Key For Success In Disbursement Programs

1

2

4 5

of companies use gift cards for disbursement programs

$50

34%The recipient can use in their everyday lives

The recipient values the incentive brand

The disbursement program easily integrates into current systems

The disbursement program is managed via a platform

3Gift card disbursementprograms are more e�ective if:

• The incentive brand provides superior customer service

• Delivery meets the recipients’ needs: instant and digital or a physical card

Highest performing programs put the recipient first with 5 of 7factors focused on customer needs

of companies are moving more to digital delivery of disbursements over the next three years - this is largest growth in digital across all incentive programs

42%

The 4 factors that drive incentive success:

FOR MORE INFORMATIONContact your Amazon Incentives account manager for the complete research on Decoding Incentives and the Insights on Incentives best practices interviews with industry leaders.

DECODING INCENTIVESInterviews with senior influencers of incentives, rewards and disbursement activities for their organizations (over 500 employees) in the U.S. and the U.K. These organizations had, on average, incentive and disbursement budgets of $21.2M with a minimum 30%+ already using gift cards for a number of these incentive, reward and disbursement activities. • 900 scenarios tested with 300+ respondents • 9,000+ trade-o� exercises (Max-Di�) around 15 consumer and management variables • 6 incentive scenarios (employee rewards, customer acquisition and loyalty, research incentives, third-party sales, vendor gift, financial disbursements) • Questions on budget levels, drivers for digital behavior, SIC, etc.