American College Application Campaign

Joe Watts Senior Fellow American Council on Education

IowaSeptember 19,2012

Source: The Southern Regional Education Board

Overview

• History• Defining the Problem• A Part of the Solution • Results

History

• Started in North Carolina 2004• Expanded to Ga., Tn, SC. and WV • SREB states• Increased Demand from States• Funding and ACE home 2011 for ACAC

Define the Problem

National and Local Issues

Educational Level of American Adults

Source: The National Center For Public Policy and Higher Education, Measuring Up 2008

Lumina Foundation, A Stronger Nation through Higher Education, March 2012

Projections of High School Graduates(U.S. Public Schools by Race/Ethnicity)

2010-11 2013-14 2016-17 2019-20

White non-Hispanic

1,771,531 1,674,011 1,648,723 1,603,816

Hispanic 525,772 568,166 630,685 723,204

Black non-Hispanic

435,571 395,721 403,074 394,345

Source: Western Interstate Commission for Higher Education, March 2008

Demographic Shifts in Iowa

IOWAPublic and Nonpublic High School Graduates 1991-92 through

2004-05 (actual); 2005-06 through 2021-22 (projected)

Source: Western Interstate Commission for Higher Education, March 2008

36,784

30,000

31,000

32,000

33,000

34,000

35,000

36,000

37,000

38,000

39,000

40,000

IOWAAmerican Indian/Alaskan Native Public High School Graduates 1991-92 through

2004-05 (actual); 2005-06 through 2021-22 (projected)

Source: Western Interstate Commission for Higher Education, March 2008

188

0

50

100

150

200

250

300

IOWAAsian/Pacific Islander Public High School Graduates

1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected)

Source: Western Interstate Commission for Higher Education, March 2008

781

100

300

500

700

900

1,100

1,300

1,500

IOWABlack/Non-Hispanic Public High School Graduates

1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected)

Source: Western Interstate Commission for Higher Education, March 2008

1,667

50

550

1,050

1,550

2,050

2,550

IOWA Hispanic Public High School Graduates

1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected)

Source: Western Interstate Commission for Higher Education, March 2008

1,936

0500

1,0001,5002,0002,5003,0003,5004,0004,5005,000

IOWAWhite/Non-Hispanic Public High School Graduates

1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected)

Source: Western Interstate Commission for Higher Education, March 2008

29,460

25,000

26,000

27,000

28,000

29,000

30,000

31,000

32,000

33,000

IOWAPublic and Nonpublic High School Graduates

2005-06 through 2021-22 (projected)

Source: Western Interstate Commission for Higher Education, March 2008

05,000

10,00015,00020,000

25,00030,000

35,00040,000 American

Indian/Alaska Native

Asian/Pacific Islander

Black/Non-Hispanic

Hispanic

White/Non-Hispanic

Lumina Foundation, A Stronger Nation through Higher Education, March 2012

Source: Mortenson, Postsecondary Education Opportunity, Nov. 7, 2010

Lumina Foundation, A Stronger Nation through Higher Education, March 2012

The ProblemHow do we reach the goal of “…increasing the proportion of Americans with high quality degrees and credentials to 60% by the year 2025,” once again making the U.S. the world leader with more workers with higher education degrees than any other country?

- Lumina Foundation for Education

One Potential Solution

“American College Application Campaign”

Iowa

Preparing Students for College

College Access A’s: Academic preparation

AspirationsAwarenessAffordability

Application

Application

Fundamental piece of the planCulmination of deliberate planning processStreamline and SimplifyImportance of Sequence• Admission• Scholarships• Financial Aid

College Application WeekThe Basics:

• Focuses on first-generation students• Occurs in mid-November• Takes place during the school day• Costs are low – volunteers • Requires collaboration (K-12/HE)• Utilizes existing networks and infrastructure• Builds “College Going Culture/Expectation”

Results

Results(North Carolina – 2008)

