Amy Welsh Evaluaion Question 1

8/2/2019 Amy Welsh Evaluaion Question 1

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Shot 1The first shot is taken from Hollyoaks: Messy trailer. It portrays a love triangle between 3 of the

characters, firstly using a midshot of the girl and then focusing on the couple kissing connoting

jealousy. The male character has his shirt off which denotes sexuality. This shot, evidently gives the

audience a sense of the storylines in the soap but does not give too much away so invites an active

audience to question what happens.

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6

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5

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IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR

CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?


2/6

Shot 2This establishing shot is from the Eastenders Christmas trailer and Archies death. The music andlighting in this immediately highlights the Christmas theme to the audience. The shot introduces the

location effectively and efficiently to give the audience a sense of the setting (The Queen Victoria).

A pub is the hub of the community in soaps and a conventional location featured in every episode of

the soap.

Shot 3The third shot I have taken is from Eastenders Maxs Judgement Day trailer. It shows a shot of hisfeet walking down a corridor and then the shot cuts to a midshot of the character. The opening shot of

the feet holds a mystery for the audience and allows an active audience to consider who the character

may be. Furthermore, the dark clothing and low key lighting connotes death and holds this sense of

mystery that is apparent in the opening.

Shot 4Shot four uses an interior setting of the pub which is a main conventional location in soap opera

trailers. It uses a mid-shot to show a group of characters and to highlight emotions.

Also notice that BBC ONE is located at the bottom of the shot to remind the target audience of whichchannel the soap is on. This is a convention of a soap opera trailer.

Shot 5

The fifth shot I have taken from existing trailers is the titles shot from a Coronation Street trailer. The

final shot used is a conventional shot and used in every trailer to inform the audience of the day, time

and channel the soap is on. This specific shot also uses a memorable location as the background so the

audience can relate to the soap.

Shot 6Shot 6 I have taken shows how text and dialogue are conventionally featured in soap opera trailers.

The shot I have taken uses a tagline on a black background to give the audience and insight into what

will appear in upcoming episodes of the soap.

Shot 7The seventh shot I have taken is from Hollyoaks: New Talent trailer. This is the final shot used in the

trailer and shows a long shot introducing all the new characters that will appear in the soap which is

similar to the task we have been required to carry out. The long shot enables the audience to see all

the characters and the clothing they are wearing to denote the stereotypical characters. The props in

the shot also connote glamour and an upper class group of people.

Shot 8

The final shot I have taken from the Mitchell Sisters trailer for Eastenders. This shows a freeze-frameintroducing a new character Ronnie to the soap. Although not conventional and not seen in many

soap trailers, the shot uses text to show the audience the name of the character in the shot which givesan idea of the characters personality.

Soap opera trailers sometimes use a non-diegetic soundtrack playing throughout the trailer but

sometimes just use dialogue, either non-diegetic or diegetic. A famous jingle for existing soaps is

conventionally used in soap opera trailers.

Also they tend to follow Todorovs theory of equilibrium


3/6

Shot 1We have highlighted storylines within our trailer and this shot shows the love triangle between the

characters. This develops the conventions of a soap opera trailer as it leaves the audience to think

about what might happen.

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3 4

5 6

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Shot 2This shows the establishing shot and long shot of the pub location. This allows the audience to

become familiar with the setting. Also, this follows the generic conventions of a trailer as many open

with a shot of the area.

Shot 3Similar to the Eastenders trailer, we used multiple shots following the characters footsteps into the

pub. This leaves a mystery as to who the feet belong to. It uses a conventional shot within trailers and

make the audience want to watch to find out who the feet belong to.

Shot 4Shot 4 shows the locals of the community enjoying their drinks inside the pub. We have challenged

conventions by using shots of characters who are not important characters within our soap and who

are not given storylines.

Shot 5Shot 5 shows the last shot of our soap opera trailer. This shot tells the audience when and where they

can watch the soap. We have followed conventions by using this at the end of the trailer similar toexisting trailers. However, we have used a plain black screen which is disimilar to Coronation Street

trailers as they use a location as a background. We decided to keep our simple and easy for the

audience to read.

Shot 6The majority of trailers use taglines or other text during the trailer to give a sense of the upcoming

sotrylines to the audience. We have decided not to follow these conventions as we are not focusing on

just one storyline. We have chosen to highlight our storylines through the characters and use of

camera angles and mise-en-scene.

Shot 7

We have followed conventions an used a long shot of all the new characters to introduce them to theaudience in a similar way to the Hollyoaks trailer. This allows the audience to relate to the characters.

Shot 8The final shot is a close up of a character presented with the characters name in the bottom right hand

corner. Here, we have challenged conventions as we believed this was a good way to introduce new

characters to an audience but it is not a generic convention of soap opera trailers.

We have used a non-diegetic soundtrack which we edited on Cuebass, a music software. The

soundtrack plays throughout the trailer. The song is fast paced and upbeat to reflect the themes and

charcaters. This challenges conventions as soap opera trailers usually use slower soundtracks.


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1. TitleWe have challenged title conventions as our title is not as predominant as those of

existing magazine covers and we have also incorporated an image within our title to represent

our magazine.

2. PriceWe have followed the conventions of highlighting the cheap price within the left thirdto attract the audience.

3. Information & StorylinesFrom research, we have followed the generic conventions of theinformation on soap opera magazine covers and the location in which it is placed (left third).

We have followed some of the conventional storylines with a baby shock and a jealousy issue.

4. Text & ColoursThe colours used on our magazine are similar to those of existing productsas they are bright and stand out to the audience. Most of the text on our magazine is

conventions, bold and bright. However we have challenged the conventions by using a

different writing style which is not seen on existing products.


6/6

Soap opera posters generally use a

conventional location, interior or

exterior, for the setting of the

poster. We have followed these

conventions by using the interior of

the local pub. Both the Hollyoaks

and Neighbours posters have used

well know locations so the

audience can relate to the soap.

Generic conventions of soap opera posters are that they

include a tagline, the name of the soap and the time, day and

channel it is aired.

Our poster follows these conventions like those of real media

texts by informing the audience of where they can watch the

soap.

However, these conventions have been challenged as we have

not used bold, eye-catching writing styles but have chosen to

incorporate the writing with the upper-class theme of our

soap connoting glamour.

My poster challenges conventions by

highlighting storylines within the

poster.

The characters act in a serious manner

connoting mystery, where asgenerically, posters tend to take on a

happier atmosphere like the

Neighbours and Hollyoaks posters I

have shown above.

We have followed

conventions by using a

channel logo similar to

channel 4 where they

have used the number 4

to show the channel in

the same way we have

used the number 7.

In the construction of our

poster, we have developed

some generic conventions. As

we are promoting a new soap

opera, rather than stating the

days it is shown, we have

decided to use starts thisFriday on the poster, which is

not conventional.

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Amy Welsh Evaluaion Question 1