AMB107 - Research Methods and Report sdsddsfsdeparation

8/16/2019 AMB107 - Research Methods and Report sdsddsfsdeparation

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Semester End Examination Jan 2016

Exam Date: 1/26/201

MBA IB (1st Semester)

AMB107 - Research Methods and Report Preparation

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1.

Section A: “Case Study” Total 5 Questions, each question carries 4 marks.2.

Section B: Total 50 Questions, each question carries 1 mark.3.

All questions are compulsory.4.

There is no negative marking for wrong answers.

Section A: CASE STUDYMaharaja mushrooms (canned mushrooms) were introduced at Rs. 42-48 and Rs 75-85 for 450gm and 1 kg respectiv

They are available in four forms (buttons, mini buttons, stems and pieces and slices). Initially the brand was launche

Hyderabad, Ahmedabad, Nagpur , Bangalore , Kolkata and cochin. Mushrooms can be used in a variety of preparation

dishes. There are regional brands in specific geographical areas( saptarishi in Madras, Magic in Pune and Pond

Bangalore). The cans have a shelf life of four years. Advertising was planned in news paper and TV channels. The pro

was positioned towards the middle class, and the proposition will focus on the nutritional value of the product, which i

free (with a degree of protein content)

Ques : 1 regional brand for Bangalore is

Option A saptarishi

Option B magic

Option C pondsOption D canned mushrooms

Ques : 2 Advertising was planned in

Option A magazines

Option B newspapers and TV channels

Option C journals

Option D internet

Ques : 3 The product was positioned towards

Option Amiddle class

Option B high class

Option C lower class

Option D middle upper class

Ques : 4 focus of the product is on

Option A content

Option B price

Option C nutritional value

Option D calorific value


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Ques : 5 regional brand for pune is

Option A saptarishi

Option B magic

Option C ponds

Option D canned mushrooms

Section B

Ques : 6 Applied research is carried out for

Option A alternate solutions

Option B fundamental solution

Option C pure solution

Option D None of above

Ques : 7 Improvement in the production yield from machine X using modern techniques is example of

Option A Problem Solving

Option B Problem Oriented

Option C Both


Ques : 8 The systematic gathering, recording and analyzing of data relating to the marketing of goods and service

definition given by:

Option A Kotler

Option B AMA

Option C Green & Tull


Ques : 9 Research provides insights into and comprehension of an issue or situation.Option A Exploratory RD

Option B Causal RD

Option C Descriptive RD

Option D Mixed

Ques : 10 If the organisation is considering extending its business into new markets or adding new services or prod

lines

Option A Primary MR

Option B Secondary MR


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Option C Both


Ques : 11 More specific results can be obtained by:

Option A Primary MR

Option B Secondary MR

Option C Both


Ques : 12 Statistical Method used under

Option A Qualitative MR

Option B Quantitative MR

Option C Both


Ques : 13 The researcher creates a quasi-artificial environment to try to control spurious factors, then manipulates

least one of the variables to get an answer to a research


Option B Quantitative MROption C Observational techniques

Option D Experimental techniques

Ques : 14 Test marketing is the example of


Option B Quantitative MR

Option C Observational techniques

Option D Experimental techniques

Ques : 15 Research performed by using a literature search, surveying certain people about their experiences, focusgroups, and case studies.

Option A Exploratory RD

Option B Causal RD



Ques : 16 To know the characteristics of certain groups such as age, sex, educational level, income, occupation, etc


Option B Causal RD


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Ques : 17 In which type of research may develop hypotheses, but it does not seek to test them


Option B Causal RD



Ques : 18 To describe users of a product, determine the proportion of the population that uses a product, or predic

future demand for a product, which type of research is useful:


Option B Causal RD



Ques : 19 Longitudinal studies and cross-sectional studies are the type of:


Option B Causal RDOption C Descriptive RD


Ques : 20 Once it has been decided to obtain primary data, the mode of data collection can be:

Option A Survey

Option B Observational Method

Option C Projective techniques

Option D i) & ii)

Ques : 21 A powerful technique for determining consumer preferences for product attributes.Option A Hypothesis Testing

Option B Factor Analysis

Option C Conjoint analysis


Ques : 22 To test concepts before they are launched in the marketplace, which research design is best:


Option B Causal RD



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Ques : 23 Exploratory research relies more on secondary data.

Option A TRUE

Option B FALSE

Option C can't Say

Option D None of the above

Ques : 24 Observation techniques can be part of qualitative research as well as quantitative research techniques

Option A TRUE

Option B FALSE

Option C can't Say


Ques : 25 Results can be obtained relatively quickly but it depends on:

Option A Sample size

Option B Methodology

Option C Both


Ques : 26 Experimentation and Simulation are the methods of which type of RD


Option B Causal RD



Ques : 27 "The meaning of family might differ from urban and rural as it may consider the nuclear or the joint fami

system especially in India" - which type of data is required?

