AmplifonLife Magazine Spring / Summer 2013

Issue 9 Spring/Summer 2013

What we do for our customersAftercare and Technology Days

I heard my Grandson say ‘I do’Amplifon makes it happen

Caught on cameraIntroduction to photobooks

more from Amplifon...

Recommenda friend...and receiveM&S giftvouchers

A summerof festivalsSomethingfor everyone

Hearingso natural,it’s a DREAM

TV’s Dr Chris Steele talksabout ‘Hearing in

full colour’


full colour’

Richer, more rounded sound

In-the-ear and Behind-the-ear models

Personal Zen for help with tinnitus

20% longer battery life

Connects with a wide range of accessories

Ask your local Hearing Aid Audiologist for a FREE demonstration

Seecentre pagesfor details of thisgreat productand our fantasticoffer

is a new hearing aid thatdelivers a much richer andwell-rounded sound.

Find out more at your local Amplifon branch –contact details on pages 30 and 31

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Welcome to amplifonLife

What do youthink about youramplifonLifemagazine?

We hope you enjoy reading amplifonLife. Our aim is to keep you entertainedwhile giving you information about Amplifon and updating you on the broadrange of products and services we have available to you.

We would love to hear from you with your thoughts about the magazine, so please sendyour comments or ideas to us at: Marketing Department, Amplifon, Gateway House,Styal Road, Manchester M22 5WY.Or via email to: [email protected]

Do not forget to give us your name and contact details so we can get back to you.

Thank you!

In this edition

6 Summer festivals – we are spoi

lt for choice

10 Household tips from the 1940

s and 50s

14 Salad days are here again

20 Oh, we do like to be beside the

seaside!

26 An introduction to photobooks

Amplifon features

4 Hearing ‘in full colour’ TV’s Dr

Chris Steele’s

Amplifon experience

8 Helping you hear around the h

ome

12 I heard my Grandson say ‘I do

’ – heart warming

stories from our customers

16 Hearing so natural, it’s a dream

Amplifon news and

information

18 What we do for our customers

22 Our Wendy is a winner in TV q

uiz show

23 Hearing aids that are truly invi

sible

28 Getting to know Amplifon’s Pro

fessional

Services Manager

Regulars

24 Recommend a friend

29 Puzzle page – win a TV amplifie

r

30 Branch details

Dear ReaderIt has been a long old

winter – some might say it started last spring! However, at t

he time of writing

this, the sun has finally emerged and there is a h

int of spring in the air – time to unveil our

2013 Spring/Summer edition of amplifonLife. As you have come to expect, we have excellent seasonal

features in this edition together with infor

mation about Amplifon’s products and services.

A passion for improving hearing health

We are delighted that our Ambassador for Hearing

Health, Dr Chris Steele, continues to work w

ith us in addressing the need for

greater care and attention to your hearing

. In this edition, Dr Chris reflects on his exp

erience of wearing digital hearing aids and

the dramatic improvement it has made in his life – he compares it to the differen

ce between seeing in black and white or co

lour!

Read about his experience on pages 4 and 5

.

Dr Chris’s story is not unique; you can read

about examples from our customers whose lives have been enriched by bette

r hearing

solutions in the shape of state-of-the-art he

aring technology and free lifetime aftercare, provided t

o them by Amplifon.

Whether at home or out and about...

In this edition, we bring you lots of ideas a

bout what to see and do this season includ

ing sampling the many cultural festivals

around the British Isles and Ireland, taking a

walk along the prom at your nearest seasi

de town, and creating wonderful

photographic records of your trips. There is

something for everyone to enjoy.

We are always here to help with your he

aring

We also have lots of hints and tips about how

to get the most out of your spring and summer by improving your hearing.

There is

information about the very latest hearing aid tech

nology in the shape of the WIDEX DREAM

™ which aims to give you a true-to-life

sound experience – read all about it on pa

ges 16 and 17. On pages 8 and 9 you will

also find information about our range of

other hearing devices to assist you – from an extra loud ringing

alarm clock to a TV amplifier. Our branch staff are there to help

find the best solution for you – so please c

all in to see them. You will also find a chance to win a TV am

plifer by entering our

wordsearch competition on page 29.

There is also an opportunity for you to help

your family or friends who may need help to improve their hearing: if you introduce

them to Amplifon for a hearing assessment, we will thank you

by giving you M&S gift vouchers.

I hope you have a pleasant spring and sum

mer and you enjoy all that you read in this e

dition. We look forward to welcoming

you in your local branch soon.

Yours sincerely

Steve Fleming

Chief Executive

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Hearing in full colour! The Amplifonexperience –so much morethan getting ahearing aid

For Dr Chris Steele, wearing Amplifon Hearing Aids has been a revelation:‘It’s like the difference between seeing something in colour or in black and white,’he said, ‘the improvement in my hearing is incredible.’


‘It was also a chance to learn about thingslike the remote control, which I can havein my pocket and turn up the volume ifI’m in a noisy environment – evenadjusting my hearing aids separatelydepending where the sound is comingfrom. Another thing I found amazing isusing the phone, I might have it againstone ear, but I can have the sound cominginto both ears at the touch of a button.’

There was another check forDr Chris at four weeks, and then,as with every Amplifon customer,our recommendation is forregular aftercare appointmentsat six month intervals.

The reason for the regular aftercare – all ofwhich is absolutely free for Amplifoncustomers – is to ensure that your hearingaids are always working at optimum levels.

Dr Chris said: ‘People often don’t realisethey have a problem with their hearingbecause it creeps up on you sogradually – and it’s the same with yourhearing aids.

‘The Amplifon staff show you the basicsfor cleaning and maintaining them –changing the batteries (there’s a magneton the end of the cleaning brush whichmakes them really easy to pick up!) andkeeping the filters clear of wax – but,like a car, they need a regular ‘service’.And of course, your hearing changes overtime, so there may be adjustments to bemade anyway.

‘And an aftercare appointment is not justabout the hearing aids – the appointmentalso gives you an opportunity for athorough check of the health of your earsas well as the hearing system.’

At one of his regular aftercareappointments, Dr Chris also explored someof the devices he could use with his hearingaids, including the option to connectwirelessly with his TV and stereo. ‘I lovemusic and grew up listening to people likethe Rolling Stones and the Beatles. Now Ican be listening to a rock concert andhave the music ‘streamed’ straight intomy hearing aids without disturbing therest of the family. It’s awesome!’ he said.

Dr Chris has been delighted by theexperience and how his improvedhearing is impacting on his life.

He said: ‘I notice it particularly when thefamily are around with the kids – whenthere’s lots of background noise andpeople talking at the same time.Sometimes I even take my hearing aidsout as an experiment – just to remindmyself what it was like before I had them!’

He is particularly impressed with howsmall and discreet they are. Dr Chris isregularly on ITV’s ‘This Morning’programme, and says: ‘I have quiteshort hair, and people often say to me

‘Aren’t you supposed to be wearinghearing aids?,’ because they really can’ttell, not even the girls in the make-updepartment when they’re getting meready for the show!’

But Dr Chris is keen to stress that beingfitted with hearing aids isn’t the end ofthe story – to keep them working wellmeans regular aftercare visits.

He told amplifonLife: ‘When HearingAid Audiologist Lee Thompson fitted myhearing aids I was really impressed withthe time and care he took to make surethey were working properly and I wasgetting the most out of them.

‘For the first two weeks he set them at80%, explaining that I would need timeto ‘acclimatise’ to hearing that level ofsound again. At the next visit I was at100%, but he still wanted to see me afteranother two weeks to check how thehearing aids were working for me and tomake any adjustments I wanted.

