behaviour change and get to know our customers better

• Connecting with many products and services

• Home optimization

• Widening participation

• Watch this space…

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HOW IT SHOULD BE

HOW IT SHOULD BE