AMRAPALI ON CHENNAI LIVE 104.8FM

OBJECTIVE:• CREATE hype around Amrapali on Chennai’s Only

English Radio Station- to the HIGH-ON-SPORT, HIGH-ON-REAL-ESTATE, HIGH-ON-INVESTMENT, HIGH-ON-BUSINESS Sec A&B Chennaiite, listening to Chennai Live104.8FM.

• ESTABLISH the brand’s Cult Identity, and marry it with the STRENGTH,AESTHETICS,VALUE for MONEY & NATIONAL APPEALof CSK’s IPL Cricketing action.

• COMMUNICATE the strong link-up between Amrapali & CSK, both on-air & on-ground.

AMRAPALI ONCHENNAI LIVE 104.8FM

APPROACH• Awareness

▫ High intensity Radio Spots for 51 days• Association with Amrapali

▫ On –air: The Ultimate CSK Fan Plan on 28 days- (2 days prior to each CSK Match*14 CSK Matches during IPL)

▫ On –air: Associate Sponsor of the On-air Chennai Live 104.8FM IPL Full Toss- the on-air activity fro the IPL.

▫ On – Ground: Title Sponsor of the “Chennai Live 104.8FM Teenage Premier League – 2011”

▫ On – Ground: The CSK Amrapali –BLOCK -Parti Nights Cheer the 11 member CSK @ the 7 exclusive-High-on-Spirits, High-on Sport CSK BLOCK PARTIES on the home matchnights, promoted extensively on ChennaiLive104.8FM.

AMRAPALI ONCHENNAI LIVE 104.8FM

AMRAPALI ON-AIR

ON-AIR PROMOTION:

1. Radio Spots- we would produce the 30 sec radio spots- that showcases, hypes & promotes the Amrapali-CSK association.

▫ Also, spots showcasing your hot deals & properties can be promoted through customized radio spots.

▫ All radio spots can be produced by us, free of cost.2. ‘The Ultimate CSK Fan Plan’3. Value Ad:

Associate sponsor of the On-air IPL Activity- Chennai Live 104.8FM IPL Full Toss. Details are in the Amrapali On-air PPT. The basic elements:IPL Correspondent, Chennai Matches, Countdown, IPL Team tidbits, Third Umpire, Play by Play, IPL Quiz, Predict & Win Prizes

AMRAPALI ON-AIR

The Amrapali Ultimate CSK Fan Plan:a) ‘The AMRAPALI BIG 6’ on The Evening Drive, @7pmto be played on the 28days (2 days prior to CSK Match *14 match Days)

▫ A qualifying question based on CSK will be promoted throughout the hour, and two lucky sms participants would be taken on air towards the end of the hour.

▫ 6 balls an over, 6 CSK questions an hour . The contestants would be taken on-air , and pitted against each other. The 1 with the max answers wins.

▫ The RJ will end the hour with the 2 contestants cheering for the CSK team, in the best way possible.

▫ The winner would pick up tickets to the CSK matches/exciting merchandise from Amrapali.

AMRAPALI ON-AIR

The Amrapali Ultimate CSK Fan Plan:

b) ‘The Amrapali Realty Request Hour-’ on The Live Café, 5pm-6pm

on th2 28days (2 days prior to CSK Match *14 match Days)

▫The entire hour will be promoted as the Amrapali Realty Request Hour – where listeners can call and request for their favorite songs and dedicate it to their favorite CSK Players.

▫ If you have a cheer song for the CSK Team, listeners can sing it out too

AMRAPALI ON-GROUND

THE AMRAPALI TPL-TEENAGE PREMIER LEAGUE▫Amrapali will be the Presenting Sponsor of the Teenage

Premier League, which is on the same format as IPL, for 32 TPL Teams- with 500 teenage cricket lovers, between ages 13-19.

▫The Amrapatli TPL would be extensively promoted on-air, in-print & through on-ground activations at teen hangouts.

▫2 editions of the TPL have already been successfully held.

▫Matches to be held during the Summer Holidays between 16th May-29th May, 2011.

▫The participants can form & register teams from their colonies/friends circle/schools/clubs/families.

▫A detailed concept PPT is attached for further reference.

AMRAPALI ON ON-GROUND

THE CSK AMRAPALI BLOCK PARTI NIGHTS Cheer the 11 member CSK @ the 7 exclusive-High-on-Spirits, High-on Sport CSK BLOCK PARTIES on the home matchnights, promoted extensively on ChennaiLive104.8FM.

Contests’ll be run- for exclusive party passes to be won.

