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2011 M P Ranjan : NATURE OF DESIGN What Design Can Do 2011 - Amsterdam

inte

nti

ons&actionsthatgen

era

teva

lue

EFFECT

Material

Function

Technique

Sci

Econ

Aesthetic

SocialLinguisticEnvironmental

& Legal

ral

ystems

Spiritual

Craftsmanship

Design as

Seed

Nature of DesignNeed for Nurture in India

[email protected] What Design Can Do?

Design as Fire Design: Three Orders Design as Seed

Prof M P RanjanDesign Thinker & Academic

Ahmedabad, India


2/19


EmpathyObservationInteraction

ImaginationArticulationConvictions

Form GivingDetailingDeveloping

EntrepreneurshipDiplomacyCommittment

Systems DesignThe NID Model

2001 MP Ranjan,NID

User & NeedResearch

ScenarioVisualisation

ConceptDevelopment

BusinessModels

1 2 3 4

Goals

Needs

Futures

Directions

Alternatives

Details

Trends

Software

Economics

Nature of Design.......

What Design Can Do?

Design as Process

Some more

Metaphors

The Iceberg F Tangibl

Iceberg Factor

Intentions

Goals

Products

Systems

Services

Business

Models

Insights

Concepts

ScenariosValue

Design as Value

Need for Nurture in India


3/19


intentio

ns&actionsthatgen

eratev

alu

e

CULTURE

MATERIAL

EFFECT

ENVIRONMENT

Design as Fire

Holistic View

System

Synergy

Relationship


4/19


Design as

Seed

Potency

Nurture

Grow

Harvest

Latent

Design as Seed


5/19


Orders of Design:1st

2nd3rd

The First Order of Design:

The Orderof Design of Material,Form &Structure

The Third Order of Design:The Orderof Design forValue Meaning andPurpose

The Second Order of Design:

The Orderof Design forFunction &

Feeling Impact& Effect

Material

Function

Technique

Science

Economy

Aesthetics

Social

LinguisticEnvironmental

Political & Legal

Cultural

Systems

Spiritual

Craftsmanship

023022

Bellmetalcasting,

ritualvessel,Imphal,Manipur.

Brass,heatforged

serving vessel,Jhajpur,Orissa.

Brasscooking utensil,sheet

formed with casthandles,

Dhenkanal,Orissa.

Bellmetal,sheet

formed ritualvessel,Jhajpur,Orissa.

Dhokra,lostwaxcasting,

grain measure,Ranchi,Jharkhand.

Bellmetalcastcharakku,

large cooking vessel,Thiruvananthapuram,Kerala.

Copperspitoon,sheet

formed and embossed,Ahmedabad,Gujarat.

Bidri wash basin,copperand

zincalloywith silverinlay,Hyderabad,Andhra Pradesh.

Coppercontainer,cast,

embossed,chased andpierced work,

Srinagar,Jammu and Kashmir.

Brasssheetformed

waterpot,Dhenkanal,Orissa.

Brass,heatforged

serving vesselPatrapur,Orissa.

Katlamara

Jawaja

Chennapatna

Rockytoys

Handmade in India

Science

Economy

Aesthetics

Social

Material

Craftsmanship

Function

Technique

Linguistic

Environmental

Political

Systems

Cultural

Spiritual

Orders of Design


6/19


FIRE

2 million years

TOOLS

1.5 million years

SYMBOLIC EXPRESSION

250,000 years

MOBILITY

50,000 yearsAGRICULTURE & SETTLEMENT

10,000 years

TECHNOLOGY & CRAFT

5000 years

SCIENCE

2000 years of education

KNOWLEDGE

50 years TODAY

TOMORROW?

HUMAN INTENTION TO VALUE CREATION

A NEW LOOK AT

History of Design

Design as Natural human activity Precedes science & art


7/19


8/19 2011 M P Ranjan : NATURE OF DESIGN What Design Can Do 2011 - Amsterdam

[ 1998 ]

FARMING

HUMAN RESOURCE

STRATEGY

LOCAL MARKETS

SUSTAINABILITYPROJECTCREDIT:NationalInst

ituteofDesign

Centre for Bamboo Initiatives at NID

Bamboo - Sustainable Development Katlamara Project


9/19


Natural Resource Training Application

Bamboo - Sustainable Development

Centre for Bamboo Initiatives at NID

Katlamara Project


10/19


VS.

These products have been designed to give

an odour-free and pest-freesolution to composting at home

DESIGNER&E

NTREPRENEUR:PoonamB

irKasturi

70% of the waste generated in an averageurban Indian home is organic wet waste

[ 2006 ]

Daily Dump - Sustainable Cities

Prototype

Test

Promote

Daily Dump, Bengaluru



11/19


Prototype Promotion Adoption

Daily Dump - Cleaning India


5000 kilos a day in 2011


12/19


Natural Resource Detailing

Application

Water - New Domains for Development

FURAAT: Rain Water Harvesting System

FURAAT, Ahmedabad


13/19


Natural Resource Detailing Application

Water - New Domains for Development

Design Directions: Water Management System

Design Directions, Pune


14/19


Good Governance

is Good Design

Design needs a place inGood Governance

230 Sectors of the

Economy need Design

*

Design needs to be Nurtured in India

,

,

,

,

,

. .

www.visionrst.in


15/19


16/19


Re-Describing Design

Design Thinking

Design Research

Visualisation

DiscoursePolitics

Current

StateFuture

State

Adoption

Cocreation

,

,

,

,

,

. .

www.visionrst.in

Design needs to be Nurtured in India

Tendering

Specications

Existing Knowledge

Design for

Good Governance

needs a new process

Envisioning

Investments in Design

Public Debates

Transparancy

*DESIGN


17/19


North Zone South Zone West Zone

Design Education for India

Design Concepts & Concerns 2010 NID


18/19


Embedding Design Inside

School & Higher

Education

Regions, Contexts,Aspirations,

Innovation &

Entrepreneurship

Design Education for India

,

,

,

,

,

. .


19/19


inte

nti

ons&actionsthatgen

era

teva

lue

EFFECT

Material

Function

Technique

Sci

Econ

Aesthetic

SocialLinguisticEnvironmental

& Legal

ral

ystems

Spiritual

Craftsmanship

Design as

Seed

Nature of DesignNeed for Nurture in India

[email protected] What Design Can Do? if only.......

Design as Fire Design: Three Orders Design as Seed

Prof M P RanjanDesign Thinker & Academic

Ahmedabad, India

Documents

Amsterdam_Nature of Design_Clean Show_lr