Alpha Bank istorical Archives

Issue 3

PRODUCT NEWS IN FOCUSCORPORATE

SOCIAL RESPONSIBILITYGROUP

COMPANIESTHE BANK AT A GLANCE

THE WORLDOF ALPHA BANK GROUPΜazi

FOCUSFOCUSFOCUSIN

Alpha Bank istorical Archives

Alpha Bank Historical Archives

Alpha Bank Group Executives Conference

Integrated Network and Services for all our Customers

Alpha Bank undertakes the deposits of three Cooperative Banks

Alpha Bank and the EIB sign a Euro 100 million agreement for financing Small and Medium-sized

Enterprises

The Bank’s Restructuring Plan

The Bank renewed its cooperation with American Express

Training and Development Division

Preferential pricing to AXA Insurance Health programmes for all Employees of the Group,

with price reduction up to 35%

Alpha Bank Bulgaria

“With Ariadne’s thread, the myth I unfold...”

“History of Coins – Boeotia”

Free disposal of the Bank’s Publications

Bonus Loyalty Programme

New Vodafone Bonus Cards

Alpha Health Care for All

Alpha Prime Personal Banking. Together for all that matters to you

he Bank participated in the Products Exhibition and Services Extroversion

Together… in Olive Picking!

Alpha Bank sponsors the exhibition “YANNIS TSAROUCHIS – Illustrating an autobiography”

Tree planting!

Alpha Bank’s social contribution

Alpha Bank Cyprus LtdAlpha Bank RomaniaAlpha Bank Srbija a.d.Alpha Bank a.d. Skopje

CONTENTS




Μazi

THE WORLDOF ALPHA BANK GROUPΜazi

< Contents >

Editor: CORPORATE COMMUNICATIONS 102 52 ATHENS, GREECE

el. 30 210 32 2 13, 30 210 32 2 3Fax 30 210 32 2 39

E-mail: [email protected]@alpha.gr

Design - Production: GOD A.E.

11-12 2013

THE BANK

PRODUCT NEWS

GROUP COMPANIES

IN FOCUS

CORPORATE SOCIAL RESPONSIBILITY

AT A GLANCE

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Μazi THE BANK

n November 30, 2013, the Alpha Bank Group Executives Conference was held with great success, at the Hilton Athens hotel, with the presence of approximately 1,000 Executives. The Conference opened with the address of the Managing Director - CEO of the Bank Demetrios P. Mantzounis.Then, the General Manager - COO Spyros N. Filaretos delivered a speech on the “Key Strategic Initiatives and Operational Merger of Emporiki Bank” and introduced the Executive General Manager Efstathios A. Kakogiannis.The Wholesale Banking and International Network General Manager Artemis Ch. Theodoridis presented the “Turning Point” and introduced the Executive General Manager Constantinos R. Dorkofikis and the Manager of the Non-Performing Loans Division - Wholesale -, Theodoros I. Athanassopoulos. Thereafter, the Retail Banking General Manager George C.

Aronis took the floor, with his speech “Looking to the Future”, and introduced the Executive General Managers Theodoros A. Kalantonis and Leonidas D. Kassoumis.The General Manager - CFO Vassilios E. Psaltis and the Executive General Manager Lazaros A. Papagaryfallou presented “Alpha Bank’s Strategy in the New Environment” and “The Restructuring Plan as Means of Implementation”.Finally, the General Manager - CRO Spiros A. Andronikakis delivered a speech entitled “European Banking Union: A Response to the Crisis”.During the Q & A session that followed, the General Management answered the questions posed by the Executives, while the Conference was concluded with the address of the Chairman of the Bank’s Board of Directors Yannis S. Costopoulos, who initially thanked the attendees for their participation in this year’s highly successful

< 3 / 29 >





Μazi THE BANK

convention. Mr. Costopoulos commented on the enormous difference in the number of the attendees and as a result in the Bank’s size, in comparison to the past, and especially to the time when he joined the Bank and he mentioned that at the corresponding Executives Conference of that time, there were no more than 12 attendees. He closed his speech underlining that, in the future, greater emphasis should be placed on electronic banking services, because the character, hence the behavior of today’s new generation which will become our future clientele, has been greatly affected by the rapid development of the technology.

The Managing Director - CEO Demetrios P. Mantzounis, in welcoming the audience, made a brief reference to the topics of the Conference’s agenda. Then, he noted that the continuous audits to the banks, by several Authorities, have affected the banks’ role. As Mr. Mantzounis mentioned, the stringent “accounting” orientated approach of addressing issues does not help development of the banking system

and keeps the banks away from their main objective, which is to offer quality service to Customers and the required assistance to them, in order to deal with the adverse economic situation pertaining in the country.Finally, he referred to the Bank’s social impact, which complements its business activity. In the context of its Corporate Social Responsibility, the Bank implements a diverse programme of contribution and volunteerism. In particular, the Bank supports local communities through various programmes, such as the “Helping Hand”. In addition, the Bank contributes to the promotion of culture, through relevant actions, such as the organisation of cultural events in various cities of Greece, which focus on the history of each region, while the Bank also promotes the protection of the environment. All this is conducted discreetly, in line with the Bank’s guiding principle, which, as Mr. Mantzounis stressed, “means respect for the Customer and respect for the Customer is providing support now, during these tough times”.

Thereafter, the General Manager - COO Spyros N. Filaretos took the

floor and referred to the Bank’s

Restructuring Plan, which is based on

eleven Key Strategic Initiatives (KSIs),

centrally coordinated by the

Restructuring Plan PMO Division, and

whose objectives are directly connected to the overall Programme.

The Key Strategic Initiatives are focused on three core strategic

objectives of the Bank: the rationalisation of cost and resources, the

achievement of revenue synergies and the improvement of

profitability, and, lastly, the transformation of operations in order to

achieve maximum efficiency and effectiveness.

In the context of the above projects, Mr. Filaretos noted that

significant progress has been made in the following areas:

< 4 / 29 >

Alpha Bank Group Executives Conference The IT Integration programme is advancing according to plan and,

in the first uarter of 201 , a ma or part of the pro ect is expected to

have been completed,

Branches have merged so far, while 1 more will follow by the

end of 2013, in accordance with the initial plan of 1 0 Branch merg-

ers within the first half of 201 . In addition, 12 off site ATMs have

been withdrawn, in effect achieving 9 of the 2013 target,

13,000 m2 of Head Office space have been released, in order to

serve the ob ective of using more space owned by the Bank, instead

of rented, while

regarding the eneral Expenses reduction plan, which is expected to

be completed by the end of 201 , it is noted that 2 of the final

target has been met in 2013.

Concurrently, the rest of the SIs have also been initiated, aiming at

transforming the Bank’s key operations. The Central nits Optimisa-

tion pro ect is in progress and, within February 201 , the model of

optimal staffing will be delivered. In addition, the implementation of a

centralised back office structure for all retail products and of a

holesale Banking middle office is being reviewed. These pro ects

will be completed in two phases, to achieve immediate benefits, in

con unction with the long term targets which have been set. Moreo-

ver, with regard to the etail istribution Strategy, an analysis has

been initiated at the customer, product and distribution networks level

and the final proposals will be submitted in March 201 . reat

emphasis will be given on improving deposit profitability, by undertak-

ing particular initiatives which have been scheduled for the near

future, in alignment with the Bank’s strategic priorities.

