Québec city(a Canadian touristic city with Latin influence)

7 Local Stores visited...

Grocery Store

Fish Market

Agricultural Cooperative

Chocolate Factory & Museum

Public Library in a Church

BookshopTableware Shop

The Grocery Store

Insights & Opportunities !Adapt to neighbour needsBe seasonal (Fall, Halloween)Promote local businessKnow your client’s name

Social ContextThe oldest independent grocery store in Québec cityMust be creative to survive (WALMART...)ObservationsWarm and hosting grocerLarge variety of productsFresh local vegetablesFront outside marketButcher Free delivery for elderlyOpen door

The Fish Market

Insights & Opportunities !Adapt to neighbour needsBe seasonal (Fall, Halloween)Distinguish your businessTeam lookingEducate citizens to country-sideWindow snack areaSell brand name products

Social ContextVery few independent Fish Market in Québec cityMostly one distributorBe creative to attract consumersObservationsFriendly & warm employeesVarious fishes & fish productsSpecific crustaceans (sea urchins, etc)Decoration very attractiveEmployees clothes fit with store themeFresh store temperature

The Tableware ShopSocial ContextPopular neighbourhood (affordable and nice store)Many attractive small stores aroundHas to draw you inObservationsBazaar lookingLots of items on the floorVery colorfulStore starts from outside stairsDoor open

Insights & Opportunities !Adapt to neighbour budgetBe seasonal (Halloween)Small is beautiful !Fresh, nice, colorful, affordable Many items = stay longer

The Chocolate Factory & MuseumSocial ContextPopular neighbourhood (affordable and nice store)Many attractive small stores aroundHas to draw you inObservationsSmells chocolate !!!Warm and comfortable atmosphereChocolate color decorationChocolate museum insideWatch live chocolate makersWindow tasting area

Insights & Opportunities !Be seasonal (Halloween)Product high qualityCocoa tree (replication) Employees come to meet you to taste chocolatesSell brand name products

The BookshopSocial ContextHow to attract and retain consumers in a newspaper/ magazine store ?Since most groceries & markets sell papers too...ObservationsShinning area for best readingQuite and very warm atmosphereMany side products (kitchen, games, music, umbrellas, etc...)Central cash registerDesigned to attract kids

Insights & Opportunities !Large variety of papersTraveller products (small)GadgetsGifts (affordable)International magazines

The Agricultural CooperativeSocial ContextNon profit cooperative of producers and consumers to promote rural local products Only Québec province productObservationsFarm lookingGreen floor (field looking)Central cash register

Insights & Opportunities !Environmentally consciousArtisan cheese factory to open soon...in the city !Coop’s members can participate in administrationCoop association with a neighbour restaurant to sell snacks prepared with their products

The Public Library in a ChurchSocial ContextToo many churches in Québec city in regards to lower practising peopleCatholic religion can’t afford maintenanceObservationsI know, it’s not a store....But, it is very quite and appropriate !Computers & internet in old churchReading area

Insights & Opportunities !Church recyclingAttractive for Reading promotionAn other church in Québec city has been converted to a circus school !