Amit Cover

7/28/2019 Amit Cover

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AAA

PPPRRROOOJJJEEECCCTTT RRREEEPPPOOORRRTTT OOONNN

PPPRRROOODDDUUUCCCTTT PPPRRROOOMMMOOOTTTIIIOOONNN SSSTTTRRRAAATTTEEEGGGYYY OOOFFF

LLLOOOBBBEEELLLOOOLLL---BBB

(Labetalol 100mg Tablets)

Submitted to Partial Fulfillment

of the Requirements for the Degree of

BACHELOR OF PHARMACYby

Amit Kumar Patel(Roll No. 0905650006)

Under the Supervision of

SUPERVISOR CO-SUPERVISOR

Prof. (Dr.) Shailendra K. Saraf Mr. Aseem Tewari

Director (Pharmacy) Senior Asst. Professor

B.B.D.N.I.I.T., Lucknow B.B.D.N.I.I.T., Lucknow

to the

Faculty of Pharmacy

BABU BANARASI DAS NORTHERN INDIA INSTITUTE OF

TECHNOLOGY, LUCKNOW

GAUTAM BUDDH TECHNICAL UNIVERSITY,

LUCKNOW

2012-2013


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DECLARATION

I hereby declare that the studies described in this report entitled PRODUCT

PROMOTION SRTATEGY OF LOBELOL-B were carried out by me in the Faculty

of Pharmacy, BBDNIIT, Lucknow under the guidance of Prof. (Dr.) Shailendra K.Sarafand Mr. Aseem Tewari. Further, this work has not been submitted in part or in

full to obtain any other degree/ diploma.

Date: AMIT KUMAR PATEL

B.PHARM 4TH

YEAR

B.B.D.N.I.I.T. LUCKNOW


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CERTIFICATE

Certified that Amit Kumar Patel (Roll no.0905650006) has carried out the project work

in this project report entitled Project Promotion Strategy of LOBELOL-B for the

award of Bachelor of Pharmacy from Gautam Buddh Technical University, Lucknow

under our supervision. This project report embodies result of original work, and studies

are carried out by the student herself and the content of the project report do not form the

basis for the award of any other degree to the candidate or to anybodies else from this orany other university/institution.

Prof. (Dr.) Shailendra K. Saraf Aseem Tewari

Director (Pharmacy) Senior Asst. Prof.

B.B.D.N.I.I.T, Lucknow B.B.D.N.I.I.T, Lucknow

Date:-


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ACKNOWLEDGEMENT

This project report could not have been completed without the tremendous help provided

to me by my teachers.

Firstly, I would like to thank my Director Dr. Shailendra K. Saraf for his invaluable

instructions and constructive comments. It was for his organizational skills that the whole

project was so efficiently carried out.

I am also grateful to my project guide Mr.Aseem Tewari for his help and support. Iexpress a word of thanks to my friends for their constant support, suggestions and

encouragement during preparation of this project.

Finally, I thank God for giving me the loving siblings and affectionate parents, who

blessed me with everything all throughout my life. My gratitude to them cannot be

expressed in words. To them I owe my wonderful today and a dream filled tomorrow.

Amit Kumar Patel

B.B.D.N.I.I.T., Lucknow


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CONTENTS

S. NO. Particulars Page no.

1. Introduction 1

2. Marketing strategies 11

3. Promotional strategies 17

4. Conclusion 24

5. Bibliography 26

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