Finally, with regard to cost synergies, these are expected to reach

Euro million within 2013. Of this amount, 3 refers to Personnel

cost optimisation actions. he Euro 133 million remaining synergies

re uired by the end of 201 will come from the transformation

pro ects which are in progress.

The Executive General Manager Efstathios A. Kakogiannis was the next

speaker, whose speech focused on

“Emporiki Integration: Information Technology Contribution”. More

specifically, Mr. akogiannis presented the

method, according to which, the Bank’s IT nit approached the IT

systems integration of the two Banks, as part of the Operational

Merger of the former Emporiki Bank, and in particular, the migration

strategy and the coordination of the pro ect.

He referred to the pro ects completed and to those which are still in

progress, noting the following milestones

• Ac uisition of Emporiki Bank’s entire share capital from

Cr dit Agricole

• Completion of the legal merger by absorption of

Emporiki Bank

• Completion of the integration of the former Emporiki

Bank’s deposit products, cards, revolving loans, overdraft accounts

and electronic banking services into the common Alpha Bank IT

systems and processes environment

• Completion of the integration of the former Emporiki

Bank’s consumer loans into the common Alpha Bank IT systems and

processes environment

• Expected date for the completion of the two Banks’

operational merger.

Finally, Mr. akogiannis presented the challenges encountered and

the synergies achieved.

P O CT NE S IN FOC SCO PO ATE

SOCIA ESPONSIBI ITO P

COMPANIESTHE BAN AT A ANCE

Μazi THE BAN

< 5 / 29 >


Subsequently, the Wholesale Banking and International Network General Manager Artemis Ch. Theodoridis started his presentation with a brief

reference to the key financial indices of the

Greek Economy.

According to Mr. Theodoridis, many

sectors of the Greek Economy still suffer (unemployment,

consumption, non-performing loans), while others show some signs

of stabilisation (economic sentiment indicator, employment index,

tourism).

Nevertheless, within this adverse environment, the Bank stands by its

Customers, always within the context of its commitments to the

European Commission.

Mr. Theodoridis underlined that we have to stand by our Customers

who face liquidity problems, taking good care, however, to identify

which businesses are viable. All credit proposals should be fully

documented and supported by the necessary collaterals. The pricing

should reflect the Bank’s risk and aim at concentrating the full range

of banking services required by each Customer.

Before closing his presentation, Mr. Theodoridis made special

reference to the development of our relationship with new Customers,

as, in his opinion, significant opportunities arise, following the absorp-

tion of Emporiki Bank.

The Executive General Manager Constantinos R. Dorkofikis delivered a

speech entitled “Wholesale Banking: The New Landscape in Wholesale Lending”. He first made an overview of the

challenges that the Wholesale Banking

Business Unit faced in 2013 and, more

specifically, he discussed the merger with Emporiki Bank, the active

relationship management of the expanded Clientele, amid the

continuing recession, as well as the diagnostic exercise carried out by

BlackRock. Mr. Dorkofikis also pointed out that, despite the merger

process, Alpha Bank maintained high levels in customer service and

credit risk management, while the migration of the loan systems and

the homogenisation of corporate customer service procedures are

being designed diligently, in order to be completed within 2014.

In addition, several examples were given of the recovery of trust

shown by foreign markets in Greek businesses: the significant inflows

in share and loan issuances by businesses and banks, the reduction of

the yield of corporate bonds in the secondary market, the progressive

acceptance of Greek bank guarantees abroad, as well as the reactiva-

tion in the Greek market of multinational organisations specialising in

commercial credit insurance. Special reference was made to the

resumption of the road works which are expected to give a boost to

the economy in 2014, as well as to many other projects financed by

European funds (Public Private Partnerships, railways, subways).

Mr. Dorkofikis also made mention of the factors that affect our

activities in wholesale credit, such as the restructuring of the Greek

banking sector, the orientation towards a more extrovert and

competitive model in entrepreneurship, the limited liquidity, the

unavailable and expensive funding and the increased regulatory controls.

Taking into account these factors, he presented the guidelines for the

management of the corporate portfolio, based on the following key

axes: (a) the support of our traditional Clientele suffering from the

recession, (b) the need to renew our loan portfolio with high-quality and

reasonably-priced loans (c) the optimal management of the expanded

Clientele, in order to draw liquidity of a more permanent character, (d)

the protection and the most efficient utilisation of our funds and (e) the

need to re-design financing procedures for regulatory as well as

operational purposes.




Μazi THE BANK

< 6 / 29 >

Alpha Bank Group Executives ConferenceMr. Dorkofikis closed his presentation by stressing that our Bank has

many and significant competitive advantages, so as to deal

successfully with the new challenges. Finally, he focused on the need

to bring the Customer and banking transactions to the fore, aiming

mainly at ensuring a larger and more permanent deposit base.

Subsequently, the Manager of the Non-Performing Loans Division - Wholesale Theodoros I. Athanassopoulos took the floor, to

discuss “Wholesale Banking: TAR Management”. In particular, he

commented on the “systemic” nature of the

problem of non-performing loans, which on

31.12.2012, amounted to 29% of the

Gross Domestic Product, at a time when the Greek

GDP has dropped significantly and credit growth is negative.

Therefore, as Mr. Athanassopoulos pointed out, non-performing loans

management is conducted under very adverse circumstances, facing

challenges that the banking system had never faced before.

This situation results in low collections, restricted effectiveness and

increased costs of enforcement proceedings.

Nevertheless, the important reduction of the customer operational

cost and the concentration of the market facilitate non-performing

loans management through loan restructurings which take into

account future cash flows and the Customers’ actual repayment

ability, without, at the same time, destroying their current cash flows

and potential for recovery.

Finally, Mr. Athanassopoulos mentioned that all the above can be

realised, given the improvement in the economic environment, as,

until today, emphasis had been placed on improving collaterals and

the Bank’s organisational structure in the Wholesale Banking Non-

Performing Loans sector.

Thereafter, the Retail Banking General Manager George C. Aronis analysed the

Bank’s strategy for the new year, as well

as the three-year plan, mainly focusing on

the development of a customer-centred

service model, through customer segmen-

tation, the creation of a comprehensive

range of products and services per

customer segment and the provision of

optimal pricing and services in any network Customers may prefer.

As Mr. Aronis noted “the Customers and their needs constitute the

main area of interest for the Bank”. He also stressed that the future

service model is based on the full complementarity and interactivity

of all networks. To this end, the Branch Network remains the key

channel of interaction with the Customer, as personal contact plays

the most important role in our relationship with the Clientele.

In addition, he referred to the significant effort made during the last

months, with regard to the optimisation - based on qualitative and

quantitative criteria - of our Branch Network, which is expected to be

reduced by 23%, until May 2014.

