SAMSUNGVS

APPLE

South Korean multinational  company.Headquartered in Samsung town , Seoul.

Numerous subsidiaries and affiliated businesses. Samsung = "tristar" or "three stars".

“Three" = "big, numerous and powerful"; the "stars" =  eternity.

Evolution: Initial stage (1977–1993)

Time of changes (1993–1996)CDMA era (1996–1998)

Global market and GSM era (1998 on)2010 Highlights

SAMSUNG

Apple Inc. is a multinational corporation .

I-Pad, Iphone , Ipod, music player, and Macintosh computer line-up.

Founders Steve Jobs and Steve Woznaik  - April 1, 1976, January 3, 1977,

Two decades - personal computers, ( Apple 2, Macintosh , Power Mac lines).

APPLE

Strengths - Successful brand.

Weakness – Faulty parts.

Opportunities – The phone attracts new users.

Threats - Global economic situation.

APPLE’S SWOT ANALYSIS

Strengths - Conquered the market very fast.

Weakness – Lacks product differentiation.

Opportunities – Gain market share ; increase customer base.

Threats - Competitors are more dominant.

SAMSUNG’S SWOT ANALYSIS:

Which mobile phone brand are you currently using?

Q 1

How long have you been using your mobile phone?

Q 2

At what frequency do you change your mobile phone?

Q 3

How much are you willing to spend on the purchase of a mobile

phone?

Q 4

From which of the following places do you make your mobile phone

purchases?

Q 5

Rate each of the following variables on a scale of 1-5 to determine their importance in purchase decision of a mobile phone from NOT

IMPORTANT AT ALL to VERY IMPORTANT by checking in the appropriate box.

Q 6

  1 2 3 4 5

Call/message 4  6  10  7  3

Camera  6  9  5  3  7

Gaming  8  4  8  7  3

Brand name  9  7  4  4  6

Operating system  10  3  8  5  3

Social hub  6  9  3  6  6

Which brand do you find more appealing?

Q 7

Please select the mobile phone you are most likely to buy based on the

following features.

Q 8

What are the basic requirements/factors you look for when purchasing a phone in

respect to Samsung and Apple

Q 9

Please rate on the line the extent to which advertising influences your purchase

decision.

Q 10

Q 11Divide the constant of 10 on the given sources of

types of media depending upon your usage.

  1 2 3

News channels  12  8  10

Entertainment channels  6  15  9

Sports channels  15  8  7

Q 12

Rank the following options on the scale of 1-3 on the basis of the time spent on each.

Q 13Which phones advertising has a stronger impact.

Please select the mobile phone which, based on the elements of advertising impress you the

most.

Q 14

Select from the given options, the mobile phone brand whose advertising appeals to you

in the following mediums.

Q 15

The visibility of which mobile phone advertising is more prominent on the internet medium?

Q 16

Select from the given elements, the mobile phone brand whose internet website appeals to you the most?

Q 17

•PRINT MEDIA•BROADCAST MEDIA

•OUT OF HOME MEDIA

ANALYSIS

CONCLUSION