Michael Eiden // Jessi Hales // Kiana Jimenez // Sarah Kirwin

Goals Authentic relationships

& Brand

awareness  

Social media

On-campus event

Research Authentic

Relationships

Social Media

Cause Marketing

Less receptive to traditional ads Seek affirmation

from friends

Social Issues

Student Survey *120 UO Student Participants

99% said they wanted

to travel more often

40% travel from Portland to Eugene at least

once a month

Top Factors 1.  Cost

2.  Schedule 3.  Speed

#1 reason to travel to Portland

Day trips and vacations

Tactics

Visual storytelling

Students’ interests and

values

Sustainable travel

= Amtrak

Cascades

Amtrak Cascades Instagram Photo Contest

20 photo submissions

333 new followers

339 total likes

Hashtag used 55 times

UO Block Party

Over 2,000 RSVPs

150 Direct Interactions

51 Activity Participants

Snapchat Geofilter

Media Kit

Instagram Guide

Next Steps Internship Program

IntroDUCKtion Info Fair