The Alumni Newsletter

From the desk of HOD

19TH APRIL, 2011 VOLUME I, ISSUE II

Dear Alumnus,

It gives me great pleasure to introduce the

“Admissions Special “edition of SJMSOM Alumni

Newsletter– “Alumni Connect”!!

We recently completed the second phase of the admis-

sion process for the coming batch of 2013 and we are

extremely glad to have had such an enthusiastic par-

ticipation from a great number of Alumnus who came

down to the campus to evaluate and screen the prospective candidates. The

exercise was very well executed and I would like to thank you all to have spared

time to ensure that the right talent comes to campus.

We look forward to more participation from the Alumni in all our activities and

in the events held at the School. We also look forward to better interaction

with the alumni through online mentorship forums at the Connect portal. Fur-

ther, we plan to institute awards to felicitate our distinguished Alumni for

their achievements.

All these things would be possible with your active participation which could be

through personal interactions as well as the Connect Portal.

Wishing each one of you good luck in your professional and personal lives.

With best wishes,

Prof. Karuna Jain

HOD

SJMSOM, IIT Bombay

Inside this issue:

Avenues’ 10 3

Continuums’10 4

E Summit ‘11 5

Events at IIT 6

Iquiz’ 10 7

Alumni Meets 8

Alumni Achievements

SJMSOM Achievements

9

10

The Team

Events Calendar

11

12

Prof. Karuna Jain

19TH APRIL, 2011

SJMSOM, IIT Bombay conducted the second

phase (GD/PI) of the admissions process for the

coming batch of 2013 during 25th-28th of March

2011. A large number of Alumni Participated in

the process as judges on panels to test the stu-

dents on their knowledge and skills.

We believe that participation from the alumni in

the admissions screening process ensures that

we get the right students that fit into the cul-

ture of SOM and this gives way to a continual

increase in our brand equity.

The event was an initiative by the students at

SJMSOM and was coordinated by them. It was

aimed at making the prospective candidates

Staying it Touch @ Admissions 2011

comfortable while judging their skills in a whole-

some way. We received an overwhelming feed-

back and compliments from the candidates on

various online and offline forums on the quality

and smoothness of the process.

It was one of the few times when so many Alumni

got together at the campus and gave us a chance

to interact with them. Apart from serious work

as panellists we got a bit of their time to share

their views and experience with us. We would like

to thank the Alumni for taking out time from

their busy schedules to help us get the right

talent on campus year on year..!!

At SKF India as Head of Marketing my major con-

tribution was improving brand visibility in target

audience and improving channel effectiveness

through various initiatives. During my assignment

with Mahindra and Mahindra as Manager Market-

ing Planning, I conceptualized and implemented

extremely innovative „marketing analytics system‟

that used internet, intranet and SAP. This popular

system is known as IBIS (Integrated Business In-

formation System) at Mahindra. Later on when

Mahindra took over Punjab Tractors the same sys-

tem is implemented at Punjab Tractors as well. I

also worked on „Deming Quality System‟ for Sales

and Marketing at Mahindra.

At my first marketing assignment after graduating

from SOM, at IFTEX-TEXACO Fuel Additives, I

launched fuel additives for passenger and commer-

cial vehicle in India and China. This mainly involved

brand design, promotion, packaging, pricing and

retail network development. This has been ex-

tremely exciting job considering that I was totally

new to marketing field. I believe that originality

of thought process, little bit of courage and pa-

tience is key to deliver what we believe.

I always cherish my SOM days, where I made few

of my best friends for life and it was a great

learning experience to be with talented and pas-

sionate SOM97.

Rajendra Nagapurkar

I am from SOM

1997. After

completing BE

Mechanical from

Govt. Engineer-

ing College Au-

rang abad I

worked with Ba-

jaj Auto prior to joining SOM. During my SOM

days I realized that I am more comfortable

and inclined towards marketing profession. My

both projects at SOM were in marketing.

Right through my marketing journey I have

handled assignments mainly to establish mar-

keting function in organizations where market-

ing is a relatively nonexistent entity.

My major contribution has been mainly defining

key elements of marketing road map, market-

ing planning, team building, new product launch,

brand communication, customer engagement,

segmentation, market research and analysis. I

was fortunate to work on some of very inter-

esting and exciting assignments for various

well known organizations.

