A Brief Introduction On

ALUMNI MARKETING

&

Social Networking media

Why Alumni Marketing?

It is one of the Best Marketing Practices to Keep the Lifetime Relationship with the customer.

Alumni are close relevant to the community we work and target on.

They are the facilitators to refer aspiring customers as they have tested the brand and services already.

This is now a days found to be increasing the enterprise value silently.

It has been found to be tremendous success in connecting with alumni from across the world.

It is a Cross-marketing approach to cement the lifetime value.

Very Negligible cost.

How do one go about on this ?

By establishing constant touch with customers .

Utilizing and practicing through Best Social Networking Tools available and those are reputed.

A brief note on some of Social Networking sites

Facebook Twitters Blog Linkedln

Face Book….?

Facebook is global social Networking website that is operated and privately owned by Facebook, Inc.

Users can add friends and send messages and updates their personal profiles to notify friends about themselves.

Additionally, users can join networks organized by city, workplace, school, and region.

A January 2009 Compete.com study ranked Face book as the most used social network by worldwide monthly active users, followed by My Space

Twitter …?

Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Microblogging is a form of multimedia blogging that allows users to send brief text updates or micro media such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, E-mail, digital audio or the web.

Blog….?

A blog is basically a type of website, like a forum or a social book marking site. As such it is defined by the technical aspects and features around it, and not by the content published inside it.

The features that make blogs different from other websites are:

content is published in a chronological fashion content is updated regularly readers have the possibility to leave comments

Blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Some Facts as to How these Tools used successfully..!!!!

The Distant College of Shanghai Jiao Tong University, China, used Twitter with native Chinese students as a tool to train communicative and cultural competence. Students had to post a certain number of English tweets and react to the tweets of their fellow students. Twitter was viewed as a supplement to practice in authentic environment different aspects of the target language as it was taught in the classroom.

Facts ….

The University of Vienna, Austria, used Twitter as an evaluation platform for student ratings. Every student had to send a tweet after each course unit with feedback to the teacher. Twitter turned out to be "a useful tool for evaluating a course formatively. Because of Twitter's simple use and the electronic handling of data, the administrative effort remains small.

Facts ….

At the University of Texas at Dallas, Twitter has been incorporated into the actual classroom setting of History courses with big groups of students. This innovative approach gives more students the opportunity to express their views in class discussions. Another advantage of this approach is that the limit of characters forces them to get to the central point.

Facts….

According to telegraph.co.uk; Twitter is put on the new primary school curriculum. Children should be able to "organise and adjust" speaking and writing skills depending on the technology being used, including using "emails, messaging, wikis and twitters". During the primary years, children should also be taught to speak, write and broadcast using "blogs, podcasts, websites, email [and] video".

How do one establish & strengthen Alumni Marketing

Consistent communication Keep on adding student Testimonials Get –Together Functions

How do one establish & strengthen our Alumni Marketing…..

Referrals and Recognition A proper recognition and appreciation will go in a big to way to

motivate alumni who refers customers regularly. Such alumni is to be rewarded with suitable gifts , involving them in some company functions wherever possible etc ….highlighting about their services in their websites etc,

How do one establish & strengthen our Alumni Marketing…..

Public Relations ( PR ) It is highly essential that one maintain public relations in all

means possible utilizing all tools and Techniques available. Create Alumni Interactive Forum. Contribute to social Cause

Challenges

Retaining the loyalty of alumni New strategies are required to manage lifetime relationships.    Continuous Web site review and update

Thank You!

By Samuel S Sekhar

Information Source: Extracted from Internet and compiled