Alternative Strategies

for the Travel Industry

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Travel continues to be the world’s largest industry. However,

like many other businesses, travel and those involved with it

are facing serious questions regarding the state of the industry.

Overcapacity, both in corporate and leisure sectors, represents

part of the problem. Massive corporate restructuring is resulting in

downsized, leaner companies, many of which have reduced travel

and entertainment budgets. With present and future prospects of

down markets, recessions, health epidemics, and the unfortunate

ongoing war on terrorism, we all have to address further eroded

consumer confidence.

Today’s travel suppliers find themselves in a competitive

environment that regularly forces them to drastically discount their

products. Slashing both business and leisure travel prices has

contributed to the industry losing the value of its own services,

putting various longstanding brands in financial jeopardy . That

value can be realized only when the industry discovers effective methods of maintaining price

integrity while stimulating and then satisfying demand.

World TradeX can help unlock the value of those corporate assets. By implementing World

TradeX - developed programs, which utilize long established corporate trading techniques,

travel providers have an alternative to distressed cash transactions. Through the use of trade

credits, travel suppliers such as Airlines, Hotels, Car Rentals, Cruise Lines, Attractions and

more can recover the market value of their unsold inventory, even in today’s soft economy. Your

market share can be dramatically increased and customer loyalty enhanced through World

TradeX’s method of acquiring travel inventory. Those credits can be used to help acquire

advertising and various other items that your company was prepared to acquire for cash. By

viewing slow selling travel inventory as excess inventory, companies can benefit from corporate

trading techniques in use throughout the world.

TravelSolutions.com

Improved Cash Flow

This strategy increases corporate cash flow and has realized the expiring asset at market

value, rather than experiencing the loss that would be associated with unsold inventory.

World TradeX can be an effective method of distribution to augment your various travel sales

outlets. We are market makers directing new business to our travel partners. World TradeX

will represent incremental business and all of our remarketing outlets are pre-approved by you

as our distribution channels.

Trade credits can be utilized to help acquire quality media and various other key goods & services

at market rates. This represents the same kind of media a company was prepared to acquire

in an all-cash transaction. World TradeX’s media offering includes an ever-increasing array of

cutting-edge online (Internet) advertising, network, spot, syndicated and cable television;

network and spot radio; consumer and trade magazines; out of home media such as outdoor

and transit advertising without changing the commercial terms of price, service, delivery or

quality.

World TradeX can provide profitable solutions to travel providers holding unused inventory

throughout the world. Many of the inventory problems inherent in the travel industry can be

solved profitably and a sense of stability can be returned to pricing.

We turn vacant hotel rooms, cruise cabins and airline seats into profits.

We can eliminate cash expenses – media advertising and other expenses – while selling

unused inventory – vacancies – to the new clients we bring, all while gaining market share

by increasing your advertising and reducing your cash outlay - a significant factor in today’s

economic climate.

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World TradeX provides the following opportunities

Reduce your Media Advertising or various other expenditures by up to 84%

Pick-up Significant Cash-Flow Benefits

Gain Incremental New Business with No Customer Acquisition Costs

Reduce Cash Operating Costs

Gain Free “Closed Channel Marketing” via Developer Capital Solutions

Create New Distribution Channels

TravelSolutions.com

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World TradeX is a partner worth having helping Travel providers expand and open new

distribution outlets without the normal costly and time consuming drain on your organization.

World TradeX can supply all media including cutting-edge online advertising, magazines,

newspapers, national network radio, spot radio, spot TV, national cable, spot cable, out-

of-home, and other valuable goods & services. We regularly convert surplus inventories and

excess production capacity into valuable media and other expenditures on a leveraged basis,

specializing in the Travel and Real Estate industry.

World TradeX’s principals have the advantage of years of experience and solid relationships in

the areas of travel, corporate barter, and real estate.

TravelSolutions.com

Travel...to Added profitability

World TradeX, LLC

Florida / New York

www.wtxbarter.com

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