Dr Chris Steele MBE with Lee Thompsonof our Wilmslow branch

If you have any friends or familymembers who could benefit froma free hearing test, simply sendus their details using the formon page 25.

We will also reward you withM&S gift vouchers.

He really had not expected the level of improvement in his hearingbut as well as working alongside Amplifon as a celebrity ambassadorto promote better hearing, he wanted to learn more aboutAmplifon’s products and service from a customer perspective.

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we are spoilt for choice

As 2013 dawned, many of us might well have been feelingbereft at the prospect of no Diamond Jubilee, no LondonOlympics – so what do we have to look forward to?

Fear not! There is a multitude of festivalsacross the UK and Ireland this year which willengage, delight and stimulate us! Here is a tinyportion of the cultural wealth that awaits...

Royal Albert Hall

Edinburgh Festival Fringe Dance Physical Theatre

Edinburgh Tattoo

Phot

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esy

of K

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Mor

ris

In Wales, the Eisteddfod is one of the world’s greatcultural festivals, and brings together people from allages and backgrounds to enjoy an eclectic mix of music,literature, dance, theatre, visual arts and much more.The purpose of the Eisteddfod is to promote culture andthe Welsh language, and includes hundreds of eventsand activities aimed at all ages and interests.

Whilst promoting the Welsh language, the Eisteddfodwelcomes everyone whichever language they speak, andsignage and information is in Welsh and English, withsimultaneous translation services available free of chargein the main performance area.

Want to know more? Go to: www.eisteddfod.org.uk

Eisteddfod field 2012 Salthill, Galway

Of course, to get the most out of events such as thesefeatured, you need to make sure your hearing aids are in tiptop condition. Why not book that aftercare appointmentbefore you go? And of course, safe listening is important assome concerts can be extremely loud, which can be harmful tohearing, particularly in children. See our special feature onear defenders on page 22.

If you fancy experiencing some culture in Edinburgh there are more thanseven summer festivals ranging from International film, to Jazz and Blues andthe Mela Festival celebrating cultural diversity. Perhaps the best known of thecity’s cultural offerings is the Edinburgh International Festival billed as: ‘Threeexhilarating weeks of the very best in classical music, theatre, opera and dance.’

Also one of the most iconic elements of the summer in Edinburgh is the worldfamous Edinburgh Tattoo, a military spectacular set against the magnificentbackcloth of Edinburgh Castle.

Want to know more? Go to: www.edinburghfestivals.co.uk

If classical music is your thing then the world famousBBC Proms at London’s Royal Albert Hall will not disappoint.

Featuring a programme of over 100 concerts, the Proms has always been agreat opportunity to hear familiar favourites played by some of the world’sgreatest orchestras and soloists and be introduced to innovative work bycomposers we might not have even heard of. The centenary of the birth ofBenjamin Britten, one of our greatest ever composers, will be the focal pointof an exciting 2013 programme.

Standing tickets are available for each Prom on the door for just £5 – leavingroom in the budget for enjoying more of what London has to offer.

Want to know more? Go to: www.bbc.co.uk/proms

BBC Proms 12th July – 7th September

Edinburgh International Festival 9th August – 1st September

Venues around Edinburgh

Edinburgh Tattoo, Edinburgh 2nd August – 24th August

The National Eisteddfod, Denbigh, North Wales

3rd August – 10th August

Not to be confused with...

Llangollen International Musical Eisteddfod

9th July – 14th July

Performers from around the world are invited to take partin over 20 high quality competitions, followed eachevening with concerts where the best and most colourfulcompetitors share the stage with professional artists.

Want to know more?Go to: www.international-eisteddfod.co.uk

In Ireland the festival scene is diverse and varies inscale from the adrenalin-pumping action of the Galwayraces to the horse and pony fairs from Cavan to Cork.

The fleadhs, or festivals, are a major part of Irish culturallife. Impromptu music sessions featuring traditionalinstruments have become the stuff of legends at all sorts ofevents across the country, including the Galway RacingFestival and Kerry’s Puck Fair – apparently the only festival inthe world which takes a local wild mountain goat andmakes him king of the town for three days and nights!

Towards the end of the season in September,Galway City comes alive as it celebrates theGalway International Oyster and Seafood Festival– celebrating the world-famous Galway Bay oysters.The festival weekend is action-packed with an electrifyingmusical line up, celebrity cook-offs, quality Irish seafood,the National and World Oyster Opening Competitions anda colourful parade through the streets of Galway.

Galway Races Summer Meeting

29th July – 4th August

Want to know more? Go to: www.galwayraces.com

Puck Fair, Killorglin County Kerry

10th August – 12th August

Want to know more?Go to: www.puckfair.ie and www.discoverireland.com

Galway Oyster Festival

27th September – 29th September

Want to know more?Go to: www.galwayoysterfest.com

In 2013, Derry-Londonderry is the European Cityof Culture, hosting a programme of over 100 eventsin music, dance, art, theatre and sport – a greattime to visit this beautiful, historical city.

Want to know more?Go to: www.cityofculture2013.com

‘Shu

cking

’ oystersCopyright: Eisteddfod Genedlaethol Cymru

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8 amplifonLife

Helping you hear around

the home

With Amplifon it is all part of the service!

Speak to your local branch today about our range ofassistive devices to find the right one for you.

At Amplifon, we arealways looking for newtechnology to make ourcustomers’ lives easierand more enjoyable.

We call these products ‘assistivedevices’ – and they can help youget the most out of your day andkeep you connected to your friends,family and colleagues.

They range from alarm clocks withextra loud ringers to wireless TVamplifiers to enable you to hearsound from your TV or radio better.

The Wake ‘n’ Shake +TM jumbo alarmclock and ringer amplifier will give youthe peace of mind that you will notoversleep when you have that importantappointment you want to keep!

This digital alarm clock not only has anextra loud ringer with four alarm optionsfeaturing ringing, vibrating and flashing,it has a bed shaker pad to rouse eventhe heaviest of sleepers! It has 24 houror 12 hour clock settings, the facility toinstall a backup battery in case of powerfailure and as an additional function ithas an amplifier for the telephone ringer.

The Amplified mobile phone with bluetooth®

CL8400BT allows you to keep in touch more easilywhile you are out and about. It has a big buttonkeypad and large colour display screen, with bothan extra loud ringer and adjustable receivingvolume up to 40dB.

It has three one touch memory buttons to help youreach family and friends quickly and an emergencybutton for sending an SOS message. It also has ahands-free speakerphone.

The Remote doorbell and telephone ringindicator CL2L will mean that you willnever miss that unexpected caller at home.This clever device is both an extra louddoorbell and telephone ringer. It has a rangeof 60 metres, a choice of three doorbellmelodies, and it can also alert you to yourtelephone ringing.

The Amplified telephone CL100will help to maketelephone conversations clearer and more enjoyableas you will hear your caller’s voice without themhaving to repeat themselves. The phone can be wallmounted or free standing and can amplify thevolume of incoming calls up to 30dB. It has a lightto indicate that the phone is ringing – useful evenwhen you are vacuuming – as well as a high volumeringer and various other features.

amplifonLife 9

on any one of the assistive devices on this page

Take this coupon to your local branch to claim your discount.

Offer valid until: 30th June 2013

Offer cannot be used in conjunction with any other offer or discount.

