Ambassador Training

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Agenda

Our MissionChange Starts HereHonda Match ChallengeSteps to Successful CanvassingOther Tidbits!

United Way Greater Simcoe County

Our Mission

To improve lives and build community by engaging individuals and mobilizing collective action.

Change starts here.United Way provides funding to local agencies in our community by focussing on 3 priority areas:

Moving people from poverty to possibility

Building strong communities

Enabling all that kids can be

Back for the 3rd and final year and

the easiest way to grow your campaign!

Honda of Canada Mfg. Leadership Challenge

Here’s how:

Each 1st time donation of $1,000 or more to UWGSC will be matched $ for $

Increase a gift to a $1,000 this year and that $1,000 is matched $ for $

Any existing leadership gift that is increased by 10% or more this year will have that increase matched by Honda too!

(HCM will match up to $70K)

Steps to Canvassing Success!(there’s only 3!)

1. PREPARE

2. MEET/ASK

3. 100% FOLLOW UP

1. PREPARELearn about United Way• Brochures• Website• Employee Campaign

Coordinator• Agency Tour• United Way Staff Partner

Learn about your own workplace campaign• What did you raise in

2013?• What was your

participation rate?• What are the strategies for

2014?• Any Special Events?

Your 2013 Campaign Results

• Employee Giving: $• Special Events: $• Total donations raised:# of Employees:# of Donors:Average Gift $Participation Rate: %

2014 STRATEGIES

• 100% face to face canvassing (ask everyone!)

• Promote Payroll Deduction• Promote UWGSC

Community Fund• Promote Honda Match• Promote ‘Every Day Hero’

1. PREPARE

• Make your own gift first!

• If possible, set a time and place to meet with each prospective donor

• Build your confidence

• Set your expectations high!

1. PREPARE“PEOPLE GIVE TO PEOPLE”

(Canvass in person – not over the phone or by email)

Set the tone. Try to be relaxed as

possible Thank your colleague(s)

for meeting with you Explain that you are

volunteering to help with the campaign and explain how the donor can participate

Give them a copy of the brochure

1. PREPARE

Make your case.Share information about

United WayExplain your personal

reasons for supporting the campaign

Discuss a certain agency that you are familiar with or have visited

Be honest and open

2. MEET/ASK

Answer questionsDon’t guessFind out & follow up If they are busy – come back

later If a prospective donor is not

available – leave a brochure for them

Please do not leave a gift form on an empty desk!

2. MEET/ASK

The # 1 REASON PEOPLE DO NOT GIVE IS BECAUSE

THEY WERE NOT ASKED!

YOUR MISSION!To personally ASK your colleagues to support

the campaign by making a donation!

2. MEET/ASK

SAY THANK YOU!

Even if they haven’t made a donationthank them for taking the time to meet with you

3. 100% FOLLOW-UP

Make your call backs as arranged

Re-canvas – go back to see the people you missed the first time around

Just because they were not there does not mean they won’t give!

OTHER TIDBITS

Completed pledge forms are to be returned to your ECC as quickly as possible

Upon completion of all your canvassing please return all pledge forms – even the blank ones!

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On behalf of United Way and our community

THANK YOU!!

Your United Way Staff Partner:Paulina RobertsonDirector Resource DevelopmentUnited Way Greater Simcoe County 705-726-2301 x 2023probertson@unitedwaygsc.cawww.UnitedWayGSC.ca