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Alvis Drift Presenter

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Page 1: Alvis Drift Presenter
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Alfalfa is a 7,000ha property owned by the van der Merwe family with 410 ha dedicated to 19 grape

varieties. Chenin Blanc and Pinotage are specialities.

The farm is in the Breede River Valley, near Worcester, WC, South Africa.

Alvi's Drift winery takes its name from of the low water bridge crossing the Breede River on Alfalfa.

Built by Albertus Viljoen (Alvi) van der Merwe (the 1st) in 1928 to allow access to the family

property, the drift became known locally as Alvi's Drift.

From humble beginnings, the property and cellar were built up substantially over time by Alvi's son

Bertie. Latterly the running was taken over by Bertie’s sons Alvi and Johan who have continued to

grow the business built up by their father.

Alfalfa has extensive and diverse business interests, including a dairy with cheese making facility

managed by Johan. The success of the dairy lead to the creation of the Alvi’s Drift brand as a vehicle

to market the family's wine production.

Alvi manages the vineyards, citrus, stone fruit, fodder and of course, the winery. It was a natural

progression to produce wine under the brand Alvi's Drift.

The winemaking team of Alvi van der Merwe and Henk Swart bottled the maiden vintage of Alvi's

Drift in 2004. Linley Schultz joined the team in late 2009 and together they manage the farm's

6,000 tonne winery.

The property includes a game reserve with eland, springbok, ostriches and gemsbok among others.

Page 4: Alvis Drift Presenter

Photo of Vineyard or region from Website

named after the low

water bridge spanning

the Breede River built

by Alvi’s Grandfather.

Page 5: Alvis Drift Presenter

•Linley Schultz is the Alvi’s Drift winemaker with 30 years experience in the

international wine industry. He works closely with Alvi to bring a raft of experience

to the property

•Linley honed his winemaking skills within the Penfolds Wine Group. He extended his experience by studying French production of full bodied white wine styles, Spanish wine in Valencia and consulting to wineries in Germany, Hungary, Italy, Portugal and Argentina

•In 1998 Linley returned to Australia to take up the post of Winemaker/Manager of Renmano, a 25,000 tonne winery in Renmark, South Australia, then part of the BRL Hardy group.

•In 2001 Linley was approached to head up the winemaking department of the then newly formed Distell of South Africa, a complex alcoholic beverages company with wine production of 21 million 9 litre cases p.a..

•Pursuing new challenges and having a desire to be in business for himself, Linley has now partnered with the Avli's Drift family to produce a range of exciting wines for the South African and international markets.

Page 6: Alvis Drift Presenter
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The market and indeed consumers and sommeliers have always sought a combination of creativity, scale and a place of reference a home where their wine is made

Alvi’s Drift has filled this gap with high quality premium wines, modern classic packaging and an exciting combination of varietal wines at competitive prices

Over the last 20 years South Africa has seen many “concept” brands created which have been successful, but have lacked provenance and consistency of wine style

At the same time the old established and traditional premium wineries have not innovated into modern styles but have flourished with their “Classic” styles

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Alvi’s Drift Signature range.

• Chenin Blanc

• Sauvignon Blanc

• Viognier

• Pinotage

• Shiraz

• Cabernet Sauvignon

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The Alvi’s Drift Premium range

Drift Fusion-Cabernet Pinotage

CVC ( Chenin Blanc, Viognier, Chardonnay)

Chardonnay

Sauvignon Blanc

SVC ( Sauvignon Blanc, Viognier, Chenin

Blanc)

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• Firstly, wines that over deliver in quality terms

• In addition there are a number of creative styles such as CVC and Drift Fusion to

make a point of difference

• All wines are made with innovative and modern winemaking techniques, by a team

dedicated to the pursuit of excellence

• The South African Signature grapes of Chenin Blanc and Pinotage are a benchmark

for others to refer to, they are excellence in a sea of mediocrity

• Packaging reflects a combination of European background with Authentic South

African legend and prestige in design

• Pricing is extremely competitive

• Alvi’s Drift are wines you would be happy to take to any occasion

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• Alvi’s Drift brings a fresh approach to South Africa

• From a property that is real and with an ambition to innovate

• A two tier range for retail, specialist and HORECA

• Interesting and classic varietals in one range

• Packaging that takes the old and blends into the contemporary

• Clearly South African in look and feel

• Authentic!

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Contact : -

Office

Wendy Williams

Fruit Driven Wine Ltd.

Telephone +44 1743 761052

E-mail [email protected]

For Sales Contact

Darryll, Richard and Peter

Web site www.fruitdrivenwines.com