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-We Are Listening

Amway

Presented By:Kirti Agarwal 01Minal Bafna 03Shivangi Baranwal 06Awani Bhatt 08Drashti Bhatt 09Nidhi Gala 15Shruti Kurup - 23

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INCEPTION FULL FORM: AMERICN WAY

FOUNDER: Jay Van Andel and Richard DeVos

YEAR: 1959

HEADQUARTERS: US

In 1999, the founders of the Amway corporation launched a sister

Internet-based company named Quixtar.

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Vision & MissionVISION :

Helping people live better lives. Showing where the business wishes to be in the future.

MISSION:

Offer all people the opportunity to achieve their goals.

To facilitate best business opportunities.

To deliver high-quality products to semi-urban and urban homes in

diverse areas

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OBJECTIVES

Build pride and loyalty among Ibos LOYALTY

Enhance Amway's reputation

Make a real difference to human lives

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IN 1960 AMWAY WAS DIVIDED

INTO 3COMPANIES

AMWAY SALES

AMWAY

MAUFACTURING

AMWAY

SERVICES

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Amway ProductsBroadly Classified into 5 Categories:

Personal care category

Home Care category

Nutrition & Wellness category

Cosmetics

Great Value Products.

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AMWAYS BEST- NUTRILITE

Nutrilite is the worlds leading brand of vitamin, mineral, and

dietary supplements

Grown harvested, and processed on its own certified organic

farms.

Caters to the needs from youngsters to old

Faces no competition

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PESTLE AnalysisPoliticalEconomicSocio culturalTechnologicalLegalEnvironmental

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MANUFACTURING STRATEGY

Third party contract manufacturers.

Global quality standards

Tamper-proof seal and a 100% money back guarantee'.

Recycling of bottles to prevent misuse.

To bring the identified contract manufacturers production facilities and

skills to international standard, Amway has invested in excess of us$ 4 million

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MANUFACTURER

WHOLESALER

RETAILER

CUSTOMER

MANUFACTURER

CONSUMER

Regular Distribution Channel

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STRATEGIES

Amway is a 100 % direct marketing company.

The company does not advertise its brands, the

Only communication channel is through abos Who

visits households and make presentations .

Amway uses the slogan " we are listening " .

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STRATEGIESThat Amway understands the Indian consumers and the

products are derived from this understanding.

The company is rationalizing the pricing strategies.

That the company made was rationalizing the entry

cost for new abos.

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SALES AND MARKETING PLANS OF AMWAY

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A New Strategy of AmwayoAgreement with the government and company.

oResumed operations.

oGoods will be sold in retail outlets and through sales

representatives.

oIncome of sales distributors will be based on direct

selling done by them.

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o Same Distribution centres served as retail outlets for the

company.

o Localization of employees

o Localization of production and Raw Material

o Localization of research and development

o Transparency and Credibility of companys management

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ACHIEVMENTS

o United Nations Environment Programme

Achievement Award in 1989.

o Corporate Citizenship Award

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SUGGESTIONS

oTrial packs should be used.

oInstant delivery.

oCheap price.

oMultiple options for purchasing the product.

oLocation of Amway office should be in reach of distributers.

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Thank You!!