10%discountamplifonLife reader offer

WIN one of these great TV amplifiers –see our prize puzzle competition on page 29

*includes the 10% discount

Wake ‘n’ Shake +TM

jumbo alarm clock andringer amplifier£38.99

£35.09*NOW

Amplified mobilephone withbluetooth®CL8400BT£89.99

£80.99*NOW

WirelessTV amplifierCL7300£134.99

£121.49*NOW

AmplifiedtelephoneCL100£39.99

£35.99*NOW

£40.49*NOW

Remote doorbelland telephoneindicatorCL2L£44.99

The Wireless TV amplifier CL7300will meanthat you can settle down to an evening’s TVviewing without having to rely on sub-titlesor turning up the volume so high as to irritateyour neighbours! This wireless headset iscomfortable, lightweight, easy to wear andamplifies the sound from your TV or radio.It has either stereo or mono mode, and the baseplugs directly into your TV with extra headsetsavailable. The headsets are also rechargeablewhen placed back into the base unit.

ASSIST

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HOUSEHOLD TIPS FROM THE 1940s AND 50s


THESE days welive in a throwawaysociety – if somethingstarts looking a littleworn, or stops working,the solution is usuallyto put it in the bin andbuy another one.

But remember the days when youused to call out the TV repairman? Or sit darning that hole inyour socks?

Back in the post-war years, it was verymuch a make-do-and-mend society.Nothing was thrown away and peoplewould go to astonishing lengths to fixthings or make things last – everydayproblems were solved with a bit ofhomespun ingenuity.

Now a little booklet from that erahas given a fascinating glimpse intothe way we were. Many of the tipsit gives still hold good today.

The booklet was published bya local evening newspaper,probably in the late 1940s orearly 50s and sold for one shilling (5p).

It was packed with handy householdhints, sent in to the paper by readers inresponse to a regular feature called‘Take a Tip’.

These ranged from how to clean a vacuumflask easily, to using nut kernels to removescratches from polished woods.

A copy of the booklet was discovered byMalcolm Chapman, from Hazel Grove inGreater Manchester, when he wasclearing out his late mother’s house. Malcolm, 64, said: ‘My mother was verycareful not to waste anything and lovedreading advice on how to make thingsgo further.

‘I have no idea when it was published –but so many of the suggestions are to dowith making things last, and the bookletreally shows the way that people usedto live.’

One reader advises on how to repairpillow cases that are getting threadbareby sewing in old handkerchiefs, anothertells how to prevent the gilton handbags from gettingtarnished and there aredozens of suggestions onhow to remove stainsfrom everything ratherthan just throw the item away.

Malcolm added: ‘I’ve tried a few of thetips out myself and I have been surprisedto find how well they work.’

Here are just a few of the tips thatappear – but please note, we have nottested them all, so if you try them,you do so at your own risk!

IN THE KITCHEN

Cabbage smellWho can stand the smell of cabbageor cauliflower cooking? To stop thesmell pervading the whole house, popin the pan (on top of the cookingvegetables) a dry crust of bread, thenput the lid on top.

Flask cleanser For an easy and effective way of cleaninga vacuum flask, put a teaspoonful ofdenture powder into the flask, fill up withhot water, and leave to stand overnight.Repeat once a week.

GENERAL HOUSEHOLD

All tied up Ever tied up a parceland found the stringtoo loose? Do itthis way: wet thestring first and thentie up the parcel.It will stay securelytied up, becausethe string shrinksas it dries.

Just like new Tall glass flower vases can often becomevery dirty and discoloured at the base andare difficult to clean, especially if narrow.Don’t throw the vase away – put a smallquantity of any household bleach and hotwater into the bottom, allow to standfor a little while and then rinse well.

Nutty surfaceTo remove scratchesfrom most polishedwoods, crack either awalnut or a brazil nut, rub thekernel gently over the mark, and watch itdisappear! Wipe over with a soft dusterto remove any surplus oil.

Gilt varnish If you buy a handbag with a gilt frame,go over it with a clear nail varnish.This prevents tarnishing, so the handbagalways looks as new and will last longer.

Garaging a carCut a hole through an old tennis ball andthread string through it. Then suspend theball on the string from the rafters or theroof of the garage so that the suspendedball strikes the windscreen at preciselythe best point for you to stop the car.

Bob’s your uncle! When cleaning paint splashes fromwindow panes after decorating, try usinga penny or five pence piece (halfpenny ora shilling piece as detailed in the original!)flat upon the glass. This removes thepaint very quickly without scratchingand saves those thumb nails!

Handy jarsSave a number of equal-sized glass jarswith screw tops for storing nails, screwsand other small articles, but instead ofstanding them on the shelves, screw eachlid to the underneath of the shelf. The jarscrews back on to its lid when not in use.

REMOVING STAINS

Steam it!Here is a tip to interest all suede-jacketowners. If your jacket has gone shiny,you can rescue it by hanging it in frontof a boiling kettle so that the steampenetrates the suede. Then take a softbrush and brush the jacket gently. You willfind that your jacket comes up like new.

Dose of talcTo remove grease stains on fabric, sprinklea good coating of talcum powder overeach stain. Leave it on for about tenminutes and then cover it with brownpaper. Press this with a not-too-hot ironand brush off the surplus powder and allthe stains should have gone.

Subtle stainsIf when washing clothes you accidentlyput a coloured article next to a whiteone, thus staining it, the stain caneasily be removed by this method:spread a thin layer of petroleum jelly(Vaseline) over the stain and boil fora few minutes. The stain shouldcompletely disappear!

Heat stain cure One teaspoonful of salt mixedwith olive oil will remove a heatstain from a polished table if itis left on for an hour or two.Clean it off and polish untilthe table gleams.

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When Dorothy Huson, now in hernineties, went into Amplifon’sAltrincham branch for a routinehearing test, she had no idea howmuch it would change her life...It had taken her daughter and son-in-law, Sue andLaurie Spicer, years to persuade her to have a hearingtest as she had been told some years before that shehad no hearing in her left ear, so she thought there wasno point in even trying to improve on her existinghearing aids.

Son-in-law Laurie explained: ‘Having seen the Amplifonadvertising in the press, we thought that surely somethingcould be done or at least why not give it a try. However, wedidn’t actually tell her where we were going until wearrived at the appointment – that way she hadn’t reallygot time to say no!

‘But it couldn’t have gone better. I could hardly believe itwhen Chris Lambert, the Hearing Aid Audiologist, firstput the aid into Dorothy’s left ear. She instantly askedwhat the noise was – and we realised it was an air coolernext to her, something she would simply never havebeen able to hear before.

If you experience trouble hearing atwork, it can be difficult to perform yourjob properly.That’s why Phill Joiner went to Amplifon, to see if they couldimprove on the quality of sound he was experiencing withhis old hearing aid.

Phill was particularly impressed by the lengths that the HearingAid Audiologist and his team at the Watford branch went to, inorder to ensure that they found him the best possible solution.

Phill’s wife Debbie, who accompanied him on his visit, explained:‘They spotted that Phill’s tinnitus was affecting the test and theyreally went out of their way to get the truest result on the test.They showed us all the options and didn’t try to ‘sell’ once!’

Now Phill has been fitted with Amplifon hearing aids andDebbie says: ‘His hearing has been fantastic since. It didn’t takehim long to get used to them and all the noises that come frombeing able to hear properly. He’s like a different man!’

‘Thanks to all of the staff in the Watford branchfor a brilliant service!’

