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FIJI
ALPHA NU FIJI 2015
HEROES PROJECT REPORT
The Heroes project featured 24 three-minute New Mexico hero
stories and 314 news announcements during a 14 day period; a
value of $100,000.00 plus promotional dollars dedicated to
promoting our New Mexico Heroes and promoting the
philanthropic aspects of the Greek life community.
The KOAT pre-game promotion schedule culminated
in a live broadcast on
Friday, September 11, 2015 @ 6-8AM!!
September 5-12TH
Each day the Greek life Black Diamond
flights were followed live by KOAT’S SKY 7
from various launch sites in the metro area.
KOAT ACTION 7 News followed the action
live, as KOAT banners and Wounded
Warrior Project banners
were displayed on the
Black
Diamond.
SEPT 11TH
Live from
UNM
Stadium
on a
Friday
morning,
an
incredible
broadcast
finale
included
the
following
elements:
A) Full access to UNM Stadium began at
5:30am to 8am with full stadium lighting.
B) A full security detail was provided.
C) Interactive live scoreboard with live
video feeds was simulcast from KOAT
studios, as well as Sky 7 gyro video with
live audio
from the
pilot. Live
video was
broadcast
from the
Black
Diamond
balloon via TVU.
D) 54 Cheerleaders were in full uniform
performing stunting and tumbling on demand
for live
television.
E) 125 college
students were on
hand for 70 minutes
of live television
and Pep Rally enthusiasm. The rally featured 3 live
interviews from several UNM Greek
Life representatives.
F) The $120,000 special shape
Black Diamond hot air balloon
was featured throughout each
morning’s broadcast, with WWP
and special sponsor logos featured
daily including Greek life
participants.
G.) World Champion
Troy Bradley and
several Greek Life
Balloon Crew
members proudly flew
The FIJI Black
Diamond.
H) President of
UNM Board of
Regents, Jack
Fortner and his
wife, personally
donated $1000 to
N.M. Henderson
House.
I) Several Greek organizations
were on hand to explain the
Texting Project for all Lobo
football game attendees (WWP
90999).
One of several live broadcasts from UNM
stadium featured Jack Fortner as he described his
days as a UNM student and ATO member. Jack’s
daughter is presently a Greek life member.
J) Sky 7 on demand, with its gyro
video mount, was looped through
live on the Jumbotron score board.
K) The FIJI BLACK DIAMOND flew the Director of Football Recruiting through the
downtown ABQ business center. KOAT’s Sky 7 followed with its live video
feed, complimenting a live TVU on board the Black Diamond. Four KOAT anchors,
including one reporter at UNM Stadium reported the action with 3 video cameras.
A microwave hook up beamed the action to their studio, and a live simulcast feed
was broadcast back into the
Scoreboard Jumbotron.
SEPTEMBER 12TH
FIJI sponsored a free tailgate with 580 dinners
served to KOAT staff and UNM Greek Life
members.
KOAT CELEBS, JOE DIAZ AND ERIC FERNANDEZ,
JOINED IN THE TAILGATE ACTIVITIES
On game day, 15 special posters were given
to the Spirit Squads to promote mobile
texting. This method of fund raising could
be a staple in all new Greek life fundraising .
Video cameras followed the texting activity
live in the stadium to a record size football
crowd brought to UNM stadium by the
masterful Channel 7 promotion.
In addition to more than $112,000.00 of
cash equivalent in television promotion,
local businesses donated $8,300.00 in
operational cash. Mobile Texting and other
community fundraising garnered more than
$22k in cash donations which was given
directly to New Mexico Heroes including
New Mexico’s own Henderson House
dedicated to our Homeless female veterans.
- Quite a success story!!
GREEKS MAKE A DIFFERENCE
PI BETA PHI
PI KAPPA ALPHA, PI KAPPA PHI, CHI OMEGA
ATO, IFC
ALPHA TAU OMEGA , PHI DELTA THETA, PHI GAMMA DELTA
KAPPA KAPPA GAMMA
FIJI
In addition to more than $112,000.00 in television promotion, $8,300.00
in operational cash donations, texting and community fundraising
garnered more than $22k in donations. The donations were given
directly to New Mexico Heroes including New Mexico’s own Henderson
House, dedicated to Homeless female veterans. –
Quite a success story!!
ATO GRADS AND UNDERGRADS GENEROUS
CONTRIBUTIONS
ATO GRADS AND UNDERGRADS JOIN THE
CELEBRATION WITH GENEROUS CONTRIBUTIONS
IFC PRESIDENT KYLE STEPP, HOMESTEAD HOUSE CEO AMY WHITFIELD, ATO GRAD BOARD CHAIRMAN SKIP BROWN
UNM BOARD OF REGENTS PRESIDENT, JACK L. FORTNER
ATO GRAD, JACK FORTNER WITH CURRENT ATO UNDERGRADS
Participants from UNM Greek Life were joined by 56 UNM Cheerleaders. They were
on hand to promote the SEPT 12th UNM LOBO football game and raise awareness
for New Mexico’s Veteran charities, Henderson House, and Wounded Warriors
Project. $100,000.oo in television advertising time was donated to the Greek Life
project and more than $21,000.00 was raised for local charities.
GREEK LIFE THUNDER
AT UNM STADIUM
Greek Life Partnerships
FRONTIER OWNERS, DOROTHY AND LARRY RAINOSEK,
WITH KOAT PRESIDENT MARY LYNN ROPER
AMY AT LAUNCH SITE
AMY WHIFIELD, CEO HENDERSON HOUSE
WORLD CLASS FIJI BALLOON TEAM
WATCH KOAT ACTION 7 NEWS FOR SPECIAL BROADCASTS HONORING NEW MEXICO HEROES AND
FELLOW FIJI GRAD SGT. RICHARD GOLDSTEIN
FIJI GRADS SAM AND ADAM HONEGGER OF PARTS PLUS
SALUTES SGT. RICHARD GOLGSTEIN
SGT. RICHARD GOLDSTEIN
KOAT TV BROADCASTER BYRON MORTON
AND MILAGRO OWNER & FIJI GRAD
RICK HOBSON SALUTES SGT. RICHARD
KOAT ACTION 7 NEWS FOR SPECIAL BROADCASTS HONORING NEW MEXICO HEROES
AND FELLOW FIJI GRAD SGT. RICHARD GOLDSTEIN
VIET NAM 1970
SAM AND ADAM HONEGGER HONOR
SGT. RICHARD GOLDSTEIN CHANNEL 7 BROADCASTER BYRON MORGAN AND FIJI
GRAD RICK HOBSON HONOR SGT RICHARD GOLDSTEIN
MANY MANY THANKS TO:
RICHARD AND KOAT PREZ MARY LYNN ROPER JOIN IN FUN AT FIJI TAILGATE
Community Partners
HENDERSON HOUSE, CEO AMY WHITFIELD
JAGUAR-LANDROVER OWNERS,
ROCKY HUGHES AND SAMANTHA GUNN
PRESENTED A GENEROUS
DONATION TO HENDERSON HOUSE.
LOBO LOUIE AND UNM GREEK LIFE
GRACIOUSLY ACCEPTED THE DONATION.
SAMANTHA AND DAD, ROCKY
DOROTHY AND LARRY RAINOSEK, FRONTIER AND GOLDEN PRIDE
RESTAURANT OWNERS PRESENT GREEK LIFE PARTICIPANTS WITH GENEROUS DONATION FOR
HEROES DAY CELEBRATION SEPTEMBER 12 UNM STADIUM
Heroes Day
Community Partners