AMERICANS FOR THE ARTS 2017 MEDIA KIT · 2017. 7. 17. · • One complimentary registration • Two discount registrations, $300 each • Attendee list PDF (name, title, company,

AMERICANS FOR THE ARTS

2017 MEDIA KIT

As of X/X/2017

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PACKAGES: Advertising across multiple touchpoints reaching conference attendees, public artists, city departments, students, arts educators, Americans for the Arts members and arts leaders

WEB ADVERTISING: AmericansfortheArts.org, including NAMP and Annual Convention webpages, and ARTSblog

EMAIL ADVERTISING: Arts Education Connection, Monthly Wire and Membership Quarterly

PRINT ADVERTISING: Arts Link

EVENTS: Annual Convention and the National Arts Marketing Project Conference

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In this media kit, you will find an assortment of opportunities to target decision makers, leaders, and stakeholders in the arts and communities across the country. Americans for the Arts hosts a number of an-nual events, and produces web, print, email, and digital resources, offering a variety of ways to gain visibility and exposure for your organization, product, or service.

Americans for the Arts’ mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Connecting your best ideas and leaders from the arts, communities, and business, together we can work to ensure that every American has access to the transformative power of the arts.

Refer to the table of contents below for pricing and availability for our advertising opportunities. For more information, contact us at [email protected] or call 202.371.2830.

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National Arts Marketing Project PackageNovember 10-13, Memphis, TN

The NAMP Conference brings together more than 650 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Reach these communications and marketing decisionmakers through multiple touchpoints before, during and after this signature event!PRICE: $2,650

Exhibit table at the NAMP conference•6’ table with 2 chairs and electricity•One complimentary registration•Two discount registrations, $300 each•Attendee list PDF (name, title, company, and email)•

Half Page7.75” x 4.75”

Brand new Drupal 7 website • (NAMP.AmericansfortheArts.org ) promoted in

AFTA emails and social media Placement on schedule and sessions pages• Ads run on a monthly basis; limited availability• 5,600 avg. pageviews/month• Sidebar ad: 276 x 245px•

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TABLE TOP EXHIBIT

Placement in NAMP onsite program•Distributed to all NAMP conference attendees•Half Page Ad 7.75” X 4.75”•Artwork Deadline: 8/19•

PRINT ADVERTISING

WEB ADVERTISING

APP ADVERTISING

Banner ad in the NAMP conference app•Oct.13 - Nov 13, 2017, during and leading up to NAMP•4,700 ad impressions•Specs: 600 x 110 pixels•

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog ads and Monthly Wire email banner ads

Annual Convention PackageJune 16-18, San Francisco, CA

The Americans for the Arts Annual Convention offers an opportunity to engage with more than 1,000 deci-sion makers, stakeholders and leaders, including art professionals, patrons, board members, planners, foundation and corporate representatives, elected officials, artists and more. Reach arts leaders across multiple touchpoints leading up to and during the conference! PRICE: $3,000

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Choice of exhibit space at the main Annual Convention •or the Public Art preconference6’ table with 2 chairs and electricity•One complimentary registration•Two discount registrations, $300 each•

Placement on conference home, schedule •pages and all session pagesAds run on a monthly basis; limited • availability• 11,900 pageviews/month•Sidebar Ad: 220 X 220 px•

PRINT ADVERTISING

For more information, contact us at [email protected] or call 202.371.2830

Placement in Annual Convention onsite program•Distributed to all Annual Convention (including •preconference) attendeesHalf Page Ad: 7.75” X 4.75”•Artwork Deadline: 4/14•

TABLE TOP EXHIBIT

WEB ADVERTISING

APP ADVERTISING

Banner ad in the Annual Convention app•May 18 - June 18, 2017, during and leading •up to conference7,100 app sessions •Specs: 600 x 110 pixels •

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog Ads, Public Art Web Package

Who’s Who of Americans for the Arts EventsNational Arts Marketing Project Conference and Annual Convention

The Americans for the Arts Annual Convention offers an opportunity to engage with more than 1,650 deci-sion makers, stakeholders and leaders, including art professionals, patrons, board members, planners, foundation and corporate representatives, elected officials, artists and more. Reach arts leaders across multiple touchpoints leading up to and during the conference!