As a Marketing Leader at PerkinElmer, a US

based analytical instruments company, I cre-

ated Indian marketing function as a role model

for global reference as well. I introduced a

concept of “2 -Dimensional Segmentation” and

“Framework for Improving Brand Relevance”.

Alum Speak..!!

Campus News..!!

B School Budget Analysis 2011 with NDTV

On 1st March, about 24 hours after Mr. Pranab

Mukherjee delivered the most awaited speech of

the year at Sansad Bhavan, the students at

SJMSOM were involved in a critical analysis of

the same on cameras with industry specialists..!!

In our endeavor to be in touch with latest hap-

penings and getting a business perspective of

those, we organized a Post Budget Analysis Ses-

sion inviting experts from the industry and aca-

demia to discuss the implications of budget on

various sectors and economy as a whole with our

students.

The panelists included Mr. Ajay Srinivasan,

Chief Executive, Financial Services, Aditya

Birla Group and Mr. Kewal Handa Managing Di-

rector, Pfizer Limited. The discussion involved

participation from students from JBIMS,

SPJAIN and NMIMS as well.

NDTV Profit found it worthwhile to cover this

discussion between present and future business

leaders. The show was anchored by TV Journal-

ist - Ms. Manisha Natrajan and telecasted on

NDTV Profit and NDTV 24X7 with the name

B - S c h o o l B u d g e t .

HR Continuum‟11, conducted on 12th March, 2011

was the first Continuum of calendar year 2011. It

was based on the theme “Gaining Competitive Ad-

vantage through Effective Human Resource Man-

agement”.

The HR continuum saw a diversified set of speak-

ers belonging to manufacturing, technical and ser-

vice sector industries who spoke on a plethora of

topics ranging from effective human resource

management to dealing with external competition

to diversity management for managing global work-

force and managing internal competition among

workforce.

The luminaries that delivered lecture at HR Con-

tinuum 2011 included:

Ms. Madhavi Lall, Regional Head-HR, India &

South Asia, Standard Chartered

Mr. Kamlesh Dangi, Chief People Officer, Reli-

gare

Mr. KS Kumar, Executive VP - HR, Castrol

India

Mr. Sridhar, VP-HR, ITC

Mr. Sreekanth A, VP-HR, Britannia

Mr. Anil Sharma, Head – Learning & Develop-

ment, Essar Oil Ltd.

The day started with the lecture from Mr.

Sreekanth who gave his insights on „Gaining com-

petitive advantage in effective human resource

management‟. The next two speakers, Mr. KS

Kumar and Ms. Madhavi Lall, shared their views

on “The Role of HR in building strong employment

brand”.

Next was a panel discussion on the topic

“Strategies are encouraging Internal Competi-

tion – Constructive or Destructive”. The panel

included Mr. Rajesh Srivastava, Head-HR, Birla

Sun Life Asset Management company, Ms. Mad-

havi Lall and Mr. R. Sridhar and was moderated

by Mr. Mathew Kuruvilla, Vice President, Talent

& Development, Deutsche Bank AG.

Later on Mr. Sridhar shared his views on the

topic Innovation-Organization climate creation

perspective and Mr. Kamlesh Dangi, Chief Peo-

ple‟s Officer of Religare, discussed about the

creating HR impact. The last session was a highly

interactive session by Mr. Anil Sharma, Head-

learning and development, Essar Oil limited who

spoke on diversity management.

Overall, the HR continuum provided the future

managers of India with lot of thoughts to ponder

upon and some practices and procedures to be

imbibed in order to excel in their profession.

Continuums 2011

HR Continuum

The Consulting Continuum2011 was based on theme

“Changing times, Evolving minds” . The session

drew participation from a lot of speakers belonging

to consulting companies dealing with management

consulting, technology consulting, financial services

consulting, energy sector consulting and so on..

The Consulting Continuum 2011 was inaugurated by

Dr. Anand Patwardhan, Professor, IIT Bombay.

He stressed upon the need to find ways to trans-

mit the learning of one generation to another.

The first speaker of the day, Mr. Sabyasachi

Chaudhury – India Head, consulting, Capgemini

shared with the audience the customer relevancy

model and its implications.