I heard my Grandson say ‘I do’For Eileen Gould of Llanrumney, nearCardiff – the greatest delight offered byher new Amplifon hearing aids wasbeing able to hear her eldest GrandsonJoseph and his bride Irene exchangevows at their wedding...She had problems for over half a century – with no hearingat all in her right ear and whistling and interference from anold box hearing aid in her left ear. A recent operation hadmade things better. And then she heard about Amplifon...

Following a recommendation from a relative she made anappointment at our Cardiff branch, although she was a bitdubious about whether she could get help in time as thewedding was less than two weeks away...

Eileen’s local Amplifon branch in Cardiff pulled out all the stops –and she was able to fully join in the celebrations on the big day.

She said: ‘The wedding was beautiful and I know I wouldn’t haveenjoyed it so much without my new hearing aid. Amplifon hasopened doors that have given me a generous slice of life again.My husband and family are delighted! Joining in conversationwith them and others is now a pleasure.’

Good hearing is important toeveryone – at work, at home, and for thoseonce in a lifetime occasions such as a familywedding where you don’t want to miss aword of that special day.

Read our heart warming stories about the way we havehelped some of our customers live life to the full.

‘We’ve got the old Dorothy back...it’s nothing short of amazing!’

‘And that was just with the test kit Chris was using – afterthe first fitting of her own hearing aids she commented onhow noisy the car was on the way home, and we realisedshe had never noticed road noise before.

‘Now after a few weeks and careful adjustment it issimply remarkable! I am very fond of my mother-in-lawand I have to say, the old Dorothy is back! She’s always gota smile and a few well-timed comments – just the oldchit chat. Before, she had become very quiet, a littlewithdrawn, and was not really communicating – but youhave given her life back to her! From our point of view asdaughter and son-in-law, it is nothing short of amazing!

‘A most sincere thanks to Chris for his kindness andgentleness in looking after and talking to Dorothy throughthe testing and for explaining what could be done at theinitial and subsequent appointments.’

Dorothy Huson and her daughter Susan Spicer

Eileen and Colin enjoying conversation and dessert!

Two happy couples: Eileen with husband of 64 years Colinand their grandson Joseph and bride Irene

With Amplifon, nothing is too much trouble!

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WID

EX

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MT

M

PHONE-DEX*FOR EASY

LANDLINE USE

* Available in Europe ** Available in Europe and US/CA/NZ/AUS

M-DEXFOR YOUR

MOBILE PHONE

Hearing so natural,it’s a DREAM

T-DEX**FOR BLUETOOTHMOBILE PHONES

FM+DEXFOR FLEXIBLESTREAMING

RC-DEXYOUR

REMOTE CONTROL

TV-DEXFOR

ENJOYING TV

Reasons to choose the DREAM

They wanted to be sure wearers would be able to hear clearly,whatever their environment, so their journey of listeningexperiences took them to a sports arena to test the DREAMagainst the background roar of an excited crowd, to a noisycinema and to a busy town centre full of voices, hurrying feet,weather and traffic sounds.

Results of the trials enabled them to develop a uniquetechnology: it preserves the human voice so it can be heardclearly over and above noise, meaning you can enjoyconversations, even in the noisiest of social situations.

Other benefits of the DREAM include the fact that it iscompatible with a wide range of WIDEX accessories whichconnect to your television, music system and mobile telephone.

Find out more at your local Amplifon branch – contact details on pages 30 and 31

is a new hearingaid that delivers a much richer andwell-rounded sound.It will allow you to hear sound more clearly than everbefore; such as conversations, rain on the window paneand birdsong.

The technology is the result of a comprehensive developmentprogramme which saw the WIDEX scientific team takeprototypes of the new hearing aids ‘on tour’ to differentlocations around the country to test them in a range ofconditions and situations.

Connect to a wide range of WIDEX accessories

More detailed soundWith the DREAM you get a much richer and well-rounded sound,so you can experience the whole world around you, including theticking of a clock, footsteps in a hallway and birdsong.

Follow the conversationThanks to new technology that preserves the human voice, youcan now actively enjoy conversations no matter where you are.

Manage your tinnitusThe DREAM features Personal Zen – a relaxing tone programmethat has been proven to help in tinnitus management.

Hear high-pitched soundsDo you have trouble hearing high-pitched sounds such asbirdsong or speech clarity? WIDEX’s unique technology helps torestore these sounds more clearly.

Enjoy TV, music or listening toyour mobile telephoneThe DREAM can easily be connected to a wide range ofWIDEX accessories, so you can enjoy watching echo-freetelevision, listening to music or using your mobile telephone –all completely wirelessly.

Longer battery lifeThe DREAM has 20% more battery life meaning less cost andless time out of your busy schedule spent on battery changes.

The perfect model for youThe DREAM is available in four Behind-the-ear models and twoIn-the-ear models and comes in a range of up to 14 colours.

Because you can have true to life sound

MORE PERSONAL

MORE SOUND

MORE WORDS

amplifonLife reader offerVoucher may bepassed to a friendor relative.Voucher code:DREAM

Offer valid until: 30th June 2013Offer cannot be used in conjunction with any other offer or discount.

16 17 280 size_Layout 1 12/03/2013 23:51 Page 1

What we do for our customers


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Dedicated to providingexcellent customer service,Amplifon regularly stagesevents to offer specialinsight into new hearing aidtechnologies.

These events are called ‘Technology Days’.They involve individual branches selectinga small group of customers who wouldbenefit from coming along to a one-on-onemeeting with one of Amplifon’smanufacturing partners for an indepthdiscussion and demonstration.

One branch which recentlyran such a session wasLewisham, as BranchManager and HearingAid AudiologistSamantha Fairchildexplained: ‘We runTechnology Daysabout four times a year.

Technology Days – a chance to learn about newhearing aid technologies direct from the manufacturer

Find outmore aboutwhat we cando for youWhy not contact your localAmplifon branch or simplypop in – we are always pleasedto see you!

See pages 30 and 31 for contactdetails for your local branch.

Or visit our website:www.amplifon.co.uk

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With Amplifon hearing aids you geteven more for your money with ourFREE Lifetime Aftercare Service.

It is easy to make sure you are gettingmaximum benefit. It’s all part of our promiseto deliver the highest standards of care.

At your Aftercare appointment, we will:

l Assess the health of your ears, checkingfor any build up of wax or anything elsewhich might affect your hearing

l Check the performance of your hearingaids – the microphone, the receiver, thebattery contacts and the programming –adjusting it if necessary

l Reassess your hearing and demonstratehow any new technology could helpyou further

l Give you a FREE pack of hearing aidbatteries at every six monthcheck-up

Book your FREE Aftercare appointment now!

Get the best from your hearing aids

Remember, your hearing changes over time and it is important youget the regular care you need.

‘It is an opportunity for my customersto experience the latest technology –both of hearing aids and other relatedproducts. The day is all about thecustomer and focuses on what isunique about their lifestyle. Places arelimited, so I review my customers’histories very carefully to see who I

think could really benefit, beforeI offer any invitations.

‘I always encourage people to bringalong a friend or family member sothey have a familiar voice to hear

when they are comparing the benefitsof different technologies.

‘We also spend time making sure thattheir existing hearing aids are workingperfectly, so that they can make agenuine comparison with the newtechnology to see if it would reallymake a difference for them.’

As well as showing the latest hearingaids, the manufacturer can demonstrateaccessories – such as remote controlswhich switch hearing aids betweenprogrammes (for different types oflistening environments), special landlineand mobile phones and devices forconnecting hearing aids directly tomusic systems and TVs etc.

One delighted customer who bought new hearing aids after trying themout at Lewisham’s Technology Day was Mr Andrew Dunford.

