America’s Richest Super Fruit

Introducing ARONIA

Aronia – America’s Richest Super Fruit

Background• Native Americans used aronia – Used for pemmican,

means for winter storage– Dried fruit and leaves used for

medicinal purpose, especially for relief from the common cold

– Leaves and dried berries used for teas and astringency

Fast becoming one of America’s favorite purple fruits• Excellent source of antioxidants

and Vitamin A• Highest flavonoid content of any fruit• Many clinical studies for potential reduction

of cancer, inflammation and heart disease* risk• No added sugars, color or preservatives• No fat or cholesterol, non GMO * Based on preliminary research

Aronia – America’s Richest Super Fruit

Aronia – Fruit Characteristics

• Aronia has an earthy, sweet tart taste similar to a cranberry

• Intense color pigments produce a elegant, deep red to purple color

• Fruit texture similar to a blueberry with a thick skin and pulpy interior

• Berry has a medium to high level of astringency causing a drying sensation in the mouth

• Blends nicely with other fruit ingredients, protein or cereal based products

Aronia – Points of Distinction

• Contains a variety of phytonutrients• Very high in antioxidants: anthocyanins,

procyanidins and phenolic acids• High levels of anthocyanins and flavonoids

make it a very potent natural antioxidant

Aronia – Super Fruit

Source: Sundeep Mathews & Andrew Riskvey, Univ. of Maryland Ag Extension

New ProductDevelopment with Aronia

Aronia New Products

• Aronia products are commonplace in Europe• US aronia new product increased over 200%

2010 to 2014– 84 New products in 2010 – 233 New products in 2014

• Complements other fruits and herbs, nutritionally and functionally

Complementary Fruits

BlueberryStrawberryCranberryCherryAcai

AppleCitrus (Orange, grapefruit, Lemon/lime)Pomegranate

To enhance its flavor profile, aronia can be paired with other ingredients

Aronia Pairings

Spice and HerbsHibiscus

Orange PeelCinnamon

ClovesLicorice Root

Mint

Global Introduction - Aronia New Products

2009 2010 2011 2012 2013 20140

50

100

150

200

61 69

93

123

220

158

5046 37 48

94108

30 43 28

48

119

89

Aronia Juice Concentrate Aronia Berries Aronia Juice Aronia Extract Aronia Pomace

Global New Product Categories

2009 2010 2011 2012 2013 20140

10

20

30

40

50

60

Pastilles, Gums, Jellies & Chews Nectars Juice Spoonable Yogurt

Fuit/Flavored Still Drinks

Positive growth curve

Fruit/Flavored Still Drinks

Selected Categories of New Products

• IQF Retail Packages • Cereals and Nutrition Bars • Spoonable Yogurts• Dairy Based Frozen Desserts• Confectionary • Jams and Jellies

Frozen Consumer Package

IQF Fruit for Retail Consumer Use in Smoothies, Cereals or Home Baking

Cereal and Nutritional Bars

Major product segment using aronia for nutritional and antioxidant benefits

Ingredients used: • MicroDried® Aronia• Aronia Juice Concentrate • Aronia Puree Concentrate • Aronia Dried Powder

Aronia in Dairy Products

Ingredients: • Aronia Juice Concentrate• Aronia Puree• Aronia IQF

Yogurt Fruit Preparation • Leading application for

aronia and aronia blends• Healthy image of yogurt with

nutritional benefits of aronia

Aronia in Baby Food

Aronia provides• Nutritional benefit of antioxidants• Natural color and flavor

Ingredients used: • Aronia Puree • Aronia Juice Concentrate• Aronia Powder

Confectionary

Jams and Jellies

Aronia provides fruit solids, flavor and natural color

Ingredients used: • Aronia IQF fruit• Aronia Juice Concentrate

Aronia Berry – North American Native

• Native fruit to North America • Popular for jams/jellies,

drinks and wine• Very high in antioxidants for

today’s active lifestyle• Gaining momentum in US health industry• Well versed for formulating• Heavily used in Europe

Questions?