Moreover, Mr. Aronis highlighted the importance of deposits for the

Bank. He presented the upwards trend of deposits in the first half of

the year and he asked for the continuation of efforts, in order for

deposits to increase by Euro 2 billion in 2014 and substantially

improve the Loans to Deposits ratio. In parallel, he referred to the

significant cost reduction, which has been achieved within a difficult

economic environment, saying that “our Customers’ trust should

translate into an increase of deposits”. Finally, he underlined that

special attention should be paid to the 110,000 affluent Customers

who hold 60% of the Bank’s deposits, stressing the key role of the

Alpha Prime service which is growing rapidly.




Μazi THE BANK

< 7 / 29 >

Alpha Bank Group Executives ConferenceThen, the Executive General Manager Theodoros A. Kalantonis, delivered a

speech on “Retail Non-Performing Loans”. He initially referred to the

importance that the Bank places on

implementing effective NPL management, in

order to handle capital adequacy and

profitability issues, but also in order to support its Customers, under

the present adverse circumstances.

He then noted that Alpha Bank’s retail loan portfolio has reached

Euro 30 billion with over 1.3 million Customers. Yet, during the last

few years, an increasing number of Customers face financial

difficulties which prevent them from meeting their loan obligations,

resulting in a gradual increase of NPLs. However, as Mr. Kalantonis

said, thanks to coordinated efforts, during the last twelve months,

we achieved a reversal of this rising trend by applying a three-pillar

strategy: improving cash collections, achieving viable restructurings

and increasing collateral coverage.

Special emphasis is given on the viability of restructurings, through

optimisation of the product mix, as well as through customer and

network segmentation. Correctly diagnosing customer needs is

considered a critical issue, in order to enable us to offer the right

solution in all cases.

Finally, in order to enhance the operational model, Mr. Kalantonis

mentioned that the Bank has proceeded to a number of modifications

in its organisational structure, by assigning a central role to the

Non-Performing Loans Division - Retail, improving supportive

infrastructures, and dedicating extra human resources to distressed

loans. Further improvements are planned for 2014, in order to

maintain and improve the positive trends of 2013.

Thereafter, the Executive General Manager Leonidas D. Kassoumis took the floor to address the subject

of “Leading the Market Strategy on Payment Cards”. As he noted,

Alpha Bank has a leading position in

Payment Cards, with important market shares of 30% in payments

turnover and 40% in acquiring turnover.

Mr. Kassoumis stressed that the Bank’s Card portfolio includes more

than 3 million cards with products for all market segments.

In particular, the new enhanced Bank has approximately 4.2 million

individual Customers, offering important margins for credit and debit

cards penetration, with emphasis on the affluent and mass affluent

segment of the Clientele.

Development prospects in Payment Cards are significant and,

according to Mr. Kassoumis, the key challenge for the Bank is the

diversification offered to our Customers, in order to make them

change habits and use our products.

In concluding, Mr. Kassoumis summed up the following Pillars for

future development:

oyalty Programmes, where the Bank is a pioneer, aiming at further

developing them, placing emphasis on the internationally

acknowledged and award-winning Bonus Loyalty Programme,

ebit cards which show notably increasing turnover. Our strategic

choice should be to focus on Enter Bonus American Express®, the

most state-of-the-art and profitable product of the Bank’s Debit

Cards sector,




Μazi THE BANK

< 8 / 29 >

Alpha Bank Group Executives Conference The new technologies and modern services in payments that follow

the trends of international markets real time rewarding, contactless

cards, mobile payments, Alpha Alerts, Alpha Secure eb .

Thereafter, the G M CFO V and

the E G M L A

made a brief presentation of the Bank’s strategy in light of the

banking sector’s transformation and the obligations arising from the

estructuring Plan.

M noted that following the restructuring of the sovereign

debt of the Hellenic epublic, the banking sector had to be

re capitalised and consolidated, in order to create stronger entities.

These structural changes took place in a most volatile environment,

with the banking sector experiencing an unprecedented increase in

non performing loans and a loss of critical li uidity, due to an outflow

of deposits.

In this radically reformed environment, the Bank’s priorities are a the

securing of the 2nd place in the reek banking sector, b the fast

integration of the former Emporiki Bank, in order to provide better

services at lower cost and c the management of non performing

loans, aiming at maintaining strong capital ade uacy.

Then, M analysed the framework for the drafting

of the estructuring Plan and the reasons that led the Bank to

assume commitments towards the European Commission.

He explained that approximately 0 of the Euro one banking

system, in terms of assets, is controlled by Brussels, because of the

state aid received, an indicator of the systemic dimension of the

problem, at European level.

The estructuring Plan aims at the recovery of profitability and the

creation of positive returns for Shareholders, so that private funds

may replace the funds invested by the Hellenic Financial Stability

Fund. In this context, the Bank has undertaken particular commit-

ments for the achievement of the estructuring Plan’s financial

targets, in reece and abroad.

In addition, special mention was made of the role of the Monitoring

Trustee and the Hellenic Financial Stability Fund explaining the

monitoring of target achievement and stressing the great importance

the Bank places on maintaining excellent relationships with both

parties. Mr. Papagaryfallou closed his speech, making a reference to

the warrants, whose gradual exercise will lead to the withdrawal of

State participation in the Bank’s share capital.

Finally, the General Manager - CRO S A A took the floor,

saying that the international crisis started in

200 in the banking sector. It developed

into an investor confidence crisis towards

central governments because they

attempted to bail out the banks by

increasing their debt. In reece, the crisis followed the opposite

direction. The fiscal crisis came first, causing the restructuring and

haircut of the sovereign debt, which led to a substantial decrease in




Μazi THE BAN

< 9 / 29 >


Banks’ equity. However, European Governments were unprepared to

face the crisis and, thus, their response was not the expected one.

Currently, the cost of the crisis amounts to Euro 1.1 trillion, which is

equivalent to 12% of the Eurozone GDP and represents the rescue

injection that the financial sector received from central governments.

The crisis created the need for changes in the banks’ Supervisory

Mechanism, aiming at reducing the possibility of a new crisis.

As Mr. Andronikakis noted, in 2012, the creation of a European

Banking Union was proposed. The two objectives of this initiative

were: firstly, to create a Single Supervisory Mechanism (SSM),

because, until today, banking supervision is conducted by the

Countries’ Central Banks and, secondly, to reduce interdependence

between banking crises and state bankruptcies, through a rescue

and/or liquidation mechanism for banks.

As of autumn 2014, the European Central Bank (ECB) will supervise

6,000 credit institutions. For this purpose, the ECB will perform

audits at 128 credit institutions which represent 85% of the overall

Eurozone banking assets. In Greece, the four systemic banks

will be subject to audit, which includes risk assessment for

supervisory purposes and quality control of assets, in order to

enhance transparency. Stress Tests are also being carried out,

in order to examine the resilience of the banks’ balance sheets.

Finally, Mr. Andronikakis mentioned that the success of the

European Banking Union will be very important for Greece and

other South European countries, because it will increase trust in the

Greek Banking System. It will also facilitate the return of deposits to

the Greek Banks; the re-ignition of the interbank market; the raising

of medium-term liquidity from money markets; the significant

reduction in deposit and, consequently, loan interest rates; the

decrease of Greek Banks’ dependence on the Eurosystem and,

finally, increased financing of the Greek Economy, generating

positive results on the GDP and unemployment figures.