Ms. Rachna Nath, Partner, Executive Director,

consulting, PricewaterhouseCoopers had an interac-

tive session with the audience where she talked

about the five step model for effective consulting

– adding value to the client, communicating it with

impact, innovating continuously, disruptive thinking

and building a relationship based on trust with the

client.

The post-lunch session of the continuum saw an

engaging and interactive session by Mr. Akshat

Rathee, MD, NODWIN group. He opined that

when a country seems to have a host of problems

such as corruption, poverty, lack of infrastruc-

ture, it provides a plethora of opportunities for

the entrepreneurial minds.

Other speakers included Mr. Rajeev Kakkad, As-

sociate Director –Protiviti Consulting, Mr. Ganesh

Ramachandran, General Manager, Wipro Consult-

ing, Mr. Prakash Jayaram , Senior Principal, Info-

sys Consulting and Mr. Satish S. Nair, Partner

and Associate Director, MITKAT advisory ser-

vices,

The Consulting Continuum 2011 was a grand suc-

cess with the student community gaining a lot of

knowledge and insights into the current trends in

the industry.

Continuums 2011 Continuums 2011

Consulting Continuum

With a focus on providing the much needed global exposure to the students SJMSOM has

appointed a team of dedicated students and a coordinator for International Relations.

Exchange Programs:

The School is privileged to

maintain International

Linkages in the form of

Student and Faculty Ex-

change Programs and Joint

Research Activities with

some of the top B-

Schools in the world (like

Kellogg Graduate School

of Management, National University of Singapore and Ontario Universities Interna-

tional from countries across the globe like USA, Canada, France, Turkey, Germany, Japan,

Korea, Singapore, and many others.

Student exchanges at the school flagged off last year with one student going to TUM,

Germany on exchange. This year, till now around ten students have already applied to dif-

ferent programs and confirmation for three students from Germany and Canada has al-

ready been received. One of our research scholars also has got an opportunity to attend

summer school in Austria.

Participation in International Events:

Students have also started taking active interest in international events. We had two

teams of our School qualify for the Hult Global Case Challenge. Our students also par-

ticipated in the Michigan based Next Billion Case Writing Challenge, whose results are

awaited and have also an received invitation to present research paper at an International

Conference (PICMET) in Oregon.

Visits:

Our School has hosted a record number of international guests from various universities

from different parts of the world, who have expressed keen interest in forging active rela-

tionships with our school.The International Relations Team is working in close coordination

with the administration and under the guidance of the HoD and faculty members, is care-

fully studying the options available and is seeking to chart out the growth story for the

School in the field of International Relations.

International Relations ..!!

The World Cup Extravaganza..!!

A united “Go India Go” shout was the only thing one could hear amidst the noise and excitement that pre-

vailed inside one of the most formal places in the IIT Campus. This is that place where the passing out

batch wait patiently with sparkling eyes to receive their degrees in front of proud families and friends.

Yes, it is the convocation hall whose aura had been completely changed when the ICC World Cup 2011 was

being screened live with 3000 odd

painted faces screaming their

lungs out and dancing on every

boundary being hit by the men in

blue.

Many of our Alumni came down to

the campus to watch and cele-

brate India‟s victory. It was a

time when we all were united, be

it our Alumni, students from SOM

or other faculties. The entire hall

was resonating with cheers and

each person in the hall had tricol-

our stripes across their faces.

The match ended with a high point

with Dhoni lifting off the cup with a six which was celebrated by the IIT community with dance, mad-

ness, hoots and cheers. It didn‟t end there as the celebrations continued all through the night with the

entire campus on the streets humming India‟s unforgettable victory. The atmosphere was crazy and was

one of those moments which make you want to stay in IIT forever and never pass out..!!

PG CULT

Students from SOM were all over the place amongst the glitz and glamour at this year‟s PG Cult Competi-

tion. After days of toil and late night practice our students put up a great show at the fashion show

which looked none less than a professional performance. We bagged several awards including :

The coveted Mr PG Title won by Sumit Sharma ( the two finalists reaching the last stage were both

from SOM..!!)

Third place at the Institute level solo singing competition by Aakash

The event showed our creative side to the best and was a fun filled extravaganza.

Other cultural events at the campus included the SOM11 farewell party which struck the nostalgic note

amongst the passing out batch and was a fun filled event with games like paper dance, dedications and lots

more.

