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    2006 AMC Technology, LLC. All rights reserved.

    Improve the Customer Experience

    Using Contact Center Integration

    for mySAPTM

    CRMKevin Huff, VP Marketing & Alliances, AMCDavid Larson, Managing Consultant, EDS

    May 16, 2006Welcome!Well start in a few minutes

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    What We Will Cover

    EDS Contact Center Project Overview1

    Contact Center Integration Challenge2

    EDS Contact Center Project Details3

    Summary and Q&A5

    Live Demonstration SAP CRM IC WebClient4

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    EDS Contact Center Integration Project

    EDS Contact Center Overview Collections operation with 100 agents handling inbound and outbound calls Telephony backbone: Avaya 8710 Media Server and Predictive Dialer mySAP CRM Interaction Center (IC) as primary agent desktop application

    Business Requirements that Drove Integration Improve customer experience shorter holds, more responsive, self-service,

    customer id once Improve operational effectiveness new systems/UI, better customer data,

    blend in/outbound, screen pop, IVR opt-out

    Project Background Part of a larger long term outsource contract EDS won in 2004 Scope included all of the telephony and contact center technology Plus, migration of multiple green screen CRM systems into mySAP CRM

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    What We Will Cover

    EDS Contact Center Project Overview1

    Contact Center Integration Challenge2

    EDS Contact Center Project Details3

    Summary and Q&A5

    Live Demonstration SAP CRM IC WebClient4

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    Contact Center Integration isGrowing More Complex

    Variety of Systems to Support Communications Support for inbound, outbound, email, chat, fax, online ordering

    Can be a complex, distributed systems environment

    Growth in Complexity with New Channels Contact centers are offering more ways to communicate

    Multiple vendors, platforms, communications standards

    Integration through Each Systems API Multi-media media gateway, proprietary API(s)

    Phone CTI server, proprietary API

    Email email server, SMTP API

    Chat web server, web services API

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    mySAP CRM in the Contact CenterEnvironment

    Growing use of SAP in Contact Center Leverage full SAP product suite ERP, HR, Finance

    Consolidation of agent desktop to single application

    SAP Interaction Center (IC) SAP IC Agent desktop, Manager & Multi-channel

    integration

    Two versions: IC WinClient and IC WebClient

    Supports multi-channel agents phone, email, web

    SAP Integration Interfaces SAP IC Multi-Channel Integration

    IC WinClient Multi-channel interface, SAPphone

    IC WebClient Integrated Communications Interface (ICI)

    SAP CRM

    SAP

    Multi-ChannelIntegration

    Phone

    SAP IC

    Email Chat

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    Integrating Contact CenterSystems and SAP CRM

    Bridging the Gap Between the APIs SAP IC Multi-channel integration API

    Contact Center system APIs

    Inherently Complex Integration Real-time processing, mission critical performance;

    High volume, complex, state-dependent interactions;

    Frequently evolving business process requirements;

    Multiple vendors, proprietary APIs;

    Solution Options Pre-built integration middleware application software

    Contact Center Systems

    SAP CRM

    SAP

    Multi-ChannelIntegration

    Phone

    SAP IC

    Email Chat

    Integration Middleware

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    What We Will Cover

    EDS Contact Center Project Overview1

    Contact Center Integration Challenge2

    EDS Contact Center Project Details3

    Summary and Q&A5

    Live Demonstration SAP CRM IC WebClient4

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    Objective:Improve Customer Experience

    Significantly Reduce Hold Times Through more efficient and effective servicing by agents

    Improve Agent Responsiveness Better and faster information, one call resolution new systems,

    consistent customer ID / data, configured screen pop, soft phone

    Expand Self-Service Options IVR with more comprehensive options; opt-out to agent with call data

    for quick identification and configured screen pop

    Customer Identity Verified Once Call prompt for account number or ANI, attached to call through out

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    Objective:Improve Operational Efficiency

    Fully Leverage SAP CRM Improve agent desktop; consolidate customer information

    Use native support of contact center functionality and integration

    Blending of Inbound and Outbound Calling

    Automatic route of in/out-bound calls to agents on availability Integrated and configurable for optimization and quality

    Integrate Across all Contact Center Systems Avaya S8700, PDS, CTI; Genesys IVR; Witness QM; SAP CRM IC

    AMC Multi-Channel Integration Suite

    Expand Self-Service Options IVR with more expanded options; opt-out with call data for quick

    identification, screen pop

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    EDS Client Telephony & ContactCenter Technology

