READINGSHERIF MOHAMED

1995

2005

2007

2008

2002

2006

2000

2009

To-Date

2010

Mission Statement

To be Earth's most customer-centric company where people can find and discover anything they want to buy online.

Focus relentlessly on our customers.

We have never declared or paid cash dividends on our common stock. We intend to retain all future earnings to finance future.

Our pricing objective is to earn customer trust, not to optimize short-term profit dollars. Profit comes over the long term and we invest heavily in our free-shipping programs

Customers are well informed and smart, and they evaluate the total cost, including delivery charges, when making their purchase decision.

Mission Statement