ALUMNI CLUB LEADERSHIP TRAINING

JUNE 20, 2014BY: JILL SMITH

Clubs in Good Standing

Background

Club Development Committee◦ Comprised of members of Board of Directors◦ Responsible for setting policies and guidelines of

clubs◦ Approved at meeting on 9-10-11

Addresses Club Issues◦ Membership◦ Email lists◦ Leadership succession

Concept of ‘Academic Standing’◦ Students must remain in good academic standing to

remain a studentExpectations/Support

◦ Many of the same expectations/support◦ New way of looking at expectations/support◦ ROI – Return on Investment

Background, cont.

Measurement◦ Progress toward meeting expectations measured at end of

fiscal year◦ One year to address unmet expectations◦ Officer membership, checked quarterly

New Clubs◦ Two years from organizational meeting date to establish

by-laws and comply with expectations

Association Support/Assistance◦ Board of Directors District Representatives◦ Club Development Committee

Expectations

MembershipOfficersAdministrativeScholarshipsStudent RecruitmentAlumni GatheringLocal Websites/Email Lists

Membership

Clubs are expected to work toward a membership increase each year

Clubs not experiencing a membership increase are expected to prepare a Membership Action Plan to document strategies for growing membership in their club areas.

Officers

All officer positions are filled to ensure future leadership for the club

Officers are expected to be current association members

Officer rotation completed according to the by-laws

Officers must be regular members of the UK Alumni Association◦ Completed a minimum of 12 hours

Administrative

Hold regular board/steering committee meetings

Operate without the use of local dues

Submit bylaws and financial reports to the UK Alumni Association annually

Club representative attend the Annual Alumni Club Leadership Training Conference

Scholarships

Provide at least $500 annually to be applied to a scholarship endowment or scholarship award to help show relevance of alumni club activities to the university

Clubs may utilize one of its allotted mailers to solicit members in their area

Student Recruitment

Participate in or hold one student recruitment activity annually

College fair, student send-off, book awards, letter writing campaigns, UK Preview nights, etc.

Alumni Gathering

Host at least one annual gathering that engages and connects alumni

Picnic, holiday party, scholarship dinner, cultural performance, career development workshop, professional development workshop, golf outing, Derby Party

Local Websites, Email Lists and Social Media

Website guidelines located at www.ukalumni.net/clubs

Local email lists are only to be used for club related activities◦ Bcc format suggested◦ Abuse of email lists can result in removal of club recognition

i.e. sending political emails, sales solicitations, making fun of other schools, photos of current players, etc.

◦ Suggestion to add association staff◦ Include a membership promotion

Facebook/Twitter accounts used only for club-related activities

Support from the UK Alumni Association

Annual Club Awards RecognitionAthletic TicketsAlumni Club Leadership Training Expenses

(except travel and registration fee)Club Leaders HandbookClub Website and Technical SupportStaff Support for Event Planning, Speaker

Scheduling, Scholarship Administration, Student Recruitment Administration, etc.

Travel Expenses for One UK Speaker

Support from the UK Alumni Association, cont.

Online Registration Service

Name Tags and Other Giveaway Items for Events

Free Graphic Design, Printing and Postage for:◦ Mailings◦ Broadcast Emails

Media Release Templates for Events

Club Roster

Questions?

THE END