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WWW.ALTEN.COM
ALTEN CORPORATE IDENTITY
32
3
INTRODUCTION 5
THE ALTEN BASICS 6
LOGO 7
COLORS OF LOGO 8
USUAL COLORS 9
FONTS 10
3 ALTEN LINES 11
BASELINE 12
BUSINESS CARD 13
ELECTRONIC SIGNATURE 14
CORPORATE LETTER 15
A4 LETTER TEMPLATE 16
POWERPOINT 17
CORPORATE COMMUNICATION 18
SAMPLES OF RECRUITMENT ADS 20
SUMMARY
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Innovation has never been as much in the centre of ALTEN Group strategy as now...
To support the development of our offers and strengthen our position as European leader in Engineering and Technology Consulting, a strong brand based on shared values is an undeniable asset.
A new graphic charter in order to :• Reaffirm and enhance our identity • Harmonize internal and external components to present ALTEN • Sustain the launch of the new ALTEN website.
INTRODUCTION
76
The logo > the color version
ALTEN logo has to be used in its colored version (existing in two versions according to the background), except where specific cases identified by the Department of Communication.
The 3 lines > our graphic mark
Taking the logo colors (red, blue and yellow), these three lines symbolize the foundation of our identity and values ALTEN: • engineer Culture • profitable & sustainable growth• human capital development
The brand > upper company, upper case!
THE ALTEN BASICS
We advise to use capital letters for ALTEN brand in your documents to reinforce readibility and visibility of our company name.
RESPECT THE RULES OF LOGO...
• Don’t change the colors of logo elements• Don’t add text on the sides of the logo• Don’t change “ALTEN” the logo’s font• Don’t distort the logo (anamorphosis)• Don’t choose a version of logo making it impossible or difficult to read• ...
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Description
The word «logo» designates all graphic elements characterising the company.ALTEN logo is the mix of two kinds of signs:
Only the combination of both elements can form the ALTEN logo. Basically, both signs are inseparable.However, according to the operating constraints related to the support, or if the readability of these items is not guaranteed (ex: web banner, goodies...), a variation of the logo can be used, subject to validation by the Communication Dept.
Two versions of logo according to background
Two versions were created to ensure the best visibility whether the logo appears on clear or dark background.
THE LOGO
Visual sign (inserted into a rectangular area)
Typographic sign (“ALTEN”) positioned below
1
2
with clear background (usual version)
with dark background
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COLORS OF LOGO
EXAMPLE OF APPLICATION
- Promotional objects (pen, cap...) - Website - Sticker - Banners - Signage...
#E30513
PANTONE: 1795 C
PANTONE: Process Yellow C
PANTONE: Process Blue C
PANTONE: Process Black C
#FFED00 #000000
#008BD2
C 0M 100Y 100K 0
C 0M 0Y 100K 0
C 0M 0Y 0K 100
C 100M 20Y 0K 0
R 227G 6B 19
R 255G 237B 0
R 0G 0B 0
R 0G 139B 210
Original logo
Other versions (exceptionally usages)
Depending on technical or environmental constraints, the original version of logo may be not adapted.In these specific cases exclusively, you are allowed to use the other versions below.
With clear background
A/ Color constraints (cost, technics...) A/ Color constraints (cost, technics...)
B/ Size constraints only if avalaible surface is reduced (like for pens...)
B/ Size constraints only if avalaible surface is reduced (like for pens...)
With dark background
IMPORTANT: THE ALTEN DIRECTION HAS DECIDED WITH OUR AGREEMENT TO USE THIS B&W VERSION FOR FINANCIAL COMMUNICATION. ONLY THEY ARE ALLOWED TO DO SO.
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USUAL COLORS
EXAMPLE OF APPLICATION
- Promotional objects (pen, cap...) - Website - Sticker - Banners - Signage...
Please to note the difference between color values depend on technical processes used and optimized for each (CMYK for printing, RVB for ppt, hexadecimal for web...).
< THIS VALUE IS RECOMMENDED TO WRITE TEXT IN YELLOW
C 20M 0Y 0K 0
C 0M 0Y 100K 0
C 0M 20Y 100K 0
R 212G 237B 252
R 255G 237B 0
R 255G 221B 0
C 0M 0Y 0K 85
C 48M 22Y 17K 0
C 36M 27Y 25K 0
C 100M 20Y 0K 0
C 17M 11Y 11K 0
R 75G 75B 77
R 147G 178B 194
R 177G 179
B 180
R 0G 139B 210
R 219G 222B 223
#000000
#B1B3B4#4B4B4D
#008BD2 #93B2C2
#DBDEDF
#D4ECFC
#FFED00 #FEDC00
#E30513
C 0M 100Y 100K 0
R 227G 6B 19
C 0M 0Y 0K 0
R 255G 255B 255
#FFFFFF
C 0M 0Y 0K 100
R 0G 0B 0
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RALEWAY raleway0123456789regular heavy extrabold bold semibold medium light extralight thin
The Raleway font is recommended for titles or subtitles. Its full range of bold allows to create different reading levels.