Option A Primary MROption B Secondary MR

Option C Anyone of the above


Ques : 28 Basic means of obtaining primary data depend on

Option A Nature of the problem

Option B Time

Option C Money

Option D All of the above


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Ques : 29 A census is appropriate if the population size itself is

Option A Large

Option B Medium

Option C Small

Option D Indefinite

Ques : 30 List of registered voters and customer lists from magazine publishers, credit card companies are the

example of

Option A Sampling Unit

Option B Sampling frame

Option C Sampling gap

Option D Sample elements

Ques : 31 To judge the reliability and validity of raw data which method should we use?

Option A Non-Probability

Option B Probability

Option C Mixed


Ques : 32 "The researcher must be able to secure a complete listing of the potential sampling units that make up th

defined target population." the statement is valid for:

Option A Simple Random Sampling

Option B Systematic Random Sampling

Option C Stratified Random Sampling

Option D Cluster Sampling

Ques : 33 "The skip interval must not correspond to a systematic change in the target population." This considerat

is valid for





Ques : 34 "To minimize the variability (or skewness) within each stratum and maximize the differences between

strata." above statement is valid for:





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Ques : 35 "The sample size selected from each stratum is independent of that stratum’s proportion of the total

defined target population- which type of sampling method it is:


Option B Cluster Sampling

Option C Proportionate Stratified

Option D Disproportionate Stratified

Ques : 36 The assurance of representativeness in the sample is advantage of which of the sampling method:





Ques : 37 When the sampling units are divided into mutually exclusive and collectively exhaustive sub-populations

which type of sampling method it is:


Option B Systematic Random SamplingOption C Stratified Random Sampling


Ques : 38 Below written example are valid for which type of research? "A store on a given day, the audience for a

movie shown at a particular time"





Ques : 39 Area Sampling is the form of:





Ques : 40 Which method has overall cost-effectiveness and feasibility of implementation





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Ques : 41 Marketing research is the function that links the consumer, customer, and public to the marketer throug

Option A Information

Option B Sales.

Option C Computer


Ques : 42 Information is used to identify and define marketing opportunities and problems; to generate, refine, an

evaluate _____________ actions

Option A Sales

Option B Marketing

Option C Computer

Option D Database

Ques : 43 Managers cannot always wait for information to arrive in bits and pieces from marketing departments.

They often require ________ studies of

Option A Formal

Option B InformalOption C Convenient

Option D inconvenient

Ques : 44 ________must be able to help the manager define the problem and to suggest ways that research can he

the manager make better decisions

Option A Marketing Manager

Option B Finance Manager

Option C Marketing Researcher


Ques : 45 Only MNCs prefer having this department

Option A Sales Department

Option B Marketing Research

Option C Production


Ques : 46 Researchers can rarely obtain all the data they need from ________ sources

Option A Environmental

Option B Primary

Option C Secondary


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Ques : 47 is the most widely used method for primary data collection, and it is often the only method used in a

research study

Option A Survey research

Option B Marketing research

Option C Observational research


Ques : 48 The marketing research process consists of four steps they are sequentially

Option A defining the problem and research objectives, developing the research plan, implementing the research pl

and interpreting

Option B defining the problem and research objectives, developing the research plan, implementing the research pl

and interpreting and reporting the findings

Option C All of the above


Ques : 49 Defining the problem and research objectives is often the ________ step in the research process

Option A Easiest

Option B Hardest

Option C Can’t say


Ques : 50 ________must be able to help the manager define the problem and to suggest ways that research can he

the manager make better decisions

Option A Marketing Manager

Option B Finance Manager

Option C Marketing Researcher


Ques : 51 Managers who know little about the importance of research may obtain ____________conclusions

Option A Suitable

Option B relevant

Option C Subtle

Option D Irrelevant

Ques : 52 Managers must know enough about marketing research to help in_________.

Option A Organizing

Option B Controlling


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Option C Planning

Option D Leading

Ques : 53 When the problem has been defined, the manager and researcher must set

Option A Research Principles

Option B Research objectives

Option C All of the above


Ques : 54 A marketing research project might have _______ types of objectives

Option A Causal

Option B Descriptive

Option C Exploratory


Ques : 55 The second step of the marketing research process calls for determining.

Option A Sample size

Option B objectives

Option C Information needed


Documents

AMB107 - Research Methods and Report sdsddsfsdeparation