Amherst Media 2009 Photo Books Catalog

AMHERST MEDIA

PHOTOGRAPHY BOOKS2009 CATALOG

New!

Existing LightTECHNIQUES FOR WEDDING AND PORTRAIT PHOTOGRAPHY

Bill Hurter

128 pages 8.5"x11" 150 color photographs index, glossary ISBN 978-1-58428-228-0 $34.95 list Order number: 1858 LEARN TO MODIFY AND SUPPLEMENT EXISTING LIGHT TO CREATE MORE NATURAL-LOOKING IMAGES

n recent years, wedding and portrait photography styles have become increasingly natural and relaxed. As a result, the whole world has become a studiowith images being shot everywhere from abandoned buildings, to beaches, to lamp-lit city streets. The varying light in these locations presents great creative opportunities for photographers, but also significant challenges. In this book, youll learn how to take control of each situation you encounter and walk away with great images your clients are sure to love.

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FEATURES:

Understanding the nature of light and its role in portrait photography Lighting diagrams that show how classic lighting styles are created Diffusing and redirecting sunlight and window light to create elegantly lit portraits Adding flash or reflected fill to supplement existing light Using existing light as fill with flash or studio strobes Supplementing existing light to achieve the perfect lighting effects, indoors or out Tips and images from top industry pros Comprehensive glossary that defines terms that may be new to beginning photographers

FEATURING TECHNIQUES AND IMAGES BY . . .Jennifer Baciocco Fernando Basurto Marcus Bell Don Blair Joe Buissink Drake Busath Mark Cafiero Anthony Cava Dan Doke Mauricio Donelli Gary Fagan Brett Florens Al Gordon Tibor Imley Kevin Jairaj Dennis Orchard Parker Pfister Joe Photo Jeffrey and Julia Woods Reed Young . . . and more!

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New!Step-by-Step Wedding PhotographyTECHNIQUES FOR PROFESSIONAL PHOTOGRAPHERS

Damon Tucci

128 pages 8.5"x11" 175 color photographs index ISBN 978-1-58428-237-2 $34.95 list Order number: 1868 DELIVER THE TOP-QUALITY IMAGES YOUR CLIENTS DEMAND WITH THE TIPS IN THIS ESSENTIAL BOOK

FEATURES:

Conducting an efficient and informative client consultation Starting out with the right mind-set and preparing for an efficient, productive shoot Posing the bride and groom, attendants, and families for flattering results Developing a strategy for maximizing your results at every phase of the wedding day Tricks for transforming ho-hum backgrounds and average-looking people into show stoppers Seven time-saving strategies that will maximize your captureand your profits Making the most of the time constraints inherent in wedding sessions

odays wedding photographers face incredible demands, shooting in ever-changing conditions, with no do-overs. In this new book, Damon Tucci shows you how to rise to the occasion and produce beautiful, magazine-quality images at every event. Youll learn how to conduct a thorough client consultation to ensure your clients needs are well matched to your own requirements. Next, youll get the inside scoop regarding the equipment youll need to get the job done. Tucci also shows you what shots you simply must capture at the site of the ceremony, during the reception, and off site. Because time is of the essence on the wedding day, youll also learn how to make the most of your photo opportunities. Simple strategies for posing the bride, groom, couple, attendants, and the family are provided, as are helpful discussions on selecting lighting that takes your image to another level. Finally, youll gain insight into the Photoshop processes and other software applications that can be used to simplify your workload and maximize the appeal of your images.

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PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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New!

Minimalist LightingPROFESSIONAL TECHNIQUES FOR LOCATION PHOTOGRAPHY

Kirk Tuck

128 pages 8.5"x11" 250 color photographs index ISBN 978-1-58428-230-3 $34.95 list Order number: 1860 LEARN HOW TO SPEND LESS TIME HAULING EQUIPMENT AND MORE TIME BEHIND THE CAMERA

hotographers who shoot on location with traditional studio lighting equipment may spend more time packing and porting their expensive equipment than designing beautiful lighting. Fortunately, Kirk Tuck has found a better way. Using small, computerized, battery-powered flash units and lightweight accessories, Tuck shows you how to get the topquality results you demandwith a wide variety of subjects and in a host of locations rife with lighting challenges. Youll learn how to use simple one-, two-, and three-light setups and how to modify and control existing light to get the desired direction, intensity, and sculpting to bring out the very best in your subjects. With the technical and business tips and techniques in this unique book, commercial, wedding, and portrait photographers will find that they can arrive on location with more energy, more time to spend behind the camera, and an enhanced ability to focus on the creative problem solving location work requires.

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The advantages of working with minimal lighting equipment How to select and use the tools you need for indoor and outdoor lighting setups Modifying and supplementing light to ensure the desired direction, intensity, and sculpting Powering up: selecting the right batteries for your camera and lighting units Simple one-, two-, and three-light setups Lighting individual portrait subjects, groups, still lifes, action shots, rooms, and more Tips for interacting with your business clients and models/portrait subjects to ensure the best-possible photographic results

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New!THE SANDY PUC GUIDE TO

Childrens Portrait Photography

128 pages 8.5"x11" 215 color photographs index ISBN 978-1-58428-234-1 $34.95 list Order number: 1859 LEARN THE ART AND BUSINESS OF CHILDRENS PORTRAIT PHOTOGRAPHYSTART TO FINISH

FEATURES:

Designing a kid-friendly studio that also impresses parents and creates a great first impression The importance of conducting a thorough pre-session consultation with a well-trained staff member Tips for working with kids of all agesfrom fussy infants to unenthusiastic teensand drawing out expressions that will sell Strategies for engaging your young clients and making the portrait experience a rewarding one Enhancing your income with client-pleasing location sessions Powerful marketing and selling techniques you can use immediately

cclaimed childrens portrait photographer Sandy Puc leads you through each facet of designing a complete kid care system. From the moment clients enter the studio, Puc shows you how to offer the ultimate portrait experiencefrom greeting your clients as guests to providing an area with activities for toddlers to teens. When it comes time for the shoot, Puc shows you the secrets of eliciting the expressions that will melt hearts. Also covered are lighting and posing techniques designed to yield top-quality results at each and every session. Specific advice for working with kids of each age group is also included (with tips for creating age-specific products that moms will love). A business-savvy professional, Puc pairs her creative images and customer-service excellence with powerful marketing and selling techniques that all boost her bottom line. Armed with these techniques youll be well on your way to success!

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PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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New!THE KATHLEEN HAWKINS GUIDE TO

Sales and MarketingFOR PROFESSIONAL PHOTOGRAPHERS

FEATURES:

Reaching your desired demographic Using loyalty-building programs to keep customers coming back for years Amplifying your product line to create the luxury appeal high-end clients desire

emaining profitable in todays mar- 128 pages ketplace requires a well-conceived 8.5"x11" marketing plan and top-notch sales 175 color photographs skills. In this book, Kathleen Hawkins index shows you how to achieve those goals. ISBN 978-1-58428-232-7 Youll learn how to supercharge your $34.95 list studios profits by implementing simple Order number: 1862 product-bundling strategies and giftwith-purchase programs to enhance your income from each sale. Youll also learn how to use the Internet to more effectively reach your desired client demographic, and to create client-loyalty programs to keep clients coming back. Hawkins also discusses the advantages of branding your business to increase visibility and profitability. This book also includes sample scripts and letters that will facilitate your communications with prospective clients.

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New!Professional Portrait PhotographyTECHNIQUES AND IMAGES FROM MASTER PHOTOGRAPHERS

Lou Jacobs Jr. o behind the scenes with ten top 128 pages professional portrait photographers 8.5"x11" and learn the secrets behind their artis- 175 color photographs tic and financial success. Every aspect of index the portrait business is discussedfrom ISBN 978-1-58428-229-7 selecting equipment, to working with $34.95 list clients, to sales and marketing tech- Order number: 2003 niques that really work. Also covered are techniques for both studio and location portraits, as well as engagement portraits, family portraits, senior portraits, and much more. This unique guide is packed with beautiful images and helpful insights that will both inform and inspire. This book features interviews and images from ten top portrait photographers, including Steven Begleiter, Frank Frost, Suzanne Maitland, Vicki Taufer, Carl Caylor, and more.

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Choosing the right equipment Tips for capturing great expressions Effective and evocative lighting strategies for photographing your clients Popular products and pricing strategies

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New!Lighting for PhotographyTECHNIQUES FOR STUDIO AND LOCATION SHOOTS

Dr. Glenn Rand

128 pages 8.5"x11" 240 color photographs index ISBN 978-1-58428-226-6 $34.95 list Order number: 1866 LEARN HOW TO CONTROL LIGHT EFFECTIVELY AND MAKE ALL OF YOUR IMAGES COME TO LIFE

FEATURES:

Understanding the physics of light and how it affects your photography Controlling the quality of light for softer or more dramatic effects Metering techniques for flawless exposures Using light to create an enhanced sense of depth, accentuate form, and reveal texture Creating a mood in the image through lighting Lighting techniques for challenging subjects and surfaces, including glass, water, and much more Selecting effective lighting equipment Tips for photographing portraits, landscapes, still lifes, food, and more

ighting problems are among the few flaws that cant be easily corrected in postproduction. Therefore, lighting skills remain just as critical as ever when capturing great digital images. In this fundamental book, Dr. Glenn Rand provides an intensive study of photographic lighting, describing the qualities and characteristics of natural and artificial light and providing a theoretical basis that will allow you to produce the best-possible images in a variety of scenarios indoors and outwith any subject. Youll get tips for metering light, creating contrast, setting the mood of the image, and enhancing the dimensionality of the subject. With both an artistic and scientific focus, this book will teach the skills you need to confidently capture images of any subject.

