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1Amazon Services Confidential

GO ONLINE WITH

AND GROW PROFITABLY

CHALLENGES IN OFFLINE RETAILING


Amazon Services Confidential

Reach limited to local customer base near the store

Large marketing budgets required to expand reach

to new customers in other localities

Limited Reach

Cost of operations

Significant incremental costs of setting up new stores –

real estate, manpower, other overheads.

3

Range of products on display limited to physical

shelf space in store(s)

Product display space

Inventory Management

Challenges & costs of managing inventory across

multiple stores


INTERNET OPPORTUNITY IN INDIA


Internet Growing Rapidly in India

June'11 June'12 June'13 Oct'13 Dec'13 (est) June'14 (est)0

50

100

150

200

250

106

137

190205

213

243

Internet users in India (In Millions)

* Source - IAMAI-IMRB I-cube estimates – Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013

India – 3rd largest Country by Internet Users Growing at 40% Y-o-Y


Internet Growing Rapidly in India

June'11 June'12 June'13 Oct'13 Dec'13 (est) June'14 (est)0

50

100

150

200

250

106

137

190205

213

243

Internet users in India (In Millions)

* Source - IAMAI-IMRB I-cube estimates – Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013

By June 2014, India will overtake US to become the 2nd largest Internet base in the world with 243 million internet users.


E-Commerce Growing Rapidly in India

• Growing trend of Indian offline retailers going online with their own sites, e.g. Amrapali, Meena Bazaar, Mom & Me, Nalli Silks, The Chennai Silks.

• Traditional multi-brand offline sellers also going online with Amazon.in, e.g. Future Retail, Shoppers Stop, Croma, Vijay Sales, The Mobile Store, Univercell

Offline retailers growing online

* Source - Indian Ecommerce-Tip of the Iceberg, by Macquire Equities Research, Rajan Anandan on google trends

Indian e-commerce is expected to be a 108K Crore opportunity by FY15Grown at a compounded annual growth rate of 30% since FY09


Apparel

362%

Consumer Goods

119%

Sports/Outdoors

100%

Home Furnishing

98%

E-Commerce: Growth in Sales Over Last Year

HOW AMAZON SEEKS TO HELP YOU GROW YOUR BUSINESS


Our Vision

“Start with the customer and work backwards.”

- Jeff Bezos, Founder and CEO

Relentless focus and innovation based on a core set of customer needs:

Selection Value Convenience

To be Earth's Most Customer Centric Company



Total Selection: Over 15 MN products across 21 categories

Largest Selection in India for Books Fashion Jewellery Luggage & Backpacks Home & Kitchen Beauty Products Toys & Games Music Movies & TV Shows Video Games

First in India to introduce Guaranteed One-Day Delivery

Number of sellers: Growing pool of sellers. Grown over 40X since launch


Service How we help you Available in India

Sell your products on Amazon.in

Amazon stores, packs, ships and provides customer service for your products

Increase traffic to your site using ads that take consumers to your product pages

Amazon customers pay on your website using their Amazon profiles

Build and operate your online store using our all-in-one e-commerce platform

With FBA, store your products in Amazon fulfillment centers, while we pick, pack, ship & provide customer

service

Reach millions of online shoppers with ads on Junglee.com that link to product pages on your website

Advertise your offline store on Junglee.com

Amazon’s Current Offerings in India

Third Party Sellers contributed to 45% of Amazon’s units sold worldwide in 2012


Businesses Nearby on Junglee.com

Your store will be listed on the Product detail page

Your contact number and address will be listed helping customers connect with you as they search for products

Offer notes can be provided to attract customers


With over 7.14 million visitors a month* on Junglee.com, Businesses Nearby boosts your store recall

14

*Source: Jan 2014 Comscore data


How Fulfillment by Amazon (FBA) works

Step 1: Seller sends their products to Amazon Fulfillment Center.

Step 2: Amazon stores seller’s products – From a single unit to their entire inventory

Step 3: Customers orders seller’s products from Amazon often with fast, free delivery

Step 4: Amazon picks and packs seller’s products.

Step 5: Amazon ships seller’s products and provides customer support.

“ If you want to make money and there’s a marketplace for what you’re selling, Amazon’s FBA is a great place to be. I tell people, don’t be afraid to try. My business has nationwide reach and customers from across India. Thanks again for being so professional. We couldn’t have done this without you. We are starting a very long and prosperous business relationship....”


Seller Testimonials

“In the first week of the Computers & Accessories store launch on Amazon.in, we sold around 435 storage devices in just 7 days. We avail (Fulfillment by Amazon) FBA. This has enabled us to tap major markets in the South which constitute 40% of our sales and 28% from the North. The reach of our products is so vast that we have sold at least 1 device to 26 states and UTs...”


Seller Testimonials

Key Benefits


Open a New Sales Channel and Reach Nationwide Customers

No Product Listing Fees

No Upfront Costs of Creating a Website or Setting up a Physical Store

Convenient, Trusted Shopping Experience for Customers

Key Benefits


Grow your Business with Amazon’s World-Class Fulfillment

FBA orders are eligible for FREE Shipping, COD (Cash on Delivery), Guaranteed 1-Day Delivery, 2-Day Delivery and other benefits.

Secure Payments - Security and Fraud Protection for you and your Customers

Sellers of various sizes & categories sell on


Next steps

Fill the Seller Information FormOur sales team will connect with youRegistration and account creation

Tax registration (only for FBA)Onboarding and integration Launch on the Amazon platform


Write to us at [email protected]



Appendix

Amazon.in


Junglee.com


Junglee.com – How it works

“Thanks for your support for our sale on 12 Dec 2012. We set a record for both number of 20 times increase in clicks and 5 times increase in revenue from Junglee.com on a single day. Junglee in a significant way has transformed our business.” - Ashwin Dias (VP-Ecommerce)

“Junglee has given iBhejo.com an amazing stage to promote our products. We have seen traffic increase every day, and the number of sales made through Junglee’s reference is also phenomenal! Kudos to Junglee!” – Sasha Revashankar (Co-founder)


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