AMERICAN INSTITUTE FOR DECISION SCIENCES

PROCEEDINGS

Edited by

Manfred W. Hopfe

California State University, Sacramento

Fourth Annual Meeting

of the

American Institute for Decision Sciences

New Orleans, Louisiana

November 1-43 1972

TABLE „V ^ONVt-.TI'S

AUTHOR'S INDEX 373

I. DECISIS. SYSTEMS IN MARKETING

Chairman: Kenneth P. Uhl

University of Illinois—Urbana

A Method for Evaluating Pricing

Strategies 3

John R. Nevin

Extending the Classical TravelingSalesman Problem: A MarketingViewpoint 11-

Thomas A. Williams

Market Segmentation by ReciprocalAverages Clustering 19

Robert A. Peterson

II. STOCHASTIC MODELS OF DECISION ANALYSIS

Chairman: Ira Horowitz

University of Florida

A Probabilistic Model for OptimizingTravel Fund Allocation 2"

Mohammed M. Shamma,Dennis J. Sweeney, and

Thomas A. Williams

Dynamic Adjustment to Uncertainties

in Sales Forecasts 35

Glenn T. Wilson

An Integrated Planning and Control

Model for a Closed SystemsEnvironment With Application to

Computer Processing Systems ^3

Lynn J. McKell and

Herbert Moskowltz

III. BEHAVIORAL CONTRIBUTIONS TO MANAGERIAL AND

ORGANIZATIONAL DECISION MAKING

Chairman: Larry Lee CummingsUniversity of Wisconsin

An Empirical Investigaticn of

Information Processing Behavior 3^Ronald N. Taylor

Modifications In OrganizationalStructure in Decision Making 53

Robert B. Duncaa

Effect of Feedback About ProgramPerformance on Program Administration . . (ifi

George P. Huber and

Joseph C. Ullman

CONTRIBUTED PAPERS

Chairman: William L. BerryPurdue University

Socio-Strategic Planning in the

Health Care Industry 77Edward J. LusK and

Warren 3. Reid

Pragmatic Chance Consti-ained Portfolio

Management 93F. Hutton Barron,John M. Burnham, and

0. Maurice Joy

Operations tfanagemeril In ojhools

Of Administration f(3Richard B. Chase and

Nicholas J. Aquilano

Accounting, Educators and Practitioners

In Agreement or disagreement on KeyAccounting Concepts olj

Bruce L. Oliver

A Dynamic Decision Theoretic

Bidding Model 100E. D. Attanasi and

S. R. Johnson

.•lultivariate Anova in Marketing: An

Exposition and Case Analysis -,ggWilliam R. Darden and

Fred D. Reynolds

An Empirical Investigaticn ofInformation Processing Behavior

3^Ronald N. Taylor

Modifications In OrganizationalStructure in Decision Making 58

Robert B. Duncaa

Effect of Feedback About ProgramPerformance on Program Administration . . 66

George P. Huber and

Joseph C. Ullman

CONTRIBUTED PAPERS

Chairman: William L. BerryPurdue University

Soclo-Strategic Planning in theHealth Care industry

Edward J. Lusk and

Warren 3. P.eid

Pragmatic Chance Consti-glned Portfolio

ManagementF. Hutton Barron,John M. Burnham, and

(). Maurice Joy

Operations KanagemerJ, In ojhoolsOf Administration

Richard B. Chase and

Nicholas J. Aquilano

Accounting, Educators and PractitionersIn Agreement or disagreement on KeyAccounting Concepts

Bruce L. Oliver

A Dynamic Decision Theoretic

Bidding ModelE. D. Attanasi and

S. R. Johnson

.-[ultivarlate Anova in Marketing: An

Exposition and Case AnalysisWilliam R. Darden and

Fred D. Reynolds

ii

Decision Systems in Industrial Marketing:An Empirical Approach :?„2

Noel Capon and James Hulbert

Non-Product Dimensions of Intra-Channel

Marketing Effectiveness l]gParker M. Worthing /

The Use of Probability Plotting in

Manufacturing Cost Control 122

Philip C. Lewis, Charles H. Smith,and Michael L. Moore

Effects on Predictive Distributions on

Portfolio Selection 128

Harbans L. Dhingra

An Algorithm For Applying the Method

of Theil-Van De Panne to a Quadratic

Programming Problem 13^Kenneth Sherron Brown

TEACHING SIMULATIONS, MODELS, DECISION THEORY

(Educational Carousel)

Chairman: Claude McMillan, Jr.