Μazi THE BANK

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Alpha Bank undertakes the deposits of three Cooperative Banks

urther to the completion of the bidding process as per Art. 63 D of Law 3601/2007 and the subsequent decision of the Bank of Greece,

dated December 8, 2013, Alpha Bank assumes the deposits of the Cooperative Banks of Western Macedonia, Dodecanese and Evia. All the deposits undertaken by the Bank, are fully guaranteed.

Alpha Bank assumes exclusively the deposits and not any other assets and /or liabilities of the three Cooperative Banks.

Upon completion of the accounts’ transfer process to its systems, Alpha Bank will notify their beneficiaries, as per the commencement date of

their servicing through its Branch network.

The Bank will maintain physical presence through its Branches in certain remote areas where the Cooperative Banks have been operating, ensuring

the uninterrupted service to the local population.

Finally, Alpha Bank intends to offer employment opportunities to the Personnel of the above mentioned Cooperative Banks, following a selection

process.

< 10 / 29 >

D

Integrated Network and Services for all our Customers

uring the three day period of 26-28 October 2013, Alpha Bank successfully completed the integration of a large part of the former Emporiki Bank’s systems to the common environment

of Alpha Bank’s IT systems.

The result of this important project is that as of Tuesday, October 29, 2013, all clients of Alpha

Bank, who hold deposit products, cards, unsecured consumer loans and overdraft accounts, are

being fully serviced, on a common IT system and processes platform, by Alpha Bank’s more than 1,100 Branches and off-site ATMs, throughout Greece.

Furthermore, as of Monday, October 28, 2013, customers of the electronic banking services of

the former Emporiki Bank are fully serviced through A A and Alpha Phone Banking.The full operational integration of the former Emporiki Bank is scheduled to be completed within the first half of 2014, when the remaining loans’ products will also be migrated to the common IT

system and processes platform of Alpha Bank.

For further information: www.alpha.gr.




Μazi THE BANK

F

www.alpha.gr

< 11 / 29 >

Alpha Bank and the EIB sign a Euro 100 million agreement forfinancing Small and Medium-sized Enterprises

lpha Bank marks its active support for Greek business by signing an

agreement with the European Investment Bank (EIB) amounting

to a total of Euro 100 million for financing Small and Medium-sized

Enterprises.

The financing agreement, which is part of a broader programme launched

by the EIB, was signed in the context of a special ceremony held on

Monday, November 11, 2013 at the Hilton Athens hotel and attended by

the Minister of Finance, Mr. Giannis Stournaras, the Minister of Interior,

Mr. Giannis Michelakis, the Minister of Development and Competitiveness,

Mr. Kostis Chatzidakis and the Minister of Infrastructure, Transport and

Networks, Mr. Michalis Chrysochoidis as well as the President of the EIB,

Mr. Werner Hoyer.

The agreement was signed by the Wholesale Banking and International

Network General Manager, Mr. Artemis Theodoridis, on behalf of Alpha

Bank, and the Vice-President responsible for Greece, Mr. Mihai Tanasescu,

on behalf of the EIB.

Mr. Theodoridis, in his address, stated inter alia: “Alpha Bank has

traditionally stood by enterprises in good and bad times. By

signing the Euro 100 million facility, the Bank adds another efficient

tool in its array of financing solutions for Greek business, at a period

when liquidity constitutes an expensive and scarce commodity for both

banks and enterprises”.

The funds are provided in the framework of the “Guarantee Fund for

Greek Small and Medium-sized Enterprises of the EIB”, which was

established in 2012 to cater for the financing needs of SMEs. Through

the extensive Alpha Bank Branch Network in Greece, the amount stated

in the agreement will be directed towards enterprises active in the

fields of industry, tourism and services in order to finance, under

favourable terms, their investment plans, as well as their working

capital requirements.

A




Μazi THE BANK

< 12 / 29 >

The Bank’s Restructuring Plan

s part of the Bank’s Restructuring Plan, the Steering

Committees for the KSIs have now been kicked off, while on

Tuesday, November 5, 2013, a presentation was delivered by the

Restructuring PMO Division to all KSI Leaders, in order to provide

them with an update regarding the progress of the Plan, as well as

to inform them about the actions to take place in the upcoming

weeks. Furthermore, meetings were held with the KSI Liaisons, in

order to present them with the KSI monitoring methodology and

tools.

More specifically, the following developments have been made:

With regard to “Retail Distribution Strategy” KSI, the Physical

Network Rationalisation is progressing according to plan, with

32 more Branches having been merged, while within the

”IT Integration & Cost Optimisation“ KSI, during November, the

following key milestones were completed:

Migration of the two Banks’ systems regarding

o Consumer loans

o 47 off-site ATMs

o Customer Bonds

Consolidation of roup Financial and egulatory eports

(TEKE & PDTE 2442)

Consolidation of Bo Securities and Foreign Custody Securities

applications of Alpha Bank

AT enforcement in Organisations Companies for collecting their

claims from third parties.

It is worth noting that the Personnel redeployment, as a result of

the Branches’ merging, is progressing successfully to address

resourcing needs in other areas, according to “HR Machine” KSI.

Moreover, in the context of the “Retail NPL Management” KSI,

significant activities have been initiated. More specifically, the call

centre is in the process of being relocated, allowing for a

significant increase in terms of the resources of the team until the

end of the year. At the same time, the Legal Workout team has

been reengineered, while relevant processes have been reviewed,

so that the target set can be met. Finally, the development of a

legal expense management system is in progress.

The first phase of the “Retail Back-Office Consolidation” KSI

includes:

i. Centralisation of SB Loan processes

ii. Collateral Management

iii. Mapping and validation of synergies stemming from a

consolidated Branch Help Desk (BHD) and Contact Centres

structure

iv. o s and Trade Finance operations.

So far, SB Loan migration and target operating model definition

activities are in progress, while as far as Collateral Management

is concerned, the status for both Banks is currently being

documented. Finally, with regard to internal call centres, external

call centre support and Network call centre support units and

infrastructure, the mapping of their current status was completed.

egarding the “Non personnel A Cost eduction SI, the areas

expected to bring cost reductions have been identified.

A


SOCIAL RESPONSIBILITYO P

COMPANIESTHE BANK AT A ANCE

Μazi THE BANK

< 13 / 29 >

The Bank renewed its cooperation with American Express

n Tuesday, December 3, 2013, the General Manager – Retail

Banking George C. Aronis and the President, Executive

Vice-President Card Services EMEA of American Express, Peter Wright,

signed the renewal of the cooperation agreement between the Bank and American Express for the next seven years, until

2020. The agreement was signed with the presence of the Chairman

of the Board of Directors of Alpha Bank Yannis S. Costopoulos and the

Managing Director – CEO Demetrios P. Mantzounis.

The Bank will continue its long and successful collaboration with

American Express, maintaining exclusivity in the Greek market in the

issuance of card products and their acceptance by the local

businesses.

