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AM I MAKING A GREAT FIRST IMPRESSION?AN INTERACTIVE SESSION ON SOCIAL MEDIA AND PERSONAL BRANDING

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SESSION OVERVIEW

• First Impression and Examples

• Types of Social Media

• Social Media Facts

• Personal Branding

• LinkedIn Exercise

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SESSION OBJECTIVESAfter completing this session, participants will be able to:

• Differentiate between different first impressions.

• List and define different types of social media.

• Understand some quick facts about common social media sites.

• Describe personal branding and associated attributes.

• Apply the concepts of personal branding to your LinkedIn presence.

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What Do You See???

• Nice smile

• Unique hairstyle

• Modest makeup

THEN,

• Tattoos

APPROPRIATE???

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http://media5.picsearch.com/is?-C1LnA2Br3TiJYc4VmY6LO2CxBQpt-xxrbc5FhuRF5s&height=341

What Do You See???

• Nice smile

• Unique hairstyle

• Modest makeup

THEN,

• Tattoos

APPROPRIATE???

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http://media5.picsearch.com/is?-C1LnA2Br3TiJYc4VmY6LO2CxBQpt-xxrbc5FhuRF5s&height=341

Your Boss Saw Your Selfie on Instagram or Snapchat

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http://media2.picsearch.com/is?zfqILCouzvaj6Mm2i_dFv_LbaRtNGOYm3vLRtVLugjs&height=341

http://media4.picsearch.com/is?2Dtv3pbzjS8nFIwkwtRT9ck4QcWZCDrV4f0Vbi12D_U&height=330

LinkedIn

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Web Presence

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Facebook

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Social Media

Communication tools using technology.

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Image downloaded from http://www.socialmediatoday.com/social-networks/3-social-media-marketing-options-consider-2016

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Quick Facts

• For context, as of July 2015, total worldwide population is 7.3 billion

• Internet has 3.17 billion users

• There are 2.3 billion active social media users.

• 91% of retail brands use 2 or more social media channels

• Internet users have an average of 5.54 social media accounts.

• Social media users have risen by 176 million in the last year.

• 1 million new active mobile social users are added every day. That’s 12 each second.

• There are 1.65 billion active mobile social accounts globally.

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© 2016 Brandwatch Blog

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Social Media User Numbers

• 4Chan: 11 million

• Airbnb: 50 million

• Facebook: 1.65 billion

• Flickr: 112 million

• Google+: 300 million

• Instagram: 400 million

• LinkedIn: 300 million

• MySpace: 50.6 million

• Periscope: 10 million

• Pinterest: 100 million

• Reddit: 36 million accounts

• Snapchat: 100 million

• Twitter: 320 million

• Wechat: 1.12 billion

• Weibo: 600 million

• WhatsApp: 900 million

• Youtube: Over 1 billion

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© 2016 Brandwatch Blog

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Social Media Business Stats

• Social networks earned an estimated $8.3 billion from advertisingin 2015

• 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago

• Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter

• People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger

• 96% of the people that discuss brands online do not follow those brands’ owned profiles

• 78 percent of people who complain to a brand via Twitter expect a response within an hour

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© 2016 Brandwatch Blog

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Social Video Statistics

• Facebook now sees 8 billion average daily video views from 500 million users

• Snapchat users watch 6 billion videos every day

• US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices

• 78% of people watch online videos every week, 55% watch every day

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© 2016 Brandwatch Blog

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Twitter

• 500 million people visit Twitter each month without logging in

• There is a total of 1.3 billion accounts (only 320 million accounts are active)

• The average Twitter user has 208 followers

• 391 million accounts have no followers at all

• There are 500 million Tweets sent each day (6,000 Tweets sent every second)

• A day’s worth of Tweets would fill a 10 million page book

• 5 countries account for 50% of all Tweets

• It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth

• 65.8% of US companies with 100+ employees use Twitter for marketing

• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

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© 2016 Brandwatch Blog

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Facebook• Facebook adds 500,000 new users every day; 6 new profiles every

second• 72% of all online US adults visit Facebook at least once a month• The average number of friends is 338• Half of internet users who do not use Facebook themselves live

with someone who does and 24% say that they look at posts or photos on that person’s account

• There are an estimated 81 million fake Facebook profiles• There are 40 million active small business pages• Facebook accounts for 62% of social logins made by consumers to

sign into the apps and websites of publishers and brands• Facebook takes up 22% of the internet time Americans spend on

mobile devices, compared with 11% on Google search and YouTube combined

• Users spend an average of 20 minutes per day on the site• Users generate 4 million likes every minute

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© 2016 Brandwatch Blog

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LinkedIn

• LinkedIn has 400 million members

• 100 million members access the site on a monthly basis

• More than 1 million members have published content on LinkedIn

• The average CEO has 930 LinkedIn connections

• Over 3 million companies have created LinkedIn accounts

• Only 17% of US small businesses use LinkedIn

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© 2016 Brandwatch Blog

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Google Statistics

• Google processes 100 billion searches a month

• Averaging 40,000 search queries every second

• 89.3% of all internet searches are carried out by Google

• Searches are carried out by 1.17 billion unique users

• Every day, 16 to 20% of that day’s queries have never been asked before

• Google has answered 450 billion unique queries since 2003

• More than half of Google’s searches come from mobile devices

• By 2014, Google had indexed 30,000,000,000,000 pages of the internet

• To carry out all these searches, Google’s data center uses 0.01% of worldwide electricity

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© 2016 Brandwatch Blog

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Exercise Caution• Continue your personal brand in ALL posts.

• Remember, a single post can damage a product or company’s image…

• Watch how you converse and what you saw.

• Avoid controversial subjects like sex, religion, and politics.

• Avoid using online to say something you would not say to someone face-to-face.

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Personal Branding

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Downloaded from: http://www.simuddell.com/6-steps-to-help-you-create-a-successful-brand-part-1-of-2/

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Your Personal Brand

• Image Conveyed by:• Oral and Nonverbal in person communication• Telephone or Cell• Written• Email• Social Media

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Google Your Name

• What do others see?• Accomplishments• LinkedIn presence• Social media – depending on privacy

settings• Press releases• Quotes• Etc.

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LinkedIn Examples

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Define Your Brand

• What kind of first impression to you want others to experience?

• What are the your career goals and objectives?

• What are the personality traits and characteristics that will establish your brand?

• What kind of image do you want to convey?

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Develop Your Brand

• How does your virtual presence and image match reality?

• Is what you are communicating how others view you?

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Communicate Your Brand

• How will you communicate your ideal personal brand to the world?

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LinkedIn ExerciseTable Facilitators (PCA Member):

• Bring up self LinkedIn Profile

• Review with students. Discuss focused aspects, personal brand that comes through, type of audience for which it aims, etc.

• Search each student’s LinkedIn profiles and review attributes as a group:• Can you tell the type of industry/organization that is of interest?• Detailed enough? Too much?• Appropriate picture/content• Improvements/Modifications suggested• What is the overall ‘personal brand’?• Will this profile make a good first impression to a recruiter or boss?

• Review each student’s profile

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Questions

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Sources• Brandwatch Blog, https://www.brandwatch.com/2016/03/96-amazing-

social-media-statistics-and-facts-for-2016/

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