University of Colorado

Drama At Cliff-Side: A PedigogicalTool for Simulation lit3

Sherman Chottiner

Motivating Student Interest in Computer

Analysis of Inventory Systems ji)5William L. Berry and

D. Clay Whybark

The Mail Processing Simulation as a

Teaching Aid lD8Stewart B. Fox

A Computerized Approach to Corporation

Analysis iSO

John W. Ellis and

Philip A. Shade

Financial Analysis Through Simulation:

An Integrated Approach If 2

Samir I. Nissan

ii

Decision Systems in Industrial Marketing:An Empirical Approach ] ?.2

Noel Capon and James Hulbert

Non-Product Dimensions of Intra-Channel

Marketing Effectiveness 13 8

Parker M. Worthing /

The Use of Probability Plotting in

Manufacturing Cost Control i?2

Philip C. Lewis, Charles H. Smith,

and Michael L. Moore

Effects on Predictive Distributions on

Portfolio Selection 128

Harbans L. Dhingra

An Algorithm For Applying the Method

of Theil-Van De Panne to a Quadratic

Programming Problem 13^

Kenneth Sherron Brown

TEACHING SIMULATIONS, MODELS, DECISION THEORY

(Educational Carousel)

Chairman: Claude McMillan, Jr.

University of Colorado

Drama At Cliff-Side: A PedlgogicalTool for Simulation

r-jl^

Sherman Chottiner

Motivating Student Interest in Computer

Analysis of Inventory Systems 145William L. Berry and

D. Clay Whybark

The Mail Processing Simulation as a

Teaching Aid iHQ

Stewart B. Fox

A Computerized Approach to Corporation

Analysis 150

John W. Ellis and

Philip A. Shade

Financial Analysis Through Simulation:

An Integrated Approach 1^2

Samir I. Nissan

iv

Multi-Jimensiona-1 Meacurerrsnt of

Performance in 1 ComrJex '''IsnLgementSimulation Game ^5j.

Herbert H. Hand, Henry Sin's, Jr.,

and Bernard Estafen

A Time-Sharing Approach to Statistical

Decision Theory 156Kenneth C. Levine

VI. PROBLEM SOLVING USING SEARCH METHODS (Tutorial)

Chairman: William C. Perkins

Indiana University

Problem Solving Using Search Methods. . . .l6l

William C. Perkins

VII. MODELING BUYER DECISION PROCESSES

Chairman: Jerome 3. Kernan

University of Cincinnati

Consumer Choice Patterns and

Psychographics: A Test of

Predictability 173Robert A. Peterson and

Mark I. Alpert

A Theory of Industrial Buying Decisions . .181

Jagdish N. Sheth

Toward A Synthesis of Buyer Behavior

Research 180

Tanniru R. Rao

VIII. LONG-RANGE PLANNING FOR HIGHER EDUCATION

Chairman: Lee H. Smith

University of Texas

Long-Range Planning for Higher Education—

A Flexible Approach to Academic

Organization 199

James L. Crowson,

Stewart C. Fallis,Robert E. Fielder, Bryce Jordan,

and Lee H. Smith

Strategic Planning and Higher Education:

Some Concepts, Proolemt and

Opportunities ?07Dan E. Schendel and

Kennetn J. Hatten

Designing Information Systems for

Strategic Acadei.iic Planning in

Higher Education. 'i f~•

- j.

G. M. Uaidu ana

Irao K. Kleimenhagen

SYSTEMS SIMULATION

Chairman: T«in3'=r.t 3. CangelosiLoui *i ana State 'J.n t veraity

/ Simulation Technique for the .-nilysisof Stochastic Networks 225

Edward R. Clayton and

Laurence J. Koore

Analysis and Simulation of a Court

System 23?