The renewal contract seals the successful cooperation between the

Bank and American Express, as well as the trust that American

Express shows to Alpha Bank, as an exclusive partner, contributing

in further developing its portfolio in Greece.

O




Μazi THE BANK

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Training and Development DivisionThe most important training programmes of October 2013

Coverage of additional training needs following the merger

With the aim of covering the training needs that came as a result of the merger, the Training and Development Division, from the very beginning of the Training Programmes, took the following action:

In co-operation with the Branches where the scope of work changed (e.g. an Employee who had worked and been trained as a Cash Transactions Officer, but the operational needs imposed his placement as a Customer Relationship Officer), the Employees whose job responsibilities changed, were invited to take additional training, at dates chosen by the Branch Managers. The first wave of the relevant training sessions was completed with the participation of 66 Employees.

From April to August 2013, an overall number of 86 former Emporiki Bank Employees who worked as Investment Advisors attended the Training Programme for Investment Operations. The above Employees also attended an additional training programme, which was completed in October and focused on Consumer and Housing Loans Operations.C At the beginning of autumn, the Training and Development Division responded to many requests of the Central Operations for the training of Executives and Employees on various systems of the Bank (Finesse, CDI, Counselor).More specifically, during September and October, the Training Programmes were attended by 168 persons from the following Divisions: holesale Banking Customers’ Operations ivision etail Banking Products Back Office ivision etail Banking C M and Sales Support ivision Compliance ivision

Certifications Renewal - Recertification

On October 5, 2013, the exams for 110 Employees - holders of

Investment Operations Certificates, which had been granted in 2007, took place. 86 out of these 110 Employees (78%) succeeded in the Institutional Framework exams. The Certificates were renewed for seven more years, while those who failed, re-sat for the exams in November. At the Bank’s Training Centre at Aghios Stefanos, representatives from the Bank of Greece were present, as well as the Professors Mr. N. Milonas, D. Kainourgios, F. Siokis and P. Staikouras, on behalf of the Universities that took over the preparation of our colleagues.

Exams for Insurance Brokers Certifications

Moreover, in October, the results of the 3rd Exams Session of 2013 for the Certifications of the bancassurance operations were announced. 24 more successful candidates were added to the thousands of the Bank’s Employees who have received Bancassurance Certifications so far.

These exams have become a well-established practice and the notable consistency and importance that the Bank places to them is shown in the diagrams below:




Μazi THE BANK

ALPHA BANK EXAMINEES

ALPHA BANK SUCCESSFUL CANDIDATES

ALPHA BANK SUCCESS RATES

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A

Preferential pricing to AXA Insurance Health programmes for all Employeesof the Group, with price reduction up to 35%

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Insurance, exclusively for the Employees of our Group and their families, offers new modern programmes of first-grade and second-grade

health care, with a special reduction until December 31, 2013, which reaches 25% for the first year of insurance, 20% for the second and 15% for the following years. If the above special reduction is combined, until December 31, with other special reductions, such as head of family, place of residence and AXA customer discounts, the overall reduction may reach 35% within the first year, 30% for the second year and 25% for the following years.

Medi programmes offer affordable health solutions according to today’s insurance needs, which in complement to the Group Insurance Cover-age offered by the Bank to the Employees, can achieve even more complete coverage, with particularly competitive cost.

Thus, AXA is an important succorer for the insured person, as it provides access to the most advanced medical centres, at very low cost, given the

strong competitive advantages such as:

Possibility to create or change a programme, depending on the financial situation of the family, according to the respective needs (flexibility in planning the programme) ifferent participation to hospitalisation cost per insured person, in the

same family insurance programme Inclusion of children to the family insurance programme until the age of 30,

with entrance age up to 23 years, recognising the prolonged stay of the young people with their families irect payoff of the hospital expenses by A A for all hospitalisation

contracts uaranteed hospitalisation position 100 doctors fees in contracted medical centres Accident expenses inside or outside the hospital Possibility for financial support, in case of emergency incident abroad Health privileges through diagnostic, ophthalmological centres

and hospitals.

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complete coverage, with particularly competitive cost.

Thus, AXA is an important succorer for the insured person, as it provides access to the most advanced medical centres, at very low cost, given the

The temporary exhibition “Leaving a Mark on History: Treasures from Greek Museums” has been inaugurated at the National Archaeological Museum in Sofia, Bulgaria, on November , 2013. The exhibition that is co organised by the Numismatic Museum and the National Archaeological Museum of reece will last until February 9, 201 . The exhibition has already been displayed at the Regional Archaeological Museum in Plovdiv, with great success. It is visiting Bulgaria with the support of Alpha Bank Bulgaria, as part of the roup’s policy to patronise culture. The purpose of this exhibition is to present rare and unique objects, that “seal” history, either as portraits of protagonists of history either as direct sources for major historical and political events or finally, as universal social, religious and cultural meanings and values.The exhibition is divided into six thematic sections: “The history of sealing”, “Great is the state that controls the sea”, “Education and Democracy”, “A healthy mind in a healthy body”, “Rulers and Events” and “From Olympus to Heaven”. A total of 195 unique artifacts of Greek Antiquity are exhibited for the first time, in Bulgaria.

Alpha Bank Bulgaria

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health care, with a2013, which

The exhibition “Leaving a Mark on History: Treasures from Greek Museums” is visiting the National Archaeological Museum in Sofia with the support of Alpha Bank Bulgaria



COMPANIESTHE BANK AT A ANCE

Μazi THE BANK

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I

“With Ariadne’s thread, the myth I unfold…”Educational Programme at the Alpha Bank Cultural Centre in Nafplio

n the context of the educational exhibition “MYTH. Ancient and

Contemporary Greek Art from the Alpha Bank Collections” which is

organised by the Bank’s Art and Numismatic Collections at the Alpha

Bank Cultural Centre in Nafplio, an educational programme is carried

out, entitled “With Ariadne’s thread, the myth I unfold…”. The Programme is mainly addressed to students of Primary and

Secondary Education.

With rich educational material and leaflets specially designed for the

exhibition’s needs, as well as representations, the Programme begins

with the two greatest poets of the ancient world, Homer and Hesiodus,

who welcome the children, inviting them to discover mythical figures at

the genealogical tree of the ancient Greek mythology. The students have

also the opportunity to get to know the two poets, through ancient

coins, Greek bank notes and works of contemporary Greek artists which

are presented in four sections of the exhibition: Dodecatheon,

Secondary Women Deities, Mythical Creatures and Myths of Crete.

The Programme aims at offering the students the possibility to:

- discover mythical stories through the ancient and contemporary Greek art,

- compare the way in which ancient and contemporary artists unroll

common mythical ground with different forms of artistic expression,

- get accustomed with museums, cultural heritage and contemporary

creation,

- develop creative abilities and

- finally, understand the diachronic value of the Greek mythology.

The Programme has been designed by the archaeologist – museologist

Mrs Nikoleta Xydea and is conducted by Mrs Magda Charalampopoulou,

person in charge of the Cutlural Centre.