This year the batch of 2012 also initiated the concept of an yearbook for the passing out batch which

captured their nostalgic moments and gave them a fond remembrance of their days at SOM.

Events at IIT Events at IIT..!!

Lessons on Brand Management with Dove Brand Manager- Ms Saumya Donkada

A session on “Profiles offered by industry” by Mr Neeraj Ghate

Reflections..!!

Ms. Soumya Donkada (alumnus 2008), Brand man-

ager for Dove at Hindustan Unilever Ltd. shared

her experience of her journey from Sales profile at

ITC to Brand Management at HUL, with the mar-

keting enthusiasts of SOM.

She also guided the students about the profiles

which can be pursued in the field of marketing and

shared some insights on building a good resume dur-

ing the third club session of Marktrix this year

(12th Feb).

It was another educative and interesting Marktrix

knowledge sharing session by a successful practitio-

ner in the corporate world.

$ystem@tics Club, organized a session on

“Profiles offered by Industry” by Mr. Neeraj

Ghate , a 2007 batch Alumnus who is working

with Deloitte,Mumbai.

He discussed various profiles being offered in

different domains in the industry and an-

swered numerous doubts of the participants.

Neeraj also gave a small prep talk on how to

go about preparing for final placements.

What to study? Who to talk to understand

the profiles better? When to start prepar-

ing? What do interviewers look for? Etc…

It was a great learning opportunity for all the

students of SJMSOM who could clarify their

doubts about various career paths.

SJMSOM reaches Heights..!!

Final Placements Summary for the batch of 2011..!!

The season kicked off with a slew of PPOs/PPIs from companies across the sectors like HSBC, Deloitte, Procter

& Gamble, Johnson & Johnson, Asian Paints, Capgemini Consulting, Colgate Palmolive, Global eProcure,

L’Oreal, Idea, GE and Tata Motors to name a few. While the batch size has increased by 16%, the placement

process has seen 30% new recruiters taking part in the process

The Big Names at Campus

The companies that visited the campus for Consulting recruits include Ernst & Young, KPMG, PwC, Accenture,

Deloitte, Capgemini Consulting, Avalon Consulting, Bristlecone, Cognizant and Global eProcure.

The BFSI sector is represented by domestic and multinational giants like JP Morgan Chase, Citibank, Nomura,

CRISIL, JM Financial, HSBC, ICICI, Yes Bank to name a few.

FMCG giants visited the campus including Procter & Gamble , Johnson & Johnson, Asian Paints, Godrej Con-

sumer Products Ltd., Colgate Palmolive, Marico, Heinz, Coca Cola, L’Oreal etc.

The placement process at SJMSOM saw participation of companies from manufacturing sector like Cummins,

Tata Motors, UB Group, Dr. Reddy’s Laboratories, Bharat Heavy Electricals Ltd., Shipping Corporation of

India etc.

A slew of profiles ranging from project management to business development offered by technology giants led

by Microsoft, Amazon, HCL, Cognizant, Wipro and Infosys added a new dimension to placements 2011.

Conglomerates like Lodha Group, GE and Wellspun offered diverse profiles in the areas of Business Develop-

ment, Leadership, Marketing and Finance.

Industry leaders like Vodafone, Idea and Mercator Lines made their presence felt by opening profiles in mar-

keting, corporate finance, HR and operations domains

For more information on the final and summer placement statistics visit som.iitb.ac.in

Placement Statistics

Batch size 96

No. of students participated in placements 94

No. of recruiters 62

No. of offers made 119

Offers per student 1.27

Average compensation (Domestic) 13.87 lpa

Highest compensation offered (Domestic) 20.50 lpa

Lowest compensation offered (Domestic) 7.50 lpa

Median Compensation offered (Domestic) 12.75 lpa

SOM Reaches Heights..!!

School of Management Association (SOMA).!!

Rohit Nerurkar

Rohit is the General Secretary for the batch of 2012. He has completed his B.Tech in

Pharmaceuticals and Fine Chemicals from UICT, Mumbai in 2007. He has worked with So-

jitz India Pvt limited as a Asst Manager Sales - in fine chemical and surfactant division

for 26 months.