PRICE: $5,700

Exhibit space at the NAMP conference and choice of the • main Annual Convention or the Public Art preconference6’ table with 2 chairs and electricity• One complimentary registration per conference• Two discount registrations per conference, $300 each•

PRINT ADVERTISING

Placement in Annual Convention and NAMP • onsite programsDistributed to all conference attendees• Half Page Ad: 7.75” X 4.75”•

TABLE TOP EXHIBIT

Placement on Convention and NAMP schedule • pages and session pagesAds run on a monthly basis; limited availability• 11,900 pageviews/month• Sidebar Ad: 220 X 220 px•

WEB ADVERTISING

APP ADVERTISING

Banner ad in the Annual Convention app• May 18 - June 18, 2017, during and leading up to • conference7,100 app sessions • Specs: 600 x 110 pixels •

Half Page7.75”x 4.75”

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog Ads, Public Art Web Package and Monthly Wire email ads.

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Arts Education PackageConnect with art educators, students, parents and advocates through online and email advertisingPRICE: $1,000

Public Art PackageHub for public art resources for local arts agencies and public artists across the the country.PRICE: $2,800

WEB ADVERTISING: ARTS EDUCATIONPlacement on Resources, National Arts Education Network pages•Ads run on a monthly basis; limited availability•2,800+ average pageviews/month•Sidebar Ad: 276 px x 245 px•

EMAIL ADVERTISING: ARTS EDUCATION CONNECTIONContent: headline news on arts and education, and free resources•Ads run on per issue basis every month•Circulation: 18,000+ subscribers•Banner Ad: • 550 px x 100 px

WEB ADVERTISING: ARTSBLOG ADMonth-long placement on blog main page, subpages and posts•27,000+ average pageviews/month•Sidebar Ad: 276 px x 245 px•

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PRINT ADVERTISING: ONSITE PROGRAMHalf page ad in Annual Convention onsite program•Distributed to all NAMP conference attendees•Specs: 7.75” X 4.75”•Artwork deadline: 4/4•

WEB ADVERTISING: PUBLIC ARTPlacement on Year in Review, Public Network and Digital •

Classroom pagesAds run on a monthly basis•2,200 average pageviews/month•Sidebar Ad: 276 x 245 px•

ANNUAL CONVENTION TABLE TOP EXHIBITChoice of exhibit space at the main Annual Convention or Public Art •

preconference6’ table with 2 chairs and electricity•One complimentary registration, 2 discounted registrations•


Ad

VIP PackageThis suite of high-profile and trusted communication resources offers advertisers brand visibility and ac-cess to a variety of key Americans for the Arts stakeholders, including arts and business leaders, Ameri-cans for the Arts members, board members, advocates and community leaders.PRICE: $3,700

Back cover ad in ArtsLink magazine•Reaches Americans for the Arts members including local arts •agencies, art professionals and community leadersCirculation: 2,500 printed; 6,000 emailed•

Placement in Monthly Wire, Americans for the Arts member •newsletterAds run on per issue basis every month•Circulation: 6,800+ subscribers•Sidebar Ad: • 165 px x 150 px

Sponsored post on Americans for the Arts Facebook page•Reach 40,000 followers•

GOLD STAR WEB PACKAGEExclusive placement on Americans for the Arts •Home page, 5 hub pages and Job BankAds run on a monthly basis•43,000+ average pageviews/month•Sidebar ad: 276 px x 245 px•

WEB ADVERTISING

SOCIAL MEDIA

PRINT ADVERTISING

EMAIL ADVERTISING

ARTSBLOG SALON PRESENTERSponsor a weeklong series of posts focused •around an overarching topicBanner and top sidebar ads for a month•27,000+ average pageviews/month•

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Back CoverHalf Page*

7.75” x 4.75”


SidebarAd

NOTE: This pre-selected package can be customized to suit your advertising needs.