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FEATURING TECHNIQUES AND IMAGES BY . . .Andrea Bachand Meyer Aaron Corey Cynthia Lespron Chris Litwin Tim Meyer Lenka Perutkova Dr. Glenn Rand Michael Rand David Ruderman Patrick Stanbro

PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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New!Simple Lighting TechniquesFOR PORTRAIT PHOTOGRAPHERS

Bill Hurter hotographers often spend tens of 128 pages thousands of dollars on the latest 8.5"x11" lights, light modifiers, and lighting gadg- 175 color photographs ets. As Rangefinder magazine editor Bill index, glossary Hurter shows in this book, however, ISBN 978-1-58428-233-4 they may be headed down a costly road $34.95 list to nowhere. Instead of complexity, he Order number: 1864 suggests, photographers should seek simplicity. This creates a look that reads as more true to portrait viewers and has come to be preferred over the more contrived looks that were popular in previous decades. Packed with incredible images from top photographers, this book is a critical resource for professional photographers (and aspiring professionals) who want to create more effective portraits and suffer fewer headaches doing so.

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FEATURES:

Understanding the behavior of light and how it affects your photography Choosing versatile lighting equipment Techniques and images from dozens of the worlds best portrait photographers

New!PHOTOGRAPHERS GUIDE TO

Wedding Album Design and Sales, 2ND ED.Bob Coates edding albums are a highly prof- 128 pages itable product, but they are one of 8.5"x11" the most complicated items to design, 200 color photographs assemble, and market. Coates presents index an inside look at the process, showing ISBN 978-1-58428-235-8 you the possibilities and offering tips for $34.95 list enhancing your profits. In each chapter, Order number: 1865 a single photographer, carefully selected from among the best in the industry, discusses the creative choices they make for each album and how they market their work to maximize sales and client satisfaction. By following these strategies, photographers can create the upscale feel that results in happier customers and bigger sales.

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Shooting the wedding images with the album in mind Editing images and arranging them to tell the story of the day Designing creative page layouts

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Monte Zuckers Portrait Photography Handbookonte Zucker was a photographer for nearly sixty years, producing 8.5"x11" 190 color photographs technically outstanding wedding phoindex tography and portraits that are often ISBN 978-1-58428-213-6 credited as genre-defining works. In $34.95 list addition, he was recognized throughout Order number: 1846 the industry as a leading portrait instructor. In fact, many of the most notable photographers in the industry credit Zucker as the inspiration behind their photographic style. In this book, completed shortly before his death in 2007, Zucker presents a comprehensive guide to his flawless lighting and elegant posing techniques. Packed with high-caliber portraits and detailed discussions on every aspect of the photographic processfrom equipment selection and use to posing, lighting, and compositional concernsthis book delivers a virtual apprenticeship from a legend.128 pages

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Determining the most flattering way to photograph your subject The fundamentals of good posing Lighting techniques for studio sessions, window light, and outdoor portraits

This book is certain to improve the quality of your images, and that makes it a must-have addition to your personal library.Shutterbug

The Best of Wedding Photography3RD ED.

Bill Hurter o behind the scenes with top photographers and discover how wed200 color photographs ding photography has evolved into one index of the most creative fields in the indusISBN 978-1-58428-208-2 try. Featuring tips and images from $34.95 list forty-five of the industrys premier wedOrder number: 1837 ding shooters, this book shows you how to choose and use cameras and lighting equipment, meet the challenges of lighting on location, posing your subjects, and much more. Includes techniques and images from Joe Buissink, Jerry D, Monte Zucker, Melanie Nashan, Joe Photo, Dennis Orchard, Parker Pfister, Martin Schembri, Ken Sklute, and more!128 pages 8.5"x11"

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How past trends are shaping the future Meeting the challenges of location lighting Posing and lighting techniques for making every subject look their best Design tips for beautiful, artful albumsPHONE: 1-800-622-3278, FAX: 1-800-622-3298 9

Have you ever wondered what sets pros like Monte Zucker and Melanie Nashan apart from the crowd? If so, the answers can be found in the pages of this book.Shutterbug

Portrait Photographers Handbook, 3RD ED.Bill Hurter ompiling the hottest tips and images 128 pages from top industry professionals, Bill 8.5"x11" Hurter covers everything you need to 175 color photographs know about equipment selection, con- glossary, index structing flattering setups, metering for ISBN 978-1-58428-207-5 perfect exposures, and executing flaw- $34.95 list less poses. Youll also learn how to create Order number: 1844 an enticing composition, enhance your images in Photoshop, and more. This book features techniques and images from David Bentley, Marcus Bell, Stacy Dail Bratton, Anthony Cava, Bob Coates, Tony Corbell, Jerry D, Mauricio Donelli, Bruce Dorn, Fuzzy Duenkel, Jennifer George, Jerry Ghionis, Claude Jodoin, Larry Peters, Joe Photo, Tim Schooler, Kenneth Sklute, Cherie Steinberg Cote, Vicki and Jed Taufer, Monte Zucker, and more.

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FEATURES:

Selecting the best cameras, lenses, studio lights, light modifiers, and more Posing your clients for flattering results Lighting in the studio, on location, outdoors, and by window light

A complete, fully comprehensive guide for portrait photographers. Packed with invaluable information.Light and Shade

JEFF SMITHS

Posing Techniques

FOR LOCATION PORTRAIT PHOTOGRAPHY

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FEATURES:

Ground, seated, and standing poses Maximizing the flow of the session to produce numerous poses in a short time Using architectural and natural elements to support the pose

ocation portraiture is a highly desir- 128 pages able option for portrait clients, and it 8.5"x11" multiplies a photographers options for 150 color photographs creating highly artistic, storytelling, and index salable images. However, posing portrait ISBN 978-1-58428-225-9 subjects on location requires a skill set $34.95 list that differs from the one photographers Order number: 1851 use in the studio. Without posing stools and tables, set lights, and an array of props to tuck their subjects behind, a location session can prove more challenging for the unprepared photographer. In this book, Smith teaches the basics of great head-to-toe posing and shows you the approaches used throughout history to create a pleasing rendition of the human form. Youll also learn how and when improvising or breaking the rules will yield a portrait that will please both the client and photographer. With tips and techniques for posing individuals and groups efficiently yet artfully, this is one posing book no photographer can afford to do without.

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Childrens Portrait Photography HandbookBill Hurter hildren are notoriously difficult to photograph, but this book provides 175 color photographs all of the techniques and insights that glossary, index you need to succeed. Rangefinder editor ISBN 978-1-58428-203-7 Bill Hurter goes behind the scenes with $34.95 list some of the worlds top childrens porOrder number: 1840 trait photographers to explore their amazing imagesand see precisely how they created them. Packed with practical ideas, strategies, and stunning portraits from the industrys most highly acclaimed photographers, this book will both inform and inspire. This book features techniques and images from Patti Andre, Marcus Bell, David Bentley, Anthony Cava, Jennifer George, Elizabeth Homan, Judy Host, Tim Kelly, Craig Kienast, Frances Litman, Chris Nelson, Fran Reisner, Tim Schooler, and more!8.5"x11" 128 pages

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FEATURES:

Studio lighting techniques for formal and casual portraits Posing tips for infants, toddlers, school-age children, and senior portraits Taking your session outdoors

Take better photos of babies, small children, and teenagers with help from this practical guide.PCPhoto

FILM & DIGITAL TECHNIQUES FOR

Zone System PhotographyDr. Glenn Randhe Zone System offers you a way to capture your unique impression of the 125 b&w/color photos world and tell someone else what you saw index in the most beautiful visual language: the ISBN 978-1-58428-227-3 language of black & white photography. $34.95 list Based on the techniques of legendary phoOrder number: 1861 tographer Ansel Adams and presented by Dr. Glenn Rand of the Brooks Institute, this book offers a systematic approach that integrates a knowledge of light, exposure, development, and printmaking. Youll learn how to previsualize the scene, place the zones to ensure the widest range of tones in the negative or on the sensor, select the best development/ image editing and output options, and much more. The book also contains information on perfecting the tonal rendition of color images. By implementing these comprehensive instructions for each phase in a film or digital workflow you can become consistent in the way you work and achieve overall better results in your images.8.5"x11" 128 pages

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Tips for getting started quickly with the Zone System Controlling or compensating for the variables in your workflow Strategies for a digital workflow

PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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Master Lighting GuideFOR WEDDING PHOTOGRAPHERS

Bill Hurter n the wedding day, capturing a shot 128 pages in the most effective manner possi- 8.5"x11" blethe first timeis a skill more criti- 200 color photographs cal than it is in any other genre. In this glossary, index book, Rangefinder editor Bill Hurter ISBN 978-1-58428-219-8 showcases wedding images from nearly $34.95 list fifty photographers from all over the Order number: 1852 world, discussing how the best of the best meet common challenges, sculpt their subjects with light, and bring their artistic vision to life. Youll get tips for working in a wide array of situations, with single subjects and groups, ensuring the best-possible images. This book features techniques and images from over thirty industry pros, including Becker, Michael Costa, Bruce Dorn, Jerry Ghionis, Charles and Jennifer Maring, Cliff Mautner, Dennis Orchard, Parker Pfister, Joe Photo, Kenneth Sklute, Alisha and Brook Todd, Marc Weisberg, Jeffrey and Julia Woods, Yervant Zanazanian, and many others.