He told amplifonLife: I was interested to hear about thetechnology, and I couldn’t believe how much things hadmoved on since I bought my last ones. The sound is just

wonderful – so much clearer and no feedback at all. It’s brilliant. And they arejust as easy to operate as my old ones – nothing complicated about them atall. If you want that sort of quality, it’s well worth going for.

‘I am particularly impressed with the way the hearing aids work with thespecial assistive phone. It’s not like an ordinary phone with the volume turnedup – it’s like hearing someone’s voice in your head – you don’t even have tohave the phone to your ear.

Another customer whoattended the TechnologyDay was Mr Tom Backelin.

He said: I reallylearned somethingthat day – it was areal eye opener to see

some of the devices whichwork with the hearing aids.There are definitelypossibilities I didn’t knowabout.

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What better way to explore the coastalareas around the UK and Ireland, withgentle exercise in the fresh air, than bywalking the seafront promenade?

You can enjoy delightful seaside views and often learn andexperience the history of a town at the same time.

The first promenades or esplanades were built in theVictorian era when the expansion of the railwaynetwork made the coast more accessible and seasideresorts developed.

It became fashionable to visit the seaside and stroll alongthe promenade – and of course it gave visitors thechance to walk by the sea, whatever the state of the tideand without having to walk on the beach itself. It waswhere people – couples and families especially – wouldgo to walk in their best finery in order to 'be seen' and beconsidered part of 'society'.

Victorian health experts suggested the sea air wasbeneficial to people’s health and subsequently workingfolk also began to enjoy trips to their nearest seasideresort for their annual holidays. A typical seaside holidaymight also have included donkey rides, band concertsand Punch and Judy shows. For women wishing to bathein the sea, bathing machines could be hired.

Although specifically intended for walking, manymodern promenades now also allow bicycles and othernon-motorised transport.

Brighton was the first major British seaside town and waspatronised by the Prince Regent. After the rail line wasinstalled in 1841 it became Britain's most popular resort.Piers were developed as an extension of the promenadesso that visitors could walk right out to sea withoutgetting their feet wet. Many piers – such as Brighton,Bournemouth and Southend – also provided amusementarcades, music-halls and fairground carousels.

Other promenade resorts include: Blackpool,Margate, Eastbourne, Torquay, Ryde on the Isle ofWight, Skegness, Kirkcaldy in Scotland, Edinburgh’sPortobello, Wales’ Llandudno, Galway Bay’s Salthill andDublin Bay’s Dun Laoghaire – to name but a few!

Old postcards pictured above: Blackpool Tram and Bexhill-on-sea

Turning the spotlight on promenade walks

Amplifon can be found in many seaside towns, so why not check to see if we have a branch in a town that you areplanning to visit? We’ll always be pleased to see you! For a full list of our branches turn to pages 30 and 31.

The word ‘promenade’comes from the Frenchword for ‘walking’ andis often abbreviatedto 'The Prom'.

Healthbenefitsof walking:Regular briskwalking can helpyou lose weight.With the use of apedometer youcan count everystep you take andestimate calories burned.

Walking is a weight-bearingexercise that can helpstrengthen bones. It canalso help encourage goodcholesterol and help lowerblood pressure. Manmadepromenades are usuallyeasier to walk along thancoastal paths or beaches.This allows you to maintainan even pace with greaterconfidence, making the walkmore relaxing and enablesyou to take in the sceneryaround you.

Promenade walks are agreat choice for when thoseApril showers leave theground soggy underfoot inthe countryside.

Southport

BoscomeGalway

Blackpool

Edinburgh

Llandudno

Babbacome

Brighton


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Perhaps you do – but have youthought about the effect it mayhave on your hearing?

These days it is well documented howexposure to excessive noise in a widevariety of environments can causepermanent damage to your ears.The charity ‘Action on Hearing Loss’(formerly the RNID) recently focused onthe risks associated with loud music ina special campaignsupported by anumber of wellknown stars.

Among themwas Chris Martin,lead singer ofthe band Coldplay,who suffersfrom tinnitus.

He told the charity: ‘Looking after yourears is unfortunately something youdon't think about until there's a problem.I've had tinnitus for about 10 years, andsince I started protecting my ears ithasn't got any worse (touch wood).

‘But I wish I'd thought about it earlier.Now we always use moulded filter plugs,or in-ear monitors, to try and protect ourears. You CAN use industrial headphones,but that looks strange at a party!’

Amplifon has recently refreshed its range ofnoise protection devices, enabling you toget all the pleasure from listening to music,but without the risks.

For concert-goers and musicians we havea range of earpieces and custom-madeearmoulds which are digitally inductive,which means they allow you to hear andenjoy sound, but only at safe volumes.

Some are even designed to be used withmobile phones.

Other times when you may need earprotection include:

Swimming – custom moulded ‘Swim Plugs’offer excellent water protection for yourears while swimming or enjoying any otherkind of water sports activities.

Sleeping – we have special ear plugsmade of extra soft silicone material sothey are comfortable to wear at night.They are designed to block out ambientnoise, ensuring a good night’s sleepwhile still allowing you to hear youralarm in the morning.

To find out more about protectingyour hearing and our range of noiseprotection devices, contact your localAmplifon branch – see pages 30 and 31for details.

S und advice on ear protectionAnd when you listen to music on your MP3player, do you like to crank up the volume?

Do you love alive rock concert?

22 amplifonLife

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Wendy, who has worked for Amplifon forten years – initially in our Sheffieldbranch and more recently in Barnsley –was thrilled when she got the call toaudition last September.

Wendy said: ‘I really didn’t think I wouldget through, the other candidates werevery bright and I left that day notknowing whether I had been successful.I was so excited when they called to say Iwas to appear on the show.’

The programme, hosted by Dale Winton,was aired on 5th January but had beenfilmed on 30th November in front of alive audience. Wendy says the supportfrom the audience as well as the staff onthe show was brilliant and she went on towin £32,500.

Wendy’s winnings have given her a lotof pleasure already, enabling her to plantreats for her family including her mum,who has not been well recently.

Wendy said: ‘One of the most wonderfulthings about the whole experience hasbeen the interest and support I havereceived from Amplifon clients, bothhere in Barnsley and from my old friendsin Sheffield. The whole experience hasbeen amazing.’

When Branch Coordinator Wendy Byrne from our Barnsleybranch responded to a newspaper advertisement to have a goon the BBC’s National Lottery ‘In It To Win It’ show... little didshe know that three years later she would not only beparticipating, but walking away a winner!

Wendy’s a winnerThe latest digitalhearing aids reallyare totally invisible!invisible!

Have you heard? Amplifon now offerstotally invisible* hearing aidsThey fit completely in the ear canal – so nobody willever see them. The only thing your friends and familywill notice is your better hearing!

Designed for people with moderate to severe hearing loss,these Invisible-In-Canal (IIC) hearing aids are placed beyond thesecond bend of the ear canal, so no part of them can be seen.

Not almost invisible,but invisibleThe IIC model is placed deep intothe ear canal so no part of it can beseen – see the comparison with aCompletely-In-the-Canal (CIC)hearing aid below.

As with any style of hearing aid, there area number of different models, dependingon people’s individual requirements andlifestyles. Many feature automaticadjustment to different environmentsand ensure you can hear speech clearly,regardless of which direction it is comingfrom. The technology also includesanti-feedback mechanisms to preventirritating whistling noises.

To find out more, speak to your localAmplifon branch and our dedicatedhearing specialists will be pleased togive you all the details about ourtotally invisible hearing aids.