▫The parties will all have an exclusive ‘hot-on-the-BLOCK’ DJ –for entertainment an exclusive sporty activation – for sportainment Exclusive Amrapali –Theming:

A CSK BLOCK Party (yellow for lemon/yellow for CSK) – with exclusive 7UPMixers Menu, branding,

merchandising, co-branding with CSK & Promotions for the night.

AMRAPALI ON-GROUND

THE CSK AMRAPALI BLOCK PARTI SPECIAL MENUThe Block Party

– with 7 Amrapali customized drinks –that feature on the Amrapali Block-Party Special Menu.

AMRAPALI ON-GROUND

Theming & Activation of: THE CSK AMRAPALI BLOCK PARTI NIGHTS

THE Amrapali Over:The party people would slot as many tennis balls as possible into the Amrapali-CSK Shut up board within 1 over of the CSK Match. The Shut up board would have the eminent CSK players, with 7 holes cut out in the board. THE Amrapali Down and Under:7 Party people would have to down as many Amprapali drinks as possible within 1 over. The person who downs the maximum wins exciting Amrapali Merchandise.The Amrapali Play-time:The DJ announces the Amrapali Request Over, where he plays requests from the house.

ON-AIR DELIVERABLES

• Activity Period: 51 days• Promo Duration: 20 secs• Schedule of Spots: 20 times a day• Commercial time 20400 seconds • Time band: 8 spots in 07:00-11:00, 4 spots in 11:00-

17:00 , 8 spots in 17:00-21:00• ‘THE Amrapali BIG 6’ on The Evening Drive, on 28 days• ‘The Amrapali Realty Request Hour-’ on The Live Café,

on 28 days• Value Ad:

Associate Sponsor of the On-air Chennai Live 104.8FM IPL Full Toss- the on-air activity fro the IPL.

AMRAPALI OUTLAY-ON-AIR

• ON-Air:▫ON-Air Promos:

INR 5,10,000 gross + applicable Tax.▫ ‘THE AMRAPALI BIG 6’ on The Evening Drive, on 28

days INR 1,68,000 gross + applicable Tax.

▫ ‘The AMRAPALI REALTY REQUEST HOUR’ on Live Café, on 28 days INR 1,40,000 gross + applicable Tax.

▫Overall On-Air Outlay INR 8,18,000 gross + applicable Tax.

**The on-air elements can be chosen as required.

AMRAPALI OUTLAY-ON-GROUND

• ON-GROUND:

▫The Amrapali Teenage Premier League Outlay : INR 10,25,000 gross+ Applicable Tax.

▫The 7 ‘Amrapali Block Parti Nights’ Outlay : INR 14,35,000 gross+ Applicable Tax.

Conceptual Organizing + Execution+ Exclusive DJ+ Production

Value ad: On-air TPL+ Amrapali Block Parti Nights Promotion FCT ON-AIR, equivalent to On-Ground Outlay.

. **The permutations & combinations/ theming & execution of the on-ground events can be re-worked depending on the client’s requirements & budget.

ABOUT CHENNAI LIVE 104.8FM

Two Sides of Chennai

Traditional values

of Knowledg

e, Art, Culture & Religion

Modern values of Globalization,Ambit

ion & Success

Tradition

al

ChennaiNew Chennai

New Chennai

Who Reaches Who

Traditional values

of Knowledg

e, Art, Culture & Religion

Modern values of Globalization,Ambit

ion & Success

Dina thanti

Dinamalar

Dinakaran

Sun TV

Raj TV

HinduTimes of IndiaOutlook

Business TodayNDTVCNBCDiscovery

Other Radio

stations in

Chennai

Chennai Live

Target Audience• 20+ English speaking males and females• Graduates and Post Graduates, often holding a

professional degree• High achievers• Highly aware – a large number with international

exposure• High earners (High spenders)• Brand conscious• Size: nearly 1.7 million

Target Audience• Listenership

▫ 80% of Chennai live listeners are SEC A Chennaites

• Demographics▫ 85% of 20-29 years SEC A Chennaites are Chennai

Live listeners▫ 85% of 30-39 years SEC A Chennaites are Chennai

Live listeners▫ 80% of 40-49 years SEC A Chennaites are Chennai

Live listeners English Media consumption

▫ 100% of Chennai Live listeners are consumers of other English Media

• (Source Hansa Research. Sample: 600 -SEC AB, Male & Female)

What Chennai Live is about

Intelligent Talk

Big Personalitie

s

Great Music

Chennai Live is India’s first ever English talk radio station. We offer engaging conversations on a variety of topics ranging from Chennai, Current affairs, lifestyle, Sports & Music