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Understanding and evaluating the quality and characteristics of light Selecting the equipment youll need How to supplement ambient light on location for the best portrait effects

Posing TechniquesFOR PHOTOGRAPHING MODEL PORTFOLIOS

Billy Pegram hen creating a models portfolio, 128 pages posing is critical to the success of 8.5"x11" the images and to the models ability to 250 color photographs find work. Each pose must emphasize index the models best features, downplay any ISBN 978-1-58428-220-4 problem areas, reveal her ability to dis- $34.95 list play clothing or products, and, of course, Order number: 1853 it needs to appeal to her prospective employers. Simultaneously achieving all of these goals exceeds the demands of typical portrait posing and requires specialized skills. In this book, Billy Pegram teaches you how to tailor your poses to the models target market, reveal each models unique abilities and beauty, and create images that get her noticed and hired. Youll learn how to make the models legs, feet, and rear look their best and how to pose the torso, including special tips for making the hands appear natural and graceful. Youll also learn how to tailor the models pose to suit her specialty whether its fashion, catalog, swimsuit, plus-size, or editorial work.

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Evaluating the model to determine her strengths and any problem areas Flattering the body, from head to toe Strategies for fashion shots, catalog work, editorial images, and much more

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The Best of Portrait PhotographyTECHNIQUES AND IMAGES FROM THE PROS, 2ND ED.

Bill Hurter eview the technical and artistic qualities that separate a mere like180 color images ness of an individual from a true work diagrams, glossary, index of art. Rangefinder editor Bill Hurter ISBN 978-1-58428-223-5 shows you how to craft exceptional por$34.95 list traits that beautifully showcase your Order number: 1854 clients assets, downplay any perceived flaws, and offer insight into each clients true character. This new edition features techniques and images from a host of new contributors, including Becker, Marcus Bell, Joe Buissink, Bambi Cantrell, Gigi Clark, Mauricio Donelli, Bruce Dorn and Maura Dutra, William L. Duncan, Ira Ellis, Elaine Hughes, Giorgio Karayiannis, Kevin Kubota, Tammy Loya, and others.128 pages 8.5"x11"

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Essential techniques for posing, lighting, exposure, and more Working with individuals and groups Compositional strategies for dynamic, attention-getting portraits

This book is a must for anyone interested in creating portraits that are both marketable and memorable.PhotoStockNotes

The Best of Wedding PhotojournalismTECHNIQUES AND IMAGES FROM THE PROS

Bill Hurter earn how award-winning wedding 8.5"x11" photojournalists capture the fleeting 175 color photographs emotions and romantic moments of a glossary, index bride and grooms special day. Hurter ISBN 978-1-58428-122-1 draws on the experience of over thirty$34.95 list five pros to teach you the skills they use Order number: 1774 to document each moment as it unfolds. From the pre-wedding preparations, to the ceremony and reception, wedding photojournalists work almost invisibly but ever aware of the events, people, lighting, and compositional possibilities around them. In this book, youll see how professionals identify the moments that will make great images and capture them in an instant. From start to finish, this book is a key resource for photographers who want to produce creative wedding images that are spontaneous and full of emotion.128 pages

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Making the average extraordinary Emergency backup equipment needs Using an unobtrusive approach to capturing key moments as they unfold Tips and images from industry pros

PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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Illustrated Dictionary of PhotographyBarbara A. Lynch-Johnt and Michelle Perkins early five thousand entries are 144 pages included in this critical reference, 8.5"x11" covering every aspect of photography 311 color images and countless genres. This reference appendices includes entries pertaining to historic ISBN 978-1-58428-222-8 processes as well as the latest advances $39.95 list in digital technology. Written using sim- Order number: 1857 ple language and including ample illustrations, this book will help professional photographers and students of photography make sense of all of the important terms and concepts employed in the field. Also included is biographical information on prominent photographers, an overview of important photographic movements from the inception of the art form, and a listing of professional organizations that are likely to be of use to photographers of every level, from beginner to professional. This book is the perfect complement to any high-school or college photography textbook and will be an ideal addition to any photographers library.

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Terms related to digital photography, image editing, film and darkroom use, historical processes, and more Entries for prominent photographers, artistic movements, and more

DIGITAL PHOTOGRAPHY FOR

Childrens and Family Portraiture2ND ED.

Kathleen Hawkins iscover how shooting digitally will 128 pages enhance your creativity, allow for 8.5"x11" better production, fabulous images, and 195 color images higher-than-ever profits. Hawkins pro- sample forms, index vides advice on everything from finess- ISBN 978-1-58428-214-3 ing your digital capture to adding $34.95 list enhancements in postproduction, to Order number: 1847 streamlining your workflow so you can spend more time doing what you love bestcreating gorgeous images that sell. This new edition features techniques for working with clients, creating targeted promotions, and adding creative enhancements to your portraits post capture. It also offers a glimpse into the working habits of highly acclaimed family portrait photographers from around the country. This book features interviews with and images from Frank Donnino, Sherri Ebert, Jeff Hawkins, Joann Munoz, Craig Minielly, Vicki Popwell, Vicki and Jed Taufer, and Jennifer George.

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Using new technologies that will help you reach your professional potential Working with clients before and after the session Streamlining your workflow

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The Best of Photographic Lighting2ND ED.

Bill Hurter detailed knowledge of how lighting works and how best to exploit it is 200 color photographs key to crafting unforgettable images. In glossary, index this book, Bill Hurter provides detailed ISBN 978-1-58428-217-4 discussions that show you how the in$34.95 list dustrys hottest professionals design and Order number: 1849 utilize lighting setups that help them to make the most of every scene or subject, from portraits, to still lifes, and beyond. This new edition features techniques and images from some of the hottest photographers in the industry, including Marcus Bell, Don Blair, Fuzzy Duenkel, Fernando Escovar, Jerry Ghionis, Gene Martin, Larry Peters, Vicki Taufer, Tim Schooler, Monte Zucker, and countless others.8.5"x11" 128 pages

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Understanding the science of lightand how it affects photography Selecting and using lighting equipment Lighting strategies for portraits, weddings, product shots, and more

Packed with practical tips and truly dazzling images, this book will inform and inspire.Rangefinder

The Art of Pregnancy PhotographyJennifer George he demand for images of women who are pregnant has never been 150 color photographs greater. Magazines are filled with phoindex tos of celebrities proudly showing off ISBN 978-1-58428-218-1 their pregnant figures, and photogra$34.95 list phers everywhere are recognizing the Order number: 1855 creative and financial potential that photographing this client subset provides. George outlines the differences between regular and pregnancy portraiture, exploring maternity photography from a conceptual and artistic point of view. She shows you how to select a meaningful location, choose backgrounds, props, and fabrics to enhance the images, and create poses that flatter the pregnant subject. Youll get tips for finding and modifying natural light, designing lighting setups, and retouching your images. Youll also learn to develop a marketing strategy, design marketing pieces, and gain recognition in your community. Includes interviews with pros noted for their standout pregnancy portraits.8.5"x11" 128 pages

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Posing and lighting ideas that enhance the beauty of the womans fuller form Retouching and enhancing strategies you can use for almost every portrait Marketing tips for bigger profits

PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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New!

Sculpting with LightTECHNIQUES FOR PORTRAIT PHOTOGRAPHERS

Allison Earnest

128 pages 8.5"x11" 175 color images diagrams, index ISBN 978-1-58428-236-5 $34.95 list Order number: 1867 LEARN HOW TO DESIGN THE LIGHTING EFFECT THAT WILL BEST FLATTER YOUR SUBJECT

hough many factors contribute to a great imagelens choice, pose, props, etc.every portrait subject requires well-executed lighting to enhance their appearance. This careful use of lighting to sculpt the subject in a flattering way is what distinguishes true artists from mere picture takers. In this new book, acclaimed photographer and educator Allison Earnest shows you how to use flash, strobe, ambient light, window light, and a variety of light modifiers to create professional-quality results. The author ventures into territory left unexplored in other portrait lighting books, showing you how to use lighting to flatter the unique facial shape of your clientwhether they tend to have a more round, oval, rectangular, long and angular, square, or triangular face. With these techniques, youll be able to accentuate the most appealing features of each subject and elevate the aesthetic appeal of your portraits. With problem-solving strategies for minimizing an array of perceived facial flaws, tips for working with individuals and groups, and much more, this book is not to be missed.