*IIC hearing aids are not suitable for everyone and areonly invisible when correctly inserted in the ear canal

They work with the natural acoustics of your ear, to give you the best soundquality possible.

Each hearing aid is 100% tailor-made; your Hearing Aid Audiologist will take amould of your ears, to ensure that the IICs fit perfectly in your ear. They are easy toinsert and remove, and you will be able to wear them comfortably all day long.*

4 Totally impossible to see4 100% custom designed to fit snugly in your ear4 Latest digital technology4 Clearer, sharper hearing for you

22 23 280 size_Layout 1 13/03/2013 10:09 Page 1

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Recommend a friend and receive up to

£50WORTH OF M&S GIFT VOUCHERS

A family recommendation

for Amplifon!Hearing loss runs in the Hartridge family –and Mr David Hartridge of Groby has been acustomer of our Leicester Branch for a number of years.

He is delighted not only by the technical excellence of his hearingaids, but also with the level of service and support he gets fromHearing Aid Audiologist Paul Hope and Branch CoordinatorsTracey, Marlene and Helen.

He explained: ‘My hearing had been getting steadily worsebefore I came to Amplifon, but they have changed my quality oflife so much. I literally can’t hear a thing without my hearing aidsbut there really is no need to suffer hearing loss these days andI believe one can’t put a value on that.’

Mr Hartridge wanted his son Andrew to receive the same qualitysupport his family have enjoyed for years when he started tolose his hearing – so he happily recommended him to Amplifon.The only complication was, Andrew lives in Mallorca!

Pictured:Andrew Hartridge

and his father David

Andrew being lifted by crane totop of mast 66 metres high

Not to be put off, appointments were set up for his next visithome to the UK, and following on from Andrew’s preliminaryhearing test undertaken in Palma, Hearing Aid Audiologist Paulsoon established not only the hearing requirements Andrew had– but some other environmental issues as well…

Andrew works in the yachting industry and spends a lot of histime in high-tech boatyards, either in their noisy workshops, orat the top of 50 to 60 metre high masts or out on the water!Not only did he need high quality hearing, but Andrew’s hearingaids needed to be both robust and waterproof.

His father David told amplifonLife: ‘The result has beensuperb – and the really big difference for Andrew is how muchbetter he can converse in Spanish, just because he can hearmore clearly. His hearing aids are very sophisticated – havingbeen pre-programmed to accept a maximum sound limit –they automatically adjust volume levels if he walks into thenoisy machine shop.

‘As an added benefit, there is an Amplifon branch in Palma,Mallorca which has been working with Paul to providelocal support.’

If you would like to introduce afamily member or a friend toAmplifon why not recommendthem to come along to meet us?

As well as giving them theopportunity to experience ourgreat service, you could receiveup to £50 worth of M&S vouchers.

All you have to do is fill in theform below and send it to us.

Once your friend or colleague hascompleted their free hearingassessment, you will receive a£10 M&S gift voucher. There’s nolimit to how many people you canhelp – we’ll send you a £10 M&Sgift voucher for every person yourecommend who takes advantageof our free hearing assessment.

That's not all – if the person you have recommended decidesto buy a hearing aid from Amplifon, you'll receive an additional

worth ofM&S gift vouchers*£40

Please complete the information below. Simply address your envelope to:FREEPOST RLTC-JHSS-RCZB, Amplifon Customer Services, Gateway House, Manchester M22 5WY

(no stamp required)Your details (to allocate gift voucher)

Title (Mr/Mrs/Miss/Ms):

Name:

Address:

Postcode:

Tel:

Email:

Friend/relative details

Title (Mr/Mrs/Miss/Ms):

Name:

Address:

Postcode:

Tel:

Email:

*The person being recommended must be new to Amplifon. As part of Amplifon’s commitment to customer satisfaction, we offer a 30 day money-back guarantee to ensurethat the person is happy with their new Amplifon hearing aids. The extra £40 reward vouchers are sent out after this 30 day period provided the order is over £495.00.This reward offer is exclusively for Amplifon customers.


24 25 280 size_Layout 1 13/03/2013 00:53 Page 1

Picture thisIf you have a really special photo, why not enlarge it and have it printed onto a canvass tohang on the wall? Or you could design a collage of the best photos to capture and convey theessence of an occasion or event. You could even put your images onto calendars, cards, keyrings,fridge magnets, mugs or mouse mats. Many companies also offer these services.

Cook bookWhy not put your favourite recipes and photos into an impressive cookery book –for yourself or as a gift for a friend who enjoys your dinner parties?

But what happens to all your photosafter the event? While digitalcameras have made photographymore accessible and affordable andthe results more instant, theseeagerly captured images often end upin a file somewhere on a computerrather than in an album to pass roundand relive the memories. So why notshowcase and share your work?

Here is one way to preserve yourphotos that harks back to the goodold photo album, but also embracesthe digital age – the photo book.Why not create your own attractivephoto books as thank you gifts orpresents? There are many onlinecompanies offering competitive rates,so shop around to get the best dealand the product that most suitsyour purpose – costs range fromaround £5 (€6) for mini books tomore than £50 (€61) for larger bookswith customised covers.

With detailed instructions, ideas andexamples, these DIY photo books aresimple to create, though manycompanies also offer a professionaldesign service.

Explore your creative and designskills, as well as making the most ofyour photographic talents and havefun writing titles and captions tocustomise your finished photo book.

You can select from a wide range ofdifferent sizes, designs, layouts, colourschemes and fonts to match thetheme of the book and to personalisethe gift. Your friends and family willreally appreciate the time and effortyou have put into such a personaland yet professional looking present.It is also something they can browsethrough over and over again andrevisit happy memories and events.

To preserve precious memories,why not scan in old family photosand add sepia tones to echo abygone era? Or scan inyour children’sdrawings.

Organising and sharing thosespecial memories

caught on camera


An introduction to photo booksAre you always out and about with your camera, capturing those specialoccasions in life – a memorable day out, a birthday surprise, a familygathering, a wedding, a new baby, a first Christmas or a holiday of a lifetime?

Getting startedJust search ‘photo book’on the web to find andcompare a wide range ofcompanies, prices, offers,tips and reviews.

Once you have selected aproduct and style of book,upload the photos you want touse and insert them into thetemplates. Add headings andcaptions, select backgrounddesigns and paper qualities,saving your creation as yougo along.

Some companies offer anoption to print photos on thefront and back cover of yourbook and even add a title tothe spine.

The cover finish can be glossyand laminated and you mightalso choose a glossy dustjacket. When your book iscompleted, place your orderand it will be posted to you.

LEISU

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Getting to know:Amplifon Professional Services Manager

and BSHAA President Barry Downes

As Professional Services Manager, Barry Downes has long played a key

role in Amplifon’s customer-centred approach to hearing services.

He leads Amplifon’s clinical training programmes working with Hearing Aid A

udiologists

(HAAs) on their Continuous Professional Development, and his wealth of experie

nce has

also been invaluable to the development of the new role of Hearin

g Care Assistant in

Amplifon. He has recently been appointed President of the Brit

ish Society of Hearing Aid

Audiologists (BSHAA), the professional body for the indep

endent hearing sector.

