Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
ALY VANCE
TV presenter
Host of CNN Winning Post
Races covered by CNN Winning Post/World Sport
America
• Kentucky Derby
• Belmont Stakes
• Preakness Stakes
• Breeders’ Cup
South America
• Gran Premio Latinoamericano
• Ramirez Prize, Uruguay
Europe
• Prix de l’Arc de Triomphe
• Prix de Diane
• Deauville racing festival and sales
• Royal Ascot
• Qatar Goodwood Festival
• Epsom Derby
• British Champions Day
• July Cup
• White Turf, St Moritz
• Irish Champions Weekend
• Laytown beach races
• Grosser Preis von Berlin
Australia
• Queen Elizabeth II Stakes, Randwick
• Melbourne Cup
Africa
• Queen’s Plate
• The Met
Asia
• Hong Kong International Races
• Japan Cup
• Qatar’s Emir’s Sword festival
• Dubai World Cup
• Chairman’s Cup, South Korea
CNN Winning Post An Elegant Life – CONTENT
• Celebrities & raceday fashion
• Horse culture
• Incorporating travel
• Showing racing personalities in different environments
CNN Winning Post An Elegant Life - CONTENT
• Celebrities & raceday fashion
• Horse culture
• Incorporating travel
• Showing racing personalities in different environments
CNN Winning Post An Elegant Life - CONTENT
• Celebrities & raceday fashion
• Horse culture
• Incorporating travel
• Showing racing personalities in different environments
CNN Winning Post An Elegant Life - CONTENT
• Celebrities & raceday fashion
• Horse culture
• Incorporating travel
• Showing racing personalities in different environments
Delivering a global audience at scale
Reaching 39% of adults across the globe every month (654m)
• CNN DELIVERS HIGHER REACH THAN
ANY OTHER INTERNATIONAL NEWS BRAND
CNN TV includes CNN en Espanol ; CNN Digital includes CNN Arabic and CNN en Espanol
Base: All Adults 16 – 64 in 40 markets | Universe (sample) : 1,665,727,643(120,733) | Source: GWI Q2 2019
39%
29%
18%
10%7%
5%
CNN BBC World News CNBC Bloomberg Euronews France 24
Monthly cross platform reach
(TV & digital)
NORTH AMERICA
39% (89.5m)+97% vs 2nd news brand
LATAM
44% (102.9m)+118% vs 2nd news brand
EUROPE
24% (95.4m)+23% vs 2nd news brand ASIA
45% (318.7m)+14% vs 2nd news brand
MIDDLE EAST/AFRICA
53% (47.2m)+41% vs 2nd news brand
NUMBER ONE NEWS BRAND TAKING THE LEAD ACROSS ALL REGIONS
CNN TV includes CNN en Espanol ; CNN Digital includes CNN Arabic and CNN en Espanol; Base: All Adults 16 – 64 in 40 markets - 13 markets in APAC (Malaysia, Australia, Indonesia, Philippines, New Zealand, Singapore, Thailand, Japan, South Korea, Vietnam, Hong Kong, Taiwan, India) ; 17 markets in Europe (Netherlands, Belgium, France, Spain, Portugal, Ireland, Italy, Switzerland, Austria, United Kingdom, Denmark, Sweden, Poland, Germany, Romania, Russia, Turkey) ; 4 markets in ME / Africa (Egypt, South Africa, Saudi Arabia, UAE); 4 markets in LATAM (Mexico, Argentina, Brazil, Colombia); 2 markets in North America (USA, Canada); Universe (sample): APAC 713,940,595 (30,602); Europe 400,312,885 (48,247); ME/AF 89,040,912 (6,677); Latin America 232,320,753 (7,869); North America 230,112,496 (27,338); Source: GWI Q2 2019
INFLUENTIAL IN BUSINESS
Business decision maker(Affinity index 131) 40%
Management+(Affinity index 131) 30%
C-suite/Company founder(Affinity index 122) 10%
OVERALL CNN AUDIENCE PROFILE
AGE
GENDER
58% 42%
Male Female
27%
30%
22%
13%
8%
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
HIGHLY AFFLUENT
Top 10% income bracket(Affinity index 131) 10%
Top 25% income bracket(Affinity index 121) 24%
Own investments (3+)(Affinity index 138) 30%
WELL EDUCATED
University degree or higher(Affinity index 116) 38%
OWNERSHIP
Own 1+ car(Affinity index 103) 76%
Own 1+ property(Affinity index 111) 71%
Own wearable devices(Affinity index 121) 19%
34yrsAvg. Age
CNN TV includes CNN en Espanol; CNN Digital includes CNN Arabic and CNN en Espanol; Base: All Adults 16 – 64 vs CNN Monthly Audience Aged 16 – 64 in 40 markets; Universe (sample) : All Adults 16 – 64 –1,665,727,643(120,733) vs CNN - 653,706,283 (18,749); Source: GWI Q2 2019 (40 Global markets)
% CNN Audience 16 – 64Affinity Index vs Total Adults 16 – 64
CNN CONSUMERS HORSE RIDING & EQUESTRIAN
CNN TV includes CNN en Espanol ; CNN Digital includes CNN Arabic and CNN en Espanol; Base: All Adults 16 –
64 vs CNN Monthly Audience Aged 16 – 64 in 40 markets; Universe (sample) : All Adults 16 – 64 –
1,665,727,643(120,733) vs CNN - 653,706,283 (18,749)
Source: GWI Q2 2019 (40 Global markets)
31% More likely than average to take part in or follow Horse Riding & Equestrian
131 Index
Watch on TV(Affinity index 138)
41.4Million
Watch Online(Affinity index 139)
29.4 Million
Attend Horse Riding / Equestrian Events in Person(Affinity index 143)
13.2 Million
CNN Consumers are interested in Horse Riding & Equestrian (13%)
85.8
Million
% CNN Audience 16 – 64Affinity Index vs Total Adults 16 – 64
\
Almost half (47%) of content page views came from the following markets alone:
Winning Post: An Elegant LifeDigital Sponsorship – Engagement
Source: Adobe Reports & Analytics CNN.com International; Jun 3 2019 – Dec 31 2019
Mobile
67%Page views
Audience engagement was predominantly on Desktop
Ireland Best hotels and vacation
CNN Travel
Royal Ascot 2019: The most
impressive hats on show
CNN Style
Royal Ascot: How dress codes and
fashion evolved from the 1700s to now
CNN Style
When the races were Hollywood's
place to be seen
CNN Style
The world's most beautiful
racecourses
CNN Sport
Royal Ascot: Tracking Britain's
most famous family at the races
CNN Style
Top stories on Winning Post website include:
Top 10 stories on Winning Post website (CNN.com/horseracing)
FAN ENGAGEMENT
• Sport
• Horses
• Fashion & style
• Betting
• Food & Drink
• Unique atmospheres
• Destinations
THANK YOU