Gary A. Wicklund

Simulation Experiments With Vehicle

Fleet Scheduling 2*)0C. Loren Doll

CONTRIBUTED PAPERS

Chairman: George J. Brabb

University of Montana

Faculty Workload Analysis for LongRange Planning 251

J. Kent Caruthers and

M. L. Gilliam

The Decision Analysis Model: States Of

Mature in Terms of Payoff Relevant

States and Message Source States 257Marvin Berhold

Conceptual Structures of ManagementDecision Systems: ThP Feedback

Process 262J. Taylor Sims and

Arch G. Woodsido

Obfuscation of Consumer Bills as a

Tactic to Maximize Receipts From

Finance Charges ?6lS. Ray Schultz

Cost-Benefit, Cost-Effectiveness andDecision Analysis: Their Commonalityand Differences ?7l|

Allan Easton

A Critical Analysis of Selected

Stochastic Simulation Models UsingGPSS, A Specialized Simulation Language,With Particular Emphasis on Statistical

Distribution 279Ronny J. Ponder

The Optimal Profit Planning Decisions

For New Products 2?3Manak C. Gupta

Differences in Transaction Price ChangeDistributions of Common Stocks 288

Kenneth J. Carey

Selecting Comparable Eccnomic Risk

Companies by Statistical Method: An

Application and Evaluation 29*1Z. Lew Melnyk and

Iqbal Mathur

4 Method For Selecting Closed Circuit

Television Surveillance Systems 300

David G. Olson, Gordon B. Wright,and Gustave J. Rath

XI. TEACHING QUANTITATIVE ANALYSIS (Educational

Carousel)

Chairman: Charles P. Bonini

Stanford University

A Realistic Business Forecasting Coursn. .

309

Lester C. Sartorius

Conputer Models in Operations Management. .311

Roy D. Harris and

Michael J. Maggard

vii

Seventh National Bank: ".'he Branch

Location Decision A Decision Sciences

Case Study 313F. Daniel Miller and

Merwyn L. Elliott

The Concept and Practical Application of

Sensitivity Analysis to Linear

Programming 315

Terry Johnson

Linear Programming: The Computer Game

Approach to Teaching 316J. William Hanlon and

Adolph C. Nydegge-

A Graphic Representation of the Process

Cycling ProMem 21b'John P. Matthews

XII. PLANNING AND CONTROL OF OPERATING SYSTEMS

Chairman: Richard F. Gonzalez

Michigan State University

Planning and Control of Multi-CommodityProduction-Distribution Networks 323

Robert E. Markland

Inventory Decisions Under Uncertain

Demand: A Dynamic Modeling Approach. . .331

Richard R. Jesse, Jr.

The Component Planning Roller Coaster . . .339Charles R. Dunne and

Donald R. Moscato

XIII. DECISION MODELS IN FINANCE

Chairman: Stanley T. Hardy

Ohio State University

The Cost of Capital, Capital Budgeting,And The Maximization of Shareholder

Wealth 3^9William Beranek

A Model For Bond Portfolio Management . . . 357

Bernell K. Stone

viii

Information Theory and the Analysis of

Financial Data 365

George C. Philippatos

XIV. CONTRIBUTED PAPERS

Chairman: Robert L. Childress

University of Southern California

A Methodology to Identify Stock

Inventor Profiles 375

R. S. Hoeke and R. E. Potter

Social Responsibility and the Investment

Policies of University Endowment Funds. .380

John T. Emery and

Clark A. Hawkins

Determinants of College Choice: A

Case Study 386G. M. Naldu and

D. G. Leeseberg

A Model For Administrative Decision

Making in Academic Institutions 390

Sang M. Lee and

Laurence J. Moore

A Generalized Computer Algorithm For

Optimizing Single Stage Batch

Reorder Inventory Quantities 396R. Wayne Gober,Francis J. Brewerton, and

Philip F. Rice

Enhancing The Effective Pervasiveness

of Decision Science Technique

Utilization U02

Thad B. Green

Multidimensional Scaling, Information

Recovery and Attribute Importance . . . .kO"J

Alan B. Flaschner and

Lyndon E. Dawson, Jr.

Some Problems In the Application of

Probabilistic Models and a Suggested

Solution41?

Stephen L. Buzby and

C. John Langley, Jr.

i

A Model For Allocating Transit

Improvement Funds 1)2CBrian O'Neil and Ron Tober

Integrating Decision Systems Into

Marketing Curricula 426

James H. Underwood III

Stephen W. Brown

PORTFOLIO ANALYSIS

Chairman: Albert J. Simone

University of Cincinnati

Portfolio Revision Policies Based on

Parabolic Masks of the Cumulative Sumsof Forecast Errors 135

George C. Philippatos and

David N. Nawrocki

Portfolio Analysis: A Bayesian Approach. .443Christopher B. Barry and

Robert L. Winkler

Performance of the Sharpe PortfolioSelection Model: A Comparison 451

George Frankfurter

Herbert E. Phillips, and

John P. Seagle

HEALTH SERVICES ADMINISTRATION

Chairman: Sang M. Lee

Virginia Polytechnic Institute

Organizational and Administration Problems

in Formulating Comprehensive Health

Planning Systems 461Elmer H. Burack

Forecasting Demand For Medical SupplyItems Using Exponential and AdaptiveSmoothing Models 469