RALEWAY raleway0123456789regular heavy extrabold bold semibold medium light extralight thin
The Raleway font is especially used in corporate website for titles, generally in capital letter.
FUTURA STD futura0123456789book heavy lightThe Futura font is based on circle, triangle and square, geometric shapes making reference to technology.
CALIBRI calibri0123456789 regular or bold
ARIAL calibri0123456789 regular or bold
LAYOUT PAGES & GRAPHIC DESIGN
DIGITAL DESIGNS
MICROSOFT TEMPLATES
IMPORTANT RULE: THE ALTEN NAME MUST BE WRITTEN IN CAPITAL LETTER IN BOTH OFFLINE AND ONLINE DOCUMENT
FONTS
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IMPORTANT: CHECK BEFORE USING THE THREE LINES ARE ENOUGH VISIBLE IN TERM OF THICKNESS.
3 ALTEN LINES
#ffd105
1º
2º
3º
<1 pt of thickness for this size example
#e30513
#008bd2
TRIBAND LINES MUST APPEAR IN THE FOLLOWING ORDER
C 0M 100Y 100K 0
R 227G 6B 19
C 0M 20Y 100K 0
R 255G 204B 0
C 100M 20Y 0K 0
R 0G 139B 210
HOW TO USE THEM
These 3 lines can be used alone but they are usually associated with a line of text.
In this case, they will have to be horizontally used and height will be equal to the first letter.
WWW.ALTEN.COM
The 3 lines refers to:• The 3 main colors of ALTEN logo (red, blue, Yellow)• the 3 category of ALTEN employees(business, engineers, support)
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BASELINE
FONT
FUTURA STD Heavy (modified with horizontal scale of 150% of letter width)
#000000
C 0M 0Y 0K 100
R 0G 0B 0
WARNING: USE EXCLUSIVELY SIGNATURE IN CAPITAL LETTERS IN THESE FONT & COLORS.
C 0M 0Y 0K 0
R 255G 255B 255
#ffffff
with clear background with dark background
CONTENT & APPLICATIONSThe baseline with corporate website can be used whether on one side or both sides. In between, a minimum space equal to the width of the first letter will have to be respected.
RECRUITMENT VARIATIONAs part of recruitement advertising in each country, initial baseline can be substitued exclusively by a signature dedicated to recruitment (such as in France):
WWW.ALTEN.COM
WWW.ALTEN.COM
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≥
STIMULATING INNOVATION
≥
≥
VARIATION ON WEBSITEFor promoting another website like local website, recruitment website... you can use an adapted version of www.LOCAL :
WWW.ALTENRECRUTE.FRWWW.ALTEN.XXXXXXXX
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BUSINESS CARD
FRONTSize: 85x55mm
BACK (second language)
SURNAME HAS TO BE IN CAPITAL LETTERS.
WARNING: USE EXCLUSIVELY SIGNATURE IN CAPITAL LETTERS IN THESE FONT & COLORS.
5mm
5mm
5mm 5mm
AREA 1 (logo & personal corporate information)
Font: RALEWAY
First name/SURNAME: Raleway bold 9 ptFunction lines: Raleway regular 7 ptAdditional lines: Raleway light 7 pt italic 10%
Justify full text on logo:• horizontally: with space of 2.5mm• vertically: on the middle of rectangle
AREA 2 (information)
Font: RALEWAY
Email + Entity + website: Raleway medium 6 ptContact information: Raleway light 6 pt
The 3 ALTEN lines: • horizontally: 5mm from left edge• vertically: middle of triband 5mm from the bottom edge
10mm
5mmWWW.ALTEN.COM
Specific international versions allowed
official version
IF ENGLISH IS ALREADY THE LANGUAGE USED IN THE FRONT FACE, THE ALTEN INTERNATIONAL ENTITIES CAN USE THESE BACKS (WHITE IN ORDER OF PREFERENCE).
WWW.ALTEN.COM
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ELECTRONIC SIGNATURE
Name SURNAME
Function Department/BU ALTEN P: +33 (0)0 00 00 00 00 / Fax: +33 (0)0 00 00 00 00 Address – ZIP code - COUNTRY
www.alten.com | www.alten.xx
Print this mail only if necessary
Name SURNAME
Function Department/BU ALTEN P: +33 (0)0 00 00 00 00 / Fax: +33 (0)0 00 00 00 00 Address – ZIP code - COUNTRY
www.alten.com | www.alten.xx
Print this mail only if necessary
CALIBRI 11 pt
ARIAL Bold 8 pt
ARIAL 8 pt
ARIAL 7 pt
ARIAL Bold 7 pt
Blue (website informations)
Black
#000000
#008bd2
R 0G 0B 0
R 0G 139B 210
NOTE: LIST OF SOCIAL NETWORKS MAY VARY BY COUNTRY. ANYWAY, CHECK THE LINK BEHIND EACH ICON.