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Understanding the qualities of light, methods for controlling light, and how to measure the light for accurate results Tools for lighting design, including flash, strobe, continuous light sources, and light modifiers Portrait lighting basics, including placement of the main, fill, kicker, hair, and background lights Understanding common face shapes and how they should be lit for best effect Lighting techniques for photographing multiple subjects, and tips for solving common problems in group portraits Sculpting subjects with ambient light for a natural look

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Master Lighting GuideFOR PORTRAIT PHOTOGRAPHERS

Christopher Grey

128 pages 8.5"x11" 300 color images diagrams, index ISBN 978-1-58428-125-2 $29.95 list Order number: 1778 DELIVER THE TOP-QUALITY IMAGES YOUR CLIENT S DEMAND WITH THE TIPS IN THIS ESSENTIAL BOOK

FEATURES:

Selecting professional lighting equipment Understanding light ratios and how to use them effectively The classic lighting stylesand how to create them Selecting and lighting the background for creative effect Versatile portrait-lighting setups that can be used with any subject Creative ideas for outstanding headshots Strategies for business, editorial, glamour, and bridal portraits Numerous lighting diagrams to aid you in re-creating the lighting styles professionals rely on to make their subjects look their best

ight, vibrant and malleable, is the portrait photographers greatest tool. It sculpts the face, adds definition to the body, and puts a sparkle in the eyes. It creates drama and intrigue or a soft, romantic feelall at the photographers whim. In this ever-popular book, master photographer Christopher Grey teaches portrait lighting from start to finish. Aided by numerous clearly illustrated lighting diagrams, youll learn how to position lights for the desired effect. From high and low key lighting strategies, to techniques for simulating sunlight in the studio, to understanding light ratios and using them to sculpt your subject and create a particular portrait mood, this book will open your eyes to a wide world of imaging possibilities. Armed with these skills, youll be able to create photographs that are more flattering, marketable, and creative than ever before.

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This book will provide insights and techniques on controlling light effectively for more flattering, creative portraits.PC Photo

PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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Professional Portrait PosingTECHNIQUES AND IMAGES FROM MASTER PHOTOGRAPHERS

Michelle Perkins he human body can be one of the 128 pages most beautiful possible subjects for 8.5"x11" photography, but posed incorrectly, even 175 color photographs the most stunning model can appear index unappealing, awkward, and distorted. ISBN 978-1-58428-211-2 Professional portrait photographers $34.95 list often pay hundredsif not thousands Order number: 2002 of dollars to spend a few short hours learning posing techniques from the masters in the field. In this book, highly acclaimed photographers Cherie Steinberg Cote, Rolando Gomez, Tim Kelly, Bill Lemon, Chris Nelson, Lori Nordstrom, Billy Pegram, Tim Schooler, Jeff Smith, Monte Zucker, and others show you how they create their signature images, providing a virtual master class for a fraction of the price of a single photography seminar.

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Posing strategies for creating classic portraits that stand the test of time Creating flattering group portraits Showing off your subjects assets for the best-possible glamour or beauty images

Provides tips on how to use proper posing techniques to maximum advantage in every field.Shutterbug

Professional Portrait LightingTECHNIQUES AND IMAGES FROM MASTER PHOTOGRAPHERS

Michelle Perkins rom commercial imaging, to fashion 128 pages photography, to traditional portrai- 8.5"x11" ture, the looks that are in style and the 200 color images means used to achieve them (especially diagrams, index with the advent of digital imaging) are ISBN 978-1-58428-190-0 constantly evolving. $34.95 list In this book, youll see how top pho- Order number: 2000 tographers produce their appealing and marketable images. While each photographer approaches this in a unique way, their goal is the same: to create a portrait that says something about the subject and satisfiesand hopefully even thrillstheir client. Packed with incredible images, along with detailed descriptions on how each was created, this book will show you how to refine and enhance your lighting approach for enhanced images.

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How top photographers light their images Ideas for getting the best-possible results when working on location Tips for fashion, wedding, and business portraits, commercial images, and more

Top photographers share tips on how to use light to create dynamic portraits. Each chapter offers an analysis of his or her signature techniques.PCPhoto

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Studio Portrait Photography of Children and Babies, 3RD ED.Marilyn Sholin hildren are notoriously difficult to 8.5"x11" photographespecially in a studio 140 color images environment. In this book, youll learn resources, index how to achieve the beautiful lighting and ISBN 978-1-58428-212-9 charming expressions you want, even $34.95 list with little ones who find their photo sesOrder number: 1845 sion a little scary or dont follow directions well. Sholin covers everything you need to know to maximize your technical proficiency and amplify the artistry of your portraits. Youll learn how to outfit your studio for your younger clients, ensure a great clothing consultation, create effective yet simple lighting, and set your artwork apart using Corel Painter, Adobe Photoshop, and popular plugins. Sholin also treats you to an in-depth look at some key marketing and promotional strategies, ideas for enhancing your product line, and more.128 pages

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Tips for creating a child-friendly studio What to expect during the session Selecting the right equipment for the job Creating painterly effects with Corel Painter

Beginners Guide to Photographic LightingDon Marr n this book, Marr shows you everything you need to know to begin 150 color photographs sculpting light in the studio or on locaglossary, index tion. First, youll learn how to select the ISBN 978-1-58428-133-7 light sources and modifiers that will $34.95 list work for youwhether you prefer digiOrder number: 1785 tal capture or film photography. Next, youll investigate a variety of lighting styles and learn when breaking the rules can lead to success. Youll also learn how to best show texture in still lifes and product shots, how to work in mixed lighting conditions, and much more. Created for advanced amateurs and photography students, this book includes helpful lighting diagrams and practical lessons with step-by-step text and images so photographers can follow along with their own equipment and subjects.8.5"x11" 128 pages

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FEATURES:

Understanding the principles of photographic lighting Metering and exposure techniques Selecting the equipment that will meet your specific needs

The exercises presented for each topic make it easy to follow along using your own lights and subjects.Photo-Seminars.com

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New!DUE NOVEMBER 2008

The Art of Childrens Portrait PhotographyTamara Lackey ontemporary childrens portrait pho- 128 pages tographers strive to create images 8.5"x11" that are focused on emotion, relation- 240 color photographs ships, and storytellingimages that go index, glossary far beyond a simple likeness of the sub- ISBN 978-1-58428-240-2 ject. In this book, youll learn the ins and $34.95 list outs of accomplishing this goal. Youll Order number: 1870 learn how to evaluate your subjects personality and sculpt your approach to the session with this knowledge. You will also get lighting and posing tips that will help you set the stage for capturing natural, spontaneous moments. Tips for targeting your desired demographic, developing an efficient workflow, conducting effective and enticing proofing sessions, delivering your products and more round out this great book.

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Techniques for studio and location shots Using an organic approach to posing Tips for more effectively and efficiently organizing your business Practical ideas for effective marketing

New!Professional Wedding PhotographyTECHNIQUES AND IMAGES FROM MASTER PHOTOGRAPHERS

Lou Jacobs Jr. n a field where clients grow more 128 pages demanding and style savvy every day, 8.5"x11" wedding photographers cant depend on 175 color photographs happy accidents. To capture images that index satisfy their clients and stand the test of ISBN 978-1-58428-239-6 time, they must learn to inspire expres- $34.95 list sions, modulate lighting, pose the sub- Order number: 2004 ject in a flattering manner, adjust composition, and interact well with the couple and their guests. In this book, Lou Jacobs Jr. interviews ten of todays top wedding pros to garner their advice on capturing great shots and conquering business basics. Each chapter features one artists working habits along with fifteen to twenty of their most popular and enduring images, marrying inspiration and education.

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Marketing and promotional ideas for bigger profits Tips for scheduling sessions, conducting consultations, and presenting images Insights into the inspirations, work habits, and influences of top shooters

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Master Lighting GuideFOR COMMERCIAL PHOTOGRAPHERS

Robert Morrissey and your dream job and get a perfect 8.5"x11" shot with these expert tips from big235 color images league shooter Robert Morrissey. Youll diagrams, glossary, index learn to present your image concept to ISBN 978-1-58428-198-6 clients, work in tight spaces, light reflec$34.95 list tive objects, and evoke a mood that whets Order number: 1833 the appetite of the buying public. This book is full of images produced for real assignments and features detailed diagrams that reveal the technical aspects of the shoot. Morrissey provides tips for setting up a shooting space, selecting an array of cost-saving light units and modifiers, and even includes cognitive assignments to help you solve problems and unleash your creativity.128 pages

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Includes 135 detailed lighting diagrams to help [readers] re-create effective lighting effects.The guide features tips on selecting the right equipment for commercial photography . . . as well as instructions for creating simple setups to shoot products, interiors, and automobiles. Studio Photography

Photographing people, cars, products, food, and more Detailed lighting diagrams Time-saving tips for producing high-end work on a tight budget

Big BucksSELLING YOUR PHOTOGRAPHY, 4TH ED.

Cliff Hollenbeck earn how to make big money as a freelance photographer. This book 30 b&w photographs shows you how to land the jobs you sample forms, index desire and produce images that ensure ISBN 978-1-58428-216-7 your professional longevity. Youll learn $34.95 list how to formulate a business plan, hire Order number: 1856 and manage a staff, take important legal precautions, pay your taxes, collect on your debts, deliver your sales pitch, design an impressive portfolio, and get work in the stock photography sector. Whether you are starting your first business or want to jump-start an existing one, this is the book for you. This new edition features information on copyright protection in the digital age, marketing on the Internet, business and graphics software, a host of new resources, new images, and more. ENHANCED CONTENT AVAILABLE ONLINE8.5"x11" 144 pages

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Sample releases, invoices, and collection letters Conceptualizing a lucrative business plan Legal protections, taxes, business codes, and more

This is a no-nonsense, hard-nosed, nitty-gritty exploration of a tough, competitive business.Popular Photography

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New!DUE DECEMBER 2008

50 Lighting SetupsFOR PORTRAIT PHOTOGRAPHERS

Steven H. Begleiter roviding simple lighting strategies 128 pages for photographing people from all 8.5"x11" walks of lifefrom teens to business 150 color images tycoons, to actors, artists, and models diagrams, index this book allows readers to easily zero in ISBN 978-1-58428-242-6 on the type of portrait look they are after $34.95 list for their assignment or session, without Order number: 1872 any need to wade through superfluous writings on the theories of lighting, fussy setups, and the like. Filled with unique portraits and lighting diagrams, plus the recipe for re-creating each image, this book is an indispensable resource you will rely on in a wide range of photographic scenarios and with an array of portrait subjects.

