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ALPINE WORLD SKI CHAMPIONSHIPS
Vail · Beaver Creek, ColoradoFEBRUARY 2-15, 2015
Vail & Beaver Creek have long been
considered two of North America’s premiere winter resorts. Just a two-hour drive from Denver,
these mountain communities offer dining,
shopping and outdoor festivities of the highest caliber with international appeal.
Vail: 5,289 acres of incomparable skiing, World Famous Back Bowls,
300 days of sunshine per year.
Beaver Creek: Home to Birds of Prey & Raptor racecourses, exceptional family
experience, European charm.
Vail · Beaver Creek is the only location in North America to host three
Championships - 1989, 1999 and 2015.
The 2015 event is the fourth Championships ever held in the U.S.
The Alpine World Ski Championships are the most significant winter
sports and skiing event in the world, second only to
the Winter Olympics.
HISTORICAL SIGNIFICANCE
The largest and most impressive
collection of ski racing stars in the
world, second only to
the Olympics.
Julia Mancuso
Vail’s Lindsey Vonn
Vail’s Mikaela Shiffrin
Julia Mancuso
Bode Miller
Ted Ligety
TELEVISION COVERAGE
NBC – 6 hours Live Broadcast
NBC Sports Network – 8.5 hours Live Broadcast
Universal Sports – 12 hours Live Broadcast
Estimate an average TV point rating for USA coverage at 1
NBC & NBC Sports Network –30+ hours Rebroadcast International Broadcast 90 Hours Live HD Broadcast outside USA
Global TV Viewers 750 million
UNPRECENTED AIRTIME
27.5 hours of live broadcast coverage, the largest broadcast of alpine ski racing in the US besides the Olympics. Coverage of every race for the first time in history.
2015 marks the 3rd time Vail · Beaver Creek hosts this prestigious event.
800 of the world’s best ski racers representing
more than 70 nations.
1,800 members of the international print, photo,
radio and broadcast media.
More than 70 countries carry the television
feed.
2,500+ volunteers
Estimated 10k attendees/race day
Attendance expected to swell to approximately
20k – 25k for weekend competitions.
NUMBERS AT A GLANCE
Monday Feb-2 Ladies' Downhill Training 11am Beaver Creek Opening Ceremonies Evening Vail Tuesday Feb-3 Ladies' Super G 11am Beaver Creek Men's Downhill Training 1:30pm Beaver Creek Wednesday Feb-4 Men's Super G 11am Beaver Creek Ladies' Downhill Training 2pm Beaver Creek Thursday Feb-5 Ladies' Downhill Training 11am Beaver Creek Men's Downhill Training 1pm Beaver Creek Friday Feb-6 Ladies' Downhill 11am Beaver Creek Men's Downhill Training 1:30pm Beaver Creek Saturday Feb-7 Men's Downhill 11am Beaver Creek Sunday Feb-8 Men's Alpine-Combined 10am/2:15pm Beaver Creek Ladies' SC (DH) Training 12pm Beaver Creek Monday Feb-9 Ladies' Alpine-Combined 10am/2:15pm Beaver Creek Tuesday Feb-10 Nations Team Event 2:15pm Vail Thursday Feb-12 Ladies' Giant Slalom 10:15am/2:15pm Beaver Creek Men's Giant Slalom Qualifiers 10:15am/2:15pm Vail Friday Feb-13 Men's Giant Slalom 10:15am/2:15pm Beaver Creek Saturday Feb-14 Ladies' Slalom 10:15am/2:15pm Beaver Creek Men's Slalom Qualifiers 10:15am/2:15pm Vail Sunday Feb-15 Men's Slalom 10:15am/2:15pm Beaver Creek Closing Ceremonies Evening Beaver Creek
RACE SCHEDULE*
*Subject to change.
Local/In-State
Out-of-State
International
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
38%
52%
10%
25%
72%
4%
40%
40%
20%
Market Segments for Vail/Beaver Creek: Presidents Weekend 2013
Projected 2015 Beaver Creek Vail Vail Top MSA's (2013)
New York 8.5% Chicago 4.8% Boston 3.9%Minneapolis 3.7%Philadelphia 2.6%
Beaver Creek Top MSA's (2013)
New York 10.1% Chicago 7.2%Detroit 3.3%Minneapolis 2.9%Atlanta 2.8%
GEOGRAPHICAL INFORMATION
• Average adult spectator age: 44– 46% are married with children– 37% single w/o children
• Gender split: 62% male / 38% female• Average group size: 3.7 people• 76% of attendees are homeowners• 87% of adults surveyed have a Bachelors Degree or higher • 54% have a HHI of greater than $100k• Top 3 Lifestyle categories:
– Outdoor Enthusiast (camping, fishing, hunting)– Sports Enthusiast (skiing, biking, hiking)– Health and Fitness
• Event is Discus Compliant with 80% of all attendees over age 21
DEMOGRAPHICS
EVENT VENUES1. Beaver Creek Race Stadium: 10 of the 11 Men’s & Ladies
races occur here. Stadium consists of public viewing space, public grandstands (~3,500 seats) plus standing spectator platforms holding up to another 2,000 people, Platinum, Gold and Silver VIP venues; 2,100 people per day, International Sponsors and select National Sponsors will have activation areas, Press Center. Public concession locations.