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CORPORATE LETTER
Recipient Zone
ALTEN - Dept XXXLegal informations - Adress - ZIP Code COUNTRY - Contact informations... xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx
www.alten.com
15mm 15mm
10mm from middle of three lines
15mm 15mm
Name SURNAMEFunction [email protected]
Tel : +33(0)X XX XX XX XXFax : +33(0)X XX XX XX XX
To: Name SURNAMEFunction/Company
address (optional)
Place & Date
Lorem,
Pa sincips aeribus sandis doluptat evelis eaque parias dolorest autatio. Borporio inihil el eos et, eaqui aliqui officipid que vo-lorem verrovidiate errunto tem as pro ma vendebi scipsusandus estiam recte quiduciusdam enim fuga. Busdae veliqua testrum et et pre nobit laborep elitin nest, sedi blanda poremquo quas eum consequ issequi nam, quas repellam ratur, ipsam issit exeribu scilitin endem verfere pedi inciisi odit ipsundus sim quuntius adita dolore sapicium laut id quunt omnis recta as excerci rem aut vendam eum et aspere nis id unto bernatem re nus, quianis audae. Nam, qui autat reperum lab id magnistorem nos excerumquis acipsa sus, is vel et qui oditis elecum erisci nobisitium quiae la vercilitiore num fuga. Lendunt quam archil excea-quodis ut eosantur, nost que ma dit, quia siminctem verias int.
Aximusantem et, quis ea voluptatur? Lit, temped ma dolore, sum et, sum qui nectibus.Orro quatur sequata tionsed qui occat pos eum distrum aute voluptatet odis dolo minihictem sitatus tissinvendem saniet ma-gnis derum lic te nis de lab istio. Ut eium facea sim earuntem reperum quisimaiorum imoles dolorep udictem faces de optaspe riostrum vel magnati onsequi corestet exerume ndanda ipsam, con culparc hilles in nulpa dolendeste re praepra tibustem. Eprempore pore quisit voluptur autemo tem doluptatat faceper epudit, utas acescia id erum ut voleces ex et pero officim odipis dolupta tisque non nisint labor reiuscium fugit voloremolut quo berchil lorerro occus, quides iurios etum accus vellore hendan-to con re, velluptur sent hicil eosanis consedi ctiandictur?
Lessit occusdam ea sae reptia senihil mi, qui net eum rem autem delitem fuga. Itatece perspis dendisi tiunto quatis voloraest quia idus mossi que plit im comnis quae. Ditior sinim archill enimil moluptat ut pe vernation culparitiis est, utem fugiam et occate pra dit, odis re, quunti doluptassunt harum est quam quis ariorera dolum non repella boreped et videbit, estios nes vendipient prepudit voles cum voluptas elentis iunt autemol uptatus as ipsaper umquia eum rectiam volorit aturepra pe plam sa ne voloribus, anis et que natum nusanis debis dusdantiis ma coreptiam nobis millene lant eos ent dolupic ident.Lupta num ut es seque remolup tatiunt expeliquias ducium sequo eturitiunt maximus suntibus est quo mi, quis nihita nobis velestrum aut pra dite niam, optatium dus experit iur aut od quia dolorrupic tem de officium velibusda quas ea volorio. Dus, ut perumqui dolorendit odit, sus voloria comnihil milluptur?
Ipsum.
1716
A4 LETTER TEMPLATE
15mm 15mm
10mm from triband middle
15mm 15mm
www.alten.com
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POWERPOINT
NOTE: TEMPLATE IS AVAILABLE ON DEMAND TO COMMUNICATION DEPT.
1918
CORPORATE COMMUNICATION
To support the launch of the new corporate website, ALTEN Group worked with a design agency on «sector pictures» to illustrate our field of activity.
1 Aero
3 Defence
2 Energy
4 Space
or generic
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5 Telecom
7 Automotive
Rail
6 Tertiary
8Mobility
NOTE: ON THIS BASIS, ALTEN FRANCE IS GOING TO DEVELOP A GENERIC CAMPAIGN SPECIFIC TO RECRUITMENT (WITH PEOPLE PICTURES).THESE ADS ARE AVAILABLE FOR ALL INTERNATIONAL ALTEN ENTITIES INTERESTED.
WWW.ALTEN.COM
2120
SAMPLES OF RECRUITMENT ADS
Rejoignez ALTENwww.altenrecrute.fr
STIMULATING INNOVATION
METTEZ VOTRE TALENT AU CŒUR DE…
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ALTEN France launch a recruitment campaign with shootings of true employees and based on concept of «talent people». Any international ALTEN entity is allowed to use it for local needs.
LET YOUR TALENT SHINE. EMBRACE INNOVATION.
WWW.ALTEN.COM