    Carrier

    E-mail/Fax

    Contact

    PublicInternetVoice

    Contact

    ClientContact

    Center

    CollectionsCustomerService

    RouterCSU/DSU

    Avaya s8700MediaServer/

    Gateway/

    CMSLAN

    AvayaDialer

    DID

    Toll-free

    Firewall

    LAN

    EDSFirewalls

    RouterCSU/DSU

    GenesysIVR

    CTI/AMCServers

    LAN

    3rd

    Party

    Firewalls

    Router

    CSU/DSU

    Tier 2Agent

    PBX

    Witness

    SAP/Appl/ReportingServers

    3 T-1s Outbound to PSTN

    3 T-1s to Collectors' Telesets(21 permanent, 30 temp)

    1 T-1

    2 T-1s

    8 T-1s2 way

    GeneralOfficeModel 2420 Sets

    Model 2402 SetsModel 2410 Sets

    120 Model Call Mgr V Sets

    Dedicated Data Circuit

    In House Circuits

    Voice Circuit

    Telephone Instruments

    Xfer Trunk

    Public Internet

    Client Location

    Avaya Outbound Trunks

    AvayaModular

    Messaging

    1 T-12 way

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    Call Flow Scenarios

    Inbound Customer Calls

    IVR Self-Service Calls

    Outbound Predictive Dialer Calls

    Customer Agent

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    Contact Center Applications & Links

    Virtual ServerAvaya S 8700

    Witness QA

    Genesys IVR( Framework /

    GVP Prod )

    Avaya PredictiveDialer ( Dev / Test )

    Avaya PredictiveDialer ( Prod )

    ConcertoPredictive Dialer

    (Prod )

    Avaya CT(CTI - Prod )

    AMC MCIS

    Genesys IVR

    (Reporting Prod )

    Genesys IVR( Framework /

    GVP / ReportingDev / Test )

    ModularMessaging

    MAS

    MSS

    CMS

    G650 Gateway

    8710

    SAPTestSAPProduction

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    AMC Multi-Channel IntegrationSuiteTM

    Pre-packaged, certified integration

    Enables native multi-channel

    functionality in mySAP CRM

    Supports contact center systemsacross leading vendors CTI, IVR,PD, multi-media

    Robust, proven architecture - 100large enterprise customers worldwide

    SAPMulti-Channel

    Integration

    Phone

    AMC Adapter for SAP

    Email Chat

    AMC Channel Connectors

    AMC Multi-Channel Integration Server

    AMC Multi-ChannelIntegration Suite

    Key Features & Benefits

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    Telephony Integration Supportin SAP IC and Avaya

    Agent Functions Agent Login/Logout of the queue Ready/Not Ready work modes

    Softphone Call Controls Answer, Hold, Retrieve, Conference, Transfers End Call and End Contact

    Call Attached Data (CAD) User Entered Digits (unique identification)

    Automatic Number Identification (ANI) Dialed Number Identification Service (DNIS) Screen pop on customer look-up

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    mySAP CRM IC WebClient

    Agent Dashboard

    real-time agent and channel state

    ANI, DNIS identification

    Business Partner

    Display and

    Interaction History

    real-time history ofbusiness activities

    business partnerspecific

    Business Partner

    Screen Pop

    real-time contact

    information

    Softphone Call Controls

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    EDS Contact Center ProjectApproach

    EDS as Project Lead for Contact Center Technology

    Deployment Coordination: Avaya, AMC, SAP, Client Additional AMC Requirements Delivered: ACW, Auxiliary Work Codes, Hot

    Seating

    Project Time Line Sequence1. Avaya Telephony2. AMC3. Avaya PDS4. Genesys IVR

    Deployment: Development Environment Test End User Test

    Production

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    What We Will Cover

    EDS Contact Center Project Overview1

    Contact Center Integration Challenge2

    EDS Contact Center Project Details3

    Summary and Q&A5

    Live Demonstration SAP CRM IC WebClient4

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    mySAP CRM Demonstration

    mySAP CRM 4 IC WinClient

    Multi-Channel enabled telephony and email

    AMC Multi-Channel Integration Suite

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    What We Will Cover

    EDS Contact Center Project Overview1

    Contact Center Integration Challenge2

    EDS Contact Center Project Details3

    Summary and Q&A5

    Live Demonstration SAP CRM IC WebClient4

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    Summary Key Take Away Points

    Contact Center Integration is Inherently Complex Compare user requirements with out-of-the-box functionality prior to

    developing integration plan

    Solutions are Available Talk to Your Vendors AMC provided required functionality before it was incorporated into next

    version of IUC WebClient Adapter

    AMC provided scripting that facilitated the data passing of customer data

    to the SAP agent desktop for IVR opt outs

    Projects Take Care & Planning

    AMC provided an Integration Assessment professional services study

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    Additional Resources

    AMC Technology:

    White Paper: Total Contact Center Integration for mySAP CRM

    Webinar Series: Monthly Webinars with live SAP CRM demos

    Find them at: www.amctechnology.com

    Contact Us:

    David M. Larson Kevin D. Huff

    [email protected] [email protected]

    http://www.amctechnology.com/http://www.amctechnology.com/