ALPHA

PRESENTATION ON

SCOPE & PROSPECTS OF EVENT MANAGEMENT IN BD.

Dr.A.F.M.Aowrangazab

Professor

Department of Management Studies

University of Chittagong

Submitted To

Submitted by:

Name Exam Roll:

Kaniz Sultana 2006/67

Amina Khatun 2006/71

Nasrin Akter 2006/73

Ireen Fatema 2660/76

Asma Akter 2006/80

INTRODUCTION

• Event management as an industry and profession has recently come into its own.

• Event management is the process by which an event is planned, prepared, and produced. It is the application of project management to the creation and development of festivals, events and conferences. 

• Event management is an exciting and growing industry, as well as a unique career opportunity for everyone with a passion for the planning and organizing of events.

Types of events

Corporate Events• Conferences• Seminars• Meeting• Team Building Events• Trade Shows• Business Dinners• Press Conferences• Networking Events• Opening Ceremonies• Product Launches• Trade Fairs• Award Ceremonies

Private Events• Wedding• Birthdays• Wedding Anniversaries• Family Events

Eligibility:

• An event manager should have a good organizing ability and be flexible to work for long hours.

• Graduates with excellent public relations and networking skills can opt for this field.

• Need the personal creativity.

• An event manager should have good communication skills, be confident of accepting challenges. He must have creativity and organizational skills.

• Team spirit and leadership skills are the other prerequisites.

• Risk handling ability.

Planning of an Event

What to do before the event:• Complete all components of the events planning questionnaire.• Plan & approval of a specific budget.• Determine program, activities, and agenda.• Select location of the event. • Invite guest, speakers, presenters.• Arrange for facilities (based on estimated numbers and set-up

needs)• Send guests a conformation letter detailing the specifies.

Planning of an Event

What to do at the event

• Set up registration and welcoming area.

• Make sure tables are set, seating assignments made, place cards and nametags put out.

• Make sure all speakers, presenters are present.

• Make sure all equipment is working.

• Monitor food service.

• Monitor program, make sure time line is meet.

• Security of the event have to be ensure.

Planning of an Event

What to do after the event:• Make sure food service is clear.• Pack up and returns all materials• Send thank you notes to those who provided special

services and to those who attended.  • Prepare any post-event publicity-photos\copy for

newsletters\newspaper.

FindingsScintilla Ltd

• Establish: 1997• Starting capital: Tk.5,00,000• Type: Partnership business.• Personnel: 15• Scintilla Ltd. Offerings the corporate events, entertainment

shows, show business, and others like advertisement management, social and commercial campaign etc.

• Event arranged by Scintilla Ltd.: Rehab Housing Fair, 4 th Chittagong Furniture Fair, 09,Bank Asia Cultural Night, Close Up Star Night, Sanmar Ocean City Opening etc.

Findings

Out Box Event Management Firm

(Towards accomplishment)• Establish: 2010• Starting capital: Tk.5,00,000.• Type: Partnership.• Personnel: 4• It ensures quality and fullest customer satisfaction.• It organized Tax Fair 2010 in Chittagong.• It offers corporate and institutional events, wedding & other social

events, trade shows & fund raising events, professional training programs etc.

Findings

Triune Exhibition & Event Management Services• TEEMS offers event management packages to its clients,

managed by its unique team of professional and experienced Account Managers.

• By understanding business needs, a one stop, first class tailor-made program is designed to match the exact requirement and budget.

• It offers Launchings, Seminars ,Symposiums, Workshops, Meetings, Fairs\Exhibitions, Social Events, Sporting Events,

Press Conferences etc 

Findings

Tareq’s Caterings & Event Management:• Type: Sole proprietorship• TCEM ,the pioneer in this industry is now more

dedicated & integrated with all the related facilities required for any sort of social or corporate event.

• Expertise: Highly professional personnel.• Experience: 32 years, along with 9 years in catering.

Findings

Antar Showbiz:• Antar Showbiz is 1st & no one event management in

Bangladesh. They have been successfully driving the cultural activities of Bangladesh by arranging charitable &non-charitable events.

• Antar Showbiz has organized events with all national & international prominent stars. They also engaged in public social welfare.

• They organizes Celebrity show , Live Show, Concert etc.

Findings

Conference and Exhibition Management Services Ltd

• CEMS is a multi-national event and exhibitions organizer spread across 7 countries . Its global Head-Quarter is in New York and it has 6 operational offices in south and south-East Asia including Bangladesh.

• It aims to connect the exhibiting companies with their target customers.

• It organizes conferences , trade shows, product launches etc.

• Event: Dhaka international fabric show, Machine expo, Meditex Bangladesh and Pharma Bangladesh.

Scope of event management in BD:

• There is a huge scope in the field of event management specially in Dhaka, Chittagong etc.

• It does not require much investment and offers a lot of independence and flexibility.

• A fresher in the field may start own business with TK50,000 –TK5,00,000 and it increases depending on the ability of the person.

• Someone who has really good aptitude for this field can expect high levels of success.

Career in event management:

• Event management is a good sector for entrepreneur as a career option.

• There are many career opportunities in this industry and work is generally available in small and large cities around the world.

• There are several positions available in the event management industry. Some of these are Event Director, Account executive, Event Planners etc.

Challenges

• In Bangladesh there is limited scope of taking high degrees in event management program.

• Lack of the entrepreneurs in event management sector.• Lack of sufficient technical equipment to arrange large

programs.• Lack of people awareness in the event management sector.• Insufficient SME loan.• Lack of technical expertise.• Fear of failure of investment.• Event cost

Recommendation

• Event management course should be introduced in the universities.

• Proper business plan should be made before starting event management companies.

• The public & private corporation should invest high amount in this sector.

• Better infrastructures for organization are to be developed.• We should properly utilize our natural resources.• Political stability should be needed to arrange big events.

CONCLUSION

Event management has emerged as the new & fast catching career option owing to the increasing trend in advertisement and marketing sector. Today there are a number of people who have entered the field because they realize the potential of the market where demand and supply is concerned. It is a good career option which does not require much investment and offers a lot of independence and flexibility.