AMD 50x15 Initiative

Dan ShineMarketing Director

Russian Economic ForumLondon

April 11, 2005

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AMD Overview

A leading global supplier of innovative semiconductor solutions for the personal and enterprise computing,

communications and consumer electronic markets

Founded: 1969

Headquarters: Sunnyvale, California

Employees: 15,800 worldwide

Sales Mix: 78% international

2004 Revenue: $5 billion

2004 Q4 Revenue: $1.26 billion

• Flash Memory: $504 million

• Microprocessors: $730 million

• Other: $30 million

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AMD Leadership Opportunities

Establish MirrorBit™ technology as thenext industry standard in Flash memory

Lead the industry to pervasive64-bit computing

Enable a new global population oftech-capable consumers

50x15x15

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Customers are at the center of everything we do

Our Philosophy: Customer-Centric Innovation

Evolve beyond products and technologies to solutions

Expand connections with customers, partners and end users

Enable meaningful customer differentiation at ever-declining costs

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Enabling a New Global Population of Tech-Capable Consumers

Deliver affordable, accessible Internet connectivity and computing capabilities to 50% of the world’s population by the year 2015

85% of the world’s population does not have Internet access due to affordability and infrastructure constraints. This presents a huge opportunity for AMD to address the needs of billions of people around the world

Empowering a new, global generation of tech-enabled citizens

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AMD’s 50x15 Initiative

Principles for Success• Good Business

• Create economic opportunities• Change the World

• Accessible hardware platform• Simple, Accessible, Empowering

technology • Customer-centric focused

• “Geo-sensitive” approach• Targeted solutions for high-growth

markets• Partnering with governments, mfgs.,

distribution & financial institutions

• Integrated, end-to-end ecosystem More than technology alone Includes packaging, distribution,

service, support and microfinancing

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“How will the world communicate in 10 Years?”

• Easily send e-mail even if you can’t type or spell• Instant message (IM) with someone who doesn’t speak your language• Know children who currently have never heard of “long distance” or

even “phone number”• Never have to relearn an interface. It will adapt to you.

In 10 Years You will...

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“What will the world use to communicate in 10 Years?”

•“Disposable” Voice-based computers and wireless phones without a display or keyboard

•Solar-powered “laptops” connected to Local Village uplinks to the world

•Universal translators in every conceivable application, from note-taking to navigation, reading to romance

•Small, foldable displays with gigabytes of memory and wireless built-in, constantly recording high definition educational, governmental, political, and entertainment-oriented content

In 10 Years You’ll Use…

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How we started…

• Launched 50x15 Initiative in January 2004 at the World Economic Forum (WEF) annual meeting

• Launched Personal Internet Communicator (PIC) in India in October 2004, The Caribbean in December 2004: First proof point of 50x15

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Personal Internet CommunicatorA New Product Category

• PIC is an affordable consumer device designed to provide managed Internet access for people in global, high-growth markets.

• The PIC is designed to be high-quality, affordable and easy to use for first-time technology users.

• Complete, User-Friendly Solution The PIC offers a suite of productivity tools that enables improved communications and opportunities for furthering education.