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The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE. Trailblazer. Amanda Swenson, Pfizer Inc November 16, 2012. Lay of the land. ~100,000 Colleagues worldwide 23,863 PAC eligible 4,001 PAC Members $2.6M for 2012 Election Cycle - PowerPoint PPT Presentation
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PRESENTED BY:
Amanda Swenson, Pfizer Inc
November 16, 2012
Trailblazer
The National Association of Business Political Action Committees
2012 NABPAC POST-ELECTION CONFERENCE
Lay of the land
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2
o ~100,000 Colleagues worldwideo 23,863 PAC eligibleo 4,001 PAC Memberso $2.6M for 2012 Election Cycleo 16.77% Companywide Participationo NY based headquarterso ~5,700 PAC eligible in the field – sales
o ~2,380 PAC Members in the fieldo ~10 Large sites around the US
Campaign
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3
oTextoTextoText
Results
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4
oPAC Participation: 14% to 16.77%oNew PAC Members: 523o Increased Contributions: 159oOnetime Contributions: $10K oNew Contributions for the cycle: $135K
Surprises
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5
oPopular CEO! – almost 80% email open rate
oCurrent PAC members actually gave more $
oEven with low $$ options, people gave more
oSenior leader interest/excitement
Challenges
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6
oManaging momentum/energy
o“Frankenstorm”
oConducting a raffle
What’s Next
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7
oDinner has been schedule for January
oLaunch similar raffles with other senior leaders
oFoster our new members so they keep giving
Lessons Learned
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8
#1 You HAVE TO have senior leadership
supporting your PAC!
Thank You
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9
Amanda SwensonPfizer PAC
325 7th Street, NWWashington, DC 20004
(202) 624-7523E: [email protected]