Duration of the Programme: October 14, 2013 – May 31, 2015.

Alpha Bank Cultural Centre4, Koletti and Emmanuel Dalamagka Street, 211 00 Nafplio

Tel.: +30 275 209 6234

E-mail: [email protected]




Μazi THE BANK CULTURE

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Free disposal of the Bank’s Publications

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Μazi THE BANK CULTURE

“History of Coins – Boeotia”

In the context of its efforts for the enrichment and promotion of the Greek culture, and as an acknowledgement to the significant work of the municipal libraries and their contribution to the spiritual education of their citizens, the Bank proceeded, through its Library, to the donation of its publications to many Municipal Libraries of the country, such as the Libraries of Valyra (Messinia) and Ampelona (Tyrnavos) as well as the Library of the Cultural Centre of Thiva.The response of the Municipalities to this initiative was very warm and it is worth noting that in the Tyrnavos Vice-Mayor’s letter of appreciation, it is mentioned that Alpha Bank has been declared “Great Donator of the Municipality’s Libraries”.In addition, aiming at supporting Gennadios Library, a complete series of the Bank’s publications was sent for enhancing Autumn Book Market which was organised by the Friends of Gennadios Library Association.In parallel, during the year, the publications were sent to several University Libraries, such as: the Library of the University of Tiflis, the Library of the Russsian-Slavonic University of Bishkek as well as the Libraries of the Nazarbayev and Eurasian National Universities of Kazakhstan.

Finally, the Bank’s Library made a donation of publications to schools of the primary and secondary education throughout the country, as well as to folkloric institutions, such as the Lyceum Club of Greek Women and the Historical Folkloric Archive of Water Supply.

On Monday, November 11, 2013, a lecture entitled “History of Coins – Boeotia” was successfully held, at the Conference Centre of the Municipality of Thiva.The presentation was given by the Curator of the Alpha Bank Numismatic Collection, Dr Dimitra Tsangari, and comprised two parts: the first part presented a brief history of numismatics, including the introduction and diffusion of coins, while the second part focused on the ancient coins of Boeotian cities and of the Boeotian League. The aim of the event was, on the one hand, to present the history of the main transactional means and, on the other hand, to familiarise attendees with the history and the archeological sites of Boeotia, through the region’s rich coinage. A few ancient coins from the Numismatic Collection of the Bank were exhibited in a special showcase. The event was attended by the Mayor of Thiva, Mr. Spyros Nikolaou, the Vice-Mayor, Mr. Andreas Chatzistamatis, the Director of the 9th Ephorate of Prehistoric and Classical Antiquities, Ms Alexandra Charami, friends and Customers of the Bank as well as representatives of the business and intellectual community of the region.The Bank was represented by the Secretary of the Board of Directors, Hector Verykios, the Manager of the Attica Branch Division, Nikolaos Zogopoulos, the Manager of the Central Greece Branch Division, Stephanos Paschidis, the Assistant Managers of the Attica Branch Division, Vasiliki Dede and Irene Griva, the Manager of the Commercial Centre Attica 4 Alexandra Ventouri and the Head of the Public Relations and Events Section Eleni Stergiou.

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Bonus Loyalty Programme New Vodafone Bonus CardsFor the promotion of the new Bonus American Express® and Visa cards, which were created in co-operation with Vodafone, a special advertising programme was realised via the Press.With key message “Now, rewarding is… red!”, all benefits offered to the holders of Vodafone Bonus Cards are being promoted, as a combination of the Bonus Loyalty Programme advantages with those provided by Vodafone. By collecting Bonus points from everywhere, the Vodafone Bonus Cards holders can make redemptions, through the Programme’s unique offers and can also receive discount up to 100% in their Vodafone mobile phone bills. In addition, the Cards holders win up to 10,000 Bonus points at the first transaction, while the monthly fee for the first bill is free of charge.

More information is available here.

In November, the advertising campaign of the Bonus Loyalty Programme was completed, by communicating the Aegean travel offer, via television, Press and internet. With key message “Collect Bonus points from everywhere and redeem them by travelling with Aegean”, the communication focused on the opportunity offered to Bonus Cards holders to travel to any one-way destination, in Greece or abroad, by redeeming 7,000 and 10,000 Bonus points respectively. In addition, the communication of the Programme was supported with radio spots and relevant reports by radio producers, promoting the offers of important partners from various sectors, such as restaurants, clothing, services, etc.Moreover, in November, a promotional activity in co-operation with Electroniki retail stores was completed, with posters / kartolinas / window stickers.The key message was: “Redeem Bonus points and win 20% of your purchases value”.

More information about Bonus offers is available on www.alpha.gr/bonus

Press here, to watch the advertising movie on the Aegean offer.

first transaction, while the monthly fee for the first




Μazi PRODUCT NEWS

http://www.alphabankcards.gr/?TabId=136&xmid=8077

http://www.alpha.gr/bonus

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Alpha Health Care for All

Alpha Prime Personal Banking. Together for all that matters to you he Asset Gathering Products Division of the Bank proceeds to an overall renewal of the operational leaflets of Alpha Prime Personal Banking Service, in the context of the new customer-focusing approach that characterises the Service. Objective of the renewal is to underline each Customer’s uniqueness, reinforce the relationship of trust with the Bank and highlight the role of Alpha Prime Personal Banking executive.

The new operational leaflets present the benefits provided by the Service to all Mass Affluent Clientele of the Bank, aiming at promoting the new concept to the Bank’s network.

Alongside the successful restructuring of the Branch network, Alpha Prime Personal Banking Service is constantly reinforced with new Alpha Prime Advisors in selected Branches of the Bank.

lpha Health Care for All” health care Programme, which is available in co-operation with AXA Insurance, is further enhanced to cover the needs of the whole family, including children. With key message “Complete health care for the whole family, with less than 20€ per month”, the promotion focused on the combination of the complete benefits for prevention and diagnosis, in a preferential price, for all the members of the family.

The promotion of the Programme was made through advertising material, at the Branch network and the Bank’s website, as well as via an inserted leaflet in the accounts statements.

The example of Euro 20 per month refers to families of four members (parents and two children).

“A

T Prime Personal Banking Service, in the context of the new customer-focusing approach that characterises the Service.




Μazi PRODUCT NEWS

The promotion of the Programme was made through advertising material, at the Branch network and the Bank’s website, as well

he Bank participated in the Products Exhibition and Services Extroversion

A iming at promoting export products and services and mainly “Alpha Exports evelopment and “Alpha International Trade portal, the Bank participated in the Products Exhibition and Services Extroversion, which was held from November 29 until

ecember 1, 2013, in Athens, at the Metropolitan Expo, Exhibition Centre.

In the context of the Exhibition, specialised Executives of the Bank and the roup Company ABC Factors, informed the visitors about the products and services that the roup offers to export businesses.

Executives from the holesale Banking Products ivision, Small Business Banking ivision and Marketing ivision.