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B Y I V R O D A S S A B M A EN G W A L S E L O C T A S X IC O G N A M P L I F I E R N SR L I S L U H R X T V H A B TE O N T C A D A O C A N C W EM N B L A V T I L U G T L V DA H O X R M F A O S T B T I DR C N D O O R B E L L I N O FK E X E D I W O A V O V N S OA T L B T E S V F L I G O G DB C T Y L P I L D S A U I A VL S V I R T C R I X N R L S CE R B I S N E B G D B A M X TI O N E X A L N V T S L R G IM G F B M E N O H P E L E T C

CONGRATulATIONS

COMPETITION WORD SEARCHWe are delighted so many of our readers aretaking part in our wordsearch competitions –once again, we had over 1,000 entries last time.

Here is another of these popular puzzles, and as always,there's a topical twist to our choice of words to reflectsome of the articles and features in this latest edition ofamplifonLife.

All you have to do is find the 22 words listed – they maygo forwards, backwards or diagonally. Try it for fun, or ifyou would like to send us your entry, together with yourname and address, you will be in with a chance of

Name

Address

Postcode

Telephone

G N I N R O M L W T E O P L ES C T H O L Y M P I A N L R PG O L D E W N B C F G A W I AR M U T Z L T A T I B A H L CB M C N A S C E T T O S C Y SV U N O D N R I O U N B T Z DA N O W E C E O N O R I S A NG I E G A D F M I A R E O L AN T L R N T O N O B G A P U LI Y E A R I A P E N A R M T CR O M U C P L L I R E S O N GA Z A R M B E C T A W H C A LE L H O G C H I Y R Z O P R TH A C R E T S E H C N A M A VS O L A R T V R O T C O D T B

Issue 8 solution above

How long have youworked for Amplifon?

It’s more than 30 years now.I started as a Trainee Dispenser

so was very much a practitioner beforeI moved into training, then later intomanagement and wider roles with ourregulators and other bodies.

I am particularly passionate aboutprofessional excellence – part of my roleis helping to ensure that we have thetraining and communication systems inplace, which can position Amplifon at theforefront of our profession.

When did youjoin BSHAA?

I became a member as soon asI qualified in 1978 and have been

heavily involved throughout my career,being a BSHAA Council memberfor most of that time.Amplifon has alwaysbeen very supportive ofmy work with BSHAA,especially as our aimsare perfectly aligned.

It’s all about maintaining high standardsof professional practice – not justproviding excellent technology, but reallyhelping to improve someone’s lifethrough better hearing. BSHAA alsoengages with other professional bodies,government organisations and those inthe voluntary sector which are interestedin adult hearing impairment.

What is Amplifon’srelationship with BSHAA?

Amplifon belongs to BSHAA’swell established Customer

Care Scheme, which is a bit like the‘Ombudsman’ for our industry.All qualified Hearing Aid Audiologists(HAAs) can also join BSHAA asindividuals.

What doesbeing President

of BSHAA involve?

My Presidency gives me anopportunity to lead BSHAA at a

particularly interesting time because of thereforms in NHS Adult Hearing Services inEngland. The independent sector is goingto become increasingly important in theprovision of these services.

Do you haveany experience of

hearing loss yourself?

Yes, I lost all of the hearing in oneear and partially in the other as a

result of a surgical accident some yearsago. I now wear hearing aids and, as youcan imagine, it gives me enormousinsight into both the issues faced bypeople with hearing loss and into whatcan be achieved with the righttechnology and support.

People still do not take enough care oftheir hearing – but the healthcare systemdoesn’t help to encourage this.

I think that people should consider havingtheir hearing checked as routinely ashaving an eye test or going to the dentist;I agree with Dr Chris Steele, our hearingloss ambassador, that people should startgetting their hearing checked from theage of 50.

What do you like to dooutside of work?

My family are very important tome – I am married with two

daughters and four grandchildren. I amparticularly proud that one of mydaughters and her husband are alsoinvolved in providing hearing services.

When I’m not working, I enjoy gardening– I find it very relaxing although I alwaysseem to find I have too many plants forthe space available! I also like reading andlistening to music and my tastes are veryvaried in both. I think I simply enjoyfinding out about things I don’t know –I really just love learning.

Barry also helps with the ‘Ask an expert’feature on our website, where you canask questions about hearing loss and ourhearing aids.

www.amplifon.co.uk/askanexpert

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ALARM

AMBASSADOR

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CLARITY

CLOCK

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DOORBELL

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INVISIBLE

MOBILE

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TELEPHONE

TRANSFORMATION

WIDEX

Well done to last edition’slucky winner Ms Enid Packer,a customer at the Salisburybranch, who was presentedwith a box of deliciouschocolates by HearingAid AudiologistSamantha Godkin.

The solution will appear in the next editionof amplifonLife.

WINNING A FANTASTICWIRELESS TV AMPLIFIERAS SHOWN ON PAGE 9

Please fill in your details and return with your completed

COMPETITION WORD SEARCH

Post to: Marketing Department, Amplifon, Gateway House, Styal Road, Manchester M22 5WY

28 29 280 size_Layout 1 13/03/2013 01:41 Page 1

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Amplifon branch details

30 amplifonLife amplifonLife 31

NORTH WESTAltrincham 34 Greenwood Street% 0845 241 1905Birkenhead 33 Milton Pavement,The Grange Shopping Centre% 0845 241 1167Blackburn 8 Preston New Road% 0845 241 9207Blackpool 32 Clifton Street% 0845 241 1914Bolton 123 Bradshawgate% 0845 241 9339Chester 4 Frodsham Mall, Frodsham Street% 0845 241 3620Crewe 291 West Street% 0845 241 1935Liverpool 70 Bold Street% 0845 241 1995Lytham St. AnnesBroadhurst Optometrists, 4 Station Square% 0845 241 1123Macclesfield Aspinwall Court, Chestergate% 0845 241 1998Oldham 36a Spindles Shopping Centre% 0845 241 2109Preston 35 Cannon Street% 0845 241 2119Southport 173 Lord Street% 0845 241 1206Stockport 7 Brown Street% 0845 241 3583Warrington 29 Buttermarket Street% 0845 241 3712Wigan 74 Market Street% 0845 241 2254Wilmslow 20 Alderley Road% 0845 241 1982

YORKSHIRE& NORTH EAST

Barnsley 10 Regent Street/2 Eastgate% 0845 241 2897Bradford 23 Westgate% 0845 241 1916Chester Le Street 7 St Cuthberts Walk% 0845 241 3609Darlington 3 Duke Street% 0845 241 1937Doncaster 17 Nether Hall Road% 0845 241 1942Grimsby 38a Hainton Avenue% 0845 241 2273Harrogate 29b Beulah Street% 0845 241 9345Huddersfield 14 Byram Street% 0845 241 1986Hull 22 Paragon Street% 0845 241 2264Leeds 1 Market Buildings, Kirkgate% 0845 241 1991Middlesbrough 49 Corporation Road% 0845 241 2006Newcastle-Upon-Tyne 28 Nun Street% 0845 241 2103Newcastle-Upon-Tyne 46 NewgateShopping Centre, Grainger Street% 0845 241 2008Sheffield 133 Pinstone Street% 0845 241 2217Sunderland 19 Olive Street% 0845 241 2234Wakefield 13 Cross Street% 0845 241 9328York 35 Micklegate% 0845 241 2262

SCOTLANDAberdeen 140 King Street% 0845 241 2263Ayr 5 Miller Road% 0845 241 1917Dumfries 8 The Loreburne Centre% 0845 241 3625Dundee 26 Castle Street% 0845 241 1946Edinburgh 45-47 Shandwick Place% 0845 241 1971Edinburgh 183 Morningside Road% 0845 241 3539Falkirk 20 Cockburn Street% 0845 241 1975Glasgow 39 Glassford Street% 0845 241 1978Glasgow 254 Sauchiehall Street% 0845 241 1979Inverness 17 Huntly Street% 0845 241 9344Perth* 5 Princes Street% 0845 241 2115Stirling* 12 Viewfield Place% 0845 241 3467*Opening hours vary – please contact branch