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GOLD STAR PACKAGE

Sidebar Ad: $1000/month- 276 px x 245 px

43,000+ pageviews/month

Program Pages - Americansforthearts.org Home - Research - Advocate - Connect - Lead - Become a Member - Job Bank

Exclusive promotion on americansforthearts.org’s high profile home page, 5 main hub pages and the Job Bank. For arts, community and business leaders across the country, this is the destination for action-oriented research, advocacy news, professional development tools and thought leadership.

Web Advertising: AmericansfortheArts.org

SidebarAd

JOB BANK

Banner Advertisement: $625- 715 px x 105 px

Pageviews/month: 19,000+

Popular resource for attracting top industry talent to • arts organizationsAudience: Arts professionals, including administra-• tors, educators, marketers and executives“• Werecruitonmanydifferentjobpostings,butthe moment we post a job on Americans for the Arts,wealwaysreceiveahugeinfluxofqualifiedcandidates.” Caroline Baron, Arena Stage

Banner Ad


Audiences: arts leaders, arts marketers, educators, students, public artists and community leaders• Average pageviews/month: 2,400• Placement on a curated page group targeting a specific audience • (see curated groups below)Artwork specs: JPEG, PNG, GIF; static or animated• Ads run on a monthly basis; limited availability•

Sidebar Ad: $450/month

- 276 px x 245 px- Preselected and custom page options

*Pages and placement are subject to change and availability.

ARTS LEADERSHIP

Program Pages - Arts Leadership Digital Classroom - At Our Events - Emerging Leaders Network - Webinars - On-Demand WebinarsTopic Pages - Funding Resources - Volunteerism - Young Arts Professionals

ARTS EDUCATION

Program Pages - National Arts and Education Week - Arts Education Network - Encourage CreativityTopic Pages - Arts Ed Navigator - Arts Education - Tools and Resources - Arts Education Field Guide - E-book Series

PUBLIC ART

Advertise across the new Public ArtResource Center with resources, tools andopportunities for artists and public art program administrators. Plus, advertising on:Program Pages - At Our Events - Public Art & Placemaking Digital Classroom - Public Network Annual Presentations - Public Art Network Year in Review & Data-baseTopic Pages - Cultural Districts - Culture & Communities - Public Art

CUSTOM*

3 Program Pages2 Topic Pages

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SidebarAd

SidebarAdvertisement*

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Web Advertising: ARTSblogFor Arts Professionals in the Know

Audience: ARTSblog is a highly curated space for • arts and nonprofit managers, business leaders, edu-cators, students, and advocates to share and learn from each other about a variety of specific topics related to the arts, community development, marketing, education and more.Average impressions per month: 27,000+• Placement on blog main page, subpages and posts• Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives)• Ads run on a monthly basis; limited availability•

Sidebar Advertisement: $350/month- 276 px x 245 px

Banner Advertisement: $625/month- 830 px x 105 px

*Pages and placement are subject to change and availability.

**Dates and topics subject to change.

SALONS AND ADVERTORIAL

DISPLAY ADVERTISING

Blog Salon Presenter: $1,200/month- Weeklong series of posts focused around overarching themes- Banner and top sidebar placement- Promotional language in marketing materials

Blog Advertorial: $1,200/month- Share your organization’s expertise with a blog on your topic of choice- 450-900 words- Opportunity to include images, gifs, videos and infographics- Pinned at the top of the ArtsBlog home page for two weeks - Promoted in social post and email communication

Featured 2017 Blog Salons

August 14-18 Public Art September 11-17 Arts Education WeekOctober 16-20 Arts Marketing

“ARTSblog helps me connect to the nation-alconversationsinourfieldyearround.Idon’thave to wait until Annual Convention to engage in meaningful dialogue.”Megan Attermann, Grant and Communications Program Manager

SidebarAd

Banner Advertisement*


ARTSU ADVERTISING

Sidebar Advertisement: $450- 276 px x 245 px

Pageviews/month: 10,000+

Hub for digital learning resources across program • areasAudience: Americans for the Arts Members, non-• members; arts and nonprofit professionals, city planners, arts agency managers, arts administrators and community leaders•

Email Advertising

*Placement dependent upon content and is subject to change.