Everett E. Adam, Jr.,William L. Berry and

D. Clay Whybark

x

XVII. SIMULATION OF JOB SCHEDULING SYSTEMS

Chairman: C. Dwight Tabor

Georgia State University

A Simulation of Job Dispatching Rules

Using Various Delivery Date Setting

Criteria 479

Douglas A. Elvers

Optimal Static Job Shop Schedules Under

Dynamic Conditions 487Michael H. Peters

Performance Effects of Structural Changes

In A Labor and Machine Limited

Production System 493John S. Fryer

XVIII. NEW DIRECTIONS IN FORECASTING

Chairman: Thomas E. Vollman

University of Rhode Island

Selecting Exponential Smoothing Constrants:

An Application of Pattern Search 503

William L. Berry and

Friedhelm W. Bliemel

Pattern Recognition and Economic

Forecasting 511

H. Russell Fogler

Markov Forecasting 519

Rick Hesse

XIX. CONTRIBUTED PAPERS

Chairman John S. Fryer

University of South Carolina

Risk Avoiding Strategies for the

Marketing of Professional Conference.

John M. McKinney and

Robert T. Riley

527

Methods For Handling Competition In

Dynamic Market Models

Randall L. Schultz

533

xi

.1 Computer Simulation of Mas low'sNeed Theory cpc

F. Paul Wyman,John W. Slocum, Jr. and

Richard Reed

A Summary of EOQ Versus DynamicProgramming With Safety Stock andVariable Lead Time Consideration 545

Richard A. Kaimann

Factors Affecting Graduate Business

School Diversification: Current Statusand Future Prospects 5U9

Robert S. Headen and

William K. Laidlaw

Teacher Evaluation Procedures: A Case

Critique 555Warren A. French and

J. Richard Jones

The Sensitivity Analysis of Indirect

Costs Which do not Vary With Resource

Usage in a Linear Programming Model. . . 561

Elbert B. Greynolds, Jr.

Use of Factor Analysis as an Explanationof Variation 567

Harry H. Elwell, Jr.

The Effeoto of Scaling on a Statistical

Model 575Warren S. Martin

The B-Coefficient Clustering Model:A Generalization and Extension 580

Richard Mojena

GENERALIZED PEDAGOGICAL TECHNIQUES

Chairman: Arthur Kraft

Ohio University

Teaching Quantitative Methods by the

Individually Prescribed Instruction

(IPi; Method

Dor aid R. Williams and

J. Scctt Turner

xii

''Crars" A Twenty-Hour Graduate QM

Preparatory Course .591John M. Burrham and Malcolm .lo'nen

Students Experience Mskinp Decisions

Under Uncertainty 593

Douglas A. Elvers

Decision Sciences in an Off-CampusPrograr:: Learning in a Team Format . . .595

John P. Phillips

Motivating Reluctant rtudenta to Learn

Every D*iy :97Fii.harl F. Parton

ft Computer-3=ised Infitructi.cn'il ApproachIn Quantitative M« triads for the MBA

Student 599Albert E. Drake

Teaching Conr)i:ter Associated Cysteine

Analvsis With 3 "Consult!-if.; Firm"

Approach 611

Steven D. Wood

Tern-Length Applications Projects to

Achieve Transference of Mathematical

Programming Techniques Into Practical

Competence 603John M. 3urnham

XXI. DESIGN AND STATISTICAL ANALYSIS OF SIMULATIONRESEARCH (Tutorial)

Chairman: Thomas H. NaylorDuke University

Design and Statistical Analysis of

Simulation Research 607Thomas H. Naylor

XXII. MODELS OF BRAND PREFERENCE AND CHOICE BEHAVIOR

Chairman: Ralph L. Day

Indiana University

A. Stochastic Model of Consumer Brand

Choice Behavior Under Conditions of

Competitive Advertising Cl9Fred 5. Zufr"den

Relating Multivariate PerceptualValue, Attitude, and Preference

Spaces 627V. Parker Lessig and

Thomas P. Copley

XXIII. QUANTITATIVE ANALYSIS IN FINANCE

Chairman: F.ugene F. Brigham

University of Florida

Capital Rationing Models in the

Telecommunications Industry £3''J. D. Forsyth and

D. J. Laughhunn

k Simulation Model for Cash Budget

Planning 6 ^5

Laurence J. Moore and

David F. Scott, Jr.