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Detailed diagrams that make it easy to re-create the illustrated techniques Tips and images for a host of portrait applications, from traditional to modern Simple strategies for beginners and pros

New!DUE NOVEMBER 2008

Event Photography HandbookWilliam B. Folsom and James P. Goodridge vent photography offers photogra- 128 pages phers a new stream of revenue. It 8.5"x11" also allows you to grow your business at 150 color photographs your own speed; though you need some index basic equipment to begin, you dont ISBN 978-1-58428-241-9 need to spend a lot of cash on equipment $34.95 list until you are ready to move on to the Order number: 1871 next level. This book outlines the critical steps you must take in order to build a thriving business. Youll learn how to find customers and initiate contact, select the best equipment for the job, and plan and execute the photographic capture of a wide array of eventsfrom anniversary photo shoots to business mixers, to ribbon cuttings and rodeos, to sporting and VIP events, and much more.

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Developing a marketing plan to increase visibility and draw more clients Photographing religious ceremonies, sporting and VIP events, and more Ensuring a professional code of conduct

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New!DUE DECEMBER 2008

Digital Photography Boot Camp, 2ND ED.Kevin Kubota

128 pages 8.5"x11" 180 color images index ISBN 978-1-58428-243-3 $34.95 list Order number: 1873 IMPROVE EVERY ASPECT OF YOUR CAPTURE AND WORKFLOW WITH THIS INDISPENSIBLE GUIDE

FEATURES:

Techniques for creativity and inspiration RAW vs. JPEG: the main event Downloading and storing your images Recommended storage setups for professional photographers Color management strategies for digital photographers Working efficiently in Photoshop Essential retouching techniques, from digital liposuction to swapping body parts and cleaning up the eyes and teeth Printing and presenting your images, from creating the perfect mood, to online proofing and selling, creating DVD proofs, and more

ince 2000, Kevin Kubotas Digital Photographers Bootcamp workshops have been a major hit with professional photographers, consistently selling out venues across the United States. Now, Kubota brings his ever popular, nononsense approach to digital capture to a comprehensive, newly revised book. This intensive volume is designed to give professional photographers of all skill levels a veritable big picture look at the working digital studio. Kubota takes you from start to finishfrom setting up your camera to ensure the bestpossible capture, to taking the image, to managing color for predictable results and reduced headaches, to organizing your images, to enhancing them using the latest software tools, and finally to printing and presenting the images to your clients. Step-by-step instructions and ample screen shots ensure that each procedure is easy to follow. With the same lighthearted, upbeat approach that makes Kubotas workshops a big success, this book offers indispensible information, plus a hefty dose of inspiration.

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New!ROLANDO GOMEZS

Posing Techniques for Glamour Photographyn this book, Gomez literally works 128 pages from head to toe, showing you how to 8.5"x11" finesse the subjects hair and get the 110 color photographs best-possible view of the eyes, nose, lips, index and neck. Youll also learn simple posing ISBN 978-1-58428-238-9 strategies for enhancing the appearance $34.95 list of the breasts, arms, abdomen, hips, but- Order number: 1869 tocks, thighs, calves, feet, and toes. This book includes techniques for standing, laying, and sitting poses that will ensure maximum curves and minimal bulk, making each subject look her personal best. Because of the intimate nature of such a shoot, youll also depend upon Gomezs professional tips for communicating with the model and ensuring that you are accurately conveying your artistic vision for the pose. With these timeless techniques, youll learn how to create images that will please your clients for years to come.

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Posing the subject to accentuate her best features and conceal problem areas Strategies for location and studio work Communicating with the subject to promote a relaxed, confident mood

Garage GlamourDIGITAL NUDE AND BEAUTY PHOTOGRAPHY MADE SIMPLE

Rolando Gomez ith the advent of digital imaging, 128 pages the popularity of glamour photog- 8.5"x11" raphy has reached new heights. With 200 color photographs this new technology, both professionals index and amateurs can create alluring images ISBN 978-1-58428-183-2 and maintain complete confidentiality $34.95 list throughout the photographic process. Order number: 1820 In this book, Gomez teaches you all the skills you need to succeed, making it easy for even beginners to get outstanding results. Each phase of the creative process is detailed, from selecting the right scene and clothing, to posing your subject, to creating a variety of dramatic and flattering lighting effects. Making the book accessible for even beginners, Gomez focuses on techniques that can be achieved through the creative, well-planned use of basic photo equipmentand even provides tips for getting professional results on a tight budget! Whether you are new to glamour photography or a seasoned professional, the techniques and images in this book are sure to inspire! Contains lingerie, nude, and seminude images.

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Using lighting to create mood and flatter your subject Marketing tips for making big money Tips for producing outstanding portraits on a tight budget24 WWW.AMHERSTMEDIA.COM

Softbox Lighting TechniquesFOR PROFESSIONAL PHOTOGRAPHERS

Stephen A. Dantzig he softbox is a favorite tool of countless photographers. These ver260 color images satile units are available in a wide varidiagrams, index ety of shapes and sizes and work primaISBN 978-1-58428-202-0 rily by producing a soft, even spread of $34.95 list light from every area of the box. This Order number: 1839 quality of light works well for portraits; however, many photographers use them to produce outstanding product shots and architectural images. In this book, Dantzig provides detailed discussions on the many benefits of working with softboxes as well as tips for placing and modifying the light, selecting the right softbox size and shape, and combining softboxes with other lights to ensure the ultimate control. Loaded with diagrams, this unique book will prove to be an indispensible resource time and again.8.5"x11" 128 pages

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Understanding the physics of light How softboxes work to modify the light Using softboxes to produce portraits, fashion images, glamour shots, product shots, and interior architectural images

A valuable addition to any working pros technical library. Rangefinder

The Portrait Photographers Guide to PosingBill Hurter n this book, Bill Hurter, the editor of 8.5"x11" Rangefinder magazine, teaches you all 200 color photographs of the classic rules of posingas well as glossary, index when and how you should break them. ISBN 978-1-58428-126-9 Featuring strategies and techniques for $34.95 list all types of portraiture (from weddings Order number: 1779 and families, to children, to high-school seniors), youll discover a wealth of ideas for flattering the human form. Corrective posing techniques are also provided, helping you to downplay your clients perceived flaws and make every client look their best. Featuring 200 beautiful portraits and advice from fifty top portrait photographers, this book is filled with ideas that will help you create FEATURES: Posing basics, refinements, and strategies better portraitsimages that will please your clients and help you meet your artistic and financial goals. Corrective posing techniques that will help you flatter every client Hurters wonderful tips are certain to push your images over the top Techniques for digital and film-based and away from the ordinary. I highly recommend exploring the photographers benefits of this book for yourself.Shutterbug128 pages

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Jeff Smiths LightingFOR OUTDOOR & LOCATION PORTRAIT PHOTOGRAPHY

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Finding the right light in any location Selecting basic equipment Modifying and supplementing existing light for the most flattering portraits Shaping the face and figure with light

any professional portrait photog- 128 pages raphers spend thousands of dol- 8.5"x11" lars each year on sets and props to create 170 color photographs diverse portrait looks in their studios. index As this book shows, however, location ISBN 978-1-58428-209-9 portraitsimages shot in parks, on city $34.95 list streets, in workplaces, or in the clients Order number: 1841 homecan actually be some of the most unique, personalized, and salable portraits a photographer can create. In this book, Jeff Smith shows you how to meet the unique challenges of lighting your subject on location. Youll learn how to select the right lighting equipment for location portraiture and how to modify ambient light to produce the most flattering portrait effects. Youll learn how to create a wide variety of pleasing portrait presentations, coordinate each element of the shot for a seamless look, schedule your location sessions for maximum efficiency, eliminate client no-shows, and ensure the highestpossible profits by presenting your portraits immediately after the session.

Master Guide for Glamour PhotographyDIGITAL TECHNIQUES AND IMAGES

Chris Nelson ncrease your profitability as you cre- 128 pages ate beautiful glamour images that keep 8.5"x11" 200 color photographs your clients coming back for more. In this book, Chris Nelson intro- index duces you to the five subgenres of glam- ISBN 978-1-58428-201-3 our photography, providing you with $34.95 list guidelines for creating images that will Order number: 1836 suit every clients comfort level. Youll learn to create a comfortable, inviting studio environment; work with clients to build trust and establish rapport that lets them shine in front of the camera; analyze each clients figure and facial structure for a flattering, personalized approach; and how to pose and light lingerie, seminude, and nude imagesin the studio or on location. Youll also discover a wide range of stepby-step digital image enhancement strategies and get an in-depth look at the marketing and sales techniques you need to create a demand for your unique brand of glamour photography.