Audience: arts educators, arts advocates, • business leaders, funders, parents, students

Content: headline news on arts, creativity and • education, and free tools and resourcesCirculation: 18,000+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month; limited • availability

Banner Advertisement: $300/issue- 550 px x 100 px

The Arts Education ConnectionThe National Voice for the Educational

Power of the Arts


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Large Sidebar Advertisement*

Small Sidebar Advertisement*

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Audience: • Americans for the Arts Members; arts and nonprofit professionals, city planners, arts agency managers, arts administrators and com-munity leadersContent: national arts news, advocacy •

initiatives, funding opportunities, events, and resourcesCirculation: 6,800+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month; • limited availability

Small Sidebar Ad: $200/issue- 165 px x 150 px

Large Sidebar Ad: $300/issue- 165 px x 250 px

Monthly WireMember Exclusive E-Newsletter

Email Advertising

Membership in ActionAudience: • Americans for the Arts Members; arts and nonprofit professionals, city planners, arts agency managers, arts administrators and commu-nity leadersContent: members news, tools, resources and • regional workshopsCirculation: 6,200+ subscribers• 30% average open rate• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month; limited • availability




Small Sidebar

Ad

LargeSidebar

Ad

Print Advertising: Arts LinkMember Quarterly Magazine

*Dates and placement subject to change and availability.

Half Page: $900/issue- 7.75” x 4.75”

Full Page: $1,800/issue- 8.5” x 11”

Back Cover Half Page: $1,200/issue- 7.75” x 4.75”

Contract Artwork Issue DeliversSpring: January 17 February 12 End of MarchSummer: April 6 May 7 End of June(Alt. Fall/Winter): (August 18) (September 9) (End of October)

Audience: Individual and Organization Members; local arts agencies, arts and nonprofit professionals• Content: latest trends, resources, idea sharing, member highlights, profiles• Circulation: 2,500 mailed; 6,000 emailed• Artwork specs: PDF/X1-a, CMYK or four-color equivalent• Ads run on a per issue basis; limited availability on select placements•

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ADD ON! Banner in Artslink EmailBanner Ad: $100/issue- 550 x 55px- Open rate: 31%

Full Page*8.5” x 11”

Back Cover Half Page*

7.75” x 4.75”

Standardbenefits:One 6-foot skirted table, with two chairs • and electicityOne complimentary registration• Two discount registrations, $300 each• Program: company, URL and 35-word • descriptionOnline: company, logo, URL and 35-word • descriptionMobile app: company, URL and 35-word • descriptionEblast: logo• Attendee list PDF (name, title, company, • and email)

Events: Annual ConventionSan Francisco, CAJune 16–18, 2017

TABLE TOP EXHIBIT

Main Convention: $1,800Public Art Preconference: $1,800Main Convention w/Preconference: $2,400

Save $100! Early-bird deadline: 3/28Final contract deadline: 4/18Description, logo, URL deadline: 4/18

PowerPack!upgradebenefits:$100Program: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL• Eblast: hotlinked logo•

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The Annual Convention offers an opportunity to engage with more than 1,000 decision makers, stakeholders and leaders from the arts field, including artists, patrons, board members, planners, foundation and corporate representatives, elected officials and community leaders.

SPONSORSHIPSponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2017 Annual Convention Sponsorship Prospectusfor the full list of options: convention.artsusa.org/action/sponsor-exhibit-or-advertise.


