PROJECT ON

MARKETING POLICIES & STRATEGIES OF AMWAY

INTRODUCTION TO AMWAY

Amway is a direct selling company that uses multi-level marketing or network marketing to promote its products. Amway was founded in 1959 by Jay Van Andel and Richard DeVos.

MARKETING PLAN

The Amway Sales and Marketing Plan is a low risk, low start-up cost business opportunity that is open to everyone.

AMWAY INDIA Amway Corporation is a 42 year old

company, and is among the largest Direct Selling companies in the world. It was established in 1995.

TARGET GROUP

Men – Professionals and small business owners

Age - 23 - 50 years Income Status – Working class,

Middle income, upper middle income Women – Professional and housewife Age – 20 – 50 years

SWOT ANALYSIS OF AMWAY

STRENGTHS

WEAKNESSES

OPPORTUNITIES THREATS

STRENGTHS- THE INTERNAL ELEMENTS OF BUSINESS THAT IMPROVEMENT AND GROWTH:

Brand image Market share Vast network Environmental friendly

WEAKNESSESTHAT A BUSINESS AN MAKE IT FAILURE

Highly decentralized Less outlets Highly expensive Lack of brand awareness

OPPORTUNITIES Availability of application for

consumers & business use.

THREATS Strong competitor Competitor launching cheaper

product Change in government rules&

regulations

CONCLUSION

Amway has also helped solve the problem of unemployment in the country.

THANKING YOU