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Μazi P O CT NE S

ALPHA BANK HISTORICAL ARCHIVESby the Academic Advisor, Professor Kostas Kostis

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T he Alpha Bank Historical Archives were established in 1999, with a view to preserving the corporate identity and recording the history of the companies that make up the Alpha Bank Group. Its remit is to gather, catalogue and safe keep the archive collections, to seek out new material to enrich them and to preserve the most important records of the daily operations of the Bank and its Group Companies. In 2013, the merger of Emporiki Bank with Alpha Bank led to the establishment of one of the most important Historical Archives of banking institutions on an international level. The processed archives exceed 2,000 meters, while the digitised material includes almost 200,000 pages.

The archival material primarily includes documents from the history of the Banks that constitute Alpha Bank (Credit Bank, Ionian and Popular Bank of Greece, Emporiki Bank) and their subsidiaries. These are documents of all kinds (administrative

and personal records, accounting ledgers as well as photographic and audiovisual material related to the people, the activities and the facilities of the banks, in addition to items of various uses, such as calculators, typewriters, teller machines, etc.) which span the time period from the mid-19th century until nowadays.

The archival material brings out the economic and business history of our country but, most of all, the history of the banking institutions that today constitute Alpha Bank. In order to secure the smooth operation of the archives, advanced technologies have been adopted for the classification, preservation and archiving of the material. Thus, the Historical Archives are able to support all the Divisions of the Bank, when needed, and also to assist individual researchers.

However, apart from the banking archival material

per se, the Historical Archives include a wealth of photographic material on neoclassical architecture which represents a necessary tutorial for architects, as well as the personal archive of the architect who designed most of the buildings of the Credit Bank, Constantinos Manouilides, which he donated, in 2013, to the Historical Archives of the Bank.

Aspects of the storage area of the Archives Collections at the Depository of Alpha Bank




Μazi IN FOCUS

Customers Book ofthe Athens Branch

of the Ionian Bank Limited,

1885-1903

Customers Book ofthe Athens Branch

banking-business history associations; exhibitions for various periods of Alpha Bank’s history.

In order to view the Archives Collections, the Exhibitions, the Publications and the Activities of the Alpha Bank Historical Archives, press here.

In order to watch the movie from the exhibition of the Historical Archives “Alpha Bank/History Ι: Banque de Crédit Commercial Hellénique, 1924-1947” which was presented at the Alpha Bank Main Building Exhibition Area (from November 2010 until May 2011), press here.

Area for the processing of archival material at the Depository of the Alpha Bank Historical Archives

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The Alpha Bank Historical Archives report to the Secretariat of the Board of Directors. In parallel, the Emporiki Bank Historical Archives continue to operate as a separate entity, in the form of a not-for-profit organisation – Group Company. Besides their standard archiving work, both Historical Archives have developed a number of other activities: organisation of international conferences on the history of banks or, in general, on the economic history of the Southeastern Europe countries, where Alpha Bank has a presence; publications of economic and social history, in the Greek and English languages; participation in international and Greek archival and

Leather casefor transferring banknotes

used by Emporiki Bankduring the Interwar Period

Processing of archival material

The Exhibition “Alpha Bank/History ΙI Commercial Credit Bank, 19 19 2 presented at the Alpha Bank Main Building Exhibition Area February – November 2013

Publications of the Alpha Bank Historical Archives and the Emporiki Bank Historical Archives

Typewriters used from the beginning of the century until the 19 0s




Μazi IN FOCUS

during the Interwar Period

http://www.alphapolitismos.gr/gr/03-Historic-Archive

http://www.youtube.com/watch?v=cHRH-8ccz8c

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Μazi CORPORATE SOCIAL RESPONSIBILITY

ATogether… in Olive Picking! s part of its Corporate Social Responsibility activities and in order to raise awareness to its Personnel, Alpha Bank organised, for the fourth consecutive year, in collaboration with the NGO “Philodassiki Enossi Athinon” a special environmental event entitled “Olive Picking”, in the area of the Aesthetic Forest of Kessariani. The event took place on Sunday, December 1, 2013, and was

highly successful, with the participation of volunteers of the Bank, members of their families as well as associates, who had the opportunity to enjoy a fascinating environmental experience.

It should be noted that the oil which will be produced from the olive harvest will be offered to:

SOS Children’s Village in Vari andHatzikyriakio Childcare Institution

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Alpha Bank sponsors the exhibition “YANNIS TSAROUCHIS – Illustrating an autobiography”

he Bank is the sponsor of the exhibition entitled “YANNIS TSAROUCHIS – Illustrating an autobiography”, which was inaugurated on Wednesday, October 16, 2013, with the presence of Bank’s representatives and friends of the Benaki Museum.

The Exhibition takes place in the context of themed presentations of the holdings of Yannis Tsarouchis Foundation collection and attempts to interpret the artistic personality of the painter during the three first decades of his work and to investigate the influences of his teachers, models and partners, from Kontoglou to Teriade.

At the Press Conference which was held on the exhibition’s inauguration day, the Director of the Museum, Mr. Angelos Delivorrias and the Presi-dent of Yannis Tsarouchis Foundation, Mrs Niki Grypari presented detailed information about the Exhibition. Alpha Bank was represented by the Curator of the Bank’s Art Collection, Irene Orati.

Mrs Orati, in her speech, referred to the co-operation between the Bank and the Benaki Museum, stressing that the two organisations are bonded together with a substantial and creative long-lasting relationship, while she underlined the Bank’s special bond with Yannis Tsarouchis, which has lasted for more than four decades. Even in 1966, the artist created the painting “23rd March square in Kalamata”, upon order of the former Commercial Credit Bank. Then, in 1967, he made a painting of the Bank’s Main Building in Stadiou street entitled “Credit Bank”, maintaining the same aesthetics and similar tonality, while insisting on illustrating

a special, eerie atmosphere. Both works are valuable pieces of the Bank’s Art Collection.

Finally, on Tuesday, November 19, 2013 and on Wednesday, December 4, 2013, two guided tours took place. At the first guided tour, members of the General Management, Division Managers and Advisors were present. The second guided tour was realised for Private Banking Customers, with the presence of members of the Board of Directors and the Bank’s Management.

Snapshot from the Press Conference

Guided tour of November 19, 2013 Guided tour of December 4, 2013

T





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Alpha Bank’s social contributionAlpha Bank continues to support charitable institutions during Christmas and New Year’s season, according to its corporate social responsibility policy.

This year, Alpha Bank supports the following charitable institutions:

KALLIMANOPOULEIO ECCLESIASTICAL MINISTRY CENTRE OF KALAVRYTA• SOSSIDIO HOME FOR THE ELDERLY OF VERIA• THE SMILE OF THE CHILD• HATZIKYRIAKIO CHILD CARE INSTITUTION• SOS CHILDREN’S VILLAGE IN VARI





Tree planting! As part of its Corporate Social Responsibility activities for the protection of the Environment, Alpha Bank organised a tree planting event in the area “Koutalades” of Ymittos, on Sunday, Novem-ber 3, 2013. The Tree Planting event was organ-ised in collaboration with the NGO “Philodassiki Enossi Athinon”.Prior to the planting, a representative of Philo-dassiki Enossi Athinon in his speech gave informa-tion about the process of planting, while he referred to the history of the hill, where the Bank’s tree planting events will take place for the follow-ing two years.The event was successfully realised with the voluntary participation of the Employees of the Bank, members of their families and business associates. By the end of the event, a total of 370 trees were planted and taken care of, 40 of which were planted on the top of the hill by the Employees’ children.

