Table of Content

I. Courage Theme Introduction a. What is courage? b. Courage main visualsII. Family Theme Introduction a. Altek and family b. Family main visualsIII. Conclusion - why courage & family IV. Application a. photo guideline (examples of web and film) b. Color guideline (visual - everything else)

COURAGEPush forward until you succeed.

What is Courage?

Courage is the quality of mind or spirit that enables a person to

act in accordance to one's conviction in the face of trials and

challenges.

Why Courage?

2013 is a year of change and opportunity.

It is important to hold fast to our values and identity,

and show the world who we are.

Altek and Courage:

Altek has successfully confronted many trials since it began

business. Our courage has enabled us to stimulate growth in

the face of challege, maximize our power of innovation, and

create higher standards after each victory.

Main VisualsCHARACTERSICONS

RepresentationSPIRIT

Sportsmanship Fighter Hero

Stimulate growth i n t h e f a c e o f challenge.

Power of innovation Higher s tandard after each trial.

BETTER LIFETechnology strengthens family ties

Altek and Family:

Altek has always been a family-oriented company.

Our company mainly consists of young parents in their 30's,

who are generally good-natured and hardworking.

Our products and technology revolve around our goal

and motto "to bring good memory for everyone."

In fact, we believe technology is a facilitator that strengthens

our family ties.

MainVisuals

ICONS

Main Visuals

Detection: Encounter Automobile: Safety Camera: Memory

Family/Home Crayon:color as a tool Family Bond

Courage & Family - CoexistenceAfter careful examination of both topics, I believe courage and family can coexist as one main theme. For example, a family needs a courageous father/mother to function. Similarly, Altek's courage enables it to help build better lives all around the world.

Application

APPLICATION

Photo Guideline - FamilyPhotos for the family series follow different stages of family communication and interaction through technology.

Detection: Encounter Automobile: Safety

Camera: Memory Camera: Memory

Photo Guideline - CouragePhotos for the courage series main follows a single man involved in acts of extreme sports that demonstrate his courage.

Rock Climbing River Rafting

Web Page Samples - Family & Courage

Further Application - ColorsColors are the fundaments of image processing and also an important element from our logo. It is agreed that elements of colors, in accordance to our theme of courage and family, are very suitable for Altek's CI design.

ALTEK COLORS

FAM

ILY

CO

LORS

-FLO

WER

FAM

ILY

CO

LORS

-SKY

FAM

ILY

CO

LORS

-BEA

CH

CO

URA

GE

CO

LORS

-PO

WER

Family Colors -Flowers

Family Colors -Sky

Family Colors -Beach

Courage Colors - Power

Color Chart

Color Guide

Pantone 205C

E8468A

Pantone 3275C

#00A19C

Pantone 292C

#86C0E9

Pantone 300C

#0070BD

Blue is a significant color that both the family and courage themes share. In addition, pink from the courage series bring out a lively feel that brings another dimension to the different shades of blue and green. In conclusion, the following four colors serve as a color guide to the choosing of Altek's representative colors.

#