WALESCardiff 100a St Mary Street% 0845 241 1926Carmarthen 16 Merlins Walk% 0845 241 1927Colwyn Bay 30 Seaview Road% 0845 241 1931Cwmbran 12a Gwent Square% 0845 241 1283Swansea 14 Portland Street% 0845 241 2236

NORTHERN IRELANDBelfast 49 Cregagh Road% 0845 241 1908Belfast 257 Lisburn Road% 0845 241 3617

REPUBLIC OF IRELANDCork 35 Grand Parade% 021 427 9627Dublin 34 Lower Abbey Street% 878 6135

Open Monday to Friday – 9am to 5pmPlease contact your local branch for Saturday opening hours

LONDON AREA66 New Cavendish Street% 0845 241 199630 Wigmore Street% 0845 241 2256Bromley 19b East Street% 0845 241 1173Croydon 208 High Street% 0845 241 1936Epsom 126 High Street% 0845 241 9340Finchley 13 Ballards Lane% 0845 241 1976Harrow 109 Headstone Road% 0845 241 1984Kensington 273 Kensington High Street% 0845 241 1419Kingston-U-Thames 1 The Griffin Centre,Market Place% 0845 241 2267Lewisham 248 Lewisham High Street% 0845 241 1993Romford 162-166 South Street% 0845 241 2215Southgate 86 Crown Lane% 0845 241 2231St. Albans 19 Heritage Close% 0845 241 1205Twickenham 18 Heath Road% 0845 241 2248Walthamstow 375 Hoe Street% 0845 241 2251

SOUTH WEST ENGLANDBath 2b York Street% 0845 241 3721Bideford 2 The Quay% 0845 241 1912Bristol 20 Bond Street% 0845 241 1924Bristol 10 Carlton Court,Off Canford Lane, Westbury on Trym% 0845 241 3534Cheltenham 15 Regent Street% 0845 241 1928Exeter 143 Sidwell Street% 0845 241 1973Gloucester 84/86 Eastgate Street% 0845 241 1981Paignton 73 Hyde Road% 0845 241 1972Plymouth 45 Mayflower Street% 0845 241 2117Redruth 36 Fore Street% 0845 241 0771Taunton 16 Bridge Street% 0845 241 1578Torquay 3 Madrepore Road% 0845 241 2271Truro 67 Lemon Street% 0845 241 2238Yeovil 77 Middle Street% 0845 241 9338

SOUTH OF ENGLANDAylesbury 32 Buckingham Street% 0845 241 1906Banbury 51 High Street% 0845 241 3648Bletchley 147 Queensway% 0845 241 9206Bournemouth 9 Carbery Row,Southbourne Road, Southbourne% 0845 241 2226104 Poole Road, Westbourne% 0845 241 1915Bramley 12-13 High Street% 0845 241 1921Brighton 2a Preston Road% 0845 241 1923Canterbury 4 Iron Bar Lane% 0845 241 0657Chichester 3 Eastgate Square% 0845 241 1929Dorchester 2a The Forum Centre,Trinity Street% 0845 241 9203Dorking 51 High Street% 0845 241 1943Dunstable 5 Queensway% 0845 241 1941Eastbourne 21 Terminus Road% 0845 241 1947Farnborough 77 Lynchford Road% 0845 241 9337Guildford 9 Tunsgate% 0845 241 3578Hitchin 28 Hermitage Road% 0845 241 2108Horsham 5 Shelley House, Bishopric% 0845 241 2629Isle of Wight 65 High Street, Newport% 0845 241 1989Maidenhead 83 Queen Street% 0845 241 2867Maidstone 11 Earl Street% 0845 241 1938Margate 200a Northdown Road% 0845 241 2003Oxford 41 Upper Bar, Templars SquareShopping Centre, Cowley% 0845 241 3538Portsmouth 32 Arundel Street% 0845 241 2118Reading 7 Cheapside% 0845 241 2123Salisbury 2 Loder House,16 Endless Street% 0845 241 2216Southampton 2 London Road% 0845 241 2219Southampton 336 Shirley Road% 0845 241 3537Southend-On-Sea 64 London Road% 0845 241 2229Swindon 21a Milton Road% 0845 241 9347Tunbridge Wells 2 Monson Road% 0845 241 2246Watford 480 St Albans Road% 0845 241 3461Winchester 58 St Georges Street% 0845 241 3587Worthing 27 Marine Parade% 0845 241 2261

EAST ANGLIACambridge 14 Magdalene Street% 0845 241 3613Chelmsford 198 Moulsham Street% 0845 241 9205Colchester 30 Priory Walk% 0845 241 0667Ipswich 56 Westgate Street% 0845 241 2265Norwich Norfolk House,St John Maddermarket% 0845 241 2105Norwich 50-58 Ber Street% 0845 241 2106Peterborough 1 Cross Street Court,Cross Street% 0845 241 2116

MIDLANDSBirmingham 16 Needless Alley% 0845 241 1913Burton On Trent 8 Hampden House,Rosliston Road, Stapenhill% 0845 241 1925Coventry 15 City Arcade Shopping Centre% 0845 241 1932Derby 18 Osmaston Road% 0845 241 1939Dudley 8 Birmingham Street% 0845 241 1945Hanley 18 Stafford Street% 0845 241 1983Hereford Packers House,54 Berrington Street% 0845 241 9204Leicester 9 Abbey Street% 0845 241 1992Lincoln 8 Stonebow Centre, Silver Street% 0845 241 1994Northampton 38 St. Giles Street% 0845 241 2104Nottingham 46 Friar Lane% 0845 241 2107Shrewsbury 22 Mardol% 0845 241 2218Solihull 58 Station Road% 0845 241 2675Sutton Coldfield 88 The Parade,Gracechurch Shopping Centre% 0845 241 1298Sutton In Ashfield 50 Outram Street% 0845 241 2235Walsall 1 Bradford Street% 0845 241 2249Wolverhampton 50 Victoria Street% 0845 241 3638Worcester 22 The Shambles% 0845 241 2259

For more informationsee ourwebsite:

amplifon.co.uk/branchesRegistered office: Amplifon Limited, Gateway House,Styal Road, Manchester M22 5WY

30 31 280 size_Layout 1 13/03/2013 10:23 Page 1

Issue 9 Spring/Summer 2013

What we do for our customersAftercare and Technology Days

I heard my Grandson say ‘I do’Amplifon makes it happen

Caught on cameraIntroduction to photobooks

more from Amplifon...

Recommenda friend...and receiveM&S giftvouchers

A summerof festivalsSomethingfor everyone

Hearingso natural,it’s a DREAM


full colour’


full colour’

Richer, more rounded sound

In-the-ear and Behind-the-ear models

Personal Zen for help with tinnitus

20% longer battery life

Connects with a wide range of accessories

Ask your local Hearing Aid Audiologist for a FREE demonstration

Seecentre pagesfor details of thisgreat productand our fantasticoffer

is a new hearing aid thatdelivers a much richer andwell-rounded sound.

Find out more at your local Amplifon branch –contact details on pages 30 and 31

32 1 280 size_Layout 1 13/03/2013 09:31 Page 1

Documents

AmplifonLife Magazine Spring / Summer 2013