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Identifying the five subgenres of glamour Building a profitable glamour life cycle Establishing rapport with your models E-diets, eye and lip enhancements, and other digital fixes

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Wedding Photographers HandbookBill Hurter edding photography is one of the hottest, most competitive, and cre190 color photographs ative of the photographic genres. In this glossary, index book, Hurter introduces the terms, techISBN 978-1-58428-192-4 niques, and strategies you need to join $34.95 list the ranks of photographers producing Order number: 1827 superb images with unbridled artistry. Packed with images and insights from over forty top wedding photographers, this book will help you achieve increased technical proficiency, enhanced creative expression, and bigger sales. This book features techniques and images by Michael Ayers, Stuart Bebb, David Beckstead, Marcus Bell, Clay Blackmore, Joe Buissink, Drake Busath, Ron Capobianco, Anthony Cava, Frank Cava, Mike Colon, Mauricio Donelli, Jerry Ghionis, Claude Jodoin, Kevin Kubota, Joe Photo, Kenneth Sklute, Monte Zucker, and more!128 pages 8.5"x11"

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Preparing to capture key moments Posing, lighting, and capture strategies for top-quality wedding photos Designing a complete digital workflow Ideas for designing flawless albums

Professional Childrens Portrait PhotographyTECHNIQUES AND IMAGES FROM MASTER PHOTOGRAPHERS

Lou Jacobs Jr. orking with children is one of 8.5"x11" the most challenging endeavors a 200 color photographs photographer is likely to face. In this index book, Lou Jacobs Jr. interviews fifteen of ISBN 978-1-58428-205-1 the industrys top photographers, shar$34.95 list ing their approach to childrens portraiOrder number: 2001 ture. Youll gain insight into the equipment the pros rely on for studio and location work and will learn a variety of tried-and-true strategies for helping kids warm up to the camera, building an efficient lighting setup, solidifying the portrait concept, selecting clothing, and more. Youll also discover great tips for promoting your studio, proofing your images, and establishing rapport with clients that keeps them coming back for more. Each chapter in this book is illustrated with striking images created by a single photographer, making the volume a fabulous creative resource as well as an educational tool.128 pages

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Winning the subjects cooperation and conducting an efficient session Lighting strategies for young subjects Tips for presenting images, expanding your product line, and more

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Professional Posing TechniquesFOR WEDDING AND PORTRAIT PHOTOGRAPHERS

Norman Phillips earn the critical skills you need to 128 pages sculpt flattering poses with minimal 8.5"x11" effort for maximum results. This book 260 color photographs is packed with good and not-so-good glossary, index posing examples that clearly illustrate ISBN 978-1-58428-170-2 the simple steps you can take to flatter $34.95 list each and every client and build more Order number: 1810 dynamic, salable portraits. This image-intensive book shows you how to pose every part of the body for a wide range of portrait looksfrom casual, to sensual, to formal, for female and male subjects. Youll learn how to best present individuals and couples, as well as small and large groups. In addition, youll find helpful tips and techniques for creating special types of images, such as wedding and glamour portraits.

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Understanding the goals of good posing Crafting feminine and masculine poses Standing, seated, and floor presentations Strategies for individuals, couples, and groups

Phillips lessons are easy to utilize, and that makes this guide a must-have addition to your personal library.Shutterbug

Corrective Lighting, Posing, and RetouchingFOR DIGITAL PORTRAIT PHOTOGRAPHERS, 2ND ED.

Jeff Smith hether its acne, protruding ears, 128 pages not-so-white teeth, a double chin, 8.5"x11" or extra weight around the middle, 200 color photographs every subject has something about their index appearance theyd prefer not to see in ISBN 978-1-58428-157-3 their portraits. What many photogra- $34.95 list phers dont realize is that their ability to Order number: 1711 conceal these flaws in their images can mean the difference between financial success and ruin. In this step-by-step guide, Jeff Smith shows you how to tackle the subjects problem area successfully (and tactfully). With a combined approach that includes careful lighting, expert posing, and retouching, youll be able to quickly and easily correct flaws and deliver portraits your clients will love.

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Concealing flaws with shadow Trimming the waist and concealing problems in the neck and chin area Addressing your subjects age- and weight-related issues

Simple tricks of the trade will enable you to bring out the best in every subject.This comprehensive book will quickly prove its worth. Shutterbug

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Masters Guide to Wedding PhotographyMarcus Bell arcus Bell is an internationally acclaimed photographer whose 200 color photographs powerful images evoke emotion, demand index respect, and stand out from the competiISBN 978-1-58428-197-9 tion. In this book, Bell shares a com$34.95 list pelling combination of gorgeous images Order number: 1832 and hard-won advice on everything from developing your creative vision, to tailoring your shot list, to flawlessly capturing each and every crucial shot, to producing timeless fine-art prints and stunning albums, and even creating a lifelong photographerclient relationship. Youll also get tips for capturing the unique mood of each wed- FEATURES: ding, retouching your images and adding creative effects in Tips for effortlessly managing the shoot Photoshop, and creating an evocative image presentation. at any location Working unobtrusively to capture Internationally acclaimed photographer Marcus Bell uses his years unbridled emotion of expertise to create this highly informative guide on the Paper choices, matting, and framing art of wedding photography.Shutterbug8.5"x11" 128 pages

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Master Posing GuideFOR CHILDRENS PORTRAIT PHOTOGRAPHY

Norman Phillips good pose is critical to the success of any portrait. Though there are 305 color images several books on the market devoted to diagrams, index posing adults, they dont arm you with ISBN 978-1-58428-191-7 the unique set of skills you need to pro$34.95 list duce flattering, salable images of your Order number: 1826 youngest portrait subjects. In this unique book, Phillips draws upon his own experience and that of some of the other top childrens photographers, compiling a wide range of portrait examples, insights, and strategies for producing memorable, cuttingedge, and timeless images. Youll learn how to ensure the bestpossible presentation of infants, engage fast-moving toddlers, FEATURES: Posing ideas for babies too young to sit select appropriate props and locations, and position older kids, Selecting the posing aids that are best preteens, and teens to create unforgettable images that evoke suited to your client emotion and ensure great sales. Filled with step-by-step tips for Formal and casual posing for indoor and posing boys, girls, twins and triplets, and groups, on location or outdoor locations in the studio, this is one book that youll rely on time and again.8.5"x11" 128 pages

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Group Portrait Photography Handbook2ND ED.

Bill Hurter f all of the portrait specialties, pho- 128 pages tographing groups may well be the 8.5"x11" most challenging. In this book, Hurter 150 color photographs takes a critical and detailed look into the glossary, index art of group portraiture, providing all of ISBN 978-1-58428-159-7 the information you need to select the $34.95 list best equipment for the job, find great Order number: 1740 locations, and build effective groupings that add a dynamic feel to the portrait. Youll also learn how to flatter individual subjects and create a cohesive look in the portrait. Covering tips for working with groups of all sizes, from couples to the staff of giant corporations, this book provides strategies you can rely on to yield unmatched results.

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Tips for posing couples, families, bridal parties, and other small and large groups Lighting and posing tips from top pros Color diagrams that illustrate key concepts required for polished portraits

[From] posing and composition, to technical aspects of focusing and lighting, this handbook addresses concerns for both amateur and professional photographers.PhotoSource.com

Childrens Portrait PhotographyA PHOTOJOURNALISTIC APPROACH

Kevin Newsome rends in childrens portrait photog- 128 pages raphy have changed dramatically 8.5"x11" since the dawn of the digital age. During 150 color photographs the 80s and 90s, childrens portraits index were dominated by a wide array of props ISBN 978-1-58428-206-8 and sets. Today, a whole new look has $34.95 list emerged: the photojournalistic portrait. Order number: 1843 This book shows you how to take advantage of your young subjects animated state to capture images that show their personality and document their particular stage of development. Youll discover tips for shooting the engaging and profit-enhancing photojournalistic images parents love as well as the traditional portraits that ensure wall-portrait sales. Youll also get some hard-earned advice on developing sales and marketing techniques that will ensure bigger profits.

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Commonsense tips for streamlining your studios operations Maximizing your client consultations Age-specific tips for capturing subjects personalities and developmental stages

Provides advice on adapting the popular photojournalistic style to capture stunning, modern child portraits.Shutterbug

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Posing for Portrait PhotographyA HEAD-TO-TOE GUIDE

Jeff Smith he human form, masterfully posed, can be one of the most beautiful 175 color photographs subjects on earth. Handled poorly, that index same subject can appear awkward and ISBN 978-1-58428-134-4 unappealing. Whether youre just start$34.95 list ing out in the business or are looking to Order number: 1786 expand your posing repertoire, this book will show you how to craft an array of polished, dynamic poses that accent your clients best features. Starting with the head and shoulders, youll learn to best pose the parts of the body that appear in every portrait. Posing strategies for the arms and hands are detailed, with ideas for men and women. Next, Smith provides tips for flattering the torso, slimming the hips and thighs, and posing the feet. With corrective posing tips, a look at the various posing genres, and even pointers on how not to pose, this is a resource youll use time and again.128 pages 8.5"x11"

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Determining what poses will best suit an individual subjects needs Tips for all types of portraitsheadand-shoulders shots to full-length shots Tailoring the pose to each subject

The Best of Family Portrait PhotographyPROFESSIONAL TECHNIQUES AND IMAGES

Bill Hurter or the subjects, family portraits provide cherished memories of how a 200 color photographs family looked back then and docuglossary, index ment the familys growth as new generISBN 978-1-58428-172-6 ations are added. For the photographer, $34.95 list however, family portraits are a challenge Order number: 1812 that will draw on all of your skills. With this book, you will master the technical and creative elements of working with families to produce compelling portraits. Youll learn what qualities good family portraits share, how to select the best lenses and camera settings for family group portraiture, and how to use basic posing strategies to ensure every subject looks his or her best. Youll also learn how to create posing hierarchies and pleasing compositional forms and to conquer the special challenges photographers face when photographing families in the studio or on location.8.5"x11" 128 pages

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Understanding the qualities that define a top-quality, professional family portrait Indoor and outdoor lighting techniques Posing strategies for group portraits Composition tips for dynamic images

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Master Posing GuideFOR PORTRAIT PHOTOGRAPHERS

J. D. Wacker ts been said that posing is 80 percent 128 pages mental and 20 percent physical. This 8.5"x11" means that behind every great pose is a 90 color images confident photographer who is able to index earn the trust of their client and able to ISBN 978-1-58428-057-6 position each area of the body in a way $34.95 list that flatters the human form, downplays Order number: 1722 perceived flaws, and conveys the personality of the client and the intended mood of the portrait. This book provides tips for using posing tools, meeting the challenges of posing on location, and posing with vehicles, pets, and other storytelling elements. The books final chapter includes specialized strategies for photographing children, brides, couples, groups, pets, and more.

