Director of AMA Saves Lives

• Increasing awareness about organ donation to OU students and the community

• Keeping current on donor statistics and willing to learn how to use video software

• AMA sponsored Competitions

- Videos (Best Video, Total Videos, Total Video Views)

- Events

- Registration

- Facebook

Videos

• Create short 30-second videos about donation

• Create 1-3 minute video or videos to submit for ‘Best Video’

• Posting to the AMA saves lives Youtube channel

Events and Registration

• Hold informational speaker events

- Organ donors and recipients

- Regional partners

• Registering organ donors through amasaveslives.com

Facebook

• Posting daily to the AMA saves lives Facebook wall

• Statistics, videos, news stories

• Two quality posts/day per person

• Idea for next year: AMA saves lives committee

Example post: According to research, 98% of all adults have heard about organ donation and 86% have heard of tissue donation. Tissues that can be donated include: bone/tendon, cornea, heart valves, marrow/stem cells, skin, veins/arteries. Learn more with the American Marketing Association of Oakland University and log-on to www.amasaveslives.com