Year Start Date End Date Week Total Apps Submitted

2008 9/28/2008 10/4/2008 Oct - Week 1 6,785

2008 10/5/2008 10/11/2008 Oct - Week 2 7,837

2008 10/12/2008 10/18/2008 Oct - Week 3 9,849

2008 10/19/2008 10/25/2008 Oct - Week 4 9,252

2008 10/26/2008 11/1/2008 Oct - Week 5 15,355

2008 11/2/2008 11/8/2008 Nov - Week 1 9,541

2008 11/9/2008 11/15/2008 Nov - Week 2 41,915

2008 11/16/2008 11/22/2008 Nov - Week 3 9,443

2008 11/23/2008 11/29/2008 Nov - Week 4 6,121

2008 11/30/2008 12/6/2008 Nov - Week 5 9,846

Results (North Carolina – 2009)

2009 9/27/2009 10/3/2009 Oct - Week 1 7,406

2009 10/4/2009 10/10/2009 Oct - Week 2 8,707

2009 10/11/2009 10/17/2009 Oct - Week 3 11,360

2009 10/18/2009 10/24/2009 Oct - Week 4 10,111

2009 10/25/2009 10/31/2009 Oct - Week 5 14,610

2009 11/1/2009 11/7/2009 Nov - Week 1 13,178

2009 11/8/2009 11/14/2009 Nov - Week 2 12,581

2009 11/15/2009 11/21/2009 Nov - Week 3 53,990

2009 11/22/2009 11/28/2009 Nov - Week 4 7,224

2009 11/29/2009 12/5/2009 Nov - Week 5 11,481

Results (North Carolina – 2010)

2010 9/26/2010 10/2/2010 Oct - Week 1 7,300

2010 10/3/2010 10/9/2010 Oct - Week 2 7,772

2010 10/10/2010 10/16/2010 Oct - Week 3 9,891

2010 10/17/2010 10/23/2010 Oct - Week 4 9,735

2010 10/24/2010 10/30/2010 Oct - Week 5 13,176

2010 10/31/2010 11/6/2010 Oct - Week 6 13,077

2010 11/7/2010 11/13/2010 Nov - Week 1 11,588

2010 11/14/2010 11/20/2010 Nov - Week 2 47,957

2010 11/21/2010 11/27/2010 Nov - Week 3 8,367

2010 11/28/2010 12/4/2010 Nov - Week 4 13,490

2008 Applicant Statistics• 20,000 students submitted 41,915 applications• Data on 17,000 could be sent through the

National Student Clearinghouse• 79% matriculated in Fall 2009• Additional Fact: For the last 10 years, the

college participation rate of the lowest-income quartile of students in North Carolina has increased every year.

Participating States Fall 2011• Colorado• Georgia• Kentucky• Michigan• Minnesota

• North Carolina• South Carolina• Tennessee• West Virginia

New States 2012• Arizona• Delaware• Florida• Hawaii• Illinois• Iowa• Massachusetts

• Montana• Oklahoma• Oregon• Rhode island• Virginia• Washington

• DC

National College Application Week Steering Committee

James Applegate Lumina Foundation for EducationMolly Corbett BroadAmerican Council on EducationGreg Darnieder United States Department of EducationKati Haycock The Education TrustBobby Kanoy American Council on EducationMartha Kanter United States Department of EducationPaul Lingenfelter State Higher Education Executive OfficersDane Linn College BoardEduardo Ochoa United States Department of EducationSheri Ranis Lumina Foundation for Education Roberto Rodriguez White House Domestic Policy CouncilZakiya Smith White House Domestic Policy CouncilGene Wilhoit Council of Chief State School Officers

Current and Future Resources

• www.sreb.org; www.collegeaccessmarketing.com/goalliance/www.cfnc.org/home/sc/dr/college_app_week.js

• High School Coordinator Training Manual

• Technical Assistance from American Council on Education:

– Bobby Kanoy – bkanoy@acenet.edu or (919) 489-4852– Joe Watts – jwatts@acenet.edu or (336) 407-5819– Joni Petschauer – jpetschauer@acenet.edu or (252) 241-5593

Questions?

Information/Materials/Support

Site Coordinator ManualStudent Preparation

MarketingVolunteers

Preparing Students for College

College Access A’s: Academic preparation

AspirationsAwarenessAffordability

Application