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Building a relationship with your subject for increased comfort on the shoot Evaluating poses and tailoring them to each subjects appearance and personality Basic dos and donts for posing success

Full of excellent example pictures of both good and not-so-good poses.There is even a special chapter on posing challenges that I found very useful. A fantastic photographic resource.Photo-Seminars.com

Master Lighting TechniquesFOR OUTDOOR AND LOCATION DIGITAL PORTRAIT PHOTOGRAPHY

Stephen A. Dantzig utdoor lighting is much more vari- 128 pages able than studio lighting, but the 8.5"x11" payoffs of mastering the light in such sit- 200 color images diagrams, index uations are well worth the effort. In this book, Dantzig provides a ISBN 978-1-58428-185-6 comprehensive look at lighting, teaching $34.95 list you all of the skills you need to produce Order number: 1821 the very best portrait results. He presents dozens of images (including several before-and-after shots and multi-image sequences) and shows how each portrait was created. Step-by-step text makes it easy to learn how to use natural light; to understand when and how to supplement that light with flash fill, barebulb, and strobes; and how to select and use light modifiers for the most flattering effects. Numerous detailed lighting diagrams are provided, showing you how to re-create the lighting styles that top-notch professionals use to produce their perfectly rendered images.

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Using simple calculations to predict the effects of natural light Modifying light for the best effects Adding fill flash, barebulb, and strobe to enhance existing light

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Rolando Gomezs Glamour PhotographyPROFESSIONAL TECHNIQUES AND IMAGES

enowned glamour photographer 8.5"x11" Rolando Gomez teaches you every150 color photographs thing you need to know to create beautiindex ful portraits with a touch of Hollywood ISBN 978-1-58428-210-5 glamour and elegance that your female $34.95 list clients will be sure to loveand portrait Order number: 1842 recipients will adore. Youll learn how to integrate glamour work into your studios repertoire to enhance your profits and increase your client base. Youll also learn simple strategies for working with subjects to ensure their comfort in front of the camera, building an effective lighting setup, selecting the best clothing for the overall portrait concept, and developing a posing strategy that shows off the subjects assets to best effect and downplays any perceived flaws. Finally, youll discover numerous time-tested tips for establishing your business, setting prices, and marketing your work. This book includes fully clothed, seminude, and nude subjects in a variety of glamour portrait styles.128 pages

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FEATURES:

Ensuring your clients comfort Creating a portrait concept that suits the subjects personality Showcasing your subjects assets and downplaying flaws

Master Guide for Team Sports PhotographyJames Williams earn how adding team sports pho8.5"x11" tography to your repertoireor spe120 color photographs cializing in this subgenrecan help you index realize your financial goals. Williams ISBN 978-1-58428-215-0 teaches you the skills you need to hit the $34.95 list ground running. Youll learn how to Order number: 1850 select the right equipment, find work, hire reliable assistants who will help you earn repeat business, and how to work with kids, coaches, and school personnel. Williams also offers hard-earned advice on crafting and pricing portrait packages, diversifying your product line, making the sale, and delivering the finished portraits. With tips for improving your business and interpersonal skills, this well-rounded, comprehensive book is a resource youll rely on time and again.128 pages

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FEATURES:

Selecting and using digital cameras, flash equipment, and more Posing tips for individuals and teams Identifying profit-enhancing packages and products

Williams advice is certain to help you reach your goal and stay ahead of the crowd.Shutterbug

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Lighting Techniques for Low Key Portrait PhotographyNorman Phillips reating a low key portrait (one with 128 pages primarily dark tones) seems simple in 8.5"x11" theory, but it presents some unique chal- 100 color photographs lenges. This book shows you how to create index an effective studio setup, use window ISBN 978-1-58428-120-7 light, and employ natural light on location. $34.95 list Youll also learn what colors can be used Order number: 1773 in the subjects clothing, the background, and any props that may be used. Because exposing for a low key image is critical, youll also learn metering techniques that allow you to accurately capture each portrait.

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Lighting Techniques for High Key Portrait PhotographyNorman Phillips n a high key image, the overall tonal 128 pages range is primarily white or light. While 8.5"x11" creating a high key portrait seems simple 100 color photographs in theory, achieving this classic look pres- index ents numerous challenges. In this book, ISBN 978-1-58428-075-0 Phillips teaches you how to make the most $34.95 list of every high key portrait. Youll learn Order number: 1736 how to meter for perfect exposures, select an ideal background (then modify it for increased interest), and compose client-pleasing, elegant, high key images your clients will love.

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WEDDING AND PORTRAIT PHOTOGRAPHERS

Legal HandbookNorman Phillips and Christopher S. Nudo, Esq. lawsuit can be financially crippling, 160 pages but establishing the terms of your 8.5"x11" photographerclient agreement from the 45 sample forms beginning of the relationship can greatly index reduce the potential for problems. This ISBN 978-1-58428-148-1 comprehensive book provides sample let- $29.95 list ters, contracts, and forms, serving as a Order number: 1796 critical resource for every wedding and portrait photographer. ENHANCED CONTENT AVAILABLE ONLINE

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Includes sample forms and contracts as well as concise, jargon-free explanations of legal concepts for the working photographer.PC Photo34 WWW.AMHERSTMEDIA.COM

New!Lighting TechniquesFOR MIDDLE KEY PORTRAIT PHOTOGRAPHY

Norman Phillips middle key portraitone with an overall density equivalent to no 175 color photographs more than half a stop lighter than 18 diagrams, glossary, index percent reflectance and no more than ISBN 978-1-58428-231-0 two stops darker than 18 percent $34.95 list reflectancecan be flattering when Order number: 1863 photographing women because it allows for the use of soft, gentle tones. A middle key approach is also great for photographing men, children, and weddings without a high-contrast, dramatic feel. In this book, youll learn to meet the posing, lighting, clothing, and compositional challenges inherent in working in middle key. Youll also learn how Phillips and twelve other pros conceptualize, capture, and finesse their images, how to create specialized images, like fine art or glamour portraits, and more.128 pages 8.5"x11"

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FEATURES:

Lighting techniques for polished studio or location images Choosing the right clothing, props, and backgrounds for middle key portraits Working with women, men, and kids

LIGHTING AND POSING TECHNIQUES FOR

Photographing WomenNorman Phillips nsure every woman who steps in front of your lens looks her person200 color images al best with the tips and techniques feadiagrams, glossary, index tured in this unique book. Providing ISBN 978-1-58428-221-1 images and strategies culled from over $34.95 list a dozen contributors, veteran photograOrder number: 1848 pher Norman Phillips teaches you all of the skills you need to create poses that flatter the female form. Youll learn how to attain classic poses that are well suited to traditional portraits as well as poses that suit the more daring, edgy looks that many women prefer. Aided by numerous detailed lighting diagrams, youll also learn how to create simple and complex lighting setups, how to modify your light sources for increased control, and how to reproduce some of the image concepts favored by those at the top of their field. This book features techniques and images from fifteen pros, including Edda Taylor, Dave Newman, Michael Ayers, Tom Lee, Rick Ferro, Stephen Dantzig, Jeff and Kathleen Hawkins, and others.8.5"x11" 128 pages

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FEATURES:

Posing and lighting concepts that sculpt and flatter the female form Using highlight and shadow to sculpt and flatter each subjects unique beauty Strategies for individuals and groups

PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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Professional Filter Techniques for Digital PhotographersStan Sholik ind the filters you need to amplify your images and hone your personal style! Perfect for every photographer, from beginner to pro, this guide provides a detailed look at traditional (hardware) filters and digital (software) types.

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128 pages 8.5"x11" 150 color images graphs, chart, index ISBN 978-1-58428-196-2 $34.95 list Order number: 1831

Discover how using filters can improve your shots with some help from this reference book.Tips for using on-camera filters, choosing a camera filter system, selecting different kinds of filters and more are explained.PCPhoto

Digital Capture and WorkflowFOR PROFESSIONAL PHOTOGRAPHERS

Tom Lee ackling digital workflow is often cited 128 pages as the most difficult aspect of digital 8.5"x11" photography. This book smooths out the 150 color images learning curve and guides you through the graphs, charts, index critical techniques you need to succeed. ISBN 978-1-58428-200-6 Lee shows you how to ensure the best- $34.95 list possible capture, fine-tune sharpness and Order number: 1835 exposure, and achieve good, consistent color, thereby reducing the amount of time required to process your images in postproduction. Youll also learn to retouch images, add artistic effects using Photoshop, and more.