XXIV. CONTRIBUTED PAPERS

Chairman: Manfred W. HopfeCalifornia State University,

Sacramento

Frofit Maximization Vs. Size Maximization:

The Evidence From Registered Bank

Holding Company Acquisitions 655R. Charles Moyer

A Propose.-1 Simulation Game Based Masters

Curriculum in the Decision Sciences. .

.660

Edwin L. Heard and

Geoffrey Churchill

Information Processing Capacity and

Library Utilization 555Harold M. Schroder,John E. Megley III, and

Gareth S. Gardiner

Hospital Administration: A Linear

Programming Application for OptimalWork Force in Hospital HousekeepingFunctions f"3

.narew u. Ln.'.iey, Jr. and

Tirron ii:nig

xiv

An Application of Discriminant AnalysisTo The Selection of Common Stocks . . . .678

John R. Ezzell and

Michael A. Gagern

A Markovian Analysis of Stock

Price Relatives

Bruce D. Fielitz•684

Citizen Opinion and Decision MakingFor Pollution Control 690

A. L. Burke, W. W. Swart, and

H. D. Spriggs

A Regression Vs. A Factor Analysisor Organizational Social Effectiveness. .696

A. W. Hammood and S. B. Prasad

Implications of an Investigation Into

Assessment of Subjective ProbabilityDistribution 702

John B. Wallace, Jr., and

Robert C. Pickhardt

Predicting Changes in the Structural

Parameters of Retail Merchandising

Through Multivariate Analysis 709Arlie L. Bowling and

Joseph F. Hair, Jr.

XXV. INSTRUCTIONAL TECHNOLOGY (Educational Carousel)

Chairman: Thad B. Green

Mississippi State University

Role-Playing Problem in ComputerIntroduction 717

Glenn T. Wilson

An Audio Tutorial System for TeachingStatistics 719

Warren J. Boe

Ar. Innovative Approach to Teaching

Introductory Applied Statistics 7?xS. Ray Schultz

The Use of Televised Instruction For a

College Level Course in Basic

Statistics—A Case History Analysis of

Student Attitudes and Performance. . . .vp^

Thomas H. Greco, Jr.

XV

The 'Jtilizatlon of Time-Sharing in an

Introductory Operations Research Course . 725Bruce Bosworth

An Automated Review Lecture on Project

Economic Analysis 727

Robert M. Eastman

An Innovational Teaching Method For

Applied Business Statistics 729

William R. Graham

XX"I. URBAN' ANO REGIONAL PROBLEMS

Chairman: Otto A. Davis

Carnegie-Mellon University

A structure For Orants-In-Aid Analysis. . . 733

Pete'" G. Sassone and

Andrew B. Whins ton

A Regression Model For Determining the

Quality of Life Trend in a Regional

Environment 7^1

Charles A. Niokerson

Decision Science Aoplications in Court

System Reform 749

Carl J. Bellas and

C. Wayne Shepherd

XXVII. MULTIVARIATE ANALYSIS: THEORY AND PRACTICE

(Tutorial)

Chairman: V. Kerry Smith

Resources for the Future, Inc.

Multivariate Analysis: Theory and

Practice 759

V. Kerry Smith

XXVIII. DECISION SCIENCES IN ACCOUNTING

Chairman: J. Leslie Livingston

Ohio State University

A Behavioral Perspective of the \nenuntj i>_-

C.tnmunication Funct: ni"f-^

Pons Id M. Cci 'land ?..- _i

Faul E. Dascher

"•'ultiVe °rod'jcts. F.-o'c at llity ,7.ine''.'

rrcgranLiin^ rnd profit Plan'.lrr, 773

.•/l-'-iam L. Ferrari -ind

Gary A. Kochenberger

A Model of the Internal Control oyctem. . .781

Seof,Tjae Yu and John Meter

XXIX. CONTRIBUTED PAPXF.S

Chairman: John E. Megley, III

Southern Illinois University

E-'.ward.wi.lle

A Ceneral ^,itement of Bayes' Theorem

Extended to M Sett of Fvents 791

Howard 3. 3a 1'z

A Preliminary "xai'.ir.atlon of the Bsnk

Resource Allocation Photicra 793

P. Burr Porter

An Analysis of Quality -''1 actuations

Between Raw Materials and "inished

Goods Using; Spectral Analysis' 799

George H. Worn

Two '>.ew Optimality Criterion For

Portfolios805

V. Bogdanoff

A New U^.e for tre Prefit Center: The

Isolation prd Control of Heterogeneous,

Technologies Witi Particular Application

to Corporate Management Information

Systems808

Peter B. B. Turr ey

Imbedding Decision Models in Information

Systems8l4

Ralph H. Sprague, Jr.