Programming Format

Talk• Current Affairs – Local, National, International

• Lifestyle – Fashion, Technology, Gadgets, Travel, Books, Art, Theatre, Films

• Sports

• Business

English Music•Evergreen Hits across genres

•New Music

•Indie

Major Programmes•Big Morning debates•Monday – Friday 8-11AM•Sets agenda for Chennai. Discussions, debates with Studio guest where listeners join in

Live Talk

•For Chennai’s Gen-X•Monday-Friday, 2PM-5PM•Smart talk, smart music

Live Café

•Evening Drive•Monday-Friday,6PM-9PM•All about Lifestyle & the City

The Evening Drive

Major Programmes•All about Books•Saturday, 11AM – 2PM•Show about latest book launches & Reviews

Paperback

•Chat with CEO’s, Entrepreneurs & people in leadership position•Sunday, 9AM – 11AM

Breakfast with Boss

•All about Chennai•Monday - Friday, 11AM - 2PM•Show on people, places, trends in Chennai

Chennai Connection

Major Programmes

• A whacky programme on people, prank calls & some good music •Monday-Friday, 9PM-11PM

Chennai Calling

•Playing Quiz with listeners•Sunday, 11AM-2PM•Questions are designed to attract participation from everyone

The Quiz Show

•Updates from the world of sports•Saturday , 2PM-5PM•Cricket, Tennis, Soccer, F1, Moto GP, Golf

SportsCafé

Programming Values

Fairness

Intelligence

Creativity

Aesthetics, Good Taste

Accuracy

Diversity (of opinion)

Accessibility

Our Team

Value Proposition

• Chennai Live 104.8FM is the most credible advertising environment for a brand with an up-market, modern and international appeal

Some of Our Major Clients

Chennai Live 104.8FM Programmes

Chennai Live FPC effective 15th June 2009

Time Band Programme Name Content Presenter

Weekdays 07:00 - 11:00 Live TalkEngaging debates, big

personalities, setting the agenda for the day

Eddel & Sanjay Pinto (from NDTV)

         

 11:00 - 14:00 Chennai Connection

What's up Chennai? Find out what Chennai is buzzing about-people,

places, trendsSanobar

         

14:00 - 17:00 Live Café

A show especially for young Chennai- gaming, movies, hang-

outs, gizmos and much moreMelbin & Sonali

         

 

17:00 - 21:00 The Evening DriveAll about life and style (Fashion, Gadgets, Auto, Movies Books,

Music, Food, Travel etc.)Disha Oberoi

         

 

21:00 - 23:00 Chennai CallingAn irreverent take on the city, its

people along with some great music

Geoffrey Thomas & Arjun Thomas

         

 23:00 - 07:00 Live Shuffle Music back to back  

Chennai Live FPC effective 15th June 2009

Time Band Programme Name Content Presenter

Saturday 06:00 - 08:00 The Rocking 90's 90's Music

         

 

08:00 - 10:00 Saturday Talk

A lighter take on relevant issues. Fun discussions on

what's happening in the world around

Sonali

 

10:00 – 11:00  Junior RJ Students aged 10 – 14 years

get to host a programme  

 

11:00 - 14:00 PaperbackAll about books, magazines

and the written wordJane

         

 

14:00 - 17:00 Sports CaféWeekly round-up of all

sporting action from around the world

Tausif

  17:00 – 20:00   Chennai Live Top 30    Melbin

Chennai Live FPC effective 15th June 2009

  Time Band Programme Name Content Presenter

Sunday 06:00 - 08:00 Country Roads Country Music  

         

 

09:00 - 11:00 Breakfast with Boss

Every Sunday Chennai wakes up to breakfast with

Sano as she grills top bosses

Sanobar

         

 

11:00 - 14:00 Quiz Show

How smart is Chennai? The Quiz Show, every Sunday, finds out just that. Current

affairs, sports, music, entertainment, books and

much more

Tausif

         

 14:00 - 17:00 Potpourri

Events, people, music, games and a whole lot more

Mariam

         

 17:00 - 20:00 Rock Classics Best rock music of all time

Geoffrey Thomas

         

 20:00 - 23:00 Jazz & Blues Jazz

         

Advertising Opportunities

Contests & Giveaways

Spots

Sponsorships

Branded Content

Retail Radio

Outdoor Broadcast

Presenter mention

The Group behind Chennai live

• Chennai Live is owned and managed by the Muthoot Group, a respected business group in South India.

• The group had its modest beginnings as Muthoot Bankers, way back in 1887. Today it has grown manifold with diverse interest like Finance, Healthcare, Education, Hospitality and Real estate amongst others.

Thank you