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The Photographers Guide to Color ManagementPhil Nelson digital workflow includes an array of 128 pages devices that can perceive, display, or 8.5"x11" render image color differently. This can 175 color images lead photographers to alter what looks index great on screen to produce a good print, ISBN 978-1-58428-204-4 and that may lead to more image editing, $34.95 list printing, etc., until the print looks right. Order number: 1838 This book will help you to easily eliminate problems and achieve consistent, predictable results.

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Learn how to maintain consistent color management of your images throughout [the] workflow on multiple devices. . . .PCPhoto36 WWW.AMHERSTMEDIA.COM

Rangefinders Professional PhotographyBill Hurter, Ed.128 pages 8.5"x11" 150 color photographs index ISBN 978-1-58428-193-1 $34.95 list Order number: 1828

angefinder editor Bill Hurter presents over a hundred recipes from the magazines RF Cookbook series, providing a blueprint you can use to duplicate the featured image styles. You can also use the wide range of tips presented as a springboard for producing your own work.

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[P]hotographers who include Monte Zucker,Tony Sweet, and Gigi Clark . . . provide advice on spicing up your wedding and portrait photography with stunning results.Shutterbug

Master Composition GuideFOR DIGITAL PHOTOGRAPHERS

Ernst Wildi128 pages 8.5"x11" 150 color photographs index ISBN 978-1-58428-179-5 $34.95 list Order number: 1817

earn to create the most dynamic, powerful images possible. Straightforward text is paired with before-and-after photos, showing you how each technique will affect your photos. This book also covers the unique concerns inherent in working with human subjects, architectural subjects, moving subjects, and more.

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This beautifully designed book represents this master photographers magnum opus on the subject of composition.Shutterbug

Basic 35mm Photo GuideFOR BEGINNING PHOTOGRAPHERS, 5TH ED.

Craig Alesse ritten and fully illustrated in a stepby-step format, this popular book 178 b&w photographs teaches beginners the basics of using the glossary, index 35mm format. Alesse provides instruction ISBN 978-1-58428-030-9 on loading and unloading your camera, $12.95 list focusing, achieving a perfect exposure, Order number: 1051 working with digital cameras, and more, making this a guide no beginner can do without. Over 208,000 copies sold worldwide!9"x8" 108 pages

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Covers what the cameras instruction manual left out. Popular PhotographyPHONE: 1-800-622-3278, FAX: 1-800-622-3298 37

The Best of Professional Digital PhotographyBill Hurter earn how the worlds finest photogra- 128 pages phers craft their images, work with 8.5"x11" clients, and raise the bar for other photog- 200 color photographs raphers. In this book, youll learn about index the advantages of working digitally, what ISBN 978-1-58428-188-7 features to consider when shopping for an $34.95 list SLR, how to choose studio lighting equip- Order number: 1824 ment, and more. Youll also discover failsafe tips for preventing color shifts and ensuring consistent color from image to image! Covering a wide array of topics related to all aspects of digital capture, this book offers something for everyone.

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Legal Handbook for Photographers, 2ND ED.Bert Krages, Esq. hotographers who dont understand 128 pages their most basic rights regarding what, 8.5"x11" where, and when they can photograph are 80 b&w photographs likely to put themselves at risk. In this sample letters, index book, Krages provides solid advice on ISBN 978-1-58428-194-8 everything from photographing on private $34.95 list property or at crime scenes, to dealing Order number: 1829 with equipment seizures, helping you make informed decisions about what and where you can shoot.

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. . . navigate the often confusing maze of laws and rights with the help of this informative handbook.Shutterbug

The Best of Adobe Photoshop

Bill Hurter nleash your creative potential with 128 pages the techniques outlined in this book. 8.5"x11" Rangefinder editor Bill Hurter calls upon 200 color photographs the industrys top photographers to share glossary, index their strategies for using Photoshop to ISBN 978-1-58428-181-8 intensify and sculpt their photos. Youll $34.95 list learn how to refine each and every aspect Order number: 1818 of your image editingfrom color management, to retouching, to adding traditional and special effects, to output. No matter your photographic specialty, youll find inspiration in the pages of this unique book.

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Master Guide for Underwater Digital PhotographyJack and Sue Drafahl his comprehensive guide from the preeminent underwater photo duo, 250 color images Jack and Sue Drafahl, teaches you how to index select the best underwater equipment, ISBN 978-1-58428-166-5 select the best camera settings for aquatic $34.95 list work, and carefully choose and use the Order number: 1807 best lighting strategies. Youll also discover tips for ensuring the proper color balance, sharp focus, and reducing backscatter. The Drafahls also show you how to adjust your approach to include people in the shoot and to create close-up and super-macro images.8.5"x11" 128 pages

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Digital Imaging for the Underwater Photographer, 2ND ED.Jack and Sue Drafahl224 pages 6"x9" 240 color images index ISBN 978-1-58428-167-2 $39.95 list Order number: 1727

ocusing on the aspects of digital imaging that are most important to digital photographers, this popular guide shows you how to restore damaged images, correct flaws common to underwater photos, and show off your underwater shots to best effect. Includes tips for using Photoshop and other popular applications.

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This 224-page paperback is chock full of photos explaining the computer techniques for top-quality images.Undercurrent

Adobe Photoshop for Underwater Photographers

Jack and Sue Drafahl n this sequel to Digital Imaging for the Underwater Photographer, the Drafahls 220 color images show you how to use Photoshop and a index whole host of plug-ins to solve a wide ISBN 978-1-58428-189-4 range of unique image problems specific $39.95 list to underwater photography. Youll learn Order number: 1825 how to use Levels and Curves to correct color problems and improve exposure and contrast; remove backscatter, artifacts, and other distracting image elements; create actions for high-speed image editing; composite image elements, create montages, and much more.6"x9" 224 pages

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PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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LIGHTING AND EXPOSURE TECHNIQUES FOR

Outdoor and Location Portrait PhotographyJ. J. Allen

Posing and Lighting TechniquesFOR STUDIO PORTRAIT PHOTOGRAPHY

J. J. Allen

The changing light and complex settings of outdoor and location portraiture pose many challenges for photographers. Allen teaches the critical skills from selecting portable lighting to eliminating lighting and exposure problems to create attractive, consistent photos. $34.95 list, 8.5x11, 128p, 150 color photos. (ISBN 978-1-58428-077-4) Order no. 1741.

Gain insight into the psychology of posing and learn to carefully sculpt your lighting to ensure outstanding images that flatter your every client. $34.95 list, 8.5x11, 128p, 100 color images. (ISBN 978-1-58428031-6) Order no. 1697.Be sure to add this title to your library.ShutterbugHOW TO START AND OPERATE A

Creative Lighting TechniquesFOR STUDIO PHOTOGRAPHERS, 2ND ED.

Digital Portrait Photography StudioLou Jacobs Jr.

Dave Montizambert

Achieve complete control over light and shadow formation to create images that capture the unique shape, color, texture, and character of your subject. Using images from real assignments, the book provides concrete, practical examples to illustrate each idea. $34.95 list, 8.5x11, 128p, 100 color images. (ISBN 978-1-58428-003-3) Order no. 1666.

Learn to finesse your image capture, optimize your workflow, market your work, and run a thriving portrait studio. This book contains techniques and images from nearly twenty top digital photographers. ENHANCED CONTENT AVAILABLE ONLINE $39.95 list, 6x9, 224p, 150 color photographs. (ISBN 978-1-58428171-9) Order no. 1811.

Wedding PhotographyCREATIVE TECHNIQUES FOR LIGHTING, POSING, AND MARKETING, 3RD ED.

Family Portrait PhotographyPROFESSIONAL TECHNIQUES AND IMAGES

Rick Ferro

Helen T. Boursier

Get the cant-miss tips you need to perfect your lighting in the studio or outdoors, create flattering poses, and supercharge your marketing. With an increased focus on working digitally and beautiful new images, this new edition will help you achieve your goals. $34.95 list, 8.5x11, 128p, 125 color photos. (ISBN 978-1-58428-142-9) Order no. 1649.40 WWW.AMHERSTMEDIA.COM

Learn to create masterful studio and location family portraits. In this book, Boursier shows you how to find the most flattering light, expertly pose family groups, and enhance your presentation and marketing skills to command your highest-ever profits. $29.95 list, 8.5x11, 128p, 100 b&w/color images. (ISBN 978-0-936262-75-8) Order no. 1629.

Marketing & SellingTECHNIQUES FOR DIGITAL PORTRAIT PHOTOGRAPHY

Black & White PhotographyTECHNIQUES WITH ADOBE PHOTOSHOP

Wedding PhotographyWITH ADOBE PHOTOSHOP

Filled with tips from the pros, sample fo

Amherst Media 2009 Photo Books Catalog

supplement existing

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Text of Amherst Media 2009 Photo Books Catalog

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Amherst Media 2009 Photo Books Catalog

Text of Amherst Media 2009 Photo Books Catalog