Ashutosh Jain

Ashutosh is the Treasurer for SOM for the year 2011-12. He is an alumnus of BITS

Mesra , Ranchi and has worked in TCS and handled his own business before he joined

SOM. He is interested in pursuing a career in finance and is an active member of the Fi-

nesse club.

Jubin Varghese

Jubin is the Placement Team Representative. He did his B.Tech in Electronics Engineer-

ing from NIT Calicut . He has 2 years of work experience with Analog Devices in its De-

sign Team for Digital Signal Processors (DSP). He is interested in a career in Consulting

and is interning with Global e Procure.

Kshitij Rikh

Kshitij is the Admissions Coordinator .He has done his B.Tech from JSS College, Noida

and has served in the Indian Army for two and half years. He wants to pursue his career

in Operations Management and would be interning in P&G (Product Supply).

Nisarg Gandhi

Nisarg is the Secretary of the Alumni Relations Team. He is an Electronics Engineer

from Dharmsinh Desai University, Nadiad, Gujarat. He worked for 34 months at ISRO as

an embedded systems and digital logic designer. He has a keen interest in supply chain

management and is an active member of the E- Club.

School of Management Association (SOMA) is a governing body that has been created with an

objective to promote synergy among the students and interest groups from both within the

school and the Institute ,to facilitate on the regular basis the faculty student interface, to or-

ganize and co-ordinate events such as seminars, distinguished lectures, events, workshops etc,

to forge links with the School alumni and the industry, and explore areas of co-operative work.

School of Management Association (SOMA).!!

Vasisht Saketharram R

Vasisht is the Secretary of Public Relations Committee at SJMSOM. He completed his

Mechanical Engineering from PSG College of Technology, Coimbatore and the worked for

2 years with Ashok Leyland Ltd., Chennai as Deputy Manager, Manufacturing. He want to

pursue a career in Operations management and consulting preferably in the Automobile

Sector .

Ravi Shankar D

Ravi is the Social Secretary for the batch of. He has completed his Electronics & Com-

munication Engineering from NIT Calicut in 2008. After that he worked with Analog De-

vices as a Software Engineer in Automotive and Image Processing Domain. He has a keen

interest in Consulting and has a passion for Entrepreneurship .

Mahtab Masood

Mahtab is the Class Representative for Section A. He has done his B.Tech in Mechanical

Engineering from AMU, Aligarh (UP) in 2007 after that he worked in Accenture Services

Pvt in Financial Domain. He is a Systems & Technology enthusiast and is active member of

the Systematics Club & Technology Strategy Lab.

Gaurav Kawale

Gaurav is the IT Coordinator for the batch. He has completed his engineering in Elec-

tronics and Telecommunications from Sinhgad College, Pune University. He has an experi-

ence of 2 years in IT industry. He is a Technology enthusiast and is also a member of the

Systematics club at SOM.

Pravaal Singh

Pravaal is the Class Representative for Section B. He is a computer science engineer with

2 years of work experience in Infosys Technologies. He is a marketing enthusiast and is

an active member of the Marktrix Club of SOM.

Sachin Singh

Sachin is the Infrastructure Secretary for the batch. He is an engineer in Metallurgy

from NIT Nagpur and has 2 years of professional experience at Tata Consultancy Ser-

vices, primarily responsible for the implementation of new technologies like WPS, CORBA

etc. He aspires to be an entrepreneur in the field of tele-medicine.

Block your Dates..!!

February - March 2011

Mon Tue Wed Thu Fri Sat Sun

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28 1 2 3 4 5 6

7 8 9 10 11 12 13

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This newsletter is an attempt by us to connect more with you, We

need your suggestions on how to improve our interaction.

We also invite articles and views from the Alumni for the newslet-

ter. You can also share your experiences at the school.

We request you all to strengthen the database by updating your

information regularly @ the Connect Portal.

Your suggestions and feedback are highly valued.

Contact us at :

Teamalumni@iitb.ac.in

www.som.iitb.ac.in/SJMSOM_Connect/

Upcoming Events

1st March- Post Budget

Analysis session with

“NDTV Profit”

5th & 6th March–

“KALADARSHAN”- The An-

nual IITB Arts and Photog-

raphy Workshop

12th March- H.R Contin-

uum

13th March- Consulting

Continuum