Half Page: $1,000Full Page: $1,750Inside Front: $2,250Inside Back: $2,250Back Cover: $2,500

Contract deadline: 4/7Artwork deadline*: 4/14

PROGRAM ADVERTISEMENT

Reserve a table top exhibit and receive 10% off a program ad!

*See the 2016 Annual Convention Prospectus for artwork specs.

Events: Annual ConventionSan Francisco, CAJune 16–18, 2017


Banner Advertisement: $625/month- 680 px x 100 px

Audience: • artists, patrons, board members, planners, foundation and corporate

representatives, elected officials and more• Placementonconferencehome,schedule

pages and all session pages11,900 pageviews/month•Artwork specs: JPEG, PNG, GIF; static or •animated Ads run on a per issue basis every month; •limited availability

Placement in Annual Convention • onsite program

Distributed to all Annual Convention • (including preconference) attendees

WEB ADVERTISING

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Full Page8.5” x 11”Half Page

7.75” x 4.75”

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Events: National Arts Marketing Project ConferenceMemphis, TN

November 10–13, 2017

Standardbenefits:One 6-foot skirted table, with two chairs • and electicityOne complimentary registration• Two discount registrations, $300 each• Program: company, URL and 35-word • descriptionOnline: company, logo, URL and 35-• word descriptionMobile app: company, URL and 35-word • descriptionEblast: logo• Attendee list PDF (name, title, company, • and email)

TABLE TOP EXHIBITMain Conference: $1,650

Final contract deadline: 9/5Description, logo, URL deadline: 9/5

Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2017 NAMP Conference Sponsorship Prospectusfor the full list of options: artsmarketing.org/conference/sponsor-exhibit-advertise.

PowerPack!upgradebenefits:$100Program: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL• Eblast: hotlinked logo•

The NAMP Conference brings together more than 650 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Connect with this en-gaged audience to promote your business, organization, or product.

SPONSORSHIP



Full Page8.5” x 11”

Half Page: $800Full Page: $1,300Inside Front: $1,750Inside Back: $1,750Back Cover: $2,300

Contract deadline: 8/5Artwork deadline*: 8/19

PROGRAM ADVERTISEMENT

Reserve a table top exhibit and receive 10% off a program ad!

*See the 2016 NAMP Conference Prospectus for artwork specs.

WEB ADVERTISINGAudience: arts marketers, •

communications professionals, arts leaders, and decisionmakers

New Drupal 7 website promoted in AFTA • emails and social media 4,800 average pageviews/month• Ads run on a per issue basis every • month; limited availability

CONFERENCE WEB PACKAGEPlacement across schedule and sessions • pages

TOOLS AND RESOURCES WEB PACKAGEPlacement on E-news, Resource and • Workshop pages

Brand new Drupal 7 website with expanded arts marketing resources

Events: National Arts Marketing Project ConferenceMemphis, TN



Placement in NAMP onsite program• Distributed to all NAMP conference attendees•

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NAMP Email and App AdsMemphis, TN


EMAIL ADVERTISING Audience: arts marketers and•

communications professionalsContent: Video and written marketing resources, • trends and upcoming customized workshopsCirculation: 25,000• Ads run on a per issue basis every month; limited • availability

APP ADVERTISING


Banner Advertisement: $200- 600 px x 110 px- Runs October 13 - November 13

Sponsored App Posts: $300- Three sponsored posts over the conference- 650 x 450 px image (jpg or png)- 250 characters

Connect with attendees through the NAMP • Conference app, the go-to resource for all

Conference news and updates. More than 12,000 sessions and 16,000 • pageviews

Ad

Interact Wall Advertising

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Banner Ad

Americans for the Arts1000 Vermont Avenue, NW 6th Floor

Washington, DC 20005Telephone: 202.371.2830

Fax: [email protected]

www.AmericansForTheArts.org

Documents

AMERICANS FOR THE ARTS 2017 MEDIA KIT · 2017. 7. 17. · • One complimentary registration • Two discount registrations, $300 each • Attendee list PDF (name, title, company,