Together, environment is part of us!

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Μazi GROUP COMPANIES

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Alpha Bank Cyprus Ltd

Alpha Bank Cyprus Ltd supports the “European Night without Accidents”

Alpha Bank Cyprus Ltd supported the Larnaca Soup KitchenIn the context of its Corporate Social Responsibility, Alpha Bank

Cyprus Ltd supported the Larnaca Soup Kitchen, a privately

organised initiative which supports indigent people of Larnaca

who fail to meet their daily feeding requirements.

More specifically, the Bank sponsored the purchase of a

significant quantity of cooking oil for the preparation of the meals

which, on a daily basis, cover the needs of approximately 700

individuals, in co-operation with Larnaca Municipality. On

Wednesday, October 30, 2013, Employees of the Bank delivered

the olive oil to the person in charge of the Soup Kitchen.

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Alpha Bank Cyprus Ltd supports the

On Saturday, October 19, 2013, the “European Night without

Accidents” was held successfully, organised as every year, on

October’s third Saturday, in all European Union countries.

The event takes place outside night clubs aiming at sensitising young

people about proper driving behavior, as well as informing them

about alcohol consumption before driving and road safety in general.

Alpha Bank Cyprus Ltd supported, once again, the event, while, as a

member of the European Road Safety Charter, it undertakes, on a

regular basis, activities for the cultivation of safe driving and for the

raising of public awareness on road accident issues.

Alpha Preferential Accounts

Aiming at further enhancing the Bank’s image and its relationship with Customers, so

as to become the main bank of co-operation for every individual or business

Customer, an advertising campaign was initiated for the promotion of the “Alpha

Preferential Accounts” series. With the key message “Different people, different needs. A single Bank…all the options!”, the campaign communicated Alpha Bank

as a Bank that offers multiple choices, covering the needs of a wide spectrum of

Customers: individuals, businesses, employers, employees and pensioners.

The campaign was realised via television, radio, Press and selected websites.

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Savings Week

In the context of the annual “Savings Week”,

an advertising campaign was launched for the

promotion of the deposit products offered by

Alpha Bank Srbija a.d. The campaign aimed at

enhancing the Bank’s image as a reliable banking

institution and reinforcing its corporate identity.

With the key message “I save in my own way”, the campaign was realised via Press and selected

websites.

In the context of its social contribution, Alpha Bank Srbija a.d.

proceeded to a donation to ASTRA organisation for anti trafficking

action, in Belgrade. Corporate Social Responsibility projects remain

one of the Bank’s most important orientations, which is reflected in

a significant number of donations.

ASTRA is a local non-government organisation dedicated to

eradication of all forms of people trafficking. The organisation’s

vision is a society free of exploitations, discrimination, economic

and social inequalities, while its mission is to eliminate people

trafficking.

Alpha Bank donation will support day to day operations of ASTRA

organisation, leaving the option of placing the funds where most

needed.

Alpha Bank Srbija a.d.

Donation to the non-government organisation for anti trafficking action “ASTRA”

Alpha Bank Romania

60 Employees of the Bank participate as volunteers in the second phase of 2013

BaniIQ project, launched by Visa Europe and the Romanian banks and awarded as

the best Corporate Social Responsibility programme in the VISA Europe Awards

2013. The Programme, addressing both youngsters and adults, is organised with

the support of the Ministry of Education, Research, Youth and Sport, the United

Nations Development Programme and the National Authority for Consumer

Protection and it is implemented by Junior Achievement Romania, a non-profit

and non-governmental organisation which develops educational programmes for

young people.

By participating in the Programme, young people are prepared to build a healthy

financial future, through interactive classroom activities, with

the support of volunteers from banks.

The mission of the Programme

is to train 500,000 Romanians

by the end of 2015.

Alpha Bank Romania supports the financial education





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Alpha Bank a.d. SkopjeParticipation of the Bank in Bankexpo

Launch of the American Express® Gold Card

Alpha Bank a.d. Skopje has announced the launch of the American Express® Gold Card in the country. The Card is internationally established as a premium credit card that offers financial flexibility to its members and meets their everyday needs. The CEO of Alpha Bank a.d. Skopje, Andreas Galatoulas, commented on the launch of the Card: “Alpha Bank a.d. Skopje is pleased to present the American Express® Gold Credit Card, for the first time, in this market. Known for its many unique and exclusive features, American Express® Gold Credit Card has long been highly appreciated throughout the world,

and it is now available through our Bank. With the launch of the American Express® Gold Credit Card, Alpha Bank a.d. Skopje is further increasing the product choices for its Customers, responding to their specific needs, and thus strengthening the Bank’s market position in the credit cards segment.”

The successful launch of the American Express® Gold Card has already been published in local newspapers. The Bank shall continue running the campaign via television, radio and the Press.

The Economic Chamber of Commerce has organised Bankexpo, the first

regional forum of governors, ministers of finance and managers of banks

from Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece,

Kosovo, Montenegro, Serbia, Slovenia and Turkey.

The topic of the forum was: “Countries from the region in terms of

economic crisis, challenges and solutions”. Speakers, leaders of the

economic policies in the region, had panel discussions. The Bank’s Board

of Directors was invited and was present at the panel discussions.

In addition, Alpha Bank a.d. Skopje participated in the Conference with a

stand, having an excellent opportunity to promote the Bank’s products

and services as well as the American Express® Gold card.








Μazi AT A GLANCE

Ιn the context of the “Helping Hand” programme organised by the Bank, carts of food continue to be delivered to people in need. More specifically, in early December 2013, the delivery took place in areas of Attica and Peloponnese.

As of Monday, December 9 until Tuesday, December 31, 2013, the Publications of Alpha Bank, the J.F. Costopoulos Foundation and the Historical Archive of Emporiki Bank, are available with 30% discount, at the Bank’s Cultural Centre “ALPHA BANK – CULTURE”.

Voluntary Blood Donation Days

In the context of the diverse voluntary action of the Alpha Bank Employees, since 2001, voluntary blood donation which have been organised twice per year, take place in Athens, Thessaloniki, Aghios Stefanos and Piraeus.

Blood donation is an act of social solidarity, which is a common practice for the Bank’s Personnel, a fact which is confirmed by the consistent increase of our colleagues who participate in the blood donation days, throughout all these years.

Thus, during the recent blood donation days of October – November 2013, our donor’s wide participation offered to our Blood Bank 440 blood units, a tangible proof of the Employees’ sensitivity in volunteering issues. It is worth noting that a significant number of colleagues coming from the former Emporiki Bank also participated in the recent blood donation.

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It is worth noting that a significant number of colleagues coming from the former Emporiki Bank also participated in the recent blood donation.

Ιn the context of the “Helping Hand” programme organised

We wish you a Merry Christmasand

a Happy New Year 2014!

ΜaziΜazi

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