AMPL IFY AUST IN 20 19

Brand Guidelines

I Live Here I Give HereJanuary, 2019

Page 2Brand Guidelines

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Logo & Usage Guidelines

Page 3Brand Guidelines

The Amplify Austin Logo SystemThere are three available logos for branded Amplify Austin campaigns and collateral.

The stacked and horizontal logos are the primary logos Amplify Austin, with the micro logo reserved only for small placements where the “I Live Here I Give Here” in words in the speech bubble become too small to be legible.

Between the stacked, horizontal, and micro variations of the logo, any layout requirement can be met.

MICRO LOGOSTACKED LOGO

HOR IZONTAL LOGO

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Logo Usage & ColorEach logo in the Amplify Austin logo system is available for use in either the dominant teal, or the reversed version in white.

Always ensure the logo is placed in contexts where there is enough contrast to easily discern the shape.

Do not alter the color or composition of any of the provided Amplify Austin logos at any time.

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Shapes & Layout Creation

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24 hours of giving startsat 6pm on February 28.

Do good for Austin.

AmplifyATX.org

Join the movement.

Creating LayoutsAmplify Austin materials are created using the layering of shapes, lines, photography, and text. This collage-based approach relies on a few simple rules to be successful:

ShapesShapes emerge from the edges, and take up no more than 30% of the layout.

Dotted LinesDotted lines draw pathways between related content on the page. Use these to connect elements with winding paths.

White SpaceAlways ensure plenty of white space around the actual content of the ad. This ensures that each piece of content gets its moment to shine.

SAMPLE PROMOT IONAL LAYOUT

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Shape LibraryA complete shape library is provided to enable those working on Amplify Austin-related promotions to create new layout solutions to meet their asset and collateral needs.

Each shape is provided in vector form so that it can be scaled for any use case, color can be manipulated, and the form itself can be used to mask images for image placements.

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Lines & Illustrated ElementsThe final component added to each layout are hand rendered illustrations and line work. These elements provide a visual language for specific concepts while connecting the pieces of content in a given layout. A library of illustrations and line samples are available for incorporation into layouts on an as-needed basis.

AMPL IFY AUST IN POSTER SER IES

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B R I G H T T E A L

PMS

CMYK

RGB

HEX

7716C; 7716U

C:85 M:17 Y:40 K:0

R:7 G:157 B:161

#079DA1

ColorThe Amplify Austin color system is comprised of three primary colors — Bright Teal, Amplify Green, and Dark Teal — with Accent Purple reserved for select usage as an additional accent color. The primary colors should represesent 90% of the color usage in a given layout, with 10% or less reserved for the putple accent on an as-needed basis.

All colors are always used at full opacity, and gradients between the color values are strictly prohibited. Values for print and digital reproduction are included with each color swatch.

A M P L I F Y G R E E N

PMS

CMYK

RGB

HEX

382C; 381U

C:33 M:0 Y:100 K:0

R:187 G:213 B:46

#BBD52E

DA R K T E A L

PMS

CMYK

RGB

HEX

7476C; 3165U

C:100 M:50 Y:50 K:35

R:0 G:76 B:84

#004C54

AC C E N T P U R P L E

PMS

CMYK

RGB

HEX

269C; 269U

C:74 M:93 Y:38 K:34

R:74 G:38 B:82

#4A2652

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Sample Contexts

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See the Amplify brand in action.Sometimes the easiest way to understand something is to see it in context. This section shows additional contexts to demonstrate how the Amplify Brand can be extended for different use cases. We hope this is helpful, and inspiring to your process.

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SAMPLE Facebook PROMO

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NEWSPAPER ADVERT ISEMENT

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“Thank you for helping to make Amplify Austin 2019 the success we know it can be.”-The I Live Here I Give Here Team