Amherst Media's Spring 2012 Photography Book Flier
Amherst Media's Spring 2012 Photography Book Flier
Amherst Media's Spring 2012 Photography Book Flier
Amherst Media's Spring 2012 Photography Book Flier

Amherst Media's Spring 2012 Photography Book Flier

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Amherst Media, the leading publisher of Instructional Photography books, publishes their brochure for products available now through August 2012!

Text of Amherst Media's Spring 2012 Photography Book Flier

spring 2012 photography bookswww.AmherstMedia.com phone (800) 622-3278 fax (800) 622-3298

LED LIGHTINGPROFESSIONAL TECHNIQUES FOR DIGITAL PHOTOGRAPHERS Now Available

NIKON SPEEDLIGHT HANDBOOKFLASH TECHNIQUES FOR DIGITAL PHOTOGRAPHERS Now Available

STEP-BY-STEP POSINGFOR PORTRAIT PHOTOGRAPHYSIMPLE LESSONS FOR QUICK LEARNING AND EASY REFERENCE Available May 2012

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irk Tuck demonstrates the versatility and efficiency of LED lighting, showing how budget-friendly units paired with simple modifiers can produce outstanding resultsfor still photography as well as video. $34.95 list, 7.5x10, 160p, 380 images, Tuck. (ISBN 978-1-60895-447-6) Order no. 1958.LEARN HOW TO: Select the right LED gear for your needsand your budget

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tephanie Zettl shows how to achieve outstanding results with Nikon Speedlights, from one-flash bounce techniques to complex multi-light setups. Whether youre shooting a wedding, portrait, or commercial assignment, youll excel with these comprehensive approaches. $34.95 list, 7.5x10, 160p, 300 images, Zettl (ISBN 978-1-60895-451-3) Order no. 1959.LEARN HOW TO: Master the features and functions of the Nikon Creative Lighting System

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eff Smith makes it easy to master the technical and creative aspects of great posing. Short, amply illustrated lessons provide a comprehensive study of this challenging facet of portraiture. $34.95 list, 7.5x10, 160p, 300 images, Smith (ISBN 978-1-60895-445-1) Order no. 1960.LEARN HOW TO: Design traditional, casual, and glamorous poses

Buy (or make) modifiers for softer looks and greater control Use LEDs in the studio or on location Achieve flawless color with LED lighting alone or with LED in mixed-lighting situations Use LED lighting design for portraits, product shots, architectural interiors, and more Implement LED lighting for enhanced videography

Pose the arms and hands to look attractive but also natural Slim the waist, hips, and thighs for better portraits of female subjects Address mens most common appearance concerns through careful posing and composition Pose group portraits more effectively Create flattering looks for studio or location portraits Design standing, seated, and reclining poses

Navigate the settings, functions, and menus of your Nikon Speedlights Balance ambient light and flash exposure levels Set custom functions on your flash units Set up off-camera flash with Nikons Advanced Wireless Lighting (AWL) system, flash cords, or i-TTL radio triggers Expand your options with high-speed flash sync

LIGHTING ESSENTIALSLIGHTING FOR TEXTURE, CONTRAST, AND DIMENSION IN DIGITAL PHOTOGRAPHY Available May 2012

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on Giannatti demonstrates how lighting can be implemented to define shape, conceal or emphasize texture, and enhance the feeling of depth in your photographs. A comprehensive look at the essence of lighting for photography. $34.95 list, 7.5x10, 160p, 220 images, Giannatti. (ISBN 978-1-60895-459-9) Order no. 1961.

LEARN HOW TO: Show dimension more effectively with very dark or very light subjects

Finesse the color and contrast of your subject Choose the right light modifier for the job Subdue or accentuate surface texture Adjust the angle and distance of the light source to the subject

50 LIGHTING SETUPS FOR PORTRAIT PHOTOGRAPHERSVOLUME TWO Available June 2012

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teven H. Begleiter takes you behind the scenes as he photographs families, models, executives, high-school seniors, children, and more. Simple diagrams and text accompany each photo, allowing you to zero in on the look you want to create. $34.95 list, 7.5x10, 160p, 250 images, Begleiter. (ISBN 978-1-60895-487-2) Order no. 1962.

LEARN HOW TO: Photograph subjects in the studio, on location, or outdoors

Design business portraits, senior portraits, vintage pinup looks, and more Use a range of lightingfrom simple location setups to complex studio designs Refine your images in postproduction

LEGAL HANDBOOK FOR PHOTOGRAPHERSTHE RIGHTS AND LIABILITIES OF MAKING IMAGES, THIRD EDITION Available June 2012

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ttorney Bert Krages shows you how to protect your rights when creating and selling photography. Written in simple terms you dont need a law degree to understand, this handy reference makes it easy to deal with common legal concerns. $34.95 list, 7.5x10, 160p, 110 images, Krages. (ISBN 978-1-60895-475-9) Order no. 1965.