2. Beaver Creek Village: Event Registration/accreditation & coaches meetings occur in the Park Hyatt BC. BC Village hosts multiple public special events during après & night time windows.
3. Avon: “Après in Avon” will occur daily from 1:30 – 5pm with music, entertainment, food & drink sales, performance art, animation & excitement.
4. Solaris Plaza in Vail: Location for Awards Ceremonies, Public Bib Draws, Vail Après and headliner concerts all take place at this venue.
5. Golden Peak Stadium in Vail: Location for Opening Ceremonies, Nations Team Event, Legends Race & Big Air competition.
TRAFFIC FLOW
9am – 2pmBeaver Creek Race Stadium
Talons Bar, General Event Concessions & VIP Areas
Estimated 8k attendees / weekday & 15k attendees / weekend day
2pm – 5pmVarious Après Events
Après in Avon, BC Village Après,Vail Village (Solaris Plaza),
Golden Peak Base Area (Vail)
Estimated 2,500 guests will flow through each Après / day
6pm – 10pmAwards Ceremonies &
Headliner Concerts
Vail Village (Solaris Plaza)
Estimated 3k – 6k attendees / weekdays & 10k attendees on Friday
& Saturday nights
VAIL MAP
Solaris Plaza to Golden Peak is a 5 -7 minute walk that cuts through the heart
of Vail Village. Constellation Wines will have permanent Wine tents/kiosks/trucks at
Solaris Plaza for the duration of the event.
Concession locations will pop up at Golden Peak
during all ancillary events
SOLARIS PLAZA - VAIL
BEAVER CREEK & AVON MAP
Avon is the gateway to Beaver Creek and is a short 5 minute
drive to BC Village . From BC Village to
the Race Stadium, it is another 5 minute bus ride. Skiers will have the option of skiing to the Race
Stadium.
VAIL VALLEY VENUES - DISTANCES
10 Miles Vail - Avon 3.5 Miles Avon - BC Village 1.5 Miles BC Village - BC Race Stadium
BEAVER CREEK RACE STADIUM
SPONSORSHIP BREAKDOWN Seven (7) International Sponsors will receive the bulk of the global branding rights. These
include Audi, Longines, J. Lindeberg, Deichmann. There are three International packages that remain available. International package cash investments start at 1.1 million Euro and go up to 2.2 million Euro.
Eight (8) National Sponors will receive the bulk of the domestic media benefits, customize hospitality programs along with robust on-site activation platforms. National partners include large brands like Korbel Champagne, Sprint, PowerShares QQQ & Bank of America. There are 4 National Packages that remain available today but we have 2 partners very close to signing on which would leave 2 packages left to sell. National Sponsor package cash investment starts at $350,000 and can go up to $550,000 depending on how much hospitality (VIP) and domestic USA (NBC) TV commercial inventory is in the package.
Fifteen (15) Official Supplier sponsors will receive custom packages which include the rights to use event marks for merchandising efforts. These include brands like Nature Valley, Leitner Poma, Sierra Nevada, GoPro and Game Creek Video. There are 7 Official Supplier Packages that remain available today but we have 3 partners very close to signing on which would leave 4-5 packages left to sell. Official Supplier package cash investment starts at $85,000 up to $100,000 + another $50,000 in in kind trade value (if applicable). If all cash, an investment level of approximately $130,000 to $150,000 depending on final rights and benefits. Official Supplier packages focus on onsite activation primarily with some VIP hospitality benefits but have little or no domestic USA TV commercial exposure. In addition, onsite activation areas for Official Supplier partners is restricted to Beaver Creek Village, Avon and Vail Village. The main Beaver Creek race stadium is reserved only for International and National sponsor activations due to very limited space.
SPONSORSHIP PACKAGES
MY SINCERE THANKS FOR YOUR TIME, INTEREST AND
CONSIDERATION.
Michael Imhof Vail Valley Foundation
SVP, Sales & Operations 970-748-5917
