Amer Sports Winter Sports Equipment

Chepelare, March 9th 2012

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

Zeitskala

General/ Acquisitions

September 17th 2008 3

AMER Sports Brands

General/ Product Portfolio

Brief history of the Chepelare Ski Factory

• 1975 Formation of “Pamporovo-Ski AD” and first Alpine ski production

• 1980 Start cooperation with Atomic

• 1990 Increasing OEM production for retailers

• 1992 Start of Snowboard production (OEM+own brand)

• 1996 Privatization of the company

• 2000 Start of Atomic Junior ski production

• 2003 Start of Alpine boots assembly for Atomic

• 2006 Start of Nordic ski production for Atomic

• End of 2008 Acquisition by Amer Sports

• 2009 1st factory adoption wave >ALPHA<

• 2011 2nd factory adoption wave >FOCUS<

• 2012 Worlds biggest ski factory!

March 27th 2009 / 5

Production Bulgaria Ramp UP

6

2009 2010 BUD 2011 FCT 20110

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000Kites/SB Boards XC Skis Alpine Skis

2009 2010 BUD 2011 FCT 20110

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000Kites/SB Boards XC Skis Alpine Skis

Altenmarkt Chepelare

56%

Volume Development

FY2007 FY2008 FY2009 FY2010 FY2011 FY20120

100000

200000

300000

400000

500000

600000

700000

800000

900000

170,000 kPrs150,000 kPrs

340,210 kPrs

472,765 kPrs

530,000 kPrs540,000 kPrs

90,000 kPrs80,000 kPrs

121,360 kPrs

216,699 kPrs

310,000 kPrs310,000 kPrs

Alpine XC SB

[kP

rs]

+ 98%

+ 47%

+ 20%

+ 1%

FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 20120

100

200

300

400

500

600

700

800

900

1,000

380

315

538

630

690690

# E

mp

loyees

Employment Development

BIGGEST EMPLOYER IN SMOLYAN REGION

250 qualified employees on application list

Investments & Asset Transfers

2007 2008 2009 2010 2011 20120

1

2

3

4

5

6

0.3 Mio.

4.5 Mio. 4.3 Mio.

3.1 Mio.

5.7 Mio.

2,0 Mio.

Pamporovo-Ski Amer Sports Bulgaria

[Mio

. E

UR

]

AMER SPORTS BULGARIAPamporovo-Ski

Incl. Asset Transfers from Salomon: 4,0 M€

Technologies

Sandwich Construction

Symbol: Hamburger or Big Mac®

PU Construction

Symbol: Bavarian Veal Sausage

2010

11

Buildings Machines 

People 

Project „SUNRISE“

Production space overview

Impressions

14

…we are developing the biggest & best in class Ski-

Factory

in the world!“

With FOCUS Project „Sunrise“…

Factory reorganization timeline

15

2008 2009 2010 2011 2012 20132007

Future

• World biggest ski factory!

• Further layout adoptions due lean production methods (inlining, push > pull, etc.)

• Continuous improvement of working conditions

• Reduction of CO2 impact

FOCUS

• Additional 5.700m² production space

• Machine transfer from Altenmarkt factory

• Change of production organization

• Further improvement of infrastructure

• Stop of Snowboard production

• Started SW-ski production

• New HQ next to Factory I

ALPHA

• Additional 300m² production space

• Machine transfer from former Salomon factories

• Structuring of production cells• Vitalization of basic

infrastructure (grinding water, electrical installations, thermo oil)

• Stopped boots assembly• Started Twin Cap ski

production

AMER SPORTS BULGARIA EOODPamporovo-Ski AD

Acquisition by Amersports

OUR GOAL

Determined to win

Fair play

Team spirit

Innovation

WE WILL MAKE OUR VISION OF

1,0 MILLION PAIRS REALITY!

Back Up

March 27th 2009 / 17