LEARN HOW TO: Obtain solid releases for models and property

Avoid confrontations when possible and resolve any problems that arise Enforce your intellectual property rights using copyrights, patents, and trademarks Guard your rights when licensing or publishing photographs

DOUG BOXS AVAILABLE LIGHT PHOTOGRAPHYTECHNIQUES FOR DIGITAL PHOTOGRAPHERS Available July 2012

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opular photo-educator Doug Box shows you how to capture and refine the simple beauty of available lightindoors and out. Photographers Tony Corbell and Randy Kerr contribute additional images and insights. Portraits, landscapes, and more are included in this comprehensive book. $34.95 list, 7.5x10, 160p, 230 images, Box. (ISBN 978-1-60895-471-1) Order no. 1964.

LEARN HOW TO: Identify optimal available light situationsor modify the available light for better effect

Orient your subject within the available light for flattering portraits Harness the power of available light both indoors and outdoors Create flawless exposures of subjects under available light

E N H A N C E D

A U D I O

B O O K S

with photographs learn to provide the ul timate portrait experienceMimika Cooney shows you how to attract discerning clients with powerful marketing strategies, stellar customer service, and product designs that help you stand out from the crowd.Features:

e N H a N C e D

a u D I O

B O O K

with photographs

BOUTIQUE BABY phOTOgrAphY

Understanding what women want and targeting your marketing efforts Maximizing your on-line presence Branding your business Using play-date cards, press releases, referral incentives, and more Designing a luxury customer service experience Offering the ultimate in image quality

Amherst Media

M. COONEY

publisher of photogrAphy books

po box 586, buffalo, Ny 14226 www.AmherstMedia.com

Includes over 200 photos and abridged narrative

Amherst Media

$34.95 USA$38.95 Canada

#3001

liSten and Watch, le arn e xpert techniQueS

70 MIN.

MASTER LIGHTING GUIDEFOR PORTRAIT PHOTOGRAPHERS Available May 2012

cover_EAB_cooney_001.indd 1

BOUTIQUE BABY PHOTOGRAPHY

2/10/12 12:42 PM

THE DIGITAL PHOTOGRAPHERS GUIDE TO SUCCESS IN MATERNITY AND BABY PORTRAITURE Available May 2012

POSING FOR PORTRAIT PHOTOGRAPHYA HEAD-TO-TOE GUIDE FOR DIGITAL PHOTOGRAPHERS, SECOND EDITION Available May 2012

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hristopher Grey walks you through portrait lighting from start to finish, teaching you how to control light effectively. With these skills, youll be able to create portraits that are more flattering, marketable, and creative. $34.95 list, 90 min. DVD, 200 images and diagrams, written by Christopher Grey, narrated by Dan Lenard. (ISBN-13: 978-1-60895-493-3) Order no. 3000.LEARN HOW TO: Create classic lighting styles with versatile setups for any subject

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tyle and quality are what attract perfect-fit clients to boutique photography studios. In this book, youll learn to stand out from the crowd through targeted marketing campaigns, stellar customer service, inventive images, and unique product offerings. $34.95 list, 70 min. DVD, 200 images and diagrams, written by Mimika Cooney, narrated by Lisa Rice. (ISBN-13: 978-1-60895-491-9) Order no. 3001.LEARN HOW TO: Target your marketing efforts to reach moms and moms-to-be

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eff Smith teaches surefire techniques for achieving flattering poses, with techniques for positioning the entire body head, shoulders, arms, hands, chest, waist, hips, thighs, and feet. $34.95 list, 70 min. DVD, 200 images and diagrams, written by Jeff Smith, narrated by Dan Lenard. (ISBN13: 978-1-60895-492-6) Order no. 3002.LEARN HOW TO: Fix common appearance problems

Select studio lighting equipment Produce high-key and low-key portraits Light business, editorial, glamour, and bridal portraits Create classic Hollywood-style portraits

Tailor the pose to each subjects figure and personal style Pose couples and larger groups Design poses for studio and location portraits Flatter the body from head to toe

Create portraits that meet the highest standards of quality Build a consistent branding message that appeals to your demographic

FAST, E ASY LE ARNING FOR PROFESSIONALS. OVER 200 INSTRUCTIONAL IMAGES AND DIAGRAMS.

THE BEST OF

SENIOR PORTRAIT PHOTOGRAPHY

TECHNIQUES AND IMAGES FOR DIGITAL PHOTOGRAPHERS, SECOND EDITION Available July 2012

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angefinder editor Bill Hurter takes you behind the scenes with some of the top photographers in the senior-portrait world, revealing the techniques that make their images shine. From lighting, to posing, to marketing, youll explore every aspect of this ever-changing genre. Packed with dazzling images and practical insights, this book is a must-have for photographers looking to establish or enhance a senior portrait business. $34.95 list, 7.5x10, 160p, 200 images, Hurter. (ISBN 978-1-60895-479-7) Order no. 1966.

LEARN HOW TO: Balance the needs and tastes of teenagers and their parents

Track the changes in your fashionsavvy clients aesthetics Pair creative poses with unique sets to better reflect each subjects personality Break down teens defenses to get great expressions Implement marketing strategies that target te