Computer Assisted Instruction in

Accounting: A System Description and

Some Empirical Results 820

Raymond P. Neveu,

J. Timothy Sale, and

Jack ;.. Hale

xvii

The Allocation Problem in Accountingand Statistical Estimation Theory .... g26

Jeffrey E. Jarrett

Human Resource Accounting: A Reporton the Progress to Date 830

William G. Shenkir,John B. Sperry, and

Robert H. Strawser

XXX. TEACHING ACCOUNTING AND FINANCE (EducationalCarousel)

Chairman: John J. Willingham

University of Houston

Instructional Media in Accounting 839G. Fred Streuling and

Gary L. Holstrum

Everything is Up-To-Date in Capital CityA "Play" By 84l

Paul E. Dascher,Thomas D. Hubbard, and

Robert H. Strawser

Planning an Audit Through PERT: A

Classroom Application 843Richard L. Cattanach and

Glyn W. Hanbery

A.-. Example of Modeling and Computer

Programming With the Cost-Volume

Model 845Eloert B. Greynolds, Jr.

XXXI. BEHAVIORAL SCIENCE APPLICATIONS

Chairman: H. Joseph Reitz

Indiana University

Man, Models of Man, or Mathematical

Models for Managerial Decision

Making? P^."Herbert Moskowitz and

Jeffrey G. Miller

Personality and Bargaining Behavior of

Private and Public Managers "•. •

T:nald L. Harnett and

Larry L. Curmr.ings

xviii

Organizational Problem-Solving: A

Field Study gg^Robert L. Swinth

XXXII. APPLICATIONS OF BAYESIAN DECISION THEORY

Chairman: Ogden H. Hall

Louisiana State University

The Application of Bayesian Principles to

Classical Decision Rule Selection

Procedures Via Computer Simulation. . . .373Thomas W. Bolland

Bayesian Decision Rules for ControllingPercent Defective 88l

Phillip L. Carter

XXXIII. CONTROL THEORY (Tutorial)

Chairman: John F. Muth

Indiana University

A Review of Control Theory 891John F. Muth

XXXIV. CONTRIBUTED PAPERS

Chairman: Gary A. Wicklund

University of Iowa

An Analysis of Pre-Shopping Intentions

as Indicators of Buyer Behavior 903Jim Wong

Assessing the Weights of Prior and SampleData in Bayesian Estimation 909

John P. Phillips

Decentralization: The Effects of

Organizational Characteristics 915David Charles Murphy

Optimal Capacity Planning in Hospitals(A Study With Absorbing Markov Chains). .919

Kivilcim M. Uyar

xix XX

A Behavioral Model for Predicting

Consumer Innovation 925Robert C. Cummins and

Roger H. Gates

The Use of Simulation to Design a

Railroad Switching Yard 931

Norman D. Brammer

A Nonparametric Technique for Testing

the Independence of Two Subsets of

a Multidimensional Variable 9 37

James F. Horrell and

V, Parker Lessig

Controlling Flows of Men and Jobs in

Organizations 9^3

Paul C. Nystrom

Efficient Estimation of Multivariate

Relationships: The Case of Estimating

the Demand for Cash Balances by the

Manufacturing Sector 9;I9

Richard G. Marcis and

V. Kerry Smith

The Institutional Investor and Social

Responsibility: An Empirical Study

of Investment Attitudes 958

Donald Domtn, James Baker,Herbert Roth and John Ryans

A Phenomenological Method of InquiryInto Marketing Management Problems.

A. Edward Spitz

A New Look at Production Management .

Ronny J. Ponder

XXXV. TEACHING MARKETING AND MANAGEMENT (Educational

Carousel)

Chairman: Ronald R. Gist

University of Denver

Using Business Undergraduates as

Assistant Instructors

Arch Woodslde

.963

Managerial Economics: An Integrative

Approach to Business Administration

Eugene F. Brigham and

James L. Pappas

.965

Operations Management: A Teaching

Approach-9f'J

Richard J. Terslne and